West Ocean City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in West Ocean City in 2025? Explore comprehensive Airbnb analytics for West Ocean City, Maryland, United States to uncover income potential. This 2025 STR market report for West Ocean City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 101 active listings.
Whether you're considering an Airbnb investment in West Ocean City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Ocean City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Ocean City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Ocean City (2025)
Understanding the monthly revenue variations for Airbnb listings in West Ocean City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Ocean City is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Ocean City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,150+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,103 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,456 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,031, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Ocean City
West Ocean City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Ocean City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Ocean City:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Ocean City
Average Daily Rate (ADR) Airbnb Trends in West Ocean City (2025)
Effective short term rental pricing strategy in West Ocean City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Ocean City typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $601+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $427 or more.
- Typical properties (Median) charge around $283 per night.
- Entry-level properties (Bottom 25%) earn around $182 per night.
Average Daily Rate (ADR) Trend by Month in West Ocean City
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Airbnb Seasonality Analysis & Trends in West Ocean City (2025)
Peak Season (August, June, July)
- Revenue averages $6,217 per month
- Occupancy rates average 46.2%
- Daily rates average $390
Shoulder Season
- Revenue averages $3,391 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $333
Low Season (January, February, November)
- Revenue drops to average $1,544 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $303
Seasonality Insights for West Ocean City
- The Airbnb seasonality in West Ocean City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Ocean City's highest earning potential, with monthly revenues capable of climbing to $6,587, occupancy reaching a high of 51.9%, and ADRs peaking at $397.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,276, occupancy could drop to 16.4%, and ADRs may adjust down to $298.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Ocean City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Ocean City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Ocean City (2025)
Exploring the top neighborhoods for short-term rentals in West Ocean City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocean City Boardwalk | The iconic Ocean City Boardwalk is a prime destination for tourists, featuring restaurants, shops, amusement parks, and direct beach access. It's bustling with activity year-round, especially during the summer months. | Ocean City Boardwalk, Trimper's Rides, Jolly Roger Amusement Park, Fortunes of the Sea, Dolle's Candyland |
| Downtown OC | The downtown area offers a mix of local shops, dining, and nightlife. It attracts visitors looking for a vibrant atmosphere close to the beach and major attractions, making it a perfect spot for Airbnb hosts. | Ocean City Life-Saving Station Museum, Mason-Dixon Marker, The Beach, Fager's Island, Seacrets |
| North Ocean City | Known for its family-friendly beaches and quieter atmosphere, North Ocean City appeals to families and long-term visitors. It's an excellent area for hosting Airbnb rentals, especially for larger groups. | Northside Park, Gorman Avenue Park, Ocean City Beach, Minit Golf, The Shark Arcade |
| West Ocean City | This area features a mix of waterfront dining, shopping, and marinas, making it popular among tourists who want a more relaxed and scenic experience. It's a great spot for Airbnb investments, especially for water sports enthusiasts. | Sunset Island, Assateague Island National Seashore, Ocean City Fishing Center, West Ocean City Harbor, Bayside Skillet |
| Assateague Island | Home to wild ponies and pristine beaches, Assateague Island attracts nature lovers and outdoor enthusiasts. Hosting an Airbnb here could cater to both campers and beachgoers looking for a unique experience. | Assateague Island National Seashore, Wild ponies, Beaches, Biking Trails, Birdwatching |
| Fenwick Island | Just south of Ocean City, Fenwick Island offers a more laid-back beach experience with local shops and dining. It's ideal for those looking for a quieter getaway close to the excitement of Ocean City. | Fenwick Island State Park, Delaware Seashore State Park, The Freeman Stage, Biking Trails, Local Seafood Restaurants |
| Ocean Pines | A family-oriented community just west of Ocean City, Ocean Pines features multiple amenities, golf courses, and a more residential feel. Ideal for those looking to attract families and longer-term visitors. | Ocean Pines Golf Club, Manklin Meadows Park, Whitetail Sanctuary, Ocean Pines Beach Club, Community Recreation |
| South Ocean City | Offering a mix of residential and vacation properties, South Ocean City is perfect for those looking to escape the busier parts of the city while still being close enough to enjoy all the amenities Ocean City has to offer. | Carousel Ice Skating Rink, Reed’s Beach, Montgomery Park, Ocean City Historical Museum, Local Dining |
Understanding Airbnb License Requirements & STR Laws in West Ocean City (2025)
While West Ocean City, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Ocean City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Ocean City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Ocean Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanview Mansion: 2 Deep Water Slips Up to 80'
Entire Place • 6 bedrooms
Enjoy a beach & bay experience in Ocean City, MD!
Entire Place • 5 bedrooms
Wide 4 plus bedroom. 2600s/f
Entire Place • 4 bedrooms
Mermaid Cove
Entire Place • 2 bedrooms
Updated 4 Bedroom w/Pool Max 10
Entire Place • 4 bedrooms
Swordfish Beach House
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Ocean City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Ocean City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oceans Edge Vacations | 4 | $361,879 | 39 | 3.60/5.0 |
| Airhosts | 2 | $124,242 | 184 | 4.95/5.0 |
| Steve | 2 | $106,400 | 95 | 4.83/5.0 |
| Coastal Life | 2 | $104,938 | 9 | 4.58/5.0 |
| Cynthia | 1 | $104,107 | 5 | 5.00/5.0 |
| Summer | 7 | $99,579 | 106 | 4.62/5.0 |
| Vacasa Ocean City | 3 | $94,914 | 37 | 4.63/5.0 |
| Seaside Vacations | 3 | $88,966 | 11 | 1.61/5.0 |
| OC Suites | 2 | $88,627 | 30 | 4.86/5.0 |
| Mindy | 18 | $86,481 | 340 | 4.52/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Ocean City.
Dive Deeper: Advanced West Ocean City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Ocean City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Ocean City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Ocean City
- The West Ocean City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Ocean City, House properties are the most common (60.4%), reflecting the local real estate landscape.
- Houses represent a significant 60.4% portion, catering likely to families or larger groups.
- The presence of 18.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
West Ocean City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Ocean City
- The dominant room capacity in West Ocean City is 4 bedrooms listings, making up 28.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 49.5% of the active Airbnb listings in West Ocean City, indicating a high concentration in these sizes.
- A significant 54.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Ocean City.
West Ocean City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Ocean City
- The most common guest capacity trend in West Ocean City vacation rentals is listings accommodating 8+ guests (55.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the West Ocean City STR market, accounting for 69.3% of listings.
- 66.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Ocean City.
- On average, properties in West Ocean City are equipped to host 6.1 guests.
West Ocean City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Ocean City
- The most common availability pattern in West Ocean City falls within the 271-366 days range, representing 57.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in West Ocean City (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Ocean City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
14.7% of total
2 Nights
49 listings
51.6% of total
3 Nights
15 listings
15.8% of total
4-6 Nights
5 listings
5.3% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
11 listings
11.6% of total
Key Insights
- The most prevalent minimum stay requirement in West Ocean City is 2 Nights, adopted by 51.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.3%) of the West Ocean City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.6%) caters to monthly stays (30+ nights) in West Ocean City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.6% of West Ocean City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.7% currently do.
- A 2-night minimum appears standard (51.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 11.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Ocean City.
West Ocean City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
16 listings
17.8% of total
Super Strict 60 Days
3 listings
3.3% of total
Flexible
4 listings
4.4% of total
Moderate
11 listings
12.2% of total
Firm
39 listings
43.3% of total
Strict
17 listings
18.9% of total
Cancellation Policy Insights for West Ocean City
- The prevailing Airbnb cancellation policy trend in West Ocean City is Firm, used by 43.3% of listings.
- A majority (62.2%) of hosts in West Ocean City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.3% market standard in West Ocean City.
- Regularly review your cancellation policy against competitors and market demand shifts in West Ocean City.
West Ocean City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Ocean City
- The overall average booking lead time for vacation rentals in West Ocean City is 40 days.
- Guests book furthest in advance for stays during September (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (63 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in West Ocean City.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these West Ocean City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Ocean City (2025)
Amenity Prevalence
Amenity Insights for West Ocean City
- Essential amenities in West Ocean City that guests expect include: Air conditioning, Smoke alarm, TV, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Ocean City: Air conditioning, Smoke alarm, TV, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, TV, Wifi, Free parking on premises.
- Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Ocean City to stay competitive.
West Ocean City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Ocean City
- The typical guest profile for Airbnb in West Ocean City consists of primarily domestic travelers (94%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.4% of guests.
- Key international markets include United States (94.4%) and DC (4.4%).
- Top languages spoken are English (77.2%) followed by Spanish (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Ocean City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Harvey Cedars | 23 | $5,311 | $775.06 | 40% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Cape May Point | 25 | $5,145 | $509.59 | 48% |