Rock Hall Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Rock Hall in 2025? Explore comprehensive Airbnb analytics for Rock Hall, Maryland, United States to uncover income potential. This 2025 STR market report for Rock Hall, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 62 active listings.
Whether you're considering an Airbnb investment in Rock Hall, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rock Hall Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rock Hall Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rock Hall (2025)
Understanding the monthly revenue variations for Airbnb listings in Rock Hall is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rock Hall is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rock Hall across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,872+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,336 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,099 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,104, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rock Hall
Rock Hall Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rock Hall STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rock Hall:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rock Hall
Average Daily Rate (ADR) Airbnb Trends in Rock Hall (2025)
Effective short term rental pricing strategy in Rock Hall involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rock Hall typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $457+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $301 or more.
- Typical properties (Median) charge around $248 per night.
- Entry-level properties (Bottom 25%) earn around $188 per night.
Average Daily Rate (ADR) Trend by Month in Rock Hall
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Airbnb Seasonality Analysis & Trends in Rock Hall (2025)
Peak Season (July, June, August)
- Revenue averages $5,088 per month
- Occupancy rates average 46.3%
- Daily rates average $304
Shoulder Season
- Revenue averages $3,320 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $289
Low Season (February, March, December)
- Revenue drops to average $2,043 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $278
Seasonality Insights for Rock Hall
- The Airbnb seasonality in Rock Hall shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rock Hall's highest earning potential, with monthly revenues capable of climbing to $5,381, occupancy reaching a high of 52.8%, and ADRs peaking at $306.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,308, occupancy could drop to 16.9%, and ADRs may adjust down to $277.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rock Hall.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rock Hall seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rock Hall (2025)
Exploring the top neighborhoods for short-term rentals in Rock Hall? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rock Hall Harbor | A charming waterfront area perfect for boating and fishing enthusiasts. This tranquil location offers picturesque views and direct access to the Chesapeake Bay, attracting visitors looking to relax and enjoy nature. | Rock Hall Harbor, Chesapeake Bay, Marinas, Water Activities, Local Restaurants |
| Main Street | The heart of Rock Hall, this small town street features quaint shops, local restaurants, and community events. It's a great spot for guests looking to experience the local culture and dining scene. | Local Shops, Restaurants, Rock Hall Museum, Community Events |
| End of the Neck | A remote and peaceful area ideal for nature lovers and those seeking solitude. This location provides a tranquil escape with beautiful landscapes and opportunities for wildlife watching. | Nature Trails, Wildlife Viewing, Scenic Views, Kayaking, Biking |
| Eastern Neck Island | A serene island sanctuary that offers stunning natural beauty and wildlife. Ideal for outdoor enthusiasts, this area attracts visitors looking for adventure and exploration. | Eastern Neck National Wildlife Refuge, Hiking Trails, Birdwatching, Kayaking, Fishing |
| Pleasant Point | A quiet residential area that provides a local experience with easy access to the bay. Perfect for families or groups looking for a home-away-from-home setting while enjoying the coastal lifestyle. | Community Parks, Water Access, Local Amenities, Family-friendly Environment |
| Chester River | This scenic area along the Chester River offers beautiful views and access to water activities. Ideal for those looking to explore the river and its surroundings. | Chester River Access, Fishing, Boating, Picnicking, Scenic Views |
| Rock Hall Landing | A convenient location for those looking to explore both land and water activities. With proximity to local cuisine and events, it's an excellent spot for guests year-round. | Local Restaurants, Festivals, Water Access, Outdoor Activities |
| Cove Road | A rural area that offers a peaceful setting with beautiful farmland and local charm. It appeals to guests looking for an escape from the hustle and bustle of city life. | Farmland, Scenic Drives, Peaceful Retreats, Outdoor Activities |
Understanding Airbnb License Requirements & STR Laws in Rock Hall (2025)
While Rock Hall, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rock Hall to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rock Hall (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rock Hallbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 9 Bedroom Villa on the Chesapeake Bay
Entire Place • 9 bedrooms
Eastern Neck Water Paradise w/Brick oven & Beach
Entire Place • 5 bedrooms
Waterfront w/upper sundeck and kayaks/paddleboad
Entire Place • 7 bedrooms
Private Chesapeake Bay Retreat w/ Bay Views!
Entire Place • 2 bedrooms
Waterfront w/pier, Hot Tub, pool, and in town
Entire Place • 4 bedrooms
Great Blue Heron House in Rock Hall
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rock Hall (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rock Hall based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ashleigh | 1 | $313,044 | 58 | 4.88/5.0 |
| Diane | 7 | $185,122 | 146 | 4.97/5.0 |
| Martha | 1 | $122,817 | 49 | 4.98/5.0 |
| Mark | 1 | $77,810 | 53 | 4.98/5.0 |
| Geoffrey | 1 | $74,860 | 20 | 4.85/5.0 |
| Robert | 2 | $66,143 | 82 | 5.00/5.0 |
| Host #70129711 | 2 | $65,292 | 22 | 5.00/5.0 |
| John | 2 | $63,920 | 151 | 4.88/5.0 |
| Tracy | 1 | $62,022 | 29 | 5.00/5.0 |
| Kelly | 1 | $57,155 | 36 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rock Hall.
Dive Deeper: Advanced Rock Hall STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rock Hall. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRock Hall Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rock Hall
- The Rock Hall Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rock Hall, House properties are the most common (79%), reflecting the local real estate landscape.
- Houses represent a significant 79% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Rock Hall Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rock Hall
- The dominant room capacity in Rock Hall is 3 bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Rock Hall, indicating a high concentration in these sizes.
- A significant 53.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rock Hall.
Rock Hall Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rock Hall
- The most common guest capacity trend in Rock Hall vacation rentals is listings accommodating 8+ guests (33.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rock Hall STR market, accounting for 64.5% of listings.
- 71.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rock Hall.
- On average, properties in Rock Hall are equipped to host 5.9 guests.
Rock Hall Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rock Hall
- The most common availability pattern in Rock Hall falls within the 271-366 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rock Hall (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rock Hall Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
16.4% of total
2 Nights
37 listings
67.3% of total
3 Nights
6 listings
10.9% of total
7-29 Nights
1 listings
1.8% of total
30+ Nights
2 listings
3.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rock Hall is 2 Nights, adopted by 67.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.7%) of the Rock Hall Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 67.3% of Rock Hall hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- A 2-night minimum appears standard (67.3%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rock Hall.
Rock Hall Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.8% of total
Flexible
5 listings
8.9% of total
Moderate
15 listings
26.8% of total
Firm
24 listings
42.9% of total
Strict
11 listings
19.6% of total
Cancellation Policy Insights for Rock Hall
- The prevailing Airbnb cancellation policy trend in Rock Hall is Firm, used by 42.9% of listings.
- A majority (62.5%) of hosts in Rock Hall utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Rock Hall.
- Regularly review your cancellation policy against competitors and market demand shifts in Rock Hall.
Rock Hall STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rock Hall
- The overall average booking lead time for vacation rentals in Rock Hall is 63 days.
- Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Rock Hall.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Rock Hall averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rock Hall (2025)
Amenity Prevalence
Amenity Insights for Rock Hall
- Essential amenities in Rock Hall that guests expect include: Smoke alarm, Wifi, Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rock Hall: Smoke alarm, Wifi, Air conditioning, TV, Free parking on premises.
- Prioritize adding missing essentials: TV, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rock Hall to stay competitive.
Rock Hall Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rock Hall
- The typical guest profile for Airbnb in Rock Hall consists of primarily domestic travelers (92%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.9% of guests.
- Key international markets include United States (91.9%) and DC (6%).
- Top languages spoken are English (81%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rock Hall Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 22 | $8,558 | $812.80 | 42% |
| State College | 158 | $7,525 | $751.34 | 44% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Ferguson Township | 120 | $5,810 | $785.97 | 40% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| College Township | 65 | $5,752 | $809.46 | 40% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |