Amherst Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Amherst in 2025? Explore comprehensive Airbnb analytics for Amherst, Massachusetts, United States to uncover income potential. This 2025 STR market report for Amherst, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Amherst, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Amherst Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Amherst Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Amherst (2025)
Understanding the monthly revenue variations for Airbnb listings in Amherst is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amherst is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amherst across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,068+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,476 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,031 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,300, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Amherst
Amherst Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Amherst STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amherst:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Amherst
Average Daily Rate (ADR) Airbnb Trends in Amherst (2025)
Effective short term rental pricing strategy in Amherst involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amherst typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $508+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Amherst
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Airbnb Seasonality Analysis & Trends in Amherst (2025)
Peak Season (May, August, June)
- Revenue averages $3,815 per month
- Occupancy rates average 59.3%
- Daily rates average $207
Shoulder Season
- Revenue averages $3,078 per month
- Occupancy maintains around 53.3%
- Daily rates hold near $216
Low Season (January, February, March)
- Revenue drops to average $2,157 per month
- Occupancy decreases to average 41.9%
- Daily rates adjust to average $233
Seasonality Insights for Amherst
- The Airbnb seasonality in Amherst shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Amherst's highest earning potential, with monthly revenues capable of climbing to $4,077, occupancy reaching a high of 66.6%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,988, occupancy could drop to 34.2%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Amherst.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Amherst seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Amherst (2025)
Exploring the top neighborhoods for short-term rentals in Amherst? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Amherst Center | The vibrant heart of Amherst, known for its rich cultural scene, restaurants, and historical significance. Perfect for guests wanting to experience local festivals and events. | Amherst College, Emily Dickinson Museum, Amherst Farmers Market, Northampton Brewery, Amherst Cinema, The Amherst History Museum |
| North Amherst | A quieter residential area with convenient access to nature and outdoor activities. Ideal for those who prefer a more laid-back atmosphere while still being close to the amenities of the town. | Mount Tom State Reservation, Lake Wyola State Park, Puffer's Pond, Amherst Wildlife Sanctuary |
| South Amherst | Family-friendly with a mix of residential and rural settings. Attractive for visitors who enjoy peace, local farms, and community activities. | The Amherst Dog Park, Amherst Farmer's Market, Bohlen Fields, Griffin Park |
| University of Massachusetts Amherst | Home to a large university, this area attracts students and visiting families. Ideal for short-term rentals catering to academic guests or university events. | University Museum of Contemporary Art, Amherst Botanical Gardens, Campus Pond, Sports events at Mullins Center |
| Pelham | A small, quaint town near Amherst, offering rural charm and outdoor activities. Great for nature lovers looking for a peaceful retreat. | Pelham Lake, Mt. Tom State Reservation, Hiking Trails |
| Shutesbury | Surrounded by natural beauty and hiking trails, this area is appealing to those looking for a relaxing getaway in a rural setting, with scenic views and outdoor adventures. | Lake Metacomet, Shutesbury Athletic Club, Hiking Trails, Nature reserves |
| Hadley | Just north of Amherst, this area features shopping centers and market options, with proximity to the scenic Pioneer Valley. Ideal for guests wanting a blend of urban and rural experiences. | Hadley Farm Museum, The Village Commons, Hiking Trails in the Metacomet Range |
| Belchertown | A short drive from Amherst, offering a quiet suburban lifestyle with beautiful landscapes. Great for families and outdoor enthusiasts seeking a peaceful escape. | Woods Park, Belchertown Town Common, Lake WALLACE, Scenic Nature Trails |
Understanding Airbnb License Requirements & STR Laws in Amherst (2025)
While Amherst, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Amherst to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Amherst (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Amherstbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"The House"
Entire Place • 5 bedrooms
1840 two-family home in best downtown location
Entire Place • 3 bedrooms
Long Mountain Suite W/Hot tub
Entire Place • 3 bedrooms
Charming farmhouse home in South Amherst
Entire Place • 5 bedrooms
1840 beauty w porch in best downtown location
Entire Place • 2 bedrooms
Serene Modern Country Cottage near Amherst Center
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Amherst (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Amherst based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wendy | 2 | $166,751 | 280 | 4.89/5.0 |
| Judith | 1 | $153,084 | 19 | 4.84/5.0 |
| Helen | 1 | $75,954 | 102 | 4.78/5.0 |
| Kathryn | 1 | $73,310 | 53 | 4.74/5.0 |
| Raphael | 2 | $70,957 | 357 | 4.88/5.0 |
| Sue | 1 | $67,066 | 274 | 4.90/5.0 |
| Gaston And Alexa | 1 | $62,303 | 80 | 4.99/5.0 |
| Jaime | 1 | $58,686 | 81 | 5.00/5.0 |
| Dael | 5 | $56,441 | 511 | 4.82/5.0 |
| Alexander | 1 | $53,210 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amherst.
Dive Deeper: Advanced Amherst STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amherst. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAmherst Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Amherst
- The Amherst Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.3% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Amherst, House properties are the most common (67.6%), reflecting the local real estate landscape.
- Houses represent a significant 67.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.9%) offer potential for unique stay experiences.
Amherst Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Amherst
- The dominant room capacity in Amherst is 1 bedroom listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 44.1% of the active Airbnb listings in Amherst, indicating a high concentration in these sizes.
- A significant 20.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Amherst.
Amherst Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Amherst
- The most common guest capacity trend in Amherst vacation rentals is listings accommodating 4 guests (17.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Amherst STR market, accounting for 29.4% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Amherst.
- On average, properties in Amherst are equipped to host 2.8 guests.
Amherst Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Amherst
- The most common availability pattern in Amherst falls within the 181-270 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Amherst (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Amherst Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
63.5% of total
2 Nights
16 listings
25.4% of total
3 Nights
3 listings
4.8% of total
4-6 Nights
1 listings
1.6% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
2 listings
3.2% of total
Key Insights
- The most prevalent minimum stay requirement in Amherst is 1 Night, adopted by 63.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.9%) of the Amherst Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.5% of Amherst hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amherst.
Amherst Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
30.2% of total
Moderate
16 listings
25.4% of total
Firm
17 listings
27% of total
Strict
11 listings
17.5% of total
Cancellation Policy Insights for Amherst
- The prevailing Airbnb cancellation policy trend in Amherst is Flexible, used by 30.2% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.2% market standard in Amherst.
- Regularly review your cancellation policy against competitors and market demand shifts in Amherst.
Amherst STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Amherst
- The overall average booking lead time for vacation rentals in Amherst is 59 days.
- Guests book furthest in advance for stays during May (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Amherst.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Amherst averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Amherst (2025)
Amenity Prevalence
Amenity Insights for Amherst
- Essential amenities in Amherst that guests expect include: Wifi, Smoke alarm, Free parking on premises, Essentials, Heating, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Hangers, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Amherst: Wifi, Smoke alarm, Free parking on premises, Essentials, Heating, Hair dryer.
- Prioritize adding missing essentials: Free parking on premises, Essentials, Heating, Hair dryer.
- Consider adding popular differentiators like Iron or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Amherst to stay competitive.
Amherst Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Amherst
- The typical guest profile for Airbnb in Amherst consists of primarily domestic travelers (90%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.2% of guests.
- Key international markets include United States (90.2%) and Canada (1.9%).
- Top languages spoken are English (58.4%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Amherst Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |