Ashfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Ashfield in 2025? Explore comprehensive Airbnb analytics for Ashfield, Massachusetts, United States to uncover income potential. This 2025 STR market report for Ashfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Ashfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashfield is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,502+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,646 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,469 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,165, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashfield
Ashfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashfield:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashfield
Average Daily Rate (ADR) Airbnb Trends in Ashfield (2025)
Effective short term rental pricing strategy in Ashfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashfield typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $157 per night.
Average Daily Rate (ADR) Trend by Month in Ashfield
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Airbnb Seasonality Analysis & Trends in Ashfield (2025)
Peak Season (August, July, June)
- Revenue averages $3,940 per month
- Occupancy rates average 50.3%
- Daily rates average $234
Shoulder Season
- Revenue averages $2,799 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $236
Low Season (January, February, March)
- Revenue drops to average $1,619 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $249
Seasonality Insights for Ashfield
- The Airbnb seasonality in Ashfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashfield's highest earning potential, with monthly revenues capable of climbing to $4,232, occupancy reaching a high of 56.9%, and ADRs peaking at $251.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,483, occupancy could drop to 21.8%, and ADRs may adjust down to $230.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashfield (2025)
Exploring the top neighborhoods for short-term rentals in Ashfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ashfield Center | The charming heart of Ashfield, known for its historic buildings and community events. Attractive to visitors looking for a quaint New England experience. | Ashfield Town Hall, Ashfield Historical Society, Local Festivals, Nearby hiking trails |
| Little Mohawk | A serene and picturesque area known for its natural beauty and nearby outdoor activities. Ideal for nature lovers and those seeking a peaceful getaway. | Little Mohawk River, Hiking Trails, Scenic Views, Fishing Spots |
| Plainfield | A neighboring town with a small-town feel, offering tranquility and rural charm. Appeals to visitors wanting a break from urban life. | Plainfield Forest, Local Farms, Nature Reserves, Community Parks |
| The Ashfield Lake | Attracts those interested in water activities and fishing. A great spot for families or groups looking to enjoy the outdoors. | Ashfield Lake, Boating, Fishing, Picnic Areas |
| Kettle Pond | Known for its scenic beauty and tranquility, popular for hiking and outdoor enthusiasts. Perfect for those seeking an escape into nature. | Kettle Pond Trails, Wildlife Viewing, Photography Spots, Birdwatching |
| Mt. Tom State Reservation | Offers hiking, picnicking, and stunning views from the summit. Attracts outdoor enthusiasts looking for adventure and beauty. | Hiking Trails, Biking Trails, Picnic Areas, Viewpoints |
| Crump's Meadow | A peaceful natural area great for hiking and enjoying wildlife. Ideal for guests interested in nature and relaxation. | Meadow Trails, Wildflower Viewing, Birdwatching, Quiet Picnic Areas |
| Nearby Northampton | A vibrant and culturally rich town with numerous shops, restaurants, and events. Attracts tourists looking for a lively atmosphere with conveniences. | Smith College, Smith College Museum of Art, Downtown Northampton, Local Music Scene |
Understanding Airbnb License Requirements & STR Laws in Ashfield (2025)
While Ashfield, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunny Chalet Nestled in the Woods of Ashfield
Entire Place • 3 bedrooms
Tulsi Rose Healing Retreat
Entire Place • 4 bedrooms
Norton Hill BnB
Entire Place • 5 bedrooms
An 18th century farmhouse
Entire Place • 2 bedrooms
Luxury log style home with views to Mt. Monadnock!
Entire Place • 3 bedrooms
hope house
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 2 | $102,509 | 120 | 4.97/5.0 |
| Yohah | 4 | $87,228 | 51 | 4.93/5.0 |
| Martin | 1 | $61,083 | 95 | 4.84/5.0 |
| Susan | 1 | $36,626 | 38 | 5.00/5.0 |
| Debra | 1 | $34,925 | 46 | 4.89/5.0 |
| Andrew | 1 | $34,701 | 334 | 4.96/5.0 |
| John | 1 | $32,240 | 74 | 4.97/5.0 |
| Mary | 1 | $29,611 | 67 | 4.95/5.0 |
| Richard | 1 | $28,194 | 392 | 4.93/5.0 |
| Laura | 1 | $26,233 | 243 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashfield.
Dive Deeper: Advanced Ashfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashfield
- The Ashfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashfield, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Ashfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashfield
- The dominant room capacity in Ashfield is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.8% of the active Airbnb listings in Ashfield, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashfield.
Ashfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashfield
- The most common guest capacity trend in Ashfield vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Ashfield STR market, accounting for 52.9% of listings.
- 41.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashfield.
- On average, properties in Ashfield are equipped to host 4.2 guests.
Ashfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashfield
- The most common availability pattern in Ashfield falls within the 271-366 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ashfield (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
6.3% of total
2 Nights
13 listings
81.3% of total
3 Nights
1 listings
6.3% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ashfield is 2 Nights, adopted by 81.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.6%) of the Ashfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 81.3% of Ashfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- A 2-night minimum appears standard (81.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashfield.
Ashfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
6.3% of total
Moderate
8 listings
50% of total
Firm
1 listings
6.3% of total
Strict
6 listings
37.5% of total
Cancellation Policy Insights for Ashfield
- The prevailing Airbnb cancellation policy trend in Ashfield is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Ashfield.
- With 37.5% using Strict terms, this is a viable option in Ashfield, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashfield.
Ashfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashfield
- The overall average booking lead time for vacation rentals in Ashfield is 66 days.
- Guests book furthest in advance for stays during May (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (74 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Ashfield.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Ashfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashfield (2025)
Amenity Prevalence
Amenity Insights for Ashfield
- Essential amenities in Ashfield that guests expect include: Hot water, Smoke alarm, Free parking on premises, Wifi, Essentials, Backyard, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Coffee maker, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashfield: Hot water, Smoke alarm, Free parking on premises, Wifi, Essentials, Backyard, Heating.
- Consider adding popular differentiators like Hangers or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashfield to stay competitive.
Ashfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashfield
- The typical guest profile for Airbnb in Ashfield consists of primarily domestic travelers (98%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and DC (1.4%).
- Top languages spoken are English (66.3%) followed by Spanish (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |