Easthampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Easthampton in 2025? Explore comprehensive Airbnb analytics for Easthampton, Massachusetts, United States to uncover income potential. This 2025 STR market report for Easthampton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Easthampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Easthampton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Easthampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Easthampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Easthampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Easthampton is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Easthampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,008+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,747 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,052 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,915, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Easthampton
Easthampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Easthampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Easthampton:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Easthampton
Average Daily Rate (ADR) Airbnb Trends in Easthampton (2025)
Effective short term rental pricing strategy in Easthampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Easthampton typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $239 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Easthampton
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Airbnb Seasonality Analysis & Trends in Easthampton (2025)
Peak Season (June, July, August)
- Revenue averages $4,518 per month
- Occupancy rates average 68.6%
- Daily rates average $183
Shoulder Season
- Revenue averages $3,673 per month
- Occupancy maintains around 54.6%
- Daily rates hold near $192
Low Season (January, February, March)
- Revenue drops to average $2,036 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $205
Seasonality Insights for Easthampton
- The Airbnb seasonality in Easthampton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Easthampton's highest earning potential, with monthly revenues capable of climbing to $4,797, occupancy reaching a high of 69.7%, and ADRs peaking at $215.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,961, occupancy could drop to 36.1%, and ADRs may adjust down to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Easthampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Easthampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Easthampton (2025)
Exploring the top neighborhoods for short-term rentals in Easthampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mount Tom State Reservation | A beautiful natural area offering stunning views, hiking trails, and outdoor activities, appealing to nature lovers and adventure seekers. | Mount Tom, Hiking Trails, Picnic Areas, Scenic Views |
| Easthampton Village | The charming village center that features local shops, restaurants, and cultural attractions, ideal for visitors seeking a quaint New England experience. | Easthampton Arts District, Local Boutiques, Restaurants, Cafes |
| Nashawannuck Pond | A picturesque pond in the heart of Easthampton, popular for summer activities such as fishing, kayaking, and scenic walks. | Nashawannuck Pond, Kayaking, Fishing, Walking Trails |
| Sheldon Field | A lovely park that hosts community events, sports, and recreational activities, attracting families and outdoor enthusiasts. | Sheldon Field, Community Events, Sports Facilities, Walking Paths |
| Emily Williston Memorial Library | A community hub with a variety of programs and events, ideal for families and those interested in local culture and history. | Library Programs, Cultural Events, Community Meetings |
| Old Town Historic District | A historic area with beautiful architecture and rich history, attracting tourists interested in exploring Easthampton's past. | Historic Buildings, Walking Tours, Local History Museums |
| Cottage Street Cultural Arts District | A vibrant arts district with galleries, studios, and performance spaces, perfect for art lovers and those looking for cultural experiences. | Art Galleries, Studios, Local Performances, Cultural Events |
| Easthampton Riverwalk | A scenic path along the river that offers walking and biking opportunities, great for outdoor activities and enjoying the natural surroundings. | Riverwalk Trail, Scenic Views, Walking Biking, Nature Observation |
Understanding Airbnb License Requirements & STR Laws in Easthampton (2025)
While Easthampton, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Easthampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Easthampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Easthamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming 4 bd/2 bth home near Williston
Entire Place • 4 bedrooms
Cozy Cape - near downtown, schools and park
Entire Place • 3 bedrooms
The Creation Station
Entire Place • N/A
Massachusetts Vacation Rental w/ Deck
Entire Place • 3 bedrooms
Charming Easthampton home
Entire Place • 2 bedrooms
Gorgeous Getaway - Walking Distance from Downtown!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Easthampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Easthampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mindy | 4 | $109,094 | 432 | 4.93/5.0 |
| Erica | 2 | $92,068 | 215 | 4.52/5.0 |
| Evolve | 2 | $91,663 | 34 | 4.54/5.0 |
| Lindsey | 2 | $79,883 | 42 | 4.91/5.0 |
| Katrina | 1 | $62,819 | 54 | 4.91/5.0 |
| John | 2 | $62,485 | 361 | 4.95/5.0 |
| Chris | 1 | $62,387 | 77 | 4.95/5.0 |
| John | 1 | $60,969 | 482 | 4.92/5.0 |
| Laura | 1 | $57,173 | 12 | 5.00/5.0 |
| Marty And Micki | 1 | $52,234 | 68 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Easthampton.
Dive Deeper: Advanced Easthampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Easthampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEasthampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Easthampton
- The Easthampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Easthampton, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Easthampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Easthampton
- The dominant room capacity in Easthampton is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.7% of the active Airbnb listings in Easthampton, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Easthampton.
Easthampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Easthampton
- The most common guest capacity trend in Easthampton vacation rentals is listings accommodating 8+ guests (23.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Easthampton STR market, accounting for 43.3% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Easthampton.
- On average, properties in Easthampton are equipped to host 4.7 guests.
Easthampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Easthampton
- The most common availability pattern in Easthampton falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 46.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Easthampton (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 56.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Easthampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
27.6% of total
2 Nights
13 listings
44.8% of total
3 Nights
2 listings
6.9% of total
4-6 Nights
2 listings
6.9% of total
7-29 Nights
1 listings
3.4% of total
30+ Nights
3 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Easthampton is 2 Nights, adopted by 44.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.4%) of the Easthampton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Easthampton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.8% of Easthampton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Easthampton.
Easthampton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
10.3% of total
Moderate
9 listings
31% of total
Firm
6 listings
20.7% of total
Strict
11 listings
37.9% of total
Cancellation Policy Insights for Easthampton
- The prevailing Airbnb cancellation policy trend in Easthampton is Strict, used by 37.9% of listings.
- A majority (58.6%) of hosts in Easthampton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.9% market standard in Easthampton.
- With 37.9% using Strict terms, this is a viable option in Easthampton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Easthampton.
Easthampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Easthampton
- The overall average booking lead time for vacation rentals in Easthampton is 51 days.
- Guests book furthest in advance for stays during May (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Easthampton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Easthampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Easthampton (2025)
Amenity Prevalence
Amenity Insights for Easthampton
- Essential amenities in Easthampton that guests expect include: Carbon monoxide alarm, Smoke alarm, Wifi, Heating, Air conditioning, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Easthampton: Carbon monoxide alarm, Smoke alarm, Wifi, Heating, Air conditioning, Hot water, Free parking on premises.
- Prioritize adding missing essentials: Heating, Air conditioning, Hot water, Free parking on premises.
- Consider adding popular differentiators like Cooking basics or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Easthampton to stay competitive.
Easthampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Easthampton
- The typical guest profile for Airbnb in Easthampton consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and DC (1.1%).
- Top languages spoken are English (70.7%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Easthampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |