Ocean Pines Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ocean Pines in 2025? Explore comprehensive Airbnb analytics for Ocean Pines, Maryland, United States to uncover income potential. This 2025 STR market report for Ocean Pines, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 214 active listings.

Whether you're considering an Airbnb investment in Ocean Pines, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ocean Pines Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ocean Pines Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$270
The average rental revenue earned for an occupied room per day in Ocean Pines.
Occupancy Rate(?)
44.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$31,462
Typical annual income for an Airbnb listing in Ocean Pines. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.6%
Slight decrease (-3.6%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Ocean Pines.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Ocean Pines.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
214
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ocean Pines (2025)

Understanding the monthly revenue variations for Airbnb listings in Ocean Pines is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ocean Pines is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ocean Pines across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,623+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,731 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,059 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,750, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ocean Pines

Ocean Pines Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ocean Pines STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ocean Pines:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ocean Pines

Average Daily Rate (ADR) Airbnb Trends in Ocean Pines (2025)

Effective short term rental pricing strategy in Ocean Pines involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ocean Pines typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $397+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $303 or more.
  • Typical properties (Median) charge around $230 per night.
  • Entry-level properties (Bottom 25%) earn around $178 per night.

Average Daily Rate (ADR) Trend by Month in Ocean Pines

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Airbnb Seasonality Analysis & Trends in Ocean Pines (2025)

Peak Season (June, July, August)
  • Revenue averages $6,441 per month
  • Occupancy rates average 61.6%
  • Daily rates average $279
Shoulder Season
  • Revenue averages $3,148 per month
  • Occupancy maintains around 34.5%
  • Daily rates hold near $252
Low Season (January, February, March)
  • Revenue drops to average $1,285 per month
  • Occupancy decreases to average 21.0%
  • Daily rates adjust to average $244

Seasonality Insights for Ocean Pines

  • The Airbnb seasonality in Ocean Pines shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ocean Pines's highest earning potential, with monthly revenues capable of climbing to $6,657, occupancy reaching a high of 65.9%, and ADRs peaking at $282.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,126, occupancy could drop to 19.3%, and ADRs may adjust down to $241.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ocean Pines.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ocean Pines seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ocean Pines (2025)

Exploring the top neighborhoods for short-term rentals in Ocean Pines? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ocean Pines
A beautiful waterfront community known for its scenic views and family-friendly atmosphere. Ideal for hosts looking to attract vacationers seeking a relaxing getaway near the coast.
Gwen's Restaurant, Ocean Pines Golf Club, Manklin Creek, Pine Shore Beach, White Horse Park
Assateague Island
Famous for its wild horses and stunning beaches, Assateague Island attracts nature lovers and families looking for adventure. A perfect location for ecotourism and beach activities.
Assateague Island National Seashore, Wild ponies, Beach camping, Kayaking, Nature trails
Ocean City
A popular tourist destination known for its boardwalk, beaches, and vibrant nightlife. Offers a wide range of attractions and is ideal for vacation rentals.
Ocean City Boardwalk, Jolly Roger Amusement Park, Ocean City Beach, Trimper's Rides, Ocean City Fishing Pier
Berlin
A charming small town with a historic downtown area, Berlin is less than 10 minutes from the beach. It attracts visitors looking for a quaint escape with local shops and restaurants.
Main Street, The Calvin B. Taylor House Museum, Historical tours, Local boutiques, Dining at The Greyhound Cafe
Snow Hill
A quaint town on the Pocomoke River with a rich history and natural beauty, attracting visitors interested in outdoor activities and historical sites.
Snow Hill Historic District, Pocomoke River State Park, The Go-Getter, Piney Island, Kayaking opportunities
Chincoteague Island
Known for its wildlife refuge and the famous Chincoteague ponies. A popular tourist spot for nature lovers and beach goers.
Chincoteague National Wildlife Refuge, Assateague Lighthouse, Biking trails, Chincoteague Pony Centre, Beach access
Salisbury
A larger city with shopping, dining, and cultural attractions. Attractive for visitors who prefer urban environments close to the coast.
Salisbury Zoo, Pemberton Historical Park, Downtown Salisbury shops, The Ward Museum, Salisbury University
Pocomoke City
A historic town known for its beautiful parks and close proximity to nature. Great for visitors looking for a peaceful retreat not far from the beach.
Pocomoke City Park, Delmarva Discovery Center, Historic downtown, Cypress Park, Nature trails

Understanding Airbnb License Requirements & STR Laws in Ocean Pines (2025)

While Ocean Pines, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ocean Pines to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ocean Pines (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocean Pinesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Expansive 7 BDRM Waterfront Home-Priv. Pool & Dock

Expansive 7 BDRM Waterfront Home-Priv. Pool & Dock

Entire Place • 7 bedrooms

$141,633
Revenue
49.3%
Occupancy
$1405.33
Daily Rate
Waterfront Home with views of OC Skyline!

Waterfront Home with views of OC Skyline!

Entire Place • 5 bedrooms

$113,224
Revenue
59.1%
Occupancy
$673.35
Daily Rate
Ocean Pines Chalet

Ocean Pines Chalet

Entire Place • 4 bedrooms

$91,962
Revenue
54.0%
Occupancy
$348.18
Daily Rate
Birdnest Beach Bungalow *Dog Friendly*

Birdnest Beach Bungalow *Dog Friendly*

Entire Place • 3 bedrooms

$79,632
Revenue
64.2%
Occupancy
$291.75
Daily Rate
Incredible equestrian estate, guest house, pool

Incredible equestrian estate, guest house, pool

Entire Place • 8 bedrooms

$76,810
Revenue
22.4%
Occupancy
$695.24
Daily Rate
Waterfront w/Dock, Rooftop Terrace  & 2 Kings

Waterfront w/Dock, Rooftop Terrace & 2 Kings

Entire Place • 4 bedrooms

$76,456
Revenue
28.8%
Occupancy
$591.31
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ocean Pines (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ocean Pines based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Oceans Edge Vacations7$416,5191754.74/5.0
Vacasa Ocean City14$351,5562354.36/5.0
Evolve9$256,6862544.70/5.0
Kim4$223,988254.30/5.0
Vacasa Ocean City6$202,5651204.26/5.0
Kelly3$175,151334.79/5.0
Vacasa Ocean City9$169,6051604.58/5.0
Connie1$141,633534.85/5.0
Seaside Vacations4$120,207264.82/5.0
William5$119,8591484.77/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ocean Pines.

Dive Deeper: Advanced Ocean Pines STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ocean Pines. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ocean Pines Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ocean Pines

  • The Ocean Pines Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 214 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ocean Pines, House properties are the most common (95.8%), reflecting the local real estate landscape.
  • Houses represent a significant 95.8% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, others, hotel/boutique (combined 4.2%) offer potential for unique stay experiences.

Ocean Pines Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ocean Pines

  • The dominant room capacity in Ocean Pines is 3 bedrooms listings, making up 58.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 81.3% of the active Airbnb listings in Ocean Pines, indicating a high concentration in these sizes.
  • A significant 87.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ocean Pines.

Ocean Pines Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ocean Pines

  • The most common guest capacity trend in Ocean Pines vacation rentals is listings accommodating 8+ guests (55.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Ocean Pines STR market, accounting for 80.3% of listings.
  • 87.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ocean Pines.
  • On average, properties in Ocean Pines are equipped to host 6.8 guests.

Ocean Pines Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ocean Pines

  • The most common availability pattern in Ocean Pines falls within the 181-270 days range, representing 51.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ocean Pines (51.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ocean Pines Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (7%)

1 Night

14 listings

7% of total

2 Nights (43.3%)

2 Nights

87 listings

43.3% of total

3 Nights (26.9%)

3 Nights

54 listings

26.9% of total

4-6 Nights (9%)

4-6 Nights

18 listings

9% of total

7-29 Nights (4%)

7-29 Nights

8 listings

4% of total

30+ Nights (10%)

30+ Nights

20 listings

10% of total

Key Insights

  • The most prevalent minimum stay requirement in Ocean Pines is 2 Nights, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 43.3% of Ocean Pines hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7% currently do.
  • A 2-night minimum appears standard (43.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ocean Pines.

Ocean Pines Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.3%)

Super Strict 30 Days

14 listings

7.3% of total

Super Strict 60 Days

9 listings

4.7% of total

Flexible (7.3%)

Flexible

14 listings

7.3% of total

Moderate (22.9%)

Moderate

44 listings

22.9% of total

Firm (30.2%)

Firm

58 listings

30.2% of total

Strict (27.6%)

Strict

53 listings

27.6% of total

Cancellation Policy Insights for Ocean Pines

  • The prevailing Airbnb cancellation policy trend in Ocean Pines is Firm, used by 30.2% of listings.
  • A majority (57.8%) of hosts in Ocean Pines utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 30.2% market standard in Ocean Pines.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ocean Pines.

Ocean Pines STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ocean Pines

  • The overall average booking lead time for vacation rentals in Ocean Pines is 53 days.
  • Guests book furthest in advance for stays during July (average 127 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 37 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Ocean Pines.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
  • Monitor your own booking lead times against these Ocean Pines averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ocean Pines (2025)

Amenity Prevalence

Amenity Insights for Ocean Pines

  • Essential amenities in Ocean Pines that guests expect include: Air conditioning, TV, Wifi, Kitchen, Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Coffee maker, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ocean Pines: Air conditioning, TV, Wifi, Kitchen, Free parking on premises, Smoke alarm, Heating.
  • Prioritize adding missing essentials: TV, Wifi, Kitchen, Free parking on premises, Smoke alarm, Heating.
  • Consider adding popular differentiators like Refrigerator or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ocean Pines to stay competitive.

Ocean Pines Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ocean Pines

  • The typical guest profile for Airbnb in Ocean Pines consists of primarily domestic travelers (95%), often arriving from nearby Baltimore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.3% of guests.
  • Key international markets include United States (95.3%) and DC (3.2%).
  • Top languages spoken are English (81.3%) followed by Spanish (7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Baltimore and Washington.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ocean Pines Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Centreville15$6,205$510.7747%
Mayo13$5,786$439.1552%
Stone Harbor34$5,711$639.1745%
Stevensville70$5,476$499.4643%
Harvey Cedars23$5,311$775.0640%
Chester17$5,299$437.7243%
Arundel on the Bay25$5,285$509.3739%
Middletown Township10$5,208$392.8353%
Lower Windsor Township15$5,190$348.5145%
Cape May Point25$5,145$509.5948%

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