St. Michaels Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in St. Michaels in 2025? Explore comprehensive Airbnb analytics for St. Michaels, Maryland, United States to uncover income potential. This 2025 STR market report for St. Michaels, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in St. Michaels, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Michaels Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Michaels Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Michaels (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Michaels is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Michaels is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Michaels across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,315+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,260 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,175 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,848, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Michaels
St. Michaels Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Michaels STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Michaels:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Michaels
Average Daily Rate (ADR) Airbnb Trends in St. Michaels (2025)
Effective short term rental pricing strategy in St. Michaels involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Michaels typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $841+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $559 or more.
- Typical properties (Median) charge around $324 per night.
- Entry-level properties (Bottom 25%) earn around $259 per night.
Average Daily Rate (ADR) Trend by Month in St. Michaels
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Airbnb Seasonality Analysis & Trends in St. Michaels (2025)
Peak Season (July, August, June)
- Revenue averages $8,297 per month
- Occupancy rates average 54.6%
- Daily rates average $477
Shoulder Season
- Revenue averages $5,025 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $446
Low Season (January, February, March)
- Revenue drops to average $2,522 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $398
Seasonality Insights for St. Michaels
- The Airbnb seasonality in St. Michaels shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Michaels's highest earning potential, with monthly revenues capable of climbing to $9,435, occupancy reaching a high of 61.2%, and ADRs peaking at $482.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,263, occupancy could drop to 24.5%, and ADRs may adjust down to $381.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Michaels.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Michaels seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Michaels (2025)
Exploring the top neighborhoods for short-term rentals in St. Michaels? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Easton | Charming town with historic architecture and vibrant arts scene. Attracts visitors for its galleries, restaurants, and cultural events, making it a great spot for Airbnb hosting. | Eastern Shore Food Lab, Academy Art Museum, Talbot County Courthouse, Idlewild Park, Royal Farms Arena |
| St. Michaels Historic District | Iconic waterfront village known for its rich maritime heritage and scenic views. Perfect for travelers seeking relaxation and exploration of local history and charm. | Chesapeake Bay Maritime Museum, St. Michaels Museum, Lighthouse Museum, Waterfront parks, Biking trails |
| Oxford | Picturesque small town with stunning waterfront views and peaceful atmosphere. Ideal for travelers looking for a quiet getaway, filled with outdoor activities and local seafood. | Oxford-Bellevue Ferry, Oxford Museum, Waterfront dining, Relaxing parks, Biking and walking trails along the water |
| Tilghman Island | Serene island known for its fishing and water activities, attracting nature lovers and those wanting to escape the hustle and bustle. A hidden gem for tranquil stays. | Chesapeake Bay views, Fishing charters, Kayaking and paddleboarding, Local seafood restaurants, Nature walks and trails |
| Cambridge | Growing destination with rich history and beautiful waterfront, offering a mix of cultural experiences, outdoor activities, and local festivals that appeal to Airbnb guests. | Harriet Tubman Museum, Cambridge Main Street, Choptank River Lighthouse, Boat tours, Historic downtown |
| Rhoadesville | Rural area close to water activities, perfect for weekend retreats. Visitors enjoy quiet surroundings and nature, making it a great option for outdoor enthusiasts. | Rhoadesville Nature Park, Hiking trails, Fishing spots, Local wineries, Scenic views |
| Easton Village | Trendy area known for its local restaurants and shops. Popular among foodies and craft lovers, drawing guests looking for a delightful experience. | Local farmers market, Artisan shops, Restaurants and cafes, Annual festivals, Historic landmarks |
| Tilghman Point | Quaint area offering scenic beauty and tranquility. Ideal for guests seeking an escape and wanting to experience the natural beauty of the Chesapeake Bay. | Beautiful sunsets, Bird watching, Kayaking spots, Scenic picnic spots, Nature trails |
Understanding Airbnb License Requirements & STR Laws in St. Michaels (2025)
