Andover Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Andover in 2025? Explore comprehensive Airbnb analytics for Andover, Massachusetts, United States to uncover income potential. This 2025 STR market report for Andover, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Andover, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Andover Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Andover Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Andover (2025)
Understanding the monthly revenue variations for Airbnb listings in Andover is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Andover is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Andover across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,321+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,855 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,793 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,321, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Andover
Andover Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Andover STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Andover:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Andover
Average Daily Rate (ADR) Airbnb Trends in Andover (2025)
Effective short term rental pricing strategy in Andover involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Andover typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $513+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $377 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Andover
Get Live Andover Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Andover (2025)
Peak Season (May, July, October)
- Revenue averages $4,716 per month
- Occupancy rates average 54.6%
- Daily rates average $249
Shoulder Season
- Revenue averages $3,721 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $250
Low Season (January, February, March)
- Revenue drops to average $2,017 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $256
Seasonality Insights for Andover
- The Airbnb seasonality in Andover shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Andover's highest earning potential, with monthly revenues capable of climbing to $5,076, occupancy reaching a high of 60.3%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,742, occupancy could drop to 31.3%, and ADRs may adjust down to $244.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Andover.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Andover seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Andover (2025)
Exploring the top neighborhoods for short-term rentals in Andover? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shawsheen Village | A charming village atmosphere with proximity to local shops and parks. Ideal for families and travelers looking for a cozy neighborhood. | Shawsheen Village Square, Shawsheen River, Local parks and playgrounds |
| Andover Town Center | Heart of Andover with easy access to dining, shopping, and cultural experiences. Great for tourists wanting to explore the town's history and amenities. | Andover Historical Society, Calumet Park, Local restaurants and cafes |
| Pine Street | A quiet residential area known for its suburban feel, perfect for longer stays and family-oriented travelers. | Pine Street Park, Nearby schools and recreational facilities |
| Andover Country Club | Upscale neighborhood with a golf course, appealing to travelers seeking luxury and recreational activities. | Andover Country Club, Scenic walking trails, Golfing |
| West Andover | A more rural feel while still being close to the town center, attractive for nature lovers and those looking for tranquility. | Nature reserves, Parks, Hiking trails |
| Indian Ridge | A well-established neighborhood with a community feel, popular with those looking for safety and convenience. | Indian Ridge Country Club, Community parks, Local schools |
| Ballardvale | A quaint village setting with historic homes, appealing to guests interested in exploring Andover's rich history. | Ballardvale Historic District, Local shops, Parks and nature |
| North Andover | Bordering Andover, this area offers vibrant local culture and amenities, ideal for diverse tourists. | North Andover Heritage State Park, Shopping centers, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Andover (2025)
While Andover, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Andover to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Andover (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Andoverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Winter Wonderland-Spacious Quiet Home-Boston/Salem
Entire Place • 5 bedrooms
The Historic Bell House Hygge Retreat
Entire Place • 2 bedrooms
The North Wing - Phillips Academy, Salem & Boston
Entire Place • 3 bedrooms
The Elms - 3 Bedroom Ranch Style Near Town
Entire Place • 3 bedrooms
Exquisite 3 BR Renovated, Shawsheen, Roof Deck
Entire Place • 3 bedrooms
3 Bedroom home with complete privacy near downtown
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Andover (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Andover based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carla | 2 | $203,900 | 52 | 4.99/5.0 |
| Joe | 3 | $120,665 | 29 | 4.97/5.0 |
| William | 2 | $94,985 | 127 | 4.92/5.0 |
| Residence Inn Andover | 3 | $92,052 | 38 | 4.72/5.0 |
| Mark | 1 | $83,629 | 68 | 4.97/5.0 |
| Maria | 2 | $57,513 | 45 | 4.57/5.0 |
| Justin | 2 | $55,621 | 33 | 4.85/5.0 |
| Katherine | 1 | $50,669 | 24 | 5.00/5.0 |
| Rick | 1 | $41,547 | 36 | 4.92/5.0 |
| Sol | 6 | $34,163 | 479 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Andover.
Dive Deeper: Advanced Andover STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Andover. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAndover Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Andover
- The Andover Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Andover, Apartment/Condo properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 36.7% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
Andover Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Andover
- The dominant room capacity in Andover is 3 bedrooms listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Andover, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Andover.
Andover Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Andover
- The most common guest capacity trend in Andover vacation rentals is listings accommodating 4 guests (23.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Andover STR market, accounting for 43.3% of listings.
- 26.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Andover.
- On average, properties in Andover are equipped to host 3.4 guests.
Andover Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Andover
- The most common availability pattern in Andover falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Andover (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Andover Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
46.4% of total
2 Nights
6 listings
21.4% of total
3 Nights
4 listings
14.3% of total
4-6 Nights
2 listings
7.1% of total
7-29 Nights
1 listings
3.6% of total
30+ Nights
2 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Andover is 1 Night, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.8%) of the Andover Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.4% of Andover hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Andover.
Andover Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
25% of total
Moderate
12 listings
42.9% of total
Firm
5 listings
17.9% of total
Strict
4 listings
14.3% of total
Cancellation Policy Insights for Andover
- The prevailing Airbnb cancellation policy trend in Andover is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (67.9%) and stricter (32.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Andover.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Andover.
Andover STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Andover
- The overall average booking lead time for vacation rentals in Andover is 54 days.
- Guests book furthest in advance for stays during June (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Andover.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Andover averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Andover (2025)
Amenity Prevalence
Amenity Insights for Andover
- Essential amenities in Andover that guests expect include: Wifi, Carbon monoxide alarm, TV, Smoke alarm, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Coffee maker, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Andover: Wifi, Carbon monoxide alarm, TV, Smoke alarm, Heating, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Andover to stay competitive.
Andover Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Andover
- The typical guest profile for Airbnb in Andover consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.2% of guests.
- Key international markets include United States (91.2%) and Canada (2.4%).
- Top languages spoken are English (63.4%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Andover Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |