Airbnb Market Analytics, Statistics and Data in Silver Spring, Maryland, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Silver Spring? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Silver Spring:
How much do Airbnb hosts make on average per month in Silver Spring?
The short-term rental market in Silver Spring shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,751 per month
- Strong performing properties (top 25%) make $2,777 or more
- Best-in-class properties (top 10%) achieve $4,441+ monthly
- Entry-level properties (bottom 25%) typically earn around $873
Revenue Variations by Month
Occupancy Rates Throughout the Year in Silver Spring
The market in Silver Spring shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Silver Spring
Daily rates in Silver Spring vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $96 per night
- Strong performing properties (top 25%) secure $142 or more
- Best-in-class properties (top 10%) pull in $202+ per night
- Entry-level properties (bottom 25%) earn around $60
Daily Rate Variations by Month
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Seasonality patterns in Silver Spring
Peak Season (July, June, May)
- Revenue peaks at $2620.78 per month
- Occupancy rates reach 63.27%
- Daily rates average $136.97
Shoulder Season
- Revenue averages $2163.36 per month
- Occupancy maintains 51.43%
- Daily rates hold at $122.99
Low Season (February, December, January)
- Revenue drops to $1289.07 per month
- Occupancy decreases to 34.43%
- Daily rates adjust to $110.84
Is it still profitable to do Airbnb in Silver Spring in 2025?
Yes! Silver Spring demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2163 and The market's 178 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Silver Spring
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Silver Spring | The vibrant core of Silver Spring with shops, restaurants, and entertainment options. It's a popular area for tourists and business travelers who want easy access to the city atmosphere. | Silver Spring Arts and Entertainment District, AFI Silver Theatre, The Fillmore Silver Spring, Ellsworth Place, Downtown Farmer's Market |
| Sligo Creek Park | A beautiful nature area in Silver Spring that attracts visitors for outdoor activities like hiking and biking. Great for those who enjoy nature and want a peaceful retreat while still being close to the city. | Sligo Creek Trail, Sligo Creek Park, Picnic Areas, Wildlife Viewing, Biking paths |
| Woodside | A charming residential neighborhood that offers a mix of suburban tranquility and urban convenience, appealing to families and longer-term stay guests. | Woodside Park, Locally owned cafes and eateries, Community events, Nearby shops, Accessibility to public transport |
| Four Corners | A unique and diverse neighborhood that is favored for its eclectic mix of cultures and community events, making it a delightful spot for visitors looking for local experiences. | Four Corners Marketplace, Local eateries, Community parks, Cultural festivals, Nearby shopping |
| Takoma Park | Known for its historic houses and vibrant arts scene, this neighborhood attracts visitors who enjoy cultural activities and a strong sense of community. | Takoma Park Farmers Market, Takoma Park Community Center, Historic homes, Live music events, Local art galleries |
| Northwood | A quieter area with residential charm, appealing to families and those looking for a peaceful stay while still having access to urban amenities. | Northwood Park, Community gardens, Shopping centers nearby, Schools and daycare options, Local cafes |
| East Silver Spring | An up-and-coming neighborhood with new developments and a variety of dining options, attractive to younger visitors and urban explorers. | Restaurants and cafes, Community events, Cultural festivals, Accessibility to transit, Parks and recreational areas |
| Kensington | A quaint, historic area close to Silver Spring that offers a rich local history, antique shops, and a tight-knit community feel, perfect for a peaceful getaway. | Kensington Antique Row, Kensington Farmer's Market, Local historic sites, Community events, Parks and green spaces |
Do you need a license for Airbnb in Silver Spring?
We recommend checking directly with Silver Spring's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Silver Spring
Glowing Comfy & Chic Walk DTWN SilverSpring &Metro
Entire Place • 4 bedrooms
Modern 5-BR, Walk to Downtown Silver Spring, METRO
Entire Place • 5 bedrooms
Silver Springs Home: Walk to Downtown!
Entire Place • 4 bedrooms
Silver Spring Oasis
Entire Place • 5 bedrooms
Silver Spring Rental: 8 Mi to Washington, DC!
Entire Place • 3 bedrooms
Charming Home near Downtown Silver Spring
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Silver Spring
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evans | 10 | $185,948 | 428 | 4.86/5.0 |
| DHarveyPitts | 3 | $164,802 | 204 | 4.86/5.0 |
| Evolve | 3 | $149,983 | 17 | 2.90/5.0 |
| Armele | 7 | $115,510 | 288 | 4.69/5.0 |
| Daniel | 3 | $108,619 | 31 | 4.47/5.0 |
| Samad | 3 | $101,863 | 245 | 4.94/5.0 |
| Dan | 6 | $76,399 | 239 | 4.82/5.0 |
| Sadiqa | 1 | $74,676 | 50 | 4.54/5.0 |
| Evolve | 1 | $74,431 | 25 | 4.88/5.0 |
| Licia | 1 | $61,986 | 175 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Silver Spring
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.4%), with house and apartment & condo properties comprising 85.9% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (1.7% combined)
Room Capacity Distribution
Analysis of 178 properties in Silver Spring shows that 1 bedroom properties are most prevalent, making up 38.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.4% of all listings.
Key Insights
- Most common: 1 bedroom (38.8%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 53.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 178 properties in Silver Spring reveals that 2 guests properties dominate the market, representing 18% of all listings. The average property accommodates 2.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 31.5% of the market.
Key Insights
- Most common capacity: 2 guests (18% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 31.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 178 properties in Silver Spring, the most common availability pattern is 91-180 days (30.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.3% of properties).
Key Insights
- Most common availability window: 91-180 days (30.3%)
- Most common booking duration: 181-270 days (30.3%)
- Properties with high availability (180+ days): 51.7%
- Properties with long-term bookings (180+ days): 50.0%
Minimum Stay Distributions
1 Night
27 listings
16.7% of total
2 Nights
50 listings
30.9% of total
3 Nights
14 listings
8.6% of total
4-6 Nights
15 listings
9.3% of total
7-29 Nights
35 listings
21.6% of total
30+ Nights
21 listings
13% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.6%
- Mid-length stays (4-6 nights) represent 9.3% of listings
- Monthly+ stays (13%) suggest a stable extended-stay market
- High market flexibility with 56.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
36 listings
22.4% of total
Moderate
58 listings
36% of total
Firm
30 listings
18.6% of total
Strict
37 listings
23% of total
Key Insights
- Moderate is the preferred policy at 36.0% of listings
- The market shows a balanced distribution between guest-friendly (58.4%) and strict (41.6%) policies
- Firm policies are least common at 18.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 64 days
- Shortest booking windows are in Oct, Dec, Feb, averaging 38 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Silver Spring
Every property in Silver Spring comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.1% of total guests, indicating a dominant local market share.
- Primary international markets: DC (6.4%) and United Kingdom (1.7%)
- English is the top language at 71.8%, followed by Spanish (14.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.4%
Recommendations
- Target marketing campaigns for Washington and New York markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Silver Spring. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $7,494 | $523.22 | 48% |
| Mayo | 13 | $6,087 | $438.91 | 52% |
| Lower Windsor Township | 12 | $5,880 | $350.59 | 44% |
| Chester | 18 | $5,821 | $494.88 | 42% |
| Arundel on the Bay | 24 | $5,741 | $527.94 | 40% |
| Piney Point | 15 | $5,727 | $387.92 | 43% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Stevensville | 68 | $5,542 | $505.75 | 42% |
| Easton | 45 | $5,262 | $677.92 | 38% |
| Shannondale | 49 | $5,229 | $280.14 | 56% |
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