While St. Michaels, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Michaels to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Michaels (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Michaelsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely Cottage in St.Michael’s.Dock 7‘ Depth,Pet F
Entire Place • 3 bedrooms
*****Waterfront hs St. Michaels w/ private pool
Entire Place • 4 bedrooms
Crew's Quarters | an ESVR property
Entire Place • 3 bedrooms
Harrison House - in Town and on St Michaels Harbor
Entire Place • 6 bedrooms
Carpenter Alley Cottage | an ESVR property
Entire Place • 3 bedrooms
Grace Cottage, Saint Michaels Walk to everything!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Michaels (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Michaels based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 7 | $362,255 | 567 | 4.83/5.0 |
| Eastern Shore | 4 | $223,713 | 31 | 4.86/5.0 |
| Michelle | 2 | $155,244 | 191 | 5.00/5.0 |
| Flaneur, | 3 | $139,343 | 98 | 4.84/5.0 |
| Kathy | 1 | $124,872 | 10 | 5.00/5.0 |
| Will | 4 | $100,167 | 49 | 4.54/5.0 |
| R | 1 | $99,878 | 80 | 4.74/5.0 |
| Vincent | 2 | $98,441 | 213 | 4.95/5.0 |
| Jill | 2 | $96,806 | 203 | 4.92/5.0 |
| Kate | 2 | $82,466 | 326 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Michaels.
Dive Deeper: Advanced St. Michaels STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Michaels. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Michaels Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Michaels
- The St. Michaels Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.5% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Michaels, House properties are the most common (59%), reflecting the local real estate landscape.
- Houses represent a significant 59% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
St. Michaels Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Michaels
- The dominant room capacity in St. Michaels is 2 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.4% of the active Airbnb listings in St. Michaels, indicating a high concentration in these sizes.
- A significant 28.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Michaels.
St. Michaels Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Michaels
- The most common guest capacity trend in St. Michaels vacation rentals is listings accommodating 4 guests (23.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the St. Michaels STR market, accounting for 46.2% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Michaels.
- On average, properties in St. Michaels are equipped to host 4.3 guests.
St. Michaels Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Michaels
- The most common availability pattern in St. Michaels falls within the 181-270 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. Michaels (53.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Michaels Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
18.4% of total
2 Nights
21 listings
55.3% of total
3 Nights
5 listings
13.2% of total
4-6 Nights
1 listings
2.6% of total
30+ Nights
4 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in St. Michaels is 2 Nights, adopted by 55.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the St. Michaels Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in St. Michaels, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.3% of St. Michaels hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.4% currently do.
- A 2-night minimum appears standard (55.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Michaels.
St. Michaels Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
14 listings
37.8% of total
Moderate
7 listings
18.9% of total
Firm
7 listings
18.9% of total
Strict
9 listings
24.3% of total
Cancellation Policy Insights for St. Michaels
- The prevailing Airbnb cancellation policy trend in St. Michaels is Super Strict 60 Days, used by 37.8% of listings.
- There's a relatively balanced mix between guest-friendly (18.9%) and stricter (43.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 37.8% market standard in St. Michaels.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Michaels.
St. Michaels STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Michaels
- The overall average booking lead time for vacation rentals in St. Michaels is 59 days.
- Guests book furthest in advance for stays during May (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in St. Michaels.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these St. Michaels averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Michaels (2025)
Amenity Prevalence
Amenity Insights for St. Michaels
- Essential amenities in St. Michaels that guests expect include: TV, Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Michaels: TV, Wifi, Air conditioning, Heating.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Michaels to stay competitive.
St. Michaels Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Michaels
- The typical guest profile for Airbnb in St. Michaels consists of primarily domestic travelers (91%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.8% of guests.
- Key international markets include United States (90.8%) and DC (7.4%).
- Top languages spoken are English (82.8%) followed by Spanish (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Michaels Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |