Upper Marlboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Upper Marlboro in 2025? Explore comprehensive Airbnb analytics for Upper Marlboro, Maryland, United States to uncover income potential. This 2025 STR market report for Upper Marlboro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Upper Marlboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Upper Marlboro Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Upper Marlboro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Upper Marlboro (2025)
Understanding the monthly revenue variations for Airbnb listings in Upper Marlboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Upper Marlboro is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Upper Marlboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,886+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,060 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,605 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $939, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Upper Marlboro
Upper Marlboro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Upper Marlboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Upper Marlboro:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Upper Marlboro
Average Daily Rate (ADR) Airbnb Trends in Upper Marlboro (2025)
Effective short term rental pricing strategy in Upper Marlboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Upper Marlboro typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $409+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Upper Marlboro
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Airbnb Seasonality Analysis & Trends in Upper Marlboro (2025)
Peak Season (August, December, October)
- Revenue averages $3,300 per month
- Occupancy rates average 43.3%
- Daily rates average $164
Shoulder Season
- Revenue averages $2,215 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $168
Low Season (March, April, May)
- Revenue drops to average $1,728 per month
- Occupancy decreases to average 29.2%
- Daily rates adjust to average $160
Seasonality Insights for Upper Marlboro
- The Airbnb seasonality in Upper Marlboro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Upper Marlboro's highest earning potential, with monthly revenues capable of climbing to $3,374, occupancy reaching a high of 44.2%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,327, occupancy could drop to 23.7%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Upper Marlboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Upper Marlboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Upper Marlboro (2025)
Exploring the top neighborhoods for short-term rentals in Upper Marlboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Upper Marlboro Town Center | The heart of Upper Marlboro with restaurants, shops, and community events making it appealing for visitors looking for convenience and local culture. | Prince George's County Courthouse, Turner Memorial AME Church, local dining options, shopping districts, annual events at the town center |
| Sandy Point | A serene area with access to parks and nature, great for families and nature lovers seeking a quiet retreat close to urban amenities. | Sandy Point Park, nature trails, picnic areas, outdoor sports facilities, scenic views |
| Eagle Harbor | A charming neighborhood near water bodies, ideal for those looking for a peaceful getaway with outdoor activities. | Patuxent River Park, boating opportunities, nature trails, sunset views over the river, community parks |
| Bowie State University area | Attracts students and visitors due to the university, making it a prime spot for short-term rentals, especially during the school year. | Bowie State University, educational events, community activities, local dining, annual campus events |
| Lake Arbor | A suburban area with family-friendly amenities and parks that attract visitors and families needing longer stays. | Lake Arbor Park, community events, outdoor activities, close proximity to shopping, family-friendly restaurants |
| Mitchellville | Known for its affluent community and spacious homes, it’s popular among families and business travelers looking for upscale accommodations. | Woodmore Towne Centre, Mitchellville Park, local golf courses, fine dining, community recreational facilities |
| Croom | A more rural area, perfect for guests seeking tranquility and natural beauty away from the hustle and bustle of city life. | Croom Wildlife Management Area, horseback riding trails, nature reserves, hiking, local farms |
| Kettering | An attractive suburban area that offers access to major highways and shopping, appealing to both visitors and business travelers. | Kettering Shopping Center, local parks, easy access to Washington D.C., family-friendly facilities, community events |
Understanding Airbnb License Requirements & STR Laws in Upper Marlboro (2025)
Yes, Upper Marlboro, Maryland, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Upper Marlboro to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Upper Marlboro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Upper Marlborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kilby home
Entire Place • 6 bedrooms
Oasis: Pool, Hot Tub, Movie/Game Rm, Gym, DC<30min
Entire Place • 2 bedrooms
Beautiful Basement Suite
Entire Place • 1 bedroom
Linville Manor
Private Room • 4 bedrooms
Historic Maryland Manor (Intimate Gatherings)
Private Room • 5 bedrooms
25+ walk friendly acres
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Upper Marlboro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Upper Marlboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kilby Home | 1 | $69,920 | 6 | 3.00/5.0 |
| Jennifer | 1 | $56,659 | 100 | 4.97/5.0 |
| Winn | 2 | $39,681 | 91 | 4.97/5.0 |
| Novlett | 1 | $32,993 | 31 | 5.00/5.0 |
| Humberto | 1 | $18,876 | 11 | 4.82/5.0 |
| Larry & Anya | 1 | $17,037 | 108 | 4.99/5.0 |
| NaTia | 1 | $14,292 | 40 | 4.58/5.0 |
| Rozzell | 1 | $13,425 | 78 | 4.72/5.0 |
| Host #53381448 | 1 | $12,245 | 0 | 0.00/5.0 |
| Abdulazeem | 1 | $10,383 | 35 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Upper Marlboro.
Dive Deeper: Advanced Upper Marlboro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Upper Marlboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUpper Marlboro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Upper Marlboro
- The Upper Marlboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Upper Marlboro, House properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 68.4% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Upper Marlboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Upper Marlboro
- The dominant room capacity in Upper Marlboro is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.5% of the active Airbnb listings in Upper Marlboro, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Upper Marlboro.
Upper Marlboro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Upper Marlboro
- The most common guest capacity trend in Upper Marlboro vacation rentals is listings accommodating 4 guests (15.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Upper Marlboro STR market, accounting for 31.6% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Upper Marlboro.
- On average, properties in Upper Marlboro are equipped to host 3.8 guests.
Upper Marlboro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Upper Marlboro
- The most common availability pattern in Upper Marlboro falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Upper Marlboro (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Upper Marlboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
61.1% of total
2 Nights
1 listings
5.6% of total
3 Nights
3 listings
16.7% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Upper Marlboro is 1 Night, adopted by 61.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Upper Marlboro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Upper Marlboro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.1% of Upper Marlboro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Upper Marlboro.
Upper Marlboro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
33.3% of total
Moderate
3 listings
20% of total
Firm
3 listings
20% of total
Strict
4 listings
26.7% of total
Cancellation Policy Insights for Upper Marlboro
- The prevailing Airbnb cancellation policy trend in Upper Marlboro is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (46.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Upper Marlboro.
- Regularly review your cancellation policy against competitors and market demand shifts in Upper Marlboro.
Upper Marlboro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Upper Marlboro
- The overall average booking lead time for vacation rentals in Upper Marlboro is 24 days.
- Guests book furthest in advance for stays during June (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (29 days avg.) sees the longest lead times, while Spring (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Upper Marlboro.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Upper Marlboro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Upper Marlboro (2025)
Amenity Prevalence
Amenity Insights for Upper Marlboro
- Essential amenities in Upper Marlboro that guests expect include: Smoke alarm, Wifi, Air conditioning, Heating, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Upper Marlboro: Smoke alarm, Wifi, Air conditioning, Heating, Carbon monoxide alarm.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Upper Marlboro to stay competitive.
Upper Marlboro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Upper Marlboro
- The typical guest profile for Airbnb in Upper Marlboro consists of primarily domestic travelers (88%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.1% of guests.
- Key international markets include United States (88.1%) and DC (5.9%).
- Top languages spoken are English (77.8%) followed by Spanish (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Upper Marlboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |