Airbnb Market Analytics, Statistics and Data in Rockville, Maryland, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rockville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rockville:
How much do Airbnb hosts make on average per month in Rockville?
The short-term rental market in Rockville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,277 per month
- Strong performing properties (top 25%) make $2,394 or more
- Best-in-class properties (top 10%) achieve $4,459+ monthly
- Entry-level properties (bottom 25%) typically earn around $648
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rockville
The market in Rockville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rockville
Daily rates in Rockville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $69 per night
- Strong performing properties (top 25%) secure $134 or more
- Best-in-class properties (top 10%) pull in $203+ per night
- Entry-level properties (bottom 25%) earn around $45
Daily Rate Variations by Month
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Seasonality patterns in Rockville
Peak Season (October, June, December)
- Revenue peaks at $2392.05 per month
- Occupancy rates reach 57.56%
- Daily rates average $113.53
Shoulder Season
- Revenue averages $1873.48 per month
- Occupancy maintains 49.48%
- Daily rates hold at $101.37
Low Season (January, March, February)
- Revenue drops to $1309.47 per month
- Occupancy decreases to 41.09%
- Daily rates adjust to $93.02
Is it still profitable to do Airbnb in Rockville in 2025?
Yes! Rockville demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and solid monthly revenue averaging $1873 and The market's 104 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rockville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Rockville | The heart of the city, featuring shopping, dining, and entertainment options. Ideal for visitors looking for accessibility and urban convenience. | Rockville Town Square, Tower Oaks Lodge, F. Scott Fitzgerald Theatre, Rockville Farmers Market, Montgomery County Historical Society |
| Rockville Pike | A major commercial corridor with a mix of retail, restaurants, and hotels, drawing both business and leisure travelers. | Westfield Montgomery Mall, iPic Theaters, Sandy Spring Museum, Einstein Bros. Bagels, Chick-fil-A |
| Twinbrook | A suburban neighborhood known for its parks and family-friendly atmosphere, popular with travelers seeking a quieter stay near amenities. | Twinbrook Park, Redgate Park, Rockville Swim and Fitness Center, Twinbrook Community Library, Montgomery County Golf Course |
| King Farm | A planned community featuring residential options, parks, and close proximity to the Shady Grove Metro station, great for commuting to DC. | King Farm Village Center, Parkland Pool, King Farm Park, Sandy Spring Adventure Park, Shady Grove Metro Station |
| Montrose Park | A serene neighborhood with lush parks and green spaces, appealing to visitors who appreciate nature and tranquility. | Montrose Park, Maryland SoccerPlex, Rockville Civic Center Park, Woodley Gardens Park, Rockville Ice Arena |
| Glen Mill Village | A charming neighborhood known for its historic homes and community feel, attracting travelers looking for a local experience. | Glen Mill Village Park, Rockville Historic District, Rockville Memorial Library, Lakewood Country Club, F. Scott Fitzgerald Birthplace |
| Fallsgrove | A mixed-use neighborhood with shops, dining, and easy access to the nearby metro, appealing to commuters and visitors alike. | Fallsgrove Village Center, Fallsgrove Park, Montgomery County Public Library, American Film Institute Silver Theatre, Rockville Town Center |
| Shady Grove | A prime location near the metro station, ideal for business travelers and those attending events nearby, ensuring easy access to Washington DC. | Shady Grove Metro Station, The Fillmore Silver Spring, Rockville Town Center, Montgomery County Agricultural Fair, Rock Creek Regional Park |
Do you need a license for Airbnb in Rockville?
