Wheaton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Wheaton in 2025? Explore comprehensive Airbnb analytics for Wheaton, Maryland, United States to uncover income potential. This 2025 STR market report for Wheaton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Wheaton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wheaton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wheaton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wheaton (2025)
Understanding the monthly revenue variations for Airbnb listings in Wheaton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wheaton is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wheaton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,658+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,907 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,390 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $657, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wheaton
Wheaton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wheaton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wheaton:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wheaton
Average Daily Rate (ADR) Airbnb Trends in Wheaton (2025)
Effective short term rental pricing strategy in Wheaton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wheaton typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Wheaton
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Airbnb Seasonality Analysis & Trends in Wheaton (2025)
Peak Season (May, April, June)
- Revenue averages $2,982 per month
- Occupancy rates average 53.1%
- Daily rates average $128
Shoulder Season
- Revenue averages $2,133 per month
- Occupancy maintains around 53.9%
- Daily rates hold near $125
Low Season (January, February, March)
- Revenue drops to average $1,554 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $119
Seasonality Insights for Wheaton
- The Airbnb seasonality in Wheaton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wheaton's highest earning potential, with monthly revenues capable of climbing to $3,093, occupancy reaching a high of 58.9%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,538, occupancy could drop to 39.4%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wheaton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wheaton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wheaton (2025)
Exploring the top neighborhoods for short-term rentals in Wheaton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wheaton | The heart of Wheaton with a vibrant community feel. Close to shops, restaurants, and public transport, making it a great choice for both short-term and long-term visitors. | Wheaton Regional Park, Wheaton Mall, local dining options, public transport connections, community events |
| Wheaton Park | A residential area surrounding Wheaton Regional Park, offering nature trails and outdoor activities. Family-friendly and peaceful atmosphere, ideal for guests looking for a retreat close to nature. | Wheaton Regional Park, Brookside Gardens, Adventure Park at Sandy Spring, nature trails, picnic areas |
| Forest Glen | Quiet and suburban, perfect for families and professionals. Close to the Metro and major highways, offering easy access to Washington, D.C. | Forest Glen Metro Station, Sligo Creek Park, Montgomery County parks, family-friendly neighborhoods, local cafes |
| Glenmont | This area is undergoing development and revitalization, making it a promising investment opportunity. Close to shops and services and has good access to transit. | Glenmont Metro Station, local dining options, shopping centers, community events, outdoor spaces |
| Silver Spring | Just a short distance from Wheaton, this bustling area offers a mix of urban living with plenty of entertainment and dining options. Very popular among tourists and business travelers. | Silver Spring Metro Station, Downtown Silver Spring, local dining and shopping, Civic Building, Cultural Arts Center |
| Montgomery Village | A well-established community with various amenities and parks. Great for families and long-term guests, with affordable accommodation options. | Montgomery Village Golf Club, parks and recreational areas, community events, shopping centers, local dining |
| Kensington | A charming small town vibe with historic architecture. Attracts visitors who appreciate a historic setting while being a stone's throw from Washington D.C. | Kensington Antique Row, local cafes and shops, Kensington Park, historic homes, community events |
| Rock Creek Park | Natural beauty and outdoor activity areas attract visitors looking for nature. Ideal for guests wanting to explore the vast park system in the area. | Rock Creek Park, hiking and biking trails, picnic areas, nature centers, historic landmarks |
Understanding Airbnb License Requirements & STR Laws in Wheaton (2025)
While Wheaton, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wheaton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wheaton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wheatonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 bedroom unit w/ indoor pool/hotub
Entire Place • 3 bedrooms
Cozy Silver Spring Home Away from Home
Entire Place • 5 bedrooms
Bright & Large, Perfect for Families, Near Metro
Entire Place • 4 bedrooms
New | Modern 4BR| HotTub & Spacious | Close to DC
Entire Place • 5 bedrooms
Privacy, Comfort, Quiet & Convenience
Entire Place • 3 bedrooms
Fall-Winter Mid-Century Modern Relaxing, Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wheaton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wheaton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kaleab | 2 | $91,392 | 73 | 4.75/5.0 |
| Callie | 2 | $90,224 | 18 | 4.83/5.0 |
| Chernor | 1 | $71,447 | 57 | 4.51/5.0 |
| Vy | 1 | $70,774 | 33 | 4.82/5.0 |
| Nick | 3 | $54,630 | 51 | 3.13/5.0 |
| Robel | 1 | $48,481 | 96 | 4.63/5.0 |
| Barry | 1 | $47,532 | 13 | 4.77/5.0 |
| Yan | 4 | $46,346 | 273 | 4.72/5.0 |
| Chiaka | 1 | $36,345 | 50 | 4.88/5.0 |
| Terry | 1 | $33,361 | 39 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wheaton.
Dive Deeper: Advanced Wheaton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wheaton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWheaton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wheaton
- The Wheaton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Wheaton, House properties are the most common (84%), reflecting the local real estate landscape.
- Houses represent a significant 84% portion, catering likely to families or larger groups.
Wheaton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wheaton
- The dominant room capacity in Wheaton is 1 bedroom listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 46.0% of the active Airbnb listings in Wheaton, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wheaton.
Wheaton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wheaton
- The most common guest capacity trend in Wheaton vacation rentals is listings accommodating 4 guests (16%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wheaton STR market, accounting for 30.0% of listings.
- 16.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wheaton.
- On average, properties in Wheaton are equipped to host 2.6 guests.
Wheaton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wheaton
- The most common availability pattern in Wheaton falls within the 271-366 days range, representing 38% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wheaton (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wheaton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
17.4% of total
2 Nights
7 listings
15.2% of total
3 Nights
4 listings
8.7% of total
4-6 Nights
6 listings
13% of total
7-29 Nights
10 listings
21.7% of total
30+ Nights
11 listings
23.9% of total
Key Insights
- The most prevalent minimum stay requirement in Wheaton is 30+ Nights, adopted by 23.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (23.9%) caters to monthly stays (30+ nights) in Wheaton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 23.9% of Wheaton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wheaton.
Wheaton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
21.4% of total
Moderate
17 listings
40.5% of total
Firm
4 listings
9.5% of total
Strict
12 listings
28.6% of total
Cancellation Policy Insights for Wheaton
- The prevailing Airbnb cancellation policy trend in Wheaton is Moderate, used by 40.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.5% market standard in Wheaton.
- Regularly review your cancellation policy against competitors and market demand shifts in Wheaton.
Wheaton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wheaton
- The overall average booking lead time for vacation rentals in Wheaton is 32 days.
- Guests book furthest in advance for stays during January (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Spring (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Wheaton.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Wheaton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wheaton (2025)
Amenity Prevalence
Amenity Insights for Wheaton
- Essential amenities in Wheaton that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wheaton: Smoke alarm, Wifi, Carbon monoxide alarm, Air conditioning.
- Prioritize adding missing essentials: Carbon monoxide alarm, Air conditioning.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wheaton to stay competitive.
Wheaton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wheaton
- The typical guest profile for Airbnb in Wheaton consists of primarily domestic travelers (80%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 80.2% of guests.
- Key international markets include United States (80.2%) and DC (3.5%).
- Top languages spoken are English (57.2%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wheaton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 22 | $8,558 | $812.80 | 42% |
| State College | 158 | $7,525 | $751.34 | 44% |
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Ferguson Township | 120 | $5,810 | $785.97 | 40% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| College Township | 65 | $5,752 | $809.46 | 40% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |
| Chester | 17 | $5,299 | $437.72 | 43% |