Gloucester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Gloucester in 2025? Explore comprehensive Airbnb analytics for Gloucester, Massachusetts, United States to uncover income potential. This 2025 STR market report for Gloucester, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 223 active listings.
Whether you're considering an Airbnb investment in Gloucester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gloucester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gloucester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gloucester (2025)
Understanding the monthly revenue variations for Airbnb listings in Gloucester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gloucester is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gloucester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,261+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,752 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,979 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,176, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gloucester
Gloucester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gloucester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gloucester:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gloucester
Average Daily Rate (ADR) Airbnb Trends in Gloucester (2025)
Effective short term rental pricing strategy in Gloucester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gloucester typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $755+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $487 or more.
- Typical properties (Median) charge around $312 per night.
- Entry-level properties (Bottom 25%) earn around $207 per night.
Average Daily Rate (ADR) Trend by Month in Gloucester
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Airbnb Seasonality Analysis & Trends in Gloucester (2025)
Peak Season (July, August, June)
- Revenue averages $8,124 per month
- Occupancy rates average 58.6%
- Daily rates average $431
Shoulder Season
- Revenue averages $4,925 per month
- Occupancy maintains around 43.2%
- Daily rates hold near $400
Low Season (January, February, March)
- Revenue drops to average $2,290 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $384
Seasonality Insights for Gloucester
- The Airbnb seasonality in Gloucester shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gloucester's highest earning potential, with monthly revenues capable of climbing to $8,726, occupancy reaching a high of 66.1%, and ADRs peaking at $435.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,945, occupancy could drop to 26.3%, and ADRs may adjust down to $383.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gloucester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gloucester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gloucester (2025)
Exploring the top neighborhoods for short-term rentals in Gloucester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cape Ann | A picturesque region known for its coastal beauty, art galleries, and seafood restaurants. Ideal for tourists seeking a charming coastal experience with plenty of outdoor activities. | Rockport, Gloucester Harbor, Good Harbor Beach, Halibut Point State Park, Cape Ann Museum |
| Historic Downtown Gloucester | Rich in maritime history and unique architecture, this area offers visitors a glimpse into Gloucester's storied past along with vibrant dining options and local shops. | Gloucester Fishermen's Memorial, Cape Ann Marina, Artisan's Market, Local restaurants, Historical tours |
| Annisquam | A scenic village known for its quiet charm and beautiful waterfront properties. Popular among tourists seeking a peaceful retreat with natural beauty. | Annisquam Lighthouse, Annisquam River, Lighthouse Beach, Walking trails, Local artisans' shops |
| Rockport | A quaint town with stunning beaches and a vibrant arts community. Excellent for tourists looking for artistic experiences along with beach relaxation. | Bearskin Neck, Motif Number 1, Rockport Art Association & Museum, Rockport Beach, Ocean views |
| Good Harbor Beach | Renowned for its beautiful sandy beach and family-friendly atmosphere. A great location for beach lovers and families vacationing in the summer. | Good Harbor Beach, Cape Hedge Beach, Wildflower Inn Beach, Local seafood shacks, Kayaking |
| Sandy Bay | A tranquil area that offers beautiful views and fishing spots, perfect for those looking to unwind by the water away from the busier tourist areas. | Sandy Bay Yacht Club, Local parks, Fishing spots, Walks along the shore, Sunset views |
| Stage Fort Park | A historic park with recreational areas, beachfront access, and scenic views. Ideal for families and visitors looking to enjoy nature and outdoor activities. | Stage Fort Park Beach, Playgrounds, Walking trails, Historical monuments, Picnicking areas |
| A. Piatt Andrew Bridge | A unique landmark that connects Gloucester to other parts of Cape Ann, providing scenic views of the harbor and opportunities for photography. | Andrew Bridge viewpoint, Walking trails, Harbor views, Nearby parks, Local fishing spots |
Understanding Airbnb License Requirements & STR Laws in Gloucester (2025)
While Gloucester, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gloucester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gloucester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gloucesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly Renovated Ocean Escape
Entire Place • 5 bedrooms
4 plus bedrms 5 baths- 3 level Beachfront House.
