Rockville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Rockville in 2025? Explore comprehensive Airbnb analytics for Rockville, Maryland, United States to uncover income potential. This 2025 STR market report for Rockville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 108 active listings.
Whether you're considering an Airbnb investment in Rockville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rockville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rockville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rockville (2025)
Understanding the monthly revenue variations for Airbnb listings in Rockville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockville is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,728+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,340 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,204 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $564, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockville
Rockville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rockville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockville:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockville
Average Daily Rate (ADR) Airbnb Trends in Rockville (2025)
Effective short term rental pricing strategy in Rockville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockville typically peaks in May and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Rockville
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Airbnb Seasonality Analysis & Trends in Rockville (2025)
Peak Season (May, April, December)
- Revenue averages $2,095 per month
- Occupancy rates average 48.9%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,845 per month
- Occupancy maintains around 50.8%
- Daily rates hold near $112
Low Season (February, August, November)
- Revenue drops to average $1,564 per month
- Occupancy decreases to average 46.9%
- Daily rates adjust to average $111
Seasonality Insights for Rockville
- The Airbnb seasonality in Rockville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rockville's highest earning potential, with monthly revenues capable of climbing to $2,178, occupancy reaching a high of 56.6%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,302, occupancy could drop to 38.8%, and ADRs may adjust down to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rockville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rockville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rockville (2025)
Exploring the top neighborhoods for short-term rentals in Rockville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rockville Town Center | The heart of Rockville, offering a vibrant mixture of dining, shopping, and entertainment. It's a prime spot for visitors looking for urban amenities in a suburban setting. | Rockville Town Square, Maryland SoccerPlex, Rockville Farmers Market, Starplex Cinemas, Rockville Arts Place |
| Glenview Mansion | A historic mansion located in the 153-acre Rockville Civic Center Park, attracting guests interested in history and nature, along with surrounded arts and cultural venues. | Glenview Mansion, Rockville Civic Center Park, Glenview Historic House, Reading Room at Rockville, Rockville Art League |
| Stone Street | A charming neighborhood known for its picturesque streets and family-friendly atmosphere, appealing to those seeking a quiet, residential experience close to the city. | Stone Street Park, Nearby shopping areas, Local eateries, Rockville Memorial Library, Walking trails |
| West End Park | A family-oriented community with parks and recreational facilities, ideal for guests traveling with children and looking for outdoor activities. | West End Park, Twinbrook Community Recreation Center, Nature trails, Playgrounds, Rockville Ice Arena |
| Fallsgrove | An upscale residential community with modern amenities and convenient access to shopping and dining, appealing to business travelers and luxury seekers. | Fallsgrove Village Center, Fallsgrove Park, Local cafes, Nearby access to I-270, High-end restaurants |
| Montrose Park | A peaceful neighborhood with access to parks and nature, providing an escape from the hustle and bustle, attractive for those looking for a relaxing getaway. | Montrose Park, Nature paths, Nearby shopping centers, Community events, Local eateries |
| Twinbrook | A well-connected area with a mix of residential and commercial properties. It's just a short distance from the Metro, making it convenient for travelers. | Twinbrook Metro Station, Local restaurants, Shopping areas, Parks and green spaces, Cultural venues |
| North Bethesda | While technically a part of Rockville, it's known for its prime location near the White Flint Metro with a vibrant lifestyle, attractive to younger travelers. | White Flint Metro, Montgomery County Agricultural Fair, Parks, Shopping centers, Dining options |
Understanding Airbnb License Requirements & STR Laws in Rockville (2025)
While Rockville, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rockville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Rockville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern, cozy house in Rockville
Entire Place • 3 bedrooms
Cozy Scandinavian Getaway in City of Rockville
Entire Place • 3 bedrooms
The home away from home in City of Rockville
Entire Place • 3 bedrooms
Rare Art New Luxury 5BR Hot Tub Game Room Fire Pit
Entire Place • 5 bedrooms
WALK TO METRO/ENTIRE SINGLE HOUSE/3 MASTER BEDRMS
Entire Place • 3 bedrooms
Minutes to Downtown Rockville
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rockville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rockville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric | 4 | $248,471 | 265 | 4.91/5.0 |
| Exceptional Experience | 1 | $61,687 | 26 | 5.00/5.0 |
| Janice | 1 | $59,428 | 51 | 4.67/5.0 |
| Elizabeth | 1 | $57,117 | 79 | 4.87/5.0 |
| Christen | 1 | $55,746 | 38 | 4.97/5.0 |
| Sheraton Rockville | 2 | $50,891 | 14 | 4.78/5.0 |
| Jay | 1 | $45,745 | 39 | 4.97/5.0 |
| Charlie | 1 | $44,642 | 158 | 4.96/5.0 |
| Hadi | 2 | $37,249 | 43 | 4.92/5.0 |
| Tanisha | 2 | $37,136 | 26 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockville.
Dive Deeper: Advanced Rockville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockville
- The Rockville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50.9% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 49.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Rockville, House properties are the most common (70.4%), reflecting the local real estate landscape.
- Houses represent a significant 70.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.6%) offer potential for unique stay experiences.
Rockville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockville
- The dominant room capacity in Rockville is 1 bedroom listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 45.4% of the active Airbnb listings in Rockville, indicating a high concentration in these sizes.
Rockville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockville
- The most common guest capacity trend in Rockville vacation rentals is listings accommodating 2 guests (19.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Rockville STR market, accounting for 30.5% of listings.
- 19.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockville.
- On average, properties in Rockville are equipped to host 2.4 guests.
Rockville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockville
- The most common availability pattern in Rockville falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rockville (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rockville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
29.1% of total
2 Nights
17 listings
16.5% of total
3 Nights
16 listings
15.5% of total
4-6 Nights
9 listings
8.7% of total
7-29 Nights
10 listings
9.7% of total
30+ Nights
21 listings
20.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rockville is 1 Night, adopted by 29.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.4%) caters to monthly stays (30+ nights) in Rockville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.1% of Rockville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockville.
Rockville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
18.6% of total
Moderate
30 listings
30.9% of total
Firm
29 listings
29.9% of total
Strict
20 listings
20.6% of total
Cancellation Policy Insights for Rockville
- The prevailing Airbnb cancellation policy trend in Rockville is Moderate, used by 30.9% of listings.
- A majority (50.5%) of hosts in Rockville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.9% market standard in Rockville.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockville.
Rockville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockville
- The overall average booking lead time for vacation rentals in Rockville is 33 days.
- Guests book furthest in advance for stays during June (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Rockville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Rockville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rockville (2025)
Amenity Prevalence
Amenity Insights for Rockville
- Essential amenities in Rockville that guests expect include: Wifi, Air conditioning, Heating, Smoke alarm, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockville: Wifi, Air conditioning, Heating, Smoke alarm, Hangers.
- Prioritize adding missing essentials: Heating, Smoke alarm, Hangers.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockville to stay competitive.
Rockville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rockville
- The typical guest profile for Airbnb in Rockville consists of primarily domestic travelers (82%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.1% of guests.
- Key international markets include United States (82.1%) and DC (6%).
- Top languages spoken are English (59.1%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rockville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 19 | $7,187 | $832.38 | 44% |
| Castleton | 10 | $6,397 | $531.41 | 38% |
| State College | 156 | $6,213 | $706.76 | 41% |
| Mayo | 14 | $5,419 | $442.29 | 51% |
| Bentonville | 23 | $5,267 | $394.63 | 52% |
| Centreville | 14 | $5,256 | $538.22 | 46% |
| South Heidelberg Township | 11 | $4,974 | $278.66 | 47% |
| West Donegal Township | 13 | $4,922 | $453.81 | 39% |
| Ferguson Township | 116 | $4,781 | $815.64 | 38% |
| Polk Township | 17 | $4,761 | $450.21 | 38% |