We recommend checking directly with Rockville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rockville
Modern, cozy house in Rockville
Entire Place • 3 bedrooms
The home away from home in City of Rockville
Entire Place • 3 bedrooms
Cozy Scandinavian Getaway in City of Rockville
Entire Place • 3 bedrooms
Contemporary colonial cottage, close to metro, ADA
Entire Place • 3 bedrooms
WALK TO METRO/ENTIRE SINGLE HOUSE/3 MASTER BEDRMS
Entire Place • 3 bedrooms
Modern Farmhouse Apartment. Close to Metro
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Rockville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric | 3 | $203,094 | 264 | 4.91/5.0 |
| Craig | 1 | $61,699 | 29 | 5.00/5.0 |
| 39977251 | 1 | $51,359 | 43 | 4.63/5.0 |
| Charlie | 1 | $46,000 | 158 | 4.96/5.0 |
| Christen | 1 | $45,012 | 38 | 4.97/5.0 |
| Sheraton Rockville | 3 | $44,302 | 52 | 4.68/5.0 |
| Elizabeth | 1 | $42,891 | 79 | 4.87/5.0 |
| Anandan | 4 | $40,748 | 140 | 4.74/5.0 |
| John | 1 | $39,960 | 208 | 4.74/5.0 |
| Caroline | 1 | $34,915 | 17 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rockville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (51.9%), with house and apartment & condo properties comprising 80.7% of inventory
Room Capacity Distribution
Analysis of 104 properties in Rockville shows that 1 bedroom properties are most prevalent, making up 39.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 48.1% of all listings.
Key Insights
- Most common: 1 bedroom (39.4%)
- Least common: 4 bedrooms (3.8%)
- Market concentration: 48.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 104 properties in Rockville reveals that 2 guests properties dominate the market, representing 21.2% of all listings. The average property accommodates 2.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 31.7% of the market.
Key Insights
- Most common capacity: 2 guests (21.2% of market)
- Least common capacity: 5 guests (1.9% of market)
- Average guest capacity: 2.1 guests per property
- Market concentration: 31.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 104 properties in Rockville, the most common availability pattern is 271-366 days (38.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.8% of properties).
Key Insights
- Most common availability window: 271-366 days (38.5%)
- Most common booking duration: 91-180 days (28.8%)
- Properties with high availability (180+ days): 64.4%
- Properties with long-term bookings (180+ days): 35.6%
Minimum Stay Distributions
1 Night
22 listings
26.5% of total
2 Nights
20 listings
24.1% of total
3 Nights
12 listings
14.5% of total
4-6 Nights
12 listings
14.5% of total
7-29 Nights
10 listings
12% of total
30+ Nights
7 listings
8.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.6%
- Mid-length stays (4-6 nights) represent 14.5% of listings
- Monthly+ stays (8.4%) suggest a stable extended-stay market
- High market flexibility with 65.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
16 listings
19.5% of total
Moderate
25 listings
30.5% of total
Firm
22 listings
26.8% of total
Strict
19 listings
23.2% of total
Key Insights
- Moderate is the preferred policy at 30.5% of listings
- The market shows a balanced distribution between guest-friendly (50.0%) and strict (50.0%) policies
- Flexible policies are least common at 19.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Oct, averaging 52 days
- Shortest booking windows are in Nov, Mar, Feb, averaging 28 days
- Summer shows the longest average booking window at 49 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 49 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Rockville
Every property in Rockville comes standard with Air conditioning, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.5% of total guests, indicating a dominant local market share.
- Primary international markets: DC (6.1%) and Canada (1.7%)
- English is the top language at 68.5%, followed by Spanish (15.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.6%
Recommendations
- Target marketing campaigns for Washington and New York markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rockville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lemont | 21 | $8,740 | $801.02 | 42% |
| State College | 156 | $7,835 | $735.99 | 44% |
| Centreville | 15 | $7,494 | $523.22 | 48% |
| Ferguson Township | 125 | $6,210 | $802.21 | 40% |
| Mayo | 13 | $6,087 | $438.91 | 52% |
| College Township | 66 | $6,080 | $807.21 | 41% |
| West Donegal Township | 13 | $6,040 | $465.52 | 41% |
| Lower Windsor Township | 12 | $5,880 | $350.59 | 44% |
| Chester | 18 | $5,821 | $494.88 | 42% |
| Arundel on the Bay | 24 | $5,741 | $527.94 | 40% |
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