Entire Place • 4 bedrooms
Elegant Bayview Victorian Home; walk to beach
Entire Place • 6 bedrooms
The Mariner|Family Friendly|Backyard|Walk 2 Beach
Entire Place • 3 bedrooms
Aerie, 2 king beds, large space, AC, 2 beaches!
Entire Place • 7 bedrooms
Wingaersheek Beach House (Private)
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gloucester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gloucester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rachel | 7 | $535,722 | 314 | 4.94/5.0 |
| Jarvid | 4 | $403,980 | 83 | 5.00/5.0 |
| Jon And Raquel | 3 | $387,346 | 214 | 4.97/5.0 |
| Mark | 3 | $322,480 | 61 | 4.93/5.0 |
| Atlantic Vacation Homes | 10 | $272,766 | 20 | 2.18/5.0 |
| Patrick | 2 | $235,352 | 145 | 4.91/5.0 |
| Allie | 3 | $219,563 | 86 | 4.95/5.0 |
| Darryl | 4 | $219,357 | 358 | 4.96/5.0 |
| Lucas | 5 | $216,171 | 251 | 4.78/5.0 |
| Peter | 3 | $203,545 | 87 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gloucester.
Dive Deeper: Advanced Gloucester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gloucester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGloucester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gloucester
- The Gloucester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 223 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gloucester, House properties are the most common (58.7%), reflecting the local real estate landscape.
- Houses represent a significant 58.7% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Gloucester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gloucester
- The dominant room capacity in Gloucester is 2 bedrooms listings, making up 26% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 51.1% of the active Airbnb listings in Gloucester, indicating a high concentration in these sizes.
- A significant 47.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gloucester.
Gloucester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gloucester
- The most common guest capacity trend in Gloucester vacation rentals is listings accommodating 8+ guests (26.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gloucester STR market, accounting for 49.8% of listings.
- 53.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gloucester.
- On average, properties in Gloucester are equipped to host 5.2 guests.
Gloucester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gloucester
- The most common availability pattern in Gloucester falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gloucester (43%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gloucester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
10.2% of total
2 Nights
84 listings
39.1% of total
3 Nights
47 listings
21.9% of total
4-6 Nights
25 listings
11.6% of total
7-29 Nights
18 listings
8.4% of total
30+ Nights
19 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Gloucester is 2 Nights, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.1% of Gloucester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.2% currently do.
- A 2-night minimum appears standard (39.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gloucester.
Gloucester Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
3.3% of total
Super Strict 30 Days
5 listings
2.4% of total
Flexible
17 listings
8.1% of total
Moderate
44 listings
21.1% of total
Firm
57 listings
27.3% of total
Strict
79 listings
37.8% of total
Cancellation Policy Insights for Gloucester
- The prevailing Airbnb cancellation policy trend in Gloucester is Strict, used by 37.8% of listings.
- A majority (65.1%) of hosts in Gloucester utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.8% market standard in Gloucester.
- With 37.8% using Strict terms, this is a viable option in Gloucester, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gloucester.
Gloucester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gloucester
- The overall average booking lead time for vacation rentals in Gloucester is 71 days.
- Guests book furthest in advance for stays during July (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Gloucester.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Gloucester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gloucester (2025)
Amenity Prevalence
Amenity Insights for Gloucester
- Essential amenities in Gloucester that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gloucester: Wifi, Smoke alarm, Carbon monoxide alarm, TV, Heating.
- Prioritize adding missing essentials: Smoke alarm, Carbon monoxide alarm, TV, Heating.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gloucester to stay competitive.
Gloucester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gloucester
- The typical guest profile for Airbnb in Gloucester consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and Canada (1.8%).
- Top languages spoken are English (73.2%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gloucester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |