Great Barrington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Great Barrington in 2025? Explore comprehensive Airbnb analytics for Great Barrington, Massachusetts, United States to uncover income potential. This 2025 STR market report for Great Barrington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 143 active listings.
Whether you're considering an Airbnb investment in Great Barrington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Great Barrington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Great Barrington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Great Barrington (2025)
Understanding the monthly revenue variations for Airbnb listings in Great Barrington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Great Barrington is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Great Barrington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,100+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,987 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,733 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,904, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Great Barrington
Great Barrington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Great Barrington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Great Barrington:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Great Barrington
Average Daily Rate (ADR) Airbnb Trends in Great Barrington (2025)
Effective short term rental pricing strategy in Great Barrington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Great Barrington typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $605+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $420 or more.
- Typical properties (Median) charge around $296 per night.
- Entry-level properties (Bottom 25%) earn around $167 per night.
Average Daily Rate (ADR) Trend by Month in Great Barrington
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Airbnb Seasonality Analysis & Trends in Great Barrington (2025)
Peak Season (July, August, June)
- Revenue averages $7,533 per month
- Occupancy rates average 56.3%
- Daily rates average $354
Shoulder Season
- Revenue averages $4,743 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $341
Low Season (February, March, November)
- Revenue drops to average $3,527 per month
- Occupancy decreases to average 36.1%
- Daily rates adjust to average $342
Seasonality Insights for Great Barrington
- The Airbnb seasonality in Great Barrington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Great Barrington's highest earning potential, with monthly revenues capable of climbing to $8,287, occupancy reaching a high of 64.7%, and ADRs peaking at $360.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,668, occupancy could drop to 28.3%, and ADRs may adjust down to $328.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Great Barrington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Great Barrington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Great Barrington (2025)
Exploring the top neighborhoods for short-term rentals in Great Barrington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monument Mountain | Natural beauty and outdoor activities attract nature lovers and hikers. Monument Mountain offers breathtaking views and is a favorite spot for tourists seeking adventure in the Berkshires. | Monument Mountain, Hiking Trails, Berkshire Hills, Scenic Views, Appalachian Trail |
| Great Barrington Center | The vibrant downtown area known for its historic charm, shopping, and dining. It's a cultural hub with festivals and events, perfect for visitors looking for local experiences. | Mahaiwe Performing Arts Center, Lake Mansfield, Shopping boutiques, Restaurants, Local Art Galleries |
| Ski Butternut | A popular destination for winter sports enthusiasts. Hosting in the Ski Butternut area can cater to visitors seeking skiing and snowboarding experiences during the winter months. | Ski Butternut Resort, Snowboarding, Skiing, Winter Trails, Outdoor Activities |
| Berkshire Mountains | The surrounding Berkshire region is known for its stunning scenery, outdoor activities, and cultural events. Ideal for those looking to connect with nature and explore art and music. | Berkshire Botanical Garden, Tanglewood Music Festival, Hiking, Cycling, Art Exhibitions |
| Stockbridge | A small town with rich history and cultural offerings. Attractions like the Norman Rockwell Museum attract visitors looking for art and history. | Norman Rockwell Museum, Stockbridge Bowl, Historic Sites, Cultural Festivals, Outdoor Activities |
| Lake Buelle | A serene lake area ideal for relaxation. It’s sought after by families and couples looking for a peaceful getaway with opportunities for fishing and boating. | Lake Buelle, Fishing, Boating, Picnicking, Scenic Walks |
| Great Barrington Fairgrounds | A community hub hosting events, fairs, and gatherings. Ideal for visitors looking for local entertainment and activities throughout the year. | Fairgrounds Events, Community Festivals, Local Markets, Outdoor Activities, Concerts |
| Housatonic | A quaint village close to Great Barrington. Its charm and proximity to cultural and natural attractions make it appealing for visitors looking for a quiet but accessible stay. | Housatonic River, Local Shops, Cafes, Small Parks, Art Events |
Understanding Airbnb License Requirements & STR Laws in Great Barrington (2025)
While Great Barrington, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Great Barrington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Great Barrington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Great Barringtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country Castle-Complete privacy-minutes from town
Entire Place • 6 bedrooms
Stunning luxury home with fire pit
Entire Place • 4 bedrooms
Berkshire Country Estate! Pool & Tennis Court -GB
Entire Place • 4 bedrooms
Sunsets On Blue Hill, Newly Renovated Farmhouse
Entire Place • 4 bedrooms
Half Moon by AvantStay | Secluded Forest Sanctuary
Entire Place • 4 bedrooms
Waterfront Modern Lake Mansfield Retreat
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Great Barrington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Great Barrington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucas | 6 | $438,196 | 258 | 3.28/5.0 |
| Berkshire Rental Properties | 9 | $414,253 | 84 | 3.81/5.0 |
| Benjamin | 2 | $371,470 | 128 | 5.00/5.0 |
| Abigail | 2 | $245,730 | 87 | 4.95/5.0 |
| Evergreen Home | 3 | $200,404 | 35 | 3.31/5.0 |
| Prem And Mary | 1 | $178,378 | 61 | 4.98/5.0 |
| Shannon | 1 | $165,239 | 51 | 4.96/5.0 |
| Evolve | 3 | $150,511 | 59 | 3.13/5.0 |
| AvantStay | 1 | $149,291 | 36 | 4.67/5.0 |
| Emily | 2 | $147,174 | 45 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Great Barrington.
Dive Deeper: Advanced Great Barrington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Great Barrington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreat Barrington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Great Barrington
- The Great Barrington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.1% of the 143 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Great Barrington, House properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 72% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Great Barrington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Great Barrington
- The dominant room capacity in Great Barrington is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 56.0% of the active Airbnb listings in Great Barrington, indicating a high concentration in these sizes.
- A significant 62.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Great Barrington.
Great Barrington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Great Barrington
- The most common guest capacity trend in Great Barrington vacation rentals is listings accommodating 8+ guests (36.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Great Barrington STR market, accounting for 53.9% of listings.
- 58.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Great Barrington.
- On average, properties in Great Barrington are equipped to host 5.4 guests.
Great Barrington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Great Barrington
- The most common availability pattern in Great Barrington falls within the 271-366 days range, representing 40.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Great Barrington (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Great Barrington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
15.4% of total
2 Nights
56 listings
43.1% of total
3 Nights
18 listings
13.8% of total
4-6 Nights
6 listings
4.6% of total
7-29 Nights
11 listings
8.5% of total
30+ Nights
19 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in Great Barrington is 2 Nights, adopted by 43.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in Great Barrington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.1% of Great Barrington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.4% currently do.
- A 2-night minimum appears standard (43.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Great Barrington.
Great Barrington Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.8% of total
Super Strict 60 Days
9 listings
7% of total
Flexible
19 listings
14.7% of total
Moderate
25 listings
19.4% of total
Firm
33 listings
25.6% of total
Strict
42 listings
32.6% of total
Cancellation Policy Insights for Great Barrington
- The prevailing Airbnb cancellation policy trend in Great Barrington is Strict, used by 32.6% of listings.
- A majority (58.2%) of hosts in Great Barrington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.6% market standard in Great Barrington.
- With 32.6% using Strict terms, this is a viable option in Great Barrington, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Great Barrington.
Great Barrington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Great Barrington
- The overall average booking lead time for vacation rentals in Great Barrington is 64 days.
- Guests book furthest in advance for stays during July (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Great Barrington.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Great Barrington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Great Barrington (2025)
Amenity Prevalence
Amenity Insights for Great Barrington
- Essential amenities in Great Barrington that guests expect include: Smoke alarm, Wifi, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Carbon monoxide alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Great Barrington: Smoke alarm, Wifi, Heating, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Great Barrington to stay competitive.
Great Barrington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Great Barrington
- The typical guest profile for Airbnb in Great Barrington consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and DC (1.4%).
- Top languages spoken are English (65.9%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Great Barrington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |