Fall River Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Fall River in 2025? Explore comprehensive Airbnb analytics for Fall River, Massachusetts, United States to uncover income potential. This 2025 STR market report for Fall River, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Fall River, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fall River Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Fall River Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$173
The average rental revenue earned for an occupied room per day in Fall River.
Occupancy Rate(?)
39.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,238
Typical annual income for an Airbnb listing in Fall River. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.6%
Slight decrease (-7.6%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Fall River.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Fall River.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Fall River (2025)

Understanding the monthly revenue variations for Airbnb listings in Fall River is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fall River is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fall River across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,732+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,853 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,730 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $792, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Fall River

Fall River Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Fall River STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fall River:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Fall River

Average Daily Rate (ADR) Airbnb Trends in Fall River (2025)

Effective short term rental pricing strategy in Fall River involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fall River typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
  • Typical properties (Median) charge around $132 per night.
  • Entry-level properties (Bottom 25%) earn around $80 per night.

Average Daily Rate (ADR) Trend by Month in Fall River

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Airbnb Seasonality Analysis & Trends in Fall River (2025)

Peak Season (May, July, June)
  • Revenue averages $3,277 per month
  • Occupancy rates average 58.7%
  • Daily rates average $179
Shoulder Season
  • Revenue averages $2,032 per month
  • Occupancy maintains around 39.6%
  • Daily rates hold near $181
Low Season (January, February, March)
  • Revenue drops to average $896 per month
  • Occupancy decreases to average 24.9%
  • Daily rates adjust to average $177

Seasonality Insights for Fall River

  • The Airbnb seasonality in Fall River shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Fall River's highest earning potential, with monthly revenues capable of climbing to $3,375, occupancy reaching a high of 68.1%, and ADRs peaking at $184.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $712, occupancy could drop to 20.8%, and ADRs may adjust down to $174.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fall River.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Fall River seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Fall River (2025)

Exploring the top neighborhoods for short-term rentals in Fall River? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Highlands
A charming neighborhood known for its historic homes and scenic views, making it appealing to tourists looking for a quaint New England experience.
Battleship Cove, Fall River Heritage State Park, Lizzie Borden House, Battleship Massachusetts, Fall River Carousel
Downtown Fall River
The bustling heart of Fall River with a mix of shops, restaurants, and cultural sites, perfect for guests wanting to experience the local urban vibe.
Falkner Street Historic District, Fall River Public Library, Government Center, Bristol Community College, The Narrows Center for the Arts
Montaup Country Club
A peaceful residential area with easy access to outdoor activities, appealing to families and golf enthusiasts.
Montaup Country Club, Heritage State Park, Sandy Beach, Quequechan River Rail Trail
South First Street Park
A scenic area known for its waterways and parks, attracting nature lovers and families seeking relaxing getaways.
South First Street Park, Quequechan River, Monument Park, Freetown-Fall River State Forest
Maplewood
A family-friendly neighborhood with parks and schools, great for longer-term stays for families visiting the area or relocating.
Maplewood Park, Freetown State Forest, Watson Pond State Park, Bishop Leigh Park
Watuppa Ponds
A picturesque area surrounding the ponds that offers recreational activities like fishing, hiking, and nature walks.
Watuppa Ponds, Watuppa Reservation, Hiking Trails, Fishing Spots
North End
Known for its diverse community and cuisine, appealing to foodies and those looking to experience local culture.
Local Restaurants and Diners, Bristol County Agricultural High School, Culture Park
Union Street
A vibrant street with various shops and nightlife options, perfect for young travelers and those looking to explore the area.
Local Boutiques, Cafes, Bars and Nightclubs, Union Street Art District

Understanding Airbnb License Requirements & STR Laws in Fall River (2025)

While Fall River, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fall River to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Fall River (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Fall Riverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Mansion at the Highlands

The Mansion at the Highlands

Entire Place • 7 bedrooms

$56,480
Revenue
27.7%
Occupancy
$1149.42
Daily Rate
The Epitome of Urban Luxury

The Epitome of Urban Luxury

Entire Place • 4 bedrooms

$33,568
Revenue
28.0%
Occupancy
$298.27
Daily Rate
Taylor's Pharmacy Guesthouse

Taylor's Pharmacy Guesthouse

Entire Place • 2 bedrooms

$33,303
Revenue
68.3%
Occupancy
$119.13
Daily Rate
Lovely Two Bedroom Condo w/ Water Views!

Lovely Two Bedroom Condo w/ Water Views!

Entire Place • 2 bedrooms

$32,906
Revenue
72.1%
Occupancy
$165.08
Daily Rate
Modern Condo w/ Water Views - 2 Bedrooms

Modern Condo w/ Water Views - 2 Bedrooms

Entire Place • 2 bedrooms

$30,641
Revenue
62.5%
Occupancy
$135.14
Daily Rate
lovely 2-bedroom rental unit in Fall River

lovely 2-bedroom rental unit in Fall River

Entire Place • 2 bedrooms

$27,024
Revenue
60.2%
Occupancy
$125.06
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Fall River (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Fall River based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kyle2$63,5471284.84/5.0
Florence1$56,480235.00/5.0
Marvelus5$37,616293.85/5.0
Ashley And Roman3$34,0941974.96/5.0
Ronald1$33,568124.42/5.0
Debora1$33,3031914.98/5.0
Luis1$27,024844.76/5.0
Nicole1$24,242294.97/5.0
Plushy1$22,43863.17/5.0
Arlene1$21,017654.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fall River.

Dive Deeper: Advanced Fall River STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fall River. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Fall River Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Fall River

  • The Fall River Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 50% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Fall River, Apartment/Condo properties are the most common (69.2%), reflecting the local real estate landscape.
  • Houses represent a significant 26.9% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.

Fall River Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Fall River

  • The dominant room capacity in Fall River is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Fall River, indicating a high concentration in these sizes.

Fall River Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Fall River

  • The most common guest capacity trend in Fall River vacation rentals is listings accommodating 4 guests (23.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Fall River STR market, accounting for 42.3% of listings.
  • 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fall River.
  • On average, properties in Fall River are equipped to host 3.4 guests.

Fall River Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Fall River

  • The most common availability pattern in Fall River falls within the 271-366 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Fall River (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Fall River Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50%)

1 Night

13 listings

50% of total

2 Nights (26.9%)

2 Nights

7 listings

26.9% of total

3 Nights (11.5%)

3 Nights

3 listings

11.5% of total

7-29 Nights (3.8%)

7-29 Nights

1 listings

3.8% of total

30+ Nights (7.7%)

30+ Nights

2 listings

7.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Fall River is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.9%) of the Fall River Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 50% of Fall River hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fall River.

Fall River Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (52.2%)

Flexible

12 listings

52.2% of total

Moderate (8.7%)

Moderate

2 listings

8.7% of total

Firm (26.1%)

Firm

6 listings

26.1% of total

Strict (13%)

Strict

3 listings

13% of total

Cancellation Policy Insights for Fall River

  • The prevailing Airbnb cancellation policy trend in Fall River is Flexible, used by 52.2% of listings.
  • There's a relatively balanced mix between guest-friendly (60.9%) and stricter (39.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.2% market standard in Fall River.
  • Given the high prevalence of Flexible policies (52.2%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Fall River.

Fall River STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Fall River

  • The overall average booking lead time for vacation rentals in Fall River is 31 days.
  • Guests book furthest in advance for stays during July (average 58 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (49 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Fall River.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
  • Monitor your own booking lead times against these Fall River averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Fall River (2025)

Amenity Prevalence

Amenity Insights for Fall River

  • Essential amenities in Fall River that guests expect include: Air conditioning, Heating, Wifi, Smoke alarm, TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Iron, Carbon monoxide alarm, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Fall River: Air conditioning, Heating, Wifi, Smoke alarm, TV, Kitchen.
  • Prioritize adding missing essentials: TV, Kitchen.
  • Consider adding popular differentiators like Iron or Carbon monoxide alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Fall River to stay competitive.

Fall River Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Fall River

  • The typical guest profile for Airbnb in Fall River consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 90.6% of guests.
  • Key international markets include United States (90.6%) and Canada (3.8%).
  • Top languages spoken are English (70.3%) followed by Spanish (11.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Boston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Fall River Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nantucket539$6,999$952.5842%
Milford11$6,343$500.1059%
Town of East Hampton1,420$6,008$940.0238%
Town of Southampton1,321$5,900$938.2336%
Middletown384$5,575$548.0046%
Nahant17$5,435$521.6450%
Westminster11$5,179$379.9257%
Scituate92$5,053$509.7249%
Wellesley17$5,047$367.9354%
Edgartown238$5,022$718.5442%

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