Everett Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Everett in 2025? Explore comprehensive Airbnb analytics for Everett, Massachusetts, United States to uncover income potential. This 2025 STR market report for Everett, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 145 active listings.
Whether you're considering an Airbnb investment in Everett, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Everett Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Everett Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Everett (2025)
Understanding the monthly revenue variations for Airbnb listings in Everett is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Everett is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Everett across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,097+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,238 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,822 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,664, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Everett
Everett Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Everett STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Everett:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 83% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 62%.
- Entry-level properties (Bottom 25%) average 40% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Everett
Average Daily Rate (ADR) Airbnb Trends in Everett (2025)
Effective short term rental pricing strategy in Everett involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Everett typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Everett
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Airbnb Seasonality Analysis & Trends in Everett (2025)
Peak Season (May, June, October)
- Revenue averages $4,906 per month
- Occupancy rates average 65.1%
- Daily rates average $194
Shoulder Season
- Revenue averages $3,848 per month
- Occupancy maintains around 62.0%
- Daily rates hold near $181
Low Season (January, February, March)
- Revenue drops to average $2,199 per month
- Occupancy decreases to average 49.6%
- Daily rates adjust to average $147
Seasonality Insights for Everett
- The Airbnb seasonality in Everett shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Everett's highest earning potential, with monthly revenues capable of climbing to $4,990, occupancy reaching a high of 71.1%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,061, occupancy could drop to 43.2%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Everett.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Everett seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Everett (2025)
Exploring the top neighborhoods for short-term rentals in Everett? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West Everett | West Everett is a prime location for travelers due to its proximity to Boston and vibrant local atmosphere. It boasts a diverse community and access to outdoor spaces, making it appealing for families and tourists alike. | Everett Square, Mystic River Reservation, Gateway Park, Encore Boston Harbor Casino, Maverick Marketplace |
| Gateway Park | Gateway Park is a popular area for visitors seeking recreational activities and community events. It features beautiful park spaces and is close to local amenities, making it an attractive spot for guests. | Gateway Park, Everett Public Library, local dining options, community events, outdoor sports facilities |
| Central Everett | The central area of Everett is bustling with activity and convenience. Its proximity to public transport and local shops makes it ideal for short-term rentals. | Everett Public Market, local shops and eateries, theatre performances, public transportation access, cultural festivals |
| Revere Beach | Just a short drive from Everett, Revere Beach offers a beautiful waterfront and recreational activities, making it a popular destination during the summer months for beach lovers. | Revere Beach, Kelly's Roast Beef, Revere Beach Boulevard, Beachfront boardwalk, local water sports |
| Northern Strand Community Trail | This scenic trail attracts outdoor enthusiasts and cyclists, providing a unique experience for guests who enjoy exploring nature and staying active during their visit. | Northern Strand Community Trail, bike rental stations, access to local parks, nature walks, community events |
| Malden River | The Malden River area offers a peaceful environment with beautiful waterfront views and is suitable for those looking for a quieter stay while still being close to the city. | Malden Riverwalk, local parks, waterfront dining, fishing spots, biking paths |
| Chelsea | Adjacent to Everett, Chelsea is a culturally rich area with diverse dining options and vibrant nightlife. It’s an excellent alternative for visitors seeking good food and entertainment. | Chelsea Market, high-quality restaurants, Chelsea Greenway, theaters and arts, local festivals |
| Sullivan Square | Sullivan Square has easy access to public transportation and is near major roads, making it convenient for guests traveling to and from Boston and beyond. | Sullivan Station, local eateries, public transport connections, nearby shopping, outdoor events |
Understanding Airbnb License Requirements & STR Laws in Everett (2025)
While Everett, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Everett to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Everett (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Everettbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Home near Encore for Families/Friends
Entire Place • 4 bedrooms
Boston Luxury home +Free Parking 5 mins to Casino
Entire Place • 5 bedrooms
★ Unique & Modern 6-Bedroom Home close to Boston ★
Entire Place • 6 bedrooms
2000sqft Modern&Luxury 5min to Encore|10min to BOS
Entire Place • 4 bedrooms
Spacious & modern, balcony & two level arcade!
Entire Place • 2 bedrooms
Charming 4R Boston home w/parking, 5 min to Casino
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Everett (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Everett based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evonify MA | 52 | $2,247,270 | 791 | 4.50/5.0 |
| Wally | 7 | $302,956 | 1475 | 4.89/5.0 |
| Andressa | 4 | $199,241 | 221 | 4.88/5.0 |
| Joanna | 2 | $173,955 | 183 | 4.93/5.0 |
| Thuy | 2 | $173,739 | 888 | 4.91/5.0 |
| Nicholas | 3 | $163,431 | 246 | 4.80/5.0 |
| Barry | 2 | $138,908 | 141 | 4.92/5.0 |
| Naser | 6 | $127,338 | 362 | 4.87/5.0 |
| Robinson | 2 | $125,042 | 786 | 4.87/5.0 |
| Linda | 1 | $120,534 | 24 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Everett.
Dive Deeper: Advanced Everett STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Everett. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEverett Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Everett
- The Everett Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.2% of the 145 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Everett, Apartment/Condo properties are the most common (71.7%), reflecting the local real estate landscape.
- Houses represent a significant 26.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 2.1%) offer potential for unique stay experiences.
Everett Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Everett
- The dominant room capacity in Everett is 1 bedroom listings, making up 49.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.8% of the active Airbnb listings in Everett, indicating a high concentration in these sizes.
Everett Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Everett
- The most common guest capacity trend in Everett vacation rentals is listings accommodating 3 guests (35.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Everett STR market, accounting for 46.2% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Everett.
- On average, properties in Everett are equipped to host 3.3 guests.
Everett Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Everett
- The most common availability pattern in Everett falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 41.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Everett (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 59.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Everett Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
24.8% of total
2 Nights
19 listings
15.2% of total
3 Nights
51 listings
40.8% of total
4-6 Nights
5 listings
4% of total
7-29 Nights
4 listings
3.2% of total
30+ Nights
15 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Everett is 3 Nights, adopted by 40.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (12%) caters to monthly stays (30+ nights) in Everett, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 40.8% of Everett hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Everett.
Everett Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
6.3% of total
Moderate
21 listings
16.4% of total
Firm
30 listings
23.4% of total
Strict
69 listings
53.9% of total
Cancellation Policy Insights for Everett
- The prevailing Airbnb cancellation policy trend in Everett is Strict, used by 53.9% of listings.
- A majority (77.3%) of hosts in Everett utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 53.9% market standard in Everett.
- With 53.9% using Strict terms, this is a viable option in Everett, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Everett.
Everett STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Everett
- The overall average booking lead time for vacation rentals in Everett is 41 days.
- Guests book furthest in advance for stays during October (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Everett.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Everett averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Everett (2025)
Amenity Prevalence
Amenity Insights for Everett
- Essential amenities in Everett that guests expect include: Smoke alarm, Wifi, Heating, Hot water, Carbon monoxide alarm, Kitchen, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Microwave, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Everett: Smoke alarm, Wifi, Heating, Hot water, Carbon monoxide alarm, Kitchen, Dishes and silverware.
- Prioritize adding missing essentials: Heating, Hot water, Carbon monoxide alarm, Kitchen, Dishes and silverware.
- Consider adding popular differentiators like Air conditioning or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Everett to stay competitive.
Everett Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Everett
- The typical guest profile for Airbnb in Everett consists of primarily domestic travelers (78%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 77.7% of guests.
- Key international markets include United States (77.7%) and Canada (6.6%).
- Top languages spoken are English (57.8%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Everett Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |