Airbnb Market Analytics, Statistics and Data in Falmouth, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Falmouth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Falmouth:
How much do Airbnb hosts make on average per month in Falmouth?
The short-term rental market in Falmouth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,671 per month
- Strong performing properties (top 25%) make $6,557 or more
- Best-in-class properties (top 10%) achieve $11,332+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,799
Revenue Variations by Month
Occupancy Rates Throughout the Year in Falmouth
The market in Falmouth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Falmouth
Daily rates in Falmouth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $339 per night
- Strong performing properties (top 25%) secure $488 or more
- Best-in-class properties (top 10%) pull in $701+ per night
- Entry-level properties (bottom 25%) earn around $233
Daily Rate Variations by Month
Get Live Falmouth Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Falmouth
Peak Season (July, August, June)
- Revenue peaks at $9470.82 per month
- Occupancy rates reach 62.50%
- Daily rates average $472.02
Shoulder Season
- Revenue averages $5047.81 per month
- Occupancy maintains 37.22%
- Daily rates hold at $414.74
Low Season (November, December, January)
- Revenue drops to $2378.36 per month
- Occupancy decreases to 25.44%
- Daily rates adjust to $365.07
Is it still profitable to do Airbnb in Falmouth in 2025?
Yes! Falmouth demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $5048 and As a mature market with 571 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Falmouth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Falmouth Village | Charming coastal village with historic charm and easy access to beaches. Ideal for families and those looking to explore local shops and dining. | Falmouth Museums on the Green, Chappaquoit Beach, Shining Sea Bikeway, Falmouth Harbor, The Cape Cod Tea Room |
| Wood Neck Beach | A serene beach area that's perfect for nature lovers. Attracts visitors seeking a quiet getaway near the water. | Wood Neck Beach, Bobs Beach, Grebe Pond, Wildlife Sanctuary, Great Sippewissett Marsh |
| Martha's Vineyard ferry terminal | Vital access point to Martha's Vineyard, attracting travelers during the summer. Great potential for short-term rentals for ferry-goers. | Martha's Vineyard Ferry, Falmouth Inner Harbor, Main Street shops, Falmouth Art Center, Falmouth Town Dock |
| Waquoit Bay | A picturesque bay known for its natural beauty and outdoor activities. Great for water sports enthusiasts and families. | Waquoit Bay National Estuarine Research Reserve, Sandy Neck Beach, Chappy Beach, Kayaking and paddleboarding, Salt marsh hiking |
| Old Silver Beach | Popular beach destination known for its soft sands and clear water. Ideal for summer vacation rentals. | Old Silver Beach, Falmouth Sports Complex, Gilbert's Hardware, Old Silver Road, Deacons Pond |
| North Falmouth | A quiet residential area with easy access to beaches and nature trails. Appeals to travelers looking for a peaceful retreat. | Bournes Pond, Old Silver Beach, Shining Sea Bikeway, Bourne Conservation Area, Greene's Field |
| New Silver Beach | Family-friendly neighborhood with close-knit community vibes and beach access. Attractive for families visiting Cape Cod. | New Silver Beach, Cape Cod National Seashore, Beaver Dam, Falmouth Conservation Trust Trails, Locust Street Beach |
| Magoos Beach | A hidden gem known for its uncrowded shores. Ideal for romantic getaways and those wanting a less touristy experience. | Magoos Beach, Little Island, Magoos Restaurant, Falmouth Yacht Club, Seacrest Beach |
Do you need a license for Airbnb in Falmouth?
We recommend checking directly with Falmouth's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Falmouth
Snug Harbor - West Falmouth, Cape Cod.
Entire Place • 6 bedrooms
Across the street from Old Silver Beach w/ hot tub
Entire Place • 4 bedrooms
2 Acre Waterfront Oasis Overlooking Waquoit Bay
Entire Place • 5 bedrooms
Dr Alexander T Walker House
Entire Place • 9 bedrooms
Stunning Falmouth Home w/ Deck: Half Mi to Beach
Entire Place • 5 bedrooms
New Home close to Beach, Bike Path, and Sleeps 10!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Falmouth
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 25138314 | 28 | $872,242 | 8 | 0.17/5.0 |
| Adam | 10 | $547,218 | 364 | 4.38/5.0 |
| Thomas | 6 | $382,859 | 41 | 4.90/5.0 |
| Craig | 1 | $352,336 | 12 | 5.00/5.0 |
| Evolve | 11 | $329,324 | 127 | 4.21/5.0 |
| Tom | 3 | $261,854 | 168 | 4.88/5.0 |
| Del Mar | 3 | $239,848 | 77 | 4.86/5.0 |
| Vacasa Massachusetts | 19 | $232,428 | 148 | 3.25/5.0 |
| 257376619 | 17 | $227,888 | 0 | 0.00/5.0 |
| Vacasa Massachusetts | 5 | $214,641 | 110 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Falmouth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.4%), with house and boutique & hotels properties comprising 88.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.6% combined)
Room Capacity Distribution
Analysis of 571 properties in Falmouth shows that 3 bedrooms properties are most prevalent, making up 25.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 49.6% of all listings.
Key Insights
- Most common: 3 bedrooms (25.4%)
- Least common: 5+ bedrooms (10.9%)
- Market concentration: 49.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 571 properties in Falmouth reveals that 8+ guests properties dominate the market, representing 42.2% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 60.2% of the market.
Key Insights
- Most common capacity: 8+ guests (42.2% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 60.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 571 properties in Falmouth, the most common availability pattern is 271-366 days (59% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.7% of properties).
Key Insights
- Most common availability window: 271-366 days (59%)
- Most common booking duration: 31-90 days (37.7%)
- Properties with high availability (180+ days): 89.7%
- Properties with long-term bookings (180+ days): 11.4%
Minimum Stay Distributions
1 Night
89 listings
17.9% of total
2 Nights
133 listings
26.8% of total
3 Nights
112 listings
22.6% of total
4-6 Nights
71 listings
14.3% of total
7-29 Nights
66 listings
13.3% of total
30+ Nights
25 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.7%
- Mid-length stays (4-6 nights) represent 14.3% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 67.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.6% of total
Super Strict 30 Days
13 listings
2.7% of total
Refundable
1 listings
0.2% of total
Flexible
36 listings
7.5% of total
Moderate
94 listings
19.6% of total
Firm
134 listings
27.9% of total
Strict
199 listings
41.5% of total
Key Insights
- Strict is the preferred policy at 41.5% of listings
- Stricter policies (Firm & Strict) dominate at 69.4% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 69.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 104 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 40 days
- Summer shows the longest average booking window at 104 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 104 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Falmouth
Below is the distribution of amenities across listings in Falmouth:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.8%) and United Kingdom (1.7%)
- English is the top language at 78.2%, followed by Spanish (10.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Falmouth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Temple | 11 | $5,110 | $383.10 | 46% |
| Edgartown | 257 | $4,909 | $746.94 | 39% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights