Hancock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Hancock in 2025? Explore comprehensive Airbnb analytics for Hancock, Massachusetts, United States to uncover income potential. This 2025 STR market report for Hancock, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 78 active listings.
Whether you're considering an Airbnb investment in Hancock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hancock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hancock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hancock (2025)
Understanding the monthly revenue variations for Airbnb listings in Hancock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hancock is typically February, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hancock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,857+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,863 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,543 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,514, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hancock
Hancock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hancock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hancock:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hancock
Average Daily Rate (ADR) Airbnb Trends in Hancock (2025)
Effective short term rental pricing strategy in Hancock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hancock typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $578+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $400 or more.
- Typical properties (Median) charge around $288 per night.
- Entry-level properties (Bottom 25%) earn around $204 per night.
Average Daily Rate (ADR) Trend by Month in Hancock
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Airbnb Seasonality Analysis & Trends in Hancock (2025)
Peak Season (February, January, August)
- Revenue averages $5,472 per month
- Occupancy rates average 49.0%
- Daily rates average $356
Shoulder Season
- Revenue averages $3,460 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $340
Low Season (April, September, November)
- Revenue drops to average $2,342 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $318
Seasonality Insights for Hancock
- The Airbnb seasonality in Hancock shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hancock's highest earning potential, with monthly revenues capable of climbing to $6,088, occupancy reaching a high of 55.4%, and ADRs peaking at $366.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,972, occupancy could drop to 25.0%, and ADRs may adjust down to $291.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hancock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hancock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hancock (2025)
Exploring the top neighborhoods for short-term rentals in Hancock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Berkshire Mountains | A picturesque area offering scenic views, hiking, and outdoor activities year-round. Popular for nature lovers and those seeking a peaceful getaway away from city life. | Bash Bish Falls, Mount Greylock, Tanglewood, Herman Melville's Arrowhead, Berkshire Museum |
| Lake Buel | A serene destination perfect for water sports and relaxation, attracting families and couples seeking a lakeside retreat. | Lake Buel Beach, Hiking Trails, Fishing, Kayaking, Picnic Areas |
| Hancock Shaker Village | A historic site showcasing early American life and culture, attracts visitors interested in history and rural aesthetics. | Museum of Shaker Life, Historic Buildings, Gardens, Workshops and Tours |
| Jiminy Peak | A popular ski resort in winter and a hiking destination in summer, great for outdoor sports enthusiasts and families. | Skiing and Snowboarding, Alpine Ski Resort, Mountain Biking, Zipline |
| Mahkeenac Lake | Offers a tranquil atmosphere with outdoor recreational opportunities, suitable for families and nature enthusiasts. | Mahkeenac Lake Beach, Fishing, Hiking Trails, Wildlife Watching |
| Lanesborough | A quaint town with easy access to parks and natural attractions, ideal for those seeking a cozy stay close to nature. | Pontoosuc Lake, Mount Greylock State Reservation, Local Farm Stands |
| The Mount | Home of author Edith Wharton, this charming estate attracts literature lovers and those looking for serene garden landscapes. | Edith Wharton's estate, Beautiful Gardens, Literary Tours |
| Lenox | A cultural hub in the Berkshires with art venues and festivals, popular with tourists attending events at Tanglewood or the Shakespeare & Company. | Tanglewood Music Festival, Shakespeare & Company, Local Art Galleries, Shopping and Dining |
Understanding Airbnb License Requirements & STR Laws in Hancock (2025)
While Hancock, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hancock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hancock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hancockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Serene+Stylish Mountain Retreat
Entire Place • 4 bedrooms
Berkshire Retreat: Huge Home W/Hot Tub & Yard
Entire Place • 6 bedrooms
Beautiful 4 Bedroom Townhouse in the Berkshires
Entire Place • 4 bedrooms
Family-Friendly Hancock Home: Walk to Slopes!
Entire Place • 4 bedrooms
Vicinu A Muntagna, A Home Near The Mountain
Entire Place • 4 bedrooms
Jiminy Peak Peaceful Home in Berkshires
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hancock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hancock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Howard | 19 | $327,741 | 188 | 4.71/5.0 |
| Renee | 6 | $161,475 | 270 | 4.90/5.0 |
| Carol | 1 | $155,725 | 22 | 5.00/5.0 |
| Colin | 3 | $139,977 | 169 | 4.96/5.0 |
| John | 1 | $126,480 | 36 | 4.94/5.0 |
| Gina | 1 | $94,947 | 12 | 4.83/5.0 |
| Host #225470627 | 2 | $91,167 | 78 | 5.00/5.0 |
| Evolve | 1 | $87,736 | 40 | 4.93/5.0 |
| Elise | 1 | $87,389 | 53 | 5.00/5.0 |
| Michele | 1 | $85,282 | 50 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hancock.
Dive Deeper: Advanced Hancock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hancock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHancock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hancock
- The Hancock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 78 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hancock, Apartment/Condo properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 35.9% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.6%) offer potential for unique stay experiences.
Hancock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hancock
- The dominant room capacity in Hancock is 1 bedroom listings, making up 44.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.5% of the active Airbnb listings in Hancock, indicating a high concentration in these sizes.
- A significant 28.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hancock.
Hancock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hancock
- The most common guest capacity trend in Hancock vacation rentals is listings accommodating 4 guests (43.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Hancock STR market, accounting for 79.5% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hancock.
- On average, properties in Hancock are equipped to host 5.8 guests.
Hancock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hancock
- The most common availability pattern in Hancock falls within the 271-366 days range, representing 55.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hancock (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hancock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
14.1% of total
2 Nights
32 listings
41% of total
3 Nights
6 listings
7.7% of total
4-6 Nights
1 listings
1.3% of total
30+ Nights
28 listings
35.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hancock is 2 Nights, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (35.9%) caters to monthly stays (30+ nights) in Hancock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41% of Hancock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
- A 2-night minimum appears standard (41%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 35.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hancock.
Hancock Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.3% of total
Super Strict 60 Days
1 listings
1.3% of total
Flexible
5 listings
6.4% of total
Moderate
18 listings
23.1% of total
Firm
27 listings
34.6% of total
Strict
26 listings
33.3% of total
Cancellation Policy Insights for Hancock
- The prevailing Airbnb cancellation policy trend in Hancock is Firm, used by 34.6% of listings.
- A majority (67.9%) of hosts in Hancock utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.6% market standard in Hancock.
- With 33.3% using Strict terms, this is a viable option in Hancock, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hancock.
Hancock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hancock
- The overall average booking lead time for vacation rentals in Hancock is 52 days.
- Guests book furthest in advance for stays during June (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (69 days avg.) sees the longest lead times, while Spring (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Hancock.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Hancock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hancock (2025)
Amenity Prevalence
Amenity Insights for Hancock
- Essential amenities in Hancock that guests expect include: Wifi, TV, Kitchen, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Air conditioning, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Hancock.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hancock: Wifi, TV, Kitchen, Free parking on premises, Heating.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, Heating.
- Consider adding popular differentiators like Dishes and silverware or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hancock to stay competitive.
Hancock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hancock
- The typical guest profile for Airbnb in Hancock consists of primarily domestic travelers (98%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (1.1%).
- Top languages spoken are English (68.5%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hancock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,168 | $526.49 | 29% |
| Pomfret | 14 | $6,044 | $493.43 | 46% |
| Frankford Township | 12 | $5,929 | $554.99 | 44% |
| Brookfield | 12 | $5,547 | $514.70 | 47% |
| Town of Ancram | 22 | $5,449 | $511.06 | 41% |
| Fort Ann | 29 | $5,331 | $720.67 | 36% |
| Town of Kingston | 13 | $5,217 | $436.73 | 48% |
| Town of Pleasant Valley | 31 | $5,146 | $494.41 | 41% |
| Town of East Hampton | 1,443 | $5,137 | $983.63 | 34% |
| Town of Pound Ridge | 19 | $4,977 | $526.06 | 44% |