Falmouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Falmouth in 2025? Explore comprehensive Airbnb analytics for Falmouth, Massachusetts, United States to uncover income potential. This 2025 STR market report for Falmouth, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 573 active listings.
Whether you're considering an Airbnb investment in Falmouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Falmouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Falmouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Falmouth (2025)
Understanding the monthly revenue variations for Airbnb listings in Falmouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Falmouth is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Falmouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,422+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,071 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,572 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,756, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Falmouth
Falmouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Falmouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Falmouth:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Falmouth
Average Daily Rate (ADR) Airbnb Trends in Falmouth (2025)
Effective short term rental pricing strategy in Falmouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Falmouth typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $675+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $480 or more.
- Typical properties (Median) charge around $333 per night.
- Entry-level properties (Bottom 25%) earn around $225 per night.
Average Daily Rate (ADR) Trend by Month in Falmouth
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Airbnb Seasonality Analysis & Trends in Falmouth (2025)
Peak Season (July, August, June)
- Revenue averages $8,192 per month
- Occupancy rates average 55.0%
- Daily rates average $442
Shoulder Season
- Revenue averages $3,996 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $393
Low Season (January, February, March)
- Revenue drops to average $1,794 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $371
Seasonality Insights for Falmouth
- The Airbnb seasonality in Falmouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Falmouth's highest earning potential, with monthly revenues capable of climbing to $9,140, occupancy reaching a high of 63.1%, and ADRs peaking at $449.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,419, occupancy could drop to 21.5%, and ADRs may adjust down to $366.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Falmouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Falmouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Falmouth (2025)
Exploring the top neighborhoods for short-term rentals in Falmouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Falmouth Village | A charming and historic area with unique shops, water views, and close proximity to the ferry to Martha's Vineyard. Ideal for families and couples looking for a quaint New England experience. | Falmouth Museums on the Green, Shining Sea Bikeway, Falmouth Harbor, Coffee Obsession, Main Street shops |
| Wood Neck Beach | A serene and beautiful beach area known for its calm waters and stunning sunsets. Perfect for families and beach lovers seeking a peaceful getaway. | Wood Neck Beach, Bristol Beach, Waquoit Bay National Estuarine Research Reserve, Great Sippewissett Marsh, Nature trails and bird watching |
| Nobska Beach | A picturesque beach located near the historic Nobska Lighthouse. Offers stunning views of the ocean and is popular with tourists seeking beach and lighthouse experiences. | Nobska Lighthouse, Nobska Beach, Lighthouse Beach, Falmouth Oceanographic Center, Scenic coastal paths |
| Menauhant Beach | A popular beach destination with clear waters and excellent swimming options. Great for seasonal rentals and attracting families during the summer. | Menauhant Beach, Shining Sea Bikeway, Lawnwood Park, Falmouth's summer concerts, Nearby restaurants |
| East Falmouth | An area surrounded by ponds and beaches that offers a residential feel with easy access to attractions. Family-friendly and convenient for visitors. | Falmouth Country Club, Ashumet Holly Wildlife Sanctuary, Mashpee-Wakeby Pond, Cape Cod Golf Course, Nearby nature parks |
| Megan's Bay | A relatively lesser-known but beautiful beach destination ideal for those looking to escape the busier tourist spots while still enjoying lovely waters. | Megan's Bay Beach, Tranquil walking paths, Wildlife observation, Local seafood restaurants, Access to boat rentals |
| Old Silver Beach | A serene beach with soft sand and shallow waters, favored by families with young children. Known for its clean and peaceful environment. | Old Silver Beach, Scenic picnic areas, Biking routes, Nearby rental options, Community events during summer |
| Pickleball Courts at Falmouth | An active area attracting sports enthusiasts, especially with the growing popularity of pickleball. Offers rental opportunities for sport-focused guests. | Local pickleball courts, Sports tournaments, Community events, Nearby dining options, Fitness trails |
Understanding Airbnb License Requirements & STR Laws in Falmouth (2025)
While Falmouth, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Falmouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Falmouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Falmouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Snug Harbor - West Falmouth, Cape Cod.
Entire Place • 6 bedrooms
2 Acre Waterfront Oasis Overlooking Waquoit Bay
Entire Place • 5 bedrooms
Dr Alexander T Walker House
Entire Place • 9 bedrooms
Across the street from Old Silver Beach w/ hot tub
Entire Place • 4 bedrooms
New Construction Home with Pool in N. Falmouth
Entire Place • 6 bedrooms
Modern Marvel in Woods Hole - Walk to town & ferry
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Falmouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Falmouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #25138314 | 28 | $793,366 | 8 | 0.17/5.0 |
| Adam | 10 | $489,735 | 364 | 4.38/5.0 |
| Evolve | 12 | $382,301 | 125 | 3.91/5.0 |
| Thomas | 7 | $379,919 | 43 | 4.20/5.0 |
| Host #257376619 | 17 | $265,910 | 0 | 0.00/5.0 |
| Tom | 3 | $232,734 | 168 | 4.88/5.0 |
| Jeanette | 5 | $228,588 | 213 | 4.90/5.0 |
| Claudia | 4 | $197,469 | 31 | 4.81/5.0 |
| Del Mar | 2 | $194,155 | 59 | 4.91/5.0 |
| Vacasa Massachusetts | 17 | $190,867 | 142 | 3.44/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Falmouth.
Dive Deeper: Advanced Falmouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Falmouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFalmouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Falmouth
- The Falmouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 573 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Falmouth, House properties are the most common (76.1%), reflecting the local real estate landscape.
- Houses represent a significant 76.1% portion, catering likely to families or larger groups.
- The presence of 12.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.3%) offer potential for unique stay experiences.
Falmouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Falmouth
- The dominant room capacity in Falmouth is 3 bedrooms listings, making up 26% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 50.3% of the active Airbnb listings in Falmouth, indicating a high concentration in these sizes.
- A significant 60.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Falmouth.
Falmouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Falmouth
- The most common guest capacity trend in Falmouth vacation rentals is listings accommodating 8+ guests (41.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Falmouth STR market, accounting for 60.0% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Falmouth.
- On average, properties in Falmouth are equipped to host 5.8 guests.
Falmouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Falmouth
- The most common availability pattern in Falmouth falls within the 271-366 days range, representing 55.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Falmouth (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Falmouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
90 listings
17.3% of total
2 Nights
128 listings
24.6% of total
3 Nights
109 listings
21% of total
4-6 Nights
76 listings
14.6% of total
7-29 Nights
68 listings
13.1% of total
30+ Nights
49 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Falmouth is 2 Nights, adopted by 24.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24.6% of Falmouth hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Falmouth.
Falmouth Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
11 listings
2.3% of total
Super Strict 60 Days
3 listings
0.6% of total
Refundable
2 listings
0.4% of total
Non-refundable
2 listings
0.4% of total
Flexible
32 listings
6.6% of total
Moderate
98 listings
20.2% of total
Firm
141 listings
29.1% of total
Strict
196 listings
40.4% of total
Cancellation Policy Insights for Falmouth
- The prevailing Airbnb cancellation policy trend in Falmouth is Strict, used by 40.4% of listings.
- A majority (69.5%) of hosts in Falmouth utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.4% market standard in Falmouth.
- With 40.4% using Strict terms, this is a viable option in Falmouth, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Falmouth.
Falmouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Falmouth
- The overall average booking lead time for vacation rentals in Falmouth is 69 days.
- Guests book furthest in advance for stays during July (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Falmouth.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Falmouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Falmouth (2025)
Amenity Prevalence
Amenity Insights for Falmouth
- Essential amenities in Falmouth that guests expect include: Wifi, Smoke alarm, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Falmouth: Wifi, Smoke alarm, Free parking on premises, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Free parking on premises, TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Falmouth to stay competitive.
Falmouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Falmouth
- The typical guest profile for Airbnb in Falmouth consists of primarily domestic travelers (93%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United States (92.7%) and Canada (1.7%).
- Top languages spoken are English (70.7%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Falmouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |
| Manchester-by-the-Sea | 14 | $4,823 | $474.76 | 53% |