Salisbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Salisbury in 2025? Explore comprehensive Airbnb analytics for Salisbury, Maryland, United States to uncover income potential. This 2025 STR market report for Salisbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Salisbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salisbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salisbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salisbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Salisbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salisbury is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salisbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,486+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,841 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,311 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,180, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salisbury
Salisbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salisbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salisbury:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salisbury
Average Daily Rate (ADR) Airbnb Trends in Salisbury (2025)
Effective short term rental pricing strategy in Salisbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salisbury typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $343+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $227 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Salisbury
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Airbnb Seasonality Analysis & Trends in Salisbury (2025)
Peak Season (June, July, May)
- Revenue averages $4,061 per month
- Occupancy rates average 47.3%
- Daily rates average $187
Shoulder Season
- Revenue averages $2,768 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $180
Low Season (January, February, March)
- Revenue drops to average $1,618 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $177
Seasonality Insights for Salisbury
- The Airbnb seasonality in Salisbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salisbury's highest earning potential, with monthly revenues capable of climbing to $4,234, occupancy reaching a high of 56.3%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,525, occupancy could drop to 36.1%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salisbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salisbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salisbury (2025)
Exploring the top neighborhoods for short-term rentals in Salisbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Salisbury | The cultural and commercial hub of Salisbury, offering a vibrant atmosphere with shops, restaurants, and entertainment options. Ideal for tourists wanting to explore the local scene and attend events. | Arthur W. Perdue Stadium, Salisbury University, Salisbury Zoo, Ward Museum of Wildfowl Art, Poplar Hill Mansion |
| Salisbury City Park | A peaceful area known for its beautiful green spaces and recreational facilities, making it attractive for families and those looking for outdoor activities. | Salisbury City Park, Salisbury Zoo, Poplar Hill Mansion, Maryland Coastal Bays Program |
| Pocomoke River | Nestled along the scenic Pocomoke River, this area is perfect for nature lovers and offers water activities, making it a desirable location for vacation rentals. | Pocomoke River State Park, Water sports activities, Nature trails, Camping areas |
| Nanticoke River | This area boasts beautiful river views and is ideal for those interested in fishing, kayaking, and exploring nature, attracting nature enthusiasts and sports lovers. | Nanticoke River, Fishing spots, Kayaking, Wildlife observation |
| Wicomico County | Known for its rich history and outdoor activities, Wicomico County draws in guests who appreciate scenic beauty and local culture. | Wicomico River, The Salisbury Zoo, Historical sites, Outdoor sports facilities |
| Hebron | A small and quiet town near Salisbury, offering a retreat atmosphere with easy access to city amenities and local attractions. | Local parks, Antique shops, Community events |
| Fruitland | Suburb of Salisbury offering charming residential neighborhoods and a family-friendly atmosphere, suitable for longer-term stays and family vacations. | Local parks, Nature trails, Community events |
| Delmarva Peninsula | A region rich in natural beauty and outdoor adventures, perfect for those looking to explore beaches, wildlife, and scenic landscapes. | Beaches, State parks, Birdwatching, Hiking trails |
Understanding Airbnb License Requirements & STR Laws in Salisbury (2025)
While Salisbury, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salisbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salisbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salisburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Big Gray House
Entire Place • 6 bedrooms
The Bury Oasis: Pool◈Hot Tub◈Master Suite◈PingPong
Entire Place • 4 bedrooms
Remodeled house for family getaway
Entire Place • 3 bedrooms
1900's Modern Farmhouse on 7.5 private acres
Entire Place • 4 bedrooms
Beautiful Home close to Salisbury University
Entire Place • 3 bedrooms
Comfy Belle House "Relax in the HotTub"
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salisbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salisbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin L | 1 | $101,618 | 30 | 5.00/5.0 |
| Erin | 2 | $98,384 | 102 | 4.91/5.0 |
| Brant | 3 | $88,744 | 233 | 4.89/5.0 |
| Ryan | 2 | $86,700 | 250 | 4.99/5.0 |
| Glenn | 1 | $84,885 | 60 | 4.90/5.0 |
| Bud | 1 | $61,541 | 27 | 4.93/5.0 |
| Kim | 1 | $58,678 | 23 | 5.00/5.0 |
| Haley | 1 | $57,458 | 32 | 4.84/5.0 |
| Evolve | 2 | $56,304 | 13 | 2.17/5.0 |
| Gray | 1 | $52,698 | 34 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salisbury.
Dive Deeper: Advanced Salisbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salisbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalisbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salisbury
- The Salisbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.4% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salisbury, House properties are the most common (69.1%), reflecting the local real estate landscape.
- Houses represent a significant 69.1% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.9%) offer potential for unique stay experiences.
Salisbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salisbury
- The dominant room capacity in Salisbury is 1 bedroom listings, making up 22.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 44.2% of the active Airbnb listings in Salisbury, indicating a high concentration in these sizes.
- A significant 45.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salisbury.
Salisbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salisbury
- The most common guest capacity trend in Salisbury vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Salisbury STR market, accounting for 48.5% of listings.
- 48.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salisbury.
- On average, properties in Salisbury are equipped to host 4.5 guests.
Salisbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salisbury
- The most common availability pattern in Salisbury falls within the 91-180 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Salisbury (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salisbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
38.2% of total
2 Nights
27 listings
39.7% of total
3 Nights
5 listings
7.4% of total
4-6 Nights
3 listings
4.4% of total
7-29 Nights
2 listings
2.9% of total
30+ Nights
5 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Salisbury is 2 Nights, adopted by 39.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.9%) of the Salisbury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.7% of Salisbury hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salisbury.
Salisbury Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
27% of total
Moderate
20 listings
31.7% of total
Firm
12 listings
19% of total
Strict
14 listings
22.2% of total
Cancellation Policy Insights for Salisbury
- The prevailing Airbnb cancellation policy trend in Salisbury is Moderate, used by 31.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.7%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.7% market standard in Salisbury.
- Regularly review your cancellation policy against competitors and market demand shifts in Salisbury.
Salisbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salisbury
- The overall average booking lead time for vacation rentals in Salisbury is 44 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Salisbury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Salisbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salisbury (2025)
Amenity Prevalence
Amenity Insights for Salisbury
- Essential amenities in Salisbury that guests expect include: Air conditioning, Smoke alarm, Wifi, Free parking on premises, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salisbury: Air conditioning, Smoke alarm, Wifi, Free parking on premises, TV, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Free parking on premises, TV, Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salisbury to stay competitive.
Salisbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salisbury
- The typical guest profile for Airbnb in Salisbury consists of primarily domestic travelers (95%), often arriving from nearby Baltimore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and DC (2.6%).
- Top languages spoken are English (78.8%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Baltimore and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salisbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Harvey Cedars | 23 | $5,311 | $775.06 | 40% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Cape May Point | 25 | $5,145 | $509.59 | 48% |