Saint Michaels Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Saint Michaels in 2025? Explore comprehensive Airbnb analytics for Saint Michaels, Maryland, United States to uncover income potential. This 2025 STR market report for Saint Michaels, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Saint Michaels, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint Michaels Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint Michaels Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint Michaels (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint Michaels is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Michaels is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Michaels across different performance tiers:
- Best-in-class properties (Top 10%) achieve $15,369+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,722 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,732 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,235, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Michaels
Saint Michaels Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint Michaels STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Michaels:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Michaels
Average Daily Rate (ADR) Airbnb Trends in Saint Michaels (2025)
Effective short term rental pricing strategy in Saint Michaels involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Michaels typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $967 or more.
- Typical properties (Median) charge around $512 per night.
- Entry-level properties (Bottom 25%) earn around $276 per night.
Average Daily Rate (ADR) Trend by Month in Saint Michaels
Get Live Saint Michaels Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Saint Michaels (2025)
Peak Season (July, August, June)
- Revenue averages $11,285 per month
- Occupancy rates average 46.4%
- Daily rates average $674
Shoulder Season
- Revenue averages $6,477 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $672
Low Season (January, February, March)
- Revenue drops to average $4,036 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $668
Seasonality Insights for Saint Michaels
- The Airbnb seasonality in Saint Michaels shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint Michaels's highest earning potential, with monthly revenues capable of climbing to $12,786, occupancy reaching a high of 50.2%, and ADRs peaking at $718.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,604, occupancy could drop to 23.3%, and ADRs may adjust down to $634.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Michaels.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint Michaels seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint Michaels (2025)
Exploring the top neighborhoods for short-term rentals in Saint Michaels? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | Charming area with colonial architecture and rich history. Perfect for tourists wanting to explore local shops and dine at renowned seafood restaurants. | St. Michaels Museum, Chesapeake Bay Maritime Museum, Harris Creek, Local art galleries, Waterfront parks |
| Oyster Cove | Scenic waterfront community known for beautiful homes and peaceful atmosphere. Ideal for families and couples looking for a relaxing getaway on the water. | Oyster Cove Marina, Boat rentals, Nature trails, Kayaking, Quiet beaches |
| The Miles River | Stunning river views and access to water activities. Attracts nature lovers and those interested in boating and fishing. | Miles River, Boat tours, Fishing spots, Public docks, Scenic picnic areas |
| Easton | Nearby town with vibrant arts scene and cultural events, offering a variety of dining and shopping options. Great for those looking to explore beyond St. Michaels. | Avalon Theatre, Eastern Shore Food Lab, Caroline County Courthouse, Local breweries, Art galleries |
| Chesapeake Bay | Ideal for travelers who enjoy water activities and beautiful sunsets. A popular choice for rental properties due to scenic views and outdoor adventures. | Chesapeake Bay views, Fishing spots, Public beaches, Boat rentals, Wildlife observing |
| St. Michaels Winery | Renowned for its local wineries and vineyard tours. Attracts wine enthusiasts and those looking for unique tasting experiences. | St. Michaels Winery, Wine tasting events, Vineyard tours, Wine shops, Local wineries |
| Marina District | Hub for boating and sailing enthusiasts. Visitors love to explore the local marinas and enjoy waterfront dining options. | Local marinas, Sailing tours, Boat charters, Waterside dining, Fishing excursions |
| Bay Hundred | Sprawling area that offers a mix of rural charm and waterfront property. Great for those seeking tranquility and nature-related activities. | Rural landscapes, Hiking trails, Local farms, Waterfront views, Biking paths |
Understanding Airbnb License Requirements & STR Laws in Saint Michaels (2025)
While Saint Michaels, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint Michaels to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint Michaels (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Michaelsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
True St. Michaels 6 Acre Waterfront w/heated pool
Entire Place • 5 bedrooms
Bankors Aweigh | an ESVR property
Entire Place • 4 bedrooms
The Water House | an ESVR property
Entire Place • 5 bedrooms
Turn Winter Blues into Blissful Views – Book Now!
Entire Place • 3 bedrooms
Waterfront - 3 luxury Bdrms w/ outside pool & spa
Entire Place • 3 bedrooms
SM’s Premier Rental Heated Pool opens 4/12
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint Michaels (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Michaels based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eastern Shore | 8 | $460,775 | 35 | 2.92/5.0 |
| Flaneur, | 2 | $225,261 | 36 | 4.75/5.0 |
| Marissa | 1 | $152,561 | 106 | 4.99/5.0 |
| Lisa | 1 | $130,245 | 15 | 4.87/5.0 |
| Carol And Steve | 1 | $124,562 | 96 | 4.98/5.0 |
| Mike | 1 | $93,268 | 159 | 4.97/5.0 |
| Alexander | 7 | $74,389 | 281 | 4.82/5.0 |
| Host #122382567 | 1 | $43,067 | 2 | 0.00/5.0 |
| Michelle | 1 | $36,570 | 44 | 4.93/5.0 |
| Jill | 1 | $21,584 | 354 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Michaels.
Dive Deeper: Advanced Saint Michaels STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Michaels. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Michaels Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Michaels
- The Saint Michaels Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Michaels, House properties are the most common (88%), reflecting the local real estate landscape.
- Houses represent a significant 88% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.
Saint Michaels Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Michaels
- The dominant room capacity in Saint Michaels is 1 bedroom listings, making up 24% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 48.0% of the active Airbnb listings in Saint Michaels, indicating a high concentration in these sizes.
- A significant 52.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint Michaels.
Saint Michaels Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Michaels
- The most common guest capacity trend in Saint Michaels vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Saint Michaels STR market, accounting for 56.0% of listings.
- 56.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Michaels.
- On average, properties in Saint Michaels are equipped to host 5.2 guests.
Saint Michaels Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Michaels
- The most common availability pattern in Saint Michaels falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saint Michaels (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint Michaels Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8% of total
2 Nights
8 listings
32% of total
3 Nights
11 listings
44% of total
4-6 Nights
1 listings
4% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Michaels is 3 Nights, adopted by 44% of listings. This highlights the market's preference for longer commitments.
- A significant segment (12%) caters to monthly stays (30+ nights) in Saint Michaels, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 44% of Saint Michaels hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8% currently do.
- A 2-night minimum appears standard (32%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Michaels.
Saint Michaels Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
33.3% of total
Flexible
1 listings
4.8% of total
Moderate
4 listings
19% of total
Firm
6 listings
28.6% of total
Strict
3 listings
14.3% of total
Cancellation Policy Insights for Saint Michaels
- The prevailing Airbnb cancellation policy trend in Saint Michaels is Super Strict 60 Days, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (23.8%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 33.3% market standard in Saint Michaels.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Michaels.
Saint Michaels STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Michaels
- The overall average booking lead time for vacation rentals in Saint Michaels is 88 days.
- Guests book furthest in advance for stays during July (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Saint Michaels.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Saint Michaels averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint Michaels (2025)
Amenity Prevalence
Amenity Insights for Saint Michaels
- Essential amenities in Saint Michaels that guests expect include: Fire extinguisher, Air conditioning, Hot water, Smoke alarm, TV, Wifi, Dishes and silverware, Heating, Carbon monoxide alarm, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Michaels: Fire extinguisher, Air conditioning, Hot water, Smoke alarm, TV, Wifi, Dishes and silverware, Heating, Carbon monoxide alarm, Coffee maker.
- Prioritize adding missing essentials: Dishes and silverware, Heating, Carbon monoxide alarm, Coffee maker.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Michaels to stay competitive.
Saint Michaels Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint Michaels
- The typical guest profile for Airbnb in Saint Michaels consists of primarily domestic travelers (92%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.7% of guests.
- Key international markets include United States (91.7%) and DC (5.8%).
- Top languages spoken are English (72.2%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint Michaels Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |