Adams Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Adams in 2025? Explore comprehensive Airbnb analytics for Adams, Massachusetts, United States to uncover income potential. This 2025 STR market report for Adams, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Adams, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Adams Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Adams Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Adams (2025)
Understanding the monthly revenue variations for Airbnb listings in Adams is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Adams is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Adams across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,052+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,412 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,004 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,065, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Adams
Adams Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Adams STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Adams:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Adams
Average Daily Rate (ADR) Airbnb Trends in Adams (2025)
Effective short term rental pricing strategy in Adams involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Adams typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Adams
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Airbnb Seasonality Analysis & Trends in Adams (2025)
Peak Season (July, June, October)
- Revenue averages $3,461 per month
- Occupancy rates average 53.3%
- Daily rates average $204
Shoulder Season
- Revenue averages $2,408 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $198
Low Season (January, February, March)
- Revenue drops to average $1,689 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $189
Seasonality Insights for Adams
- The Airbnb seasonality in Adams shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Adams's highest earning potential, with monthly revenues capable of climbing to $3,980, occupancy reaching a high of 58.6%, and ADRs peaking at $205.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,563, occupancy could drop to 20.4%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Adams.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Adams seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Adams (2025)
Exploring the top neighborhoods for short-term rentals in Adams? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Adams | A cultural hub with a deep arts scene, home to the Massachusetts Museum of Contemporary Art (MASS MoCA). Attracts visitors interested in art, history, and outdoor activities, making it ideal for diverse guests. | Massachusetts Museum of Contemporary Art, Hunter Mountain, Houghton Mansion, North Adams Historical Society, Windsor Lake |
| Adams Town | Rich in history and surrounded by natural beauty, Adams offers a quaint New England experience with easy access to hiking trails and local events. It's great for families and outdoor enthusiasts. | Monument Mountain, Mount Greylock, Ashuwillticook Rail Trail, Adams Visitor Center, HAFTEN Park |
| Williamstown | Home to Williams College and known for its scenic beauty, Williamstown attracts college visitors, art lovers, and those interested in outdoor adventures during all seasons. | Clark Art Institute, Williams College Museum of Art, Mount Greylock State Reservation, Baker Field, The Killian Court |
| Berkshire East | Famous for skiing and outdoor sports, Berkshire East attracts adventure seekers year-round. This area is perfect for those looking to provide a winter getaway or summer outdoor activities. | Berkshire East Mountain Resort, Zoar Outdoor, Mohawk Trail State Forest, Pioneer Valley, Housatonic River |
| Lanesborough | A quiet town within the beautiful Berkshire region, Lanesborough offers scenic views and is close to several attractions, suitable for guests looking to relax and explore nature. | Berkshire Scenic Railway, Lake Pontoosuc, Hancock Shaker Village, Mount Greylock State Reservation, Canoe Meadows Wildlife Sanctuary |
| Great Barrington | A popular destination in the Berkshires known for its vibrant downtown, dining options, and cultural events. Great for urban dwellers seeking a rural retreat with plenty of local shops and experiences. | The Mahaiwe Performing Arts Center, Bash Bish Falls State Park, Great Barrington Historical Society, Berkshire Botanical Garden, Lake Mansfield |
| Stockbridge | Home to Tanglewood and a charming downtown, Stockbridge offers a quintessential New England experience with arts, culture, and beautiful landscapes. Serves a mix of locals and vacationers. | Tanglewood, Norman Rockwell Museum, Stockbridge Bowl, Berkshire Theatre Festival, Naumkeag |
| Pittsfield | As the largest city in the Berkshires, Pittsfield provides urban amenities and access to cultural attractions. Ideal for those looking to host guests who want city life with nature nearby. | Barrington Stage Company, Berkshire Museum, Pittsfield State Forest, The Colonial Theatre, Silver Lake |
Understanding Airbnb License Requirements & STR Laws in Adams (2025)
While Adams, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Adams to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Adams (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Adamsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Victorian. The heart of the Berkshires.
Entire Place • 5 bedrooms
Berkshires Escape - ski, hike, museums, and more!
Entire Place • 4 bedrooms
Golf House by Mt Greylock - Walkable Adventures!
Entire Place • 4 bedrooms
Mountain View Hideaway
Entire Place • 1 bedroom
Adams Charm
Entire Place • 2 bedrooms
Mount Greylock View Retreat,3 bedroom,2 1/2 bath
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Adams (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Adams based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yina | 6 | $112,151 | 274 | 4.76/5.0 |
| Paula | 2 | $73,117 | 203 | 4.89/5.0 |
| Lea | 3 | $58,521 | 71 | 4.87/5.0 |
| Amar | 1 | $45,372 | 65 | 4.98/5.0 |
| Mike | 1 | $44,616 | 25 | 4.92/5.0 |
| Brooke | 1 | $35,684 | 94 | 4.90/5.0 |
| Jason | 1 | $33,751 | 10 | 4.90/5.0 |
| Jason | 1 | $33,237 | 54 | 4.91/5.0 |
| Ashley | 1 | $32,514 | 37 | 4.73/5.0 |
| Michele | 1 | $22,716 | 70 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Adams.
Dive Deeper: Advanced Adams STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Adams. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAdams Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Adams
- The Adams Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.1% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Adams, House properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Adams Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Adams
- The dominant room capacity in Adams is 1 bedroom listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 69.2% of the active Airbnb listings in Adams, indicating a high concentration in these sizes.
- With over half the market (53.8%) consisting of studios or 1-bedroom units, Adams is particularly well-suited for individuals or couples.
- A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Adams.
Adams Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Adams
- The most common guest capacity trend in Adams vacation rentals is listings accommodating 3 guests (23.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 8+ guests dominate the Adams STR market, accounting for 38.5% of listings.
- 30.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Adams.
- On average, properties in Adams are equipped to host 3.9 guests.
Adams Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Adams
- The most common availability pattern in Adams falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Adams (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Adams Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
37.5% of total
2 Nights
12 listings
50% of total
3 Nights
2 listings
8.3% of total
7-29 Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Adams is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Adams Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Adams hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Adams.
Adams Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
13.6% of total
Moderate
13 listings
59.1% of total
Firm
3 listings
13.6% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Adams
- The prevailing Airbnb cancellation policy trend in Adams is Moderate, used by 59.1% of listings.
- The market strongly favors guest-friendly terms, with 72.7% of listings offering Flexible or Moderate policies. This suggests guests in Adams may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 59.1% market standard in Adams.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Adams.
Adams STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Adams
- The overall average booking lead time for vacation rentals in Adams is 36 days.
- Guests book furthest in advance for stays during June (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Adams.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Adams averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Adams (2025)
Amenity Prevalence
Amenity Insights for Adams
- Essential amenities in Adams that guests expect include: Coffee maker, Heating, Wifi, Carbon monoxide alarm, Dishes and silverware, Smoke alarm, Kitchen, Free parking on premises, Refrigerator, TV. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Adams: Coffee maker, Heating, Wifi, Carbon monoxide alarm, Dishes and silverware, Smoke alarm, Kitchen, Free parking on premises, Refrigerator, TV.
- Prioritize adding missing essentials: Refrigerator, TV.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Adams to stay competitive.
Adams Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Adams
- The typical guest profile for Airbnb in Adams consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and Canada (3.5%).
- Top languages spoken are English (65.6%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Adams Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |