Essex Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Essex in 2025? Explore comprehensive Airbnb analytics for Essex, Massachusetts, United States to uncover income potential. This 2025 STR market report for Essex, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Essex, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Essex Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Essex Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Essex (2025)
Understanding the monthly revenue variations for Airbnb listings in Essex is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Essex is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Essex across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,983+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,541 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,310 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,716, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Essex
Essex Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Essex STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Essex:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Essex
Average Daily Rate (ADR) Airbnb Trends in Essex (2025)
Effective short term rental pricing strategy in Essex involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Essex typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $847+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $455 or more.
- Typical properties (Median) charge around $262 per night.
- Entry-level properties (Bottom 25%) earn around $181 per night.
Average Daily Rate (ADR) Trend by Month in Essex
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Airbnb Seasonality Analysis & Trends in Essex (2025)
Peak Season (August, July, June)
- Revenue averages $7,972 per month
- Occupancy rates average 57.5%
- Daily rates average $383
Shoulder Season
- Revenue averages $4,691 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $391
Low Season (January, February, March)
- Revenue drops to average $2,758 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $424
Seasonality Insights for Essex
- The Airbnb seasonality in Essex shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Essex's highest earning potential, with monthly revenues capable of climbing to $9,011, occupancy reaching a high of 59.8%, and ADRs peaking at $438.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,345, occupancy could drop to 18.6%, and ADRs may adjust down to $368.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Essex.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Essex seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Essex (2025)
Exploring the top neighborhoods for short-term rentals in Essex? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gloucester | Charming coastal city known for its beautiful beaches, historic fishing industry, and vibrant arts scene. A great location for attracting tourists year-round with its scenic views and local festivals. | Good Harbor Beach, Cape Ann Museum, Rocky Neck Art Colony, Halibut Point State Park, Gloucester Fishermen's Memorial, Stage Fort Park |
| Rockport | Quaint seaside town famous for its picturesque harbor and artistic community. Popular among visitors looking for a peaceful retreat and natural beauty, making it an ideal location for short-term rentals. | Rockport Harbor, Halibut Point State Park, Motif No. 1, Windward Beach, Bearskin Neck, Rockport Art Association |
| Manchester-by-the-Sea | Charming New England town known for its beautiful beaches and quiet atmosphere. Attracts families and couples looking for a relaxing getaway close to nature and the ocean. | Manchester Beach, Singing Beach, Coolidge Reservation, Mason Reservation, Mansfield Street beaches, Manchester Historical Museum |
| Ipswich | Historic town with a rich colonial history and beautiful natural landscapes. Offers a mix of history, nature, and beach access, attracting visitors interested in exploring the North Shore of Massachusetts. | Crane Beach, Ipswich River Wildlife Sanctuary, Castle Hill on the Crane Estate, Choose Your Own Adventure Ipswich Museum, Ipswich Historic District, Greenbelt Conservation |
| Essex | Small town known for its antique shops and proximity to beaches. Appeals to antique lovers and those looking for a quaint New England experience. | Essex River Cruises, Cogswell's Grant, Essex Antiquarian, Costello's Farm Stand, Essex Museum, The Schooner Adventure |
| Newburyport | Charming coastal town with a rich maritime history and vibrant downtown area. Great for tourists looking for shopping, dining, and scenic waterfront views, making it a desirable location for rentals. | Newburyport Harbor, Merrimack River waterfront, Custom House Maritime Museum, Plum Island, Newburyport Rail Trail, Joppa Flats Education Center |
| Marblehead | Scenic coastal town known for its historic architecture and sailing community. Ideal for visitors interested in maritime activities and historical sites, making it a great spot for tourism. | Marblehead Harbor, Old Town, Fort Sewall, Abbot Hall, Marblehead Museum, Gerry Island |
| Salem | Famous for its 1692 witch trials and vibrant historical sites. Attracts tourists interested in history, culture, and seasonal events like Halloween, providing ample short-term rental opportunities. | Salem Witch Museum, The House of the Seven Gables, Peabody Essex Museum, Salem Maritime National Historic Site, Old Burying Point Cemetery, Salem Common |
Understanding Airbnb License Requirements & STR Laws in Essex (2025)
While Essex, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Essex to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Essex (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Essexbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rustic Lux Farm House with Simplistic Elegance
Entire Place • 5 bedrooms
Quintessential Oceanfront - The Jacob Wirth House
Entire Place • 5 bedrooms
Two Coastal Cottages!
Entire Place • 2 bedrooms
Rocky Hill Renovated Home with Pool
Entire Place • 5 bedrooms
❤️ 🏖 Water view Beach Cottage -The Captain’s Lodge❤️
Entire Place • 5 bedrooms
Cape Ann Gem close to Salem and beaches
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Essex (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Essex based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sally | 2 | $199,346 | 39 | 4.99/5.0 |
| Justin | 3 | $192,664 | 17 | 4.89/5.0 |
| Jeremy | 1 | $125,058 | 12 | 4.73/5.0 |
| Roxanne | 1 | $95,704 | 9 | 5.00/5.0 |
| Stephen | 1 | $73,752 | 56 | 4.95/5.0 |
| Peter | 1 | $67,407 | 15 | 4.93/5.0 |
| Finella | 1 | $59,452 | 61 | 5.00/5.0 |
| Vacasa Massachusetts | 2 | $57,215 | 17 | 4.68/5.0 |
| Marla | 3 | $52,467 | 226 | 4.90/5.0 |
| Kathleen | 5 | $44,990 | 515 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Essex.
Dive Deeper: Advanced Essex STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Essex. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEssex Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Essex
- The Essex Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Essex, House properties are the most common (69%), reflecting the local real estate landscape.
- Houses represent a significant 69% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Essex Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Essex
- The dominant room capacity in Essex is 2 bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.7% of the active Airbnb listings in Essex, indicating a high concentration in these sizes.
- A significant 27.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Essex.
Essex Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Essex
- The most common guest capacity trend in Essex vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Essex STR market, accounting for 48.3% of listings.
- 34.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Essex.
- On average, properties in Essex are equipped to host 4.2 guests.
Essex Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Essex
- The most common availability pattern in Essex falls within the 271-366 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Essex (48.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Essex Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
19.2% of total
2 Nights
8 listings
30.8% of total
3 Nights
6 listings
23.1% of total
4-6 Nights
4 listings
15.4% of total
7-29 Nights
2 listings
7.7% of total
30+ Nights
1 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Essex is 2 Nights, adopted by 30.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.8% of Essex hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.2% currently do.
- A 2-night minimum appears standard (30.8%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Essex.
Essex Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
7.4% of total
Flexible
2 listings
7.4% of total
Moderate
8 listings
29.6% of total
Firm
9 listings
33.3% of total
Strict
6 listings
22.2% of total
Cancellation Policy Insights for Essex
- The prevailing Airbnb cancellation policy trend in Essex is Firm, used by 33.3% of listings.
- A majority (55.5%) of hosts in Essex utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Essex.
- Regularly review your cancellation policy against competitors and market demand shifts in Essex.
Essex STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Essex
- The overall average booking lead time for vacation rentals in Essex is 63 days.
- Guests book furthest in advance for stays during April (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Essex.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Essex averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Essex (2025)
Amenity Prevalence
Amenity Insights for Essex
- Essential amenities in Essex that guests expect include: Smoke alarm, Free parking on premises, Wifi, Air conditioning, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Essex: Smoke alarm, Free parking on premises, Wifi, Air conditioning, Carbon monoxide alarm.
- Prioritize adding missing essentials: Air conditioning, Carbon monoxide alarm.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Essex to stay competitive.
Essex Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Essex
- The typical guest profile for Airbnb in Essex consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and Canada (2.1%).
- Top languages spoken are English (65%) followed by Spanish (16%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Essex Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |