Brookline Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Brookline in 2025? Explore comprehensive Airbnb analytics for Brookline, Massachusetts, United States to uncover income potential. This 2025 STR market report for Brookline, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 190 active listings.
Whether you're considering an Airbnb investment in Brookline, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brookline Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brookline Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brookline (2025)
Understanding the monthly revenue variations for Airbnb listings in Brookline is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brookline is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brookline across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,361+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,794 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,336 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,777, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brookline
Brookline Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brookline STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brookline:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brookline
Average Daily Rate (ADR) Airbnb Trends in Brookline (2025)
Effective short term rental pricing strategy in Brookline involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brookline typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $380+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Brookline
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Airbnb Seasonality Analysis & Trends in Brookline (2025)
Peak Season (October, May, September)
- Revenue averages $5,455 per month
- Occupancy rates average 60.2%
- Daily rates average $256
Shoulder Season
- Revenue averages $4,329 per month
- Occupancy maintains around 51.6%
- Daily rates hold near $237
Low Season (January, February, March)
- Revenue drops to average $2,742 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $195
Seasonality Insights for Brookline
- The Airbnb seasonality in Brookline shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brookline's highest earning potential, with monthly revenues capable of climbing to $5,636, occupancy reaching a high of 60.9%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,465, occupancy could drop to 38.0%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brookline.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brookline seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brookline (2025)
Exploring the top neighborhoods for short-term rentals in Brookline? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Coolidge Corner | A bustling commercial hub known for its diverse dining options, shops, and cultural attractions. It's family-friendly and attracts both tourists and long-term guests. | Coolidge Corner Theatre, Brookline Booksmith, Brookline Farmers' Market, Saint Aidan's Church, Cleveland Circle |
| Washington Square | A charming neighborhood with parks and close proximity to public transportation. It's favored by young professionals and families. | Larz Anderson Park, Shawnee Peak, Washington Square Park, local cafes and restaurants |
| Brookline Village | A historic area with a mix of residential and commercial zones, known for its quaint shops and easy access to the T (subway) for commutes to Boston. | Brookline Village Historic District, Brookline Arts Center, local boutiques, restaurants, public library |
| Pillar House Neighborhood | This neighborhood offers a suburban feel with tree-lined streets, appealing to families and individuals looking for a serene environment but still close to urban amenities. | Pillar House Park, local parks, community events, quiet residential streets |
| Old Brookline | An area rich in history with beautiful architecture. It's attractive to individuals seeking a historic yet modern ambiance. | Old Brookline Cemetery, local historic sites, casual dining spots |
| Baker School Neighborhood | A great family-friendly area known for its top-rated schools and community spirit, perfect for long-term vacation rentals. | Baker School, local parks, family-friendly activities |
| Greenough Street Neighborhood | This neighborhood is known for its beautiful homes and friendly community, appealing to visitors looking for a residential experience. | local parks, scenic walks, quiet atmosphere |
| Chestnut Hill | An affluent area known for its upscale homes and access to nature, appealing to guests looking for a tranquil getaway near urban amenities. | Chestnut Hill Reservoir, local golf courses, nature trails, shopping centers |
Understanding Airbnb License Requirements & STR Laws in Brookline (2025)
While Brookline, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brookline to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Brookline (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brooklinebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Walk To Fenway, Private Home, Perfect Location!
Entire Place • 3 bedrooms
Pretzel Factory Loft w/Peloton
Entire Place • 4 bedrooms
Luxurious Townhouse Close to Coolidge Corner
Entire Place • 4 bedrooms
Luxury Brookline/Boston 6 bedroom
Entire Place • 6 bedrooms
Modern townhome,Boston vacation,2 bath,pkg,deck
Entire Place • 3 bedrooms
Skyrise Two Stories - Centrally Located
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brookline (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brookline based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maverick | 29 | $1,351,442 | 5090 | 4.71/5.0 |
| Kama | 30 | $805,262 | 2275 | 4.20/5.0 |
| STARS Of | 22 | $507,017 | 385 | 3.77/5.0 |
| Sonder (Boston) | 11 | $475,575 | 580 | 3.59/5.0 |
| Lucas | 1 | $270,310 | 309 | 4.76/5.0 |
| Yue Jin | 10 | $200,217 | 367 | 4.66/5.0 |
| Mike And Anna | 1 | $162,538 | 108 | 4.91/5.0 |
| Alison | 1 | $157,279 | 207 | 4.87/5.0 |
| Nicole | 1 | $155,563 | 20 | 5.00/5.0 |
| Jianqin | 4 | $154,140 | 615 | 3.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brookline.
Dive Deeper: Advanced Brookline STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brookline. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrookline Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brookline
- The Brookline Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.9% of the 190 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Brookline, Apartment/Condo properties are the most common (73.7%), reflecting the local real estate landscape.
- The presence of 11.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.6%) offer potential for unique stay experiences.
Brookline Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brookline
- The dominant room capacity in Brookline is 1 bedroom listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 45.2% of the active Airbnb listings in Brookline, indicating a high concentration in these sizes.
Brookline Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brookline
- The most common guest capacity trend in Brookline vacation rentals is listings accommodating 2 guests (29.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brookline STR market, accounting for 51.1% of listings.
- 17.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brookline.
- On average, properties in Brookline are equipped to host 3.1 guests.
Brookline Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brookline
- The most common availability pattern in Brookline falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brookline (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brookline Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
28.7% of total
2 Nights
25 listings
14.4% of total
3 Nights
10 listings
5.7% of total
4-6 Nights
6 listings
3.4% of total
7-29 Nights
48 listings
27.6% of total
30+ Nights
35 listings
20.1% of total
Key Insights
- The most prevalent minimum stay requirement in Brookline is 1 Night, adopted by 28.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.1%) caters to monthly stays (30+ nights) in Brookline, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.7% of Brookline hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brookline.
Brookline Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.8% of total
Flexible
34 listings
20.5% of total
Moderate
32 listings
19.3% of total
Firm
14 listings
8.4% of total
Strict
83 listings
50% of total
Cancellation Policy Insights for Brookline
- The prevailing Airbnb cancellation policy trend in Brookline is Strict, used by 50% of listings.
- A majority (58.4%) of hosts in Brookline utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Brookline.
- With 50% using Strict terms, this is a viable option in Brookline, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brookline.
Brookline STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brookline
- The overall average booking lead time for vacation rentals in Brookline is 57 days.
- Guests book furthest in advance for stays during May (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Brookline.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Brookline averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brookline (2025)
Amenity Prevalence
Amenity Insights for Brookline
- Essential amenities in Brookline that guests expect include: Wifi, Heating, Smoke alarm, Essentials, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brookline: Wifi, Heating, Smoke alarm, Essentials, Air conditioning.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Essentials, Air conditioning.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brookline to stay competitive.
Brookline Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brookline
- The typical guest profile for Airbnb in Brookline consists of primarily domestic travelers (82%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 81.6% of guests.
- Key international markets include United States (81.6%) and Canada (3%).
- Top languages spoken are English (58%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brookline Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |