Towson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Towson in 2025? Explore comprehensive Airbnb analytics for Towson, Maryland, United States to uncover income potential. This 2025 STR market report for Towson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Towson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Towson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Towson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Towson (2025)
Understanding the monthly revenue variations for Airbnb listings in Towson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Towson is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Towson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,881+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,974 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $985, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Towson
Towson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Towson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Towson:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Towson
Average Daily Rate (ADR) Airbnb Trends in Towson (2025)
Effective short term rental pricing strategy in Towson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Towson typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $332+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Towson
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Airbnb Seasonality Analysis & Trends in Towson (2025)
Peak Season (May, July, June)
- Revenue averages $3,333 per month
- Occupancy rates average 51.5%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,754 per month
- Occupancy maintains around 50.4%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $1,913 per month
- Occupancy decreases to average 42.6%
- Daily rates adjust to average $173
Seasonality Insights for Towson
- The Airbnb seasonality in Towson shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Towson's highest earning potential, with monthly revenues capable of climbing to $3,514, occupancy reaching a high of 58.0%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,705, occupancy could drop to 38.1%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Towson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Towson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Towson (2025)
Exploring the top neighborhoods for short-term rentals in Towson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Towson | The heart of Towson with easy access to shops, dining, and entertainment. It is close to Towson Town Center and attracts both tourists and business travelers. | Towson Town Center, Cromwell Valley Park, Towson University, The Baltimore Museum of Art, Diamondback Tavern |
| Towson University area | This area has a high demand for short-term rentals due to the presence of Towson University, attracting students and visiting faculty. | Towson University, SECU Arena, The Walk at Towson, Towson Gardens |
| Goucher College area | Near Goucher College, this area appeals to families and visitors attending college events. | Goucher College, Towson's Main Street, Dining options nearby |
| Masonville Cove | A beautiful nature reserve area that attracts visitors looking for eco-tourism and outdoor activities, creating a unique rental opportunity. | Masonville Cove Audubon Center, Waterfront trails, Wildlife watching |
| Ruxton | A quiet, residential neighborhood ideal for families and longer-term rentals, with local parks and great schools nearby. | Ruxton Park, Nearby hiking trails, Local cafes and restaurants |
| Cromwell Valley Park | This park area is appealing for nature lovers and those looking for a peaceful retreat while still being close to the city. | Cromwell Valley Park, Hiking trails, Picnic areas |
| Lutherville-Timonium | A suburban area just outside of Towson, known for its family-friendly environment and proximity to Baltimore. | Dulaney Valley Park, Shopping centers, Local dining |
| Hampton | A picturesque area that offers a mix of historical charm and modern convenience, attracting visitors interested in local culture and history. | Hampton National Historic Site, Nearby parks, Local shops and restaurants |
Understanding Airbnb License Requirements & STR Laws in Towson (2025)
While Towson, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Towson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Towson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Towsonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Farmhouse with chickens and game barn!
Entire Place • 6 bedrooms
Idyllic County Escape (Hot Tub)
Entire Place • 4 bedrooms
Spacious 4 Bd House close to Towson & Baltimore
Entire Place • 4 bedrooms
Lake Roland Home Serene Fenced Front and Back Yard
Entire Place • 4 bedrooms
Easy Tiger Home in Towson
Entire Place • 3 bedrooms
Stone Heritage House- family+ pet friendly
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Towson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Towson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lavish Stays | 7 | $141,036 | 161 | 3.19/5.0 |
| Steven | 2 | $131,369 | 85 | 4.90/5.0 |
| Michael | 1 | $120,662 | 21 | 4.90/5.0 |
| Gretchen | 2 | $113,075 | 138 | 4.99/5.0 |
| Johnathon | 1 | $88,491 | 69 | 4.91/5.0 |
| Tj | 1 | $75,192 | 43 | 4.93/5.0 |
| Shannon | 1 | $55,537 | 3 | 5.00/5.0 |
| Winston | 1 | $52,764 | 77 | 4.90/5.0 |
| Claire | 1 | $49,120 | 74 | 4.96/5.0 |
| Andarge | 3 | $42,621 | 253 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Towson.
Dive Deeper: Advanced Towson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Towson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTowson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Towson
- The Towson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.1% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Towson, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
Towson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Towson
- The dominant room capacity in Towson is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.7% of the active Airbnb listings in Towson, indicating a high concentration in these sizes.
- A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Towson.
Towson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Towson
- The most common guest capacity trend in Towson vacation rentals is listings accommodating 3 guests (16.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 8+ guests dominate the Towson STR market, accounting for 32.0% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Towson.
- On average, properties in Towson are equipped to host 3.5 guests.
Towson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Towson
- The most common availability pattern in Towson falls within the 271-366 days range, representing 40.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Towson (26.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Towson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
18.8% of total
2 Nights
30 listings
46.9% of total
3 Nights
7 listings
10.9% of total
4-6 Nights
7 listings
10.9% of total
7-29 Nights
2 listings
3.1% of total
30+ Nights
6 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Towson is 2 Nights, adopted by 46.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.7%) of the Towson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.9% of Towson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- A 2-night minimum appears standard (46.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Towson.
Towson Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
21.7% of total
Moderate
12 listings
20% of total
Firm
19 listings
31.7% of total
Strict
16 listings
26.7% of total
Cancellation Policy Insights for Towson
- The prevailing Airbnb cancellation policy trend in Towson is Firm, used by 31.7% of listings.
- A majority (58.4%) of hosts in Towson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.7% market standard in Towson.
- Regularly review your cancellation policy against competitors and market demand shifts in Towson.
Towson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Towson
- The overall average booking lead time for vacation rentals in Towson is 43 days.
- Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Towson.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Towson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Towson (2025)
Amenity Prevalence
Amenity Insights for Towson
- Essential amenities in Towson that guests expect include: Air conditioning, Smoke alarm, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Towson: Air conditioning, Smoke alarm, Wifi, Hot water.
- Prioritize adding missing essentials: Wifi, Hot water.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Towson to stay competitive.
Towson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Towson
- The typical guest profile for Airbnb in Towson consists of primarily domestic travelers (95%), often arriving from nearby Baltimore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and United Kingdom (0.9%).
- Top languages spoken are English (75.3%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Baltimore and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Towson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 22 | $8,558 | $812.80 | 42% |
| State College | 158 | $7,525 | $751.34 | 44% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Ferguson Township | 120 | $5,810 | $785.97 | 40% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| College Township | 65 | $5,752 | $809.46 | 40% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |