Airbnb Market Analytics, Statistics and Data in Everett, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Everett? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Everett:
How much do Airbnb hosts make on average per month in Everett?
The short-term rental market in Everett shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,907 per month
- Strong performing properties (top 25%) make $5,361 or more
- Best-in-class properties (top 10%) achieve $6,404+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,723
Revenue Variations by Month
Occupancy Rates Throughout the Year in Everett
The market in Everett shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 63% occupancy rates
- Strong performing properties (top 25%) achieve 80% or higher
- Best-in-class properties (top 10%) reach 92%+occupancy
- Entry-level properties (bottom 25%) average around 42%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Everett
Daily rates in Everett vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $192 per night
- Strong performing properties (top 25%) secure $217 or more
- Best-in-class properties (top 10%) pull in $297+ per night
- Entry-level properties (bottom 25%) earn around $97
Daily Rate Variations by Month
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Seasonality patterns in Everett
Peak Season (October, June, September)
- Revenue peaks at $5257.24 per month
- Occupancy rates reach 72.06%
- Daily rates average $217.10
Shoulder Season
- Revenue averages $3826.51 per month
- Occupancy maintains 59.92%
- Daily rates hold at $181.59
Low Season (December, February, January)
- Revenue drops to $2054.31 per month
- Occupancy decreases to 44.33%
- Daily rates adjust to $153.02
Is it still profitable to do Airbnb in Everett in 2025?
Yes! Everett demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 60% and strong monthly revenue averaging $3827 and The market's 152 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Everett
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Everett | The central business district with a mix of residential and commercial properties, attracting business travelers and tourists alike. | Everett City Hall, Commonweath of Massachusetts, Ferry Terminal, Mystic River Reservation, Restaurants and Cafes |
| Mystic Valley Parkway | A neighborhood that offers access to parks and nature, great for families and outdoor enthusiasts. | Mystic River Reservation, Pope John Paul II Park, Adult and Children's Playgrounds, Trails for hiking and cycling |
| Everett Waterfront | A scenic area that provides great views and recreational activities, drawing visitors for events and leisure. | Waterfront parks, Piers and pathways, Fishing spots, Picnic areas, Scenic views of the river |
| Forest Street | An established residential area close to various amenities, perfect for families and long-term guests. | Schools and community centers, Local shops and cafes, Parks nearby |
| Broadway | A vibrant local strip with shops, restaurants, and entertainment options, making it appealing for tourists. | Local dining options, Shops and boutiques, Easy access to public transport |
| Glendale Park | A family-friendly area with parks and schools, suitable for longer stays and family gatherings. | Glendale Park, Community events, Quiet neighborhoods |
| Revere Beach Parkway | A major thoroughfare offering access to neighboring towns and cities, appealing to business travelers. | Shopping centers, Transport links to Boston, Cafes and restaurants |
| Chelsea Creek | A scenic area near the water, attracting those looking for a peaceful retreat while still being close to the city. | Beautiful waterfront views, Parks and walking paths, Fishing and boating activities |
Do you need a license for Airbnb in Everett?
We recommend checking directly with Everett's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Everett
Charming Home near Encore for Families/Friends
Entire Place • 4 bedrooms
Boston Luxury home +Free Parking 5 mins to Casino
Entire Place • 5 bedrooms
★ Unique & Modern 6-Bedroom Home close to Boston ★
Entire Place • 6 bedrooms
2000sqft Modern&Luxury 5min to Encore|10min to BOS
Entire Place • 4 bedrooms
Cozy as a Sunday - Sleep 6 in homey Comfort
Entire Place • 2 bedrooms
Comfort apartment 3bed/2bath near Boston
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Everett
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evonify MA | 52 | $2,241,982 | 791 | 4.50/5.0 |
| Wally | 7 | $302,051 | 1475 | 4.89/5.0 |
| Andressa | 4 | $206,224 | 221 | 4.88/5.0 |
| Joanna | 2 | $176,931 | 183 | 4.93/5.0 |
| Barry | 2 | $165,579 | 141 | 4.92/5.0 |
| Thuy | 2 | $161,903 | 888 | 4.91/5.0 |
| Nicholas | 3 | $161,437 | 246 | 4.80/5.0 |
| Linda | 1 | $150,678 | 24 | 5.00/5.0 |
| Naser | 6 | $130,863 | 362 | 4.87/5.0 |
| Robinson | 2 | $117,661 | 786 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Everett
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.3%), with apartment & condo and house properties comprising 98.1% of inventory
- Untapped potential in others, boutique & hotels segments (2.0% combined)
Room Capacity Distribution
Analysis of 152 properties in Everett shows that 1 bedroom properties are most prevalent, making up 48% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.5% of all listings.
Key Insights
- Most common: 1 bedroom (48%)
- Least common: 5+ bedrooms (3.3%)
- Market concentration: 60.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 152 properties in Everett reveals that 3 guests properties dominate the market, representing 32.9% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 3 guests and 6 guests make up 44.1% of the market.
Key Insights
- Most common capacity: 3 guests (32.9% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 44.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 152 properties in Everett, the most common availability pattern is 91-180 days (36.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.2% of properties).
Key Insights
- Most common availability window: 91-180 days (36.8%)
- Most common booking duration: 181-270 days (36.2%)
- Properties with high availability (180+ days): 45.4%
- Properties with long-term bookings (180+ days): 55.3%
Minimum Stay Distributions
1 Night
32 listings
25.2% of total
2 Nights
19 listings
15% of total
3 Nights
54 listings
42.5% of total
4-6 Nights
5 listings
3.9% of total
7-29 Nights
8 listings
6.3% of total
30+ Nights
9 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.2%
- Mid-length stays (4-6 nights) represent 3.9% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 82.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
8 listings
6.1% of total
Moderate
24 listings
18.3% of total
Firm
31 listings
23.7% of total
Strict
68 listings
51.9% of total
Key Insights
- Strict is the preferred policy at 51.9% of listings
- Stricter policies (Firm & Strict) dominate at 75.6% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 6.1% of listings
Recommendations
- The market supports stricter policies, with 75.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, May, Apr, averaging 71 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 29 days
- Spring shows the longest average booking window at 62 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Everett
Every property in Everett comes standard with Smoke alarm, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (7.6%) and United Kingdom (2%)
- English is the top language at 68.6%, followed by Spanish (16.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Everett. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Pomfret | 15 | $5,871 | $468.17 | 51% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Hanover | 25 | $5,431 | $761.11 | 37% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
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