Airbnb Market Analytics, Statistics and Data in Gloucester, Massachusetts, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gloucester? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gloucester:

Average Daily Rate

$411

Occupancy Rate

46.71%

Annual Revenue

$46,921

Revenue Growth YoY

1.59%

Best Month

August

Worst Month

January

Regulation

Low

Active Listings

232

How much do Airbnb hosts make on average per month in Gloucester?

The short-term rental market in Gloucester shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $4,156 per month
Strong performing properties (top 25%) make $7,393 or more
Best-in-class properties (top 10%) achieve $11,483+ monthly
Entry-level properties (bottom 25%) typically earn around $2,290

Revenue Variations by Month

Occupancy Rates Throughout the Year in Gloucester

The market in Gloucester shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 43% occupancy rates
Strong performing properties (top 25%) achieve 64% or higher
Best-in-class properties (top 10%) reach 80%+occupancy
Entry-level properties (bottom 25%) average around 24%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Gloucester

Daily rates in Gloucester vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $312 per night
Strong performing properties (top 25%) secure $499 or more
Best-in-class properties (top 10%) pull in $754+ per night
Entry-level properties (bottom 25%) earn around $207

Daily Rate Variations by Month

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Seasonality patterns in Gloucester

Peak Season (August, July, June)

Revenue peaks at $8749.85 per month
Occupancy rates reach 66.38%
Daily rates average $455.54

Shoulder Season

Revenue averages $5461.63 per month
Occupancy maintains 44.32%
Daily rates hold at $406.53

Low Season (February, December, January)

Revenue drops to $2659.11 per month
Occupancy decreases to 27.03%
Daily rates adjust to $365.17

Is it still profitable to do Airbnb in Gloucester in 2025?

Yes! Gloucester demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $5462 and With 232 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Gloucester

Area	Why Choose This Area	Key Attractions
Historic District	The Historic District is known for its charming architecture and rich maritime history, making it appealing to tourists who want to experience Gloucester's vibrant culture and heritage.	Cape Ann Museum, St. Peter's Fiesta, Ryan & Wood Distilleries, Wingaersheek Beach, East Gloucester Art District
Good Harbor Beach	This beautiful beach area is perfect for families and beach lovers, attracting visitors looking for sun and sand along with nearby dining and accommodations.	Good Harbor Beach, Cape Ann Glouster Beaches, Crescent Beach, Gull Cove, Pavilion Beach
Rocky Neck Art Colony	An artist enclave that draws creatives and art enthusiasts, with galleries, studios, and beautiful views. Ideal for travelers seeking a cultural experience.	Rocky Neck Gallery, The Cultural Center at Rocky Neck, Restaurants and art studios, Rocky Neck Park, Fishing and boating
Annisquam	A quaint and picturesque neighborhood offering charm, outdoor activities, and beautiful scenery. Great for those looking for a peaceful retreat.	Annisquam Lighthouse, Annisquam River, Local art shops, Scenic hikes, Beach access
Docks and Fishermen's Wharf	A vital part of Gloucester's fishing history and culture. Tourists are drawn to the bustling docks and fresh seafood experiences.	Fishermen's Wharf, Fresh seafood restaurants, Harbor tours, Maritime Events, Historic Fishing Vessels
Main Street	Main Street serves as the commercial heart of Gloucester with shops, dining, and entertainment, attracting visitors looking to explore local life.	Shops and boutiques, Local eateries, Cultural festivals, History of Gloucester, Nearby waterfront
Stage Fort Park	A scenic park offering recreational activities and beach access. Popular for families and outdoor enthusiasts.	Stage Fort Park Beach, Walking trails, Picnic areas, Historical monuments, Playgrounds
Bay View Avenue	Known for its stunning views of the harbor and convenient access to beaches and parks, making it an attractive spot for tourists seeking relaxation and beauty.	Bayside views, Beach access, Scenic walking paths, Dining options, Fishing opportunities

Do you need a license for Airbnb in Gloucester?

$2931.62

Daily Rate

Top Performing Professional Hosts in Gloucester

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Rachel	6	$567,182	304	4.93/5.0
Jarvid	4	$418,711	83	5.00/5.0
Mark	3	$389,157	61	4.93/5.0
Jon And Raquel	3	$369,377	214	4.97/5.0
Atlantic Vacation Homes	16	$339,820	29	1.94/5.0
Patrick	2	$232,653	145	4.91/5.0
Allie	3	$230,529	86	4.95/5.0
Peter	3	$222,340	87	4.98/5.0
Darryl	4	$221,738	358	4.96/5.0
Lucas	5	$220,479	251	4.78/5.0

Additional analytics on vacation rental, real estate, short term rental data in Gloucester

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (91.8%), with house and apartment & condo properties comprising 84.9% of inventory

Room Capacity Distribution

Analysis of 232 properties in Gloucester shows that 2 bedrooms properties are most prevalent, making up 26.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 50.9% of all listings.

Key Insights

Most common: 2 bedrooms (26.3%)
Least common: 5+ bedrooms (8.6%)
Market concentration: 50.9% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 232 properties in Gloucester reveals that 8+ guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 50.9% of the market.

Key Insights

Most common capacity: 8+ guests (27.2% of market)
Least common capacity: 7 guests (3.9% of market)
Average guest capacity: 5.2 guests per property
Market concentration: 50.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 232 properties in Gloucester, the most common availability pattern is 181-270 days (36.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.8% of properties).

Key Insights

Most common availability window: 181-270 days (36.6%)
Most common booking duration: 91-180 days (35.8%)
Properties with high availability (180+ days): 72.8%
Properties with long-term bookings (180+ days): 29.3%

Minimum Stay Distributions

1 Night (12.1%)

1 Night

26 listings

12.1% of total

2 Nights (41.1%)

2 Nights

88 listings

41.1% of total

3 Nights (23.8%)

3 Nights

51 listings

23.8% of total

4-6 Nights (11.2%)

4-6 Nights

24 listings

11.2% of total

7-29 Nights (8.9%)

7-29 Nights

19 listings

8.9% of total

30+ Nights (2.8%)

30+ Nights

6 listings

2.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 53.2%
Mid-length stays (4-6 nights) represent 11.2% of listings
Monthly+ stays (2.8%) suggest a stable extended-stay market
High market flexibility with 77.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (5.6%)

Super Strict 60 Days

12 listings

5.6% of total

Super Strict 30 Days (2.3%)

Super Strict 30 Days

5 listings

2.3% of total

Flexible (7.9%)

Flexible

17 listings

7.9% of total

Moderate (20.4%)

Moderate

44 listings

20.4% of total

Firm (27.3%)

Firm

59 listings

27.3% of total

Strict (36.6%)

Strict

79 listings

36.6% of total

Key Insights

Strict is the preferred policy at 36.6% of listings
Stricter policies (Firm & Strict) dominate at 63.9% of the market
Strong market consensus around Strict policies
Super Strict 30 Days policies are least common at 2.3% of listings

Recommendations

The market supports stricter policies, with 63.9% using Firm or Strict terms
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, Aug, averaging 105 days
Shortest booking windows are in Dec, Jan, Feb, averaging 46 days
Summer shows the longest average booking window at 105 days, while Winter has the shortest at 46 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 105 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Feb when lead times are shortest

Popular Airbnb Amenities in Gloucester

Every property in Gloucester comes standard with Wifi. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 94% of total guests, indicating a dominant local market share.
Primary international markets: Canada (2%) and United Kingdom (1%)
English is the top language at 79.1%, followed by Spanish (11%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%

Recommendations

Target marketing campaigns for Boston and New York markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Gloucester. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Milford	11	$7,203	$539.76	62%
Nantucket	560	$6,766	$978.35	41%
Milton	12	$6,009	$437.69	52%
Middletown	381	$5,774	$551.70	45%
Manchester-by-the-Sea	14	$5,528	$467.31	53%
Westminster	11	$5,502	$390.76	57%
Scituate	84	$5,295	$535.40	48%
Barrington	33	$5,294	$463.23	47%
Nahant	19	$5,185	$530.23	46%
Kennebunkport	141	$5,163	$610.18	44%

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