Airbnb Market Analytics, Statistics and Data in Ocean City, Maryland, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ocean City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ocean City:
How much do Airbnb hosts make on average per month in Ocean City?
The short-term rental market in Ocean City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,269 per month
- Strong performing properties (top 25%) make $6,007 or more
- Best-in-class properties (top 10%) achieve $9,446+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,492
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ocean City
The market in Ocean City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ocean City
Daily rates in Ocean City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $254 per night
- Strong performing properties (top 25%) secure $356 or more
- Best-in-class properties (top 10%) pull in $491+ per night
- Entry-level properties (bottom 25%) earn around $184
Daily Rate Variations by Month
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Seasonality patterns in Ocean City
Peak Season (June, July, August)
- Revenue peaks at $7598.05 per month
- Occupancy rates reach 58.61%
- Daily rates average $345.15
Shoulder Season
- Revenue averages $4468.58 per month
- Occupancy maintains 36.12%
- Daily rates hold at $295.39
Low Season (January, November, December)
- Revenue drops to $1575.36 per month
- Occupancy decreases to 21.81%
- Daily rates adjust to $244.89
Is it still profitable to do Airbnb in Ocean City in 2025?
Yes! Ocean City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $4469 and As a mature market with 3688 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ocean City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Oceanfront Boardwalk | The heart of Ocean City, this area is bustling with activity, attractions, and restaurants. It offers easy access to the beach and is popular among families and tourists. | Ocean City Boardwalk, Jolly Roger Amusement Park, Trimpers Rides, The Sandbar, Mason's Lane |
| North Ocean City | A quieter beach area, great for families looking for a more relaxed vacation. Close to the beach yet away from the crowded boardwalk scene. | Fenwick Island, Northside Park, Delaware Seashore State Park, Shopping at Coastal Highway, Local restaurants |
| West Ocean City | Ideal for travelers wanting more space and amenities. Offers a mix of residential comfort and proximity to attractions without the higher beachfront prices. | Assateague State Park, Ocean Downs Casino, West OC Watersports, Dining options on Route 611 |
| Midtown | A good balance between the busyness of the boardwalk and quieter residential areas. Popular with both families and young adults. | Ocean Plaza Mall, Mini golf courses, Restaurants and bars, Public beaches |
| 21st Street Beach | A family-friendly area with easy beach access and local shops. Typically less crowded than areas closer to the boardwalk. | Beach access, Local shops, Restaurants, Family-friendly activities |
| Gorman Avenue | A neighborhood with rental potential for larger groups. Close to beaches and parks, perfect for family reunions. | Local parks, Beach access, Large houses for rent |
| Seacrets | Famous for its nightlife and beach bars, this area attracts younger crowds looking for fun and entertainment. Perfect for party-goers. | Seacrets Jamaica USA, Dance clubs, Live music venues, Water sports |
| Sandy Hook | A beautiful natural area making it perfect for those who enjoy activities like fishing and kayaking. Attracts nature lovers and outdoor enthusiasts. | Sandy Hook beaches, Wildlife spotting, Water sports, Paddle boarding |
Do you need a license for Airbnb in Ocean City?
Yes, Ocean City requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Ocean City
Luxurious Bay Front Condo
Entire Place • 3 bedrooms
Ocean Bliss! Paradise by the sea
Entire Place • 5 bedrooms
3BR Belmont Towers on Boardwalk ,Great Water Views
Entire Place • 3 bedrooms
New! Direct Oceanfront Home w/Game Room/Free Bikes
Entire Place • 4 bedrooms
White Surf 2 Oceanfront 20th
Entire Place • 4 bedrooms
South Beach Boardwalk Condo
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ocean City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacasa Ocean City | 180 | $5,034,783 | 2028 | 4.21/5.0 |
| Vacasa Ocean City | 248 | $5,005,746 | 2269 | 3.63/5.0 |
| Seaside Vacations | 193 | $4,804,619 | 977 | 2.52/5.0 |
| Vacasa Ocean City | 206 | $4,621,637 | 3328 | 4.16/5.0 |
| Bob | 54 | $4,488,881 | 3565 | 4.75/5.0 |
| Oceans Edge Vacations | 48 | $3,910,085 | 953 | 4.71/5.0 |
| Vacasa Ocean City | 67 | $3,418,139 | 783 | 3.62/5.0 |
| Evolve | 73 | $2,941,538 | 1901 | 4.57/5.0 |
| Ocmd Getaways | 84 | $2,642,120 | 614 | 4.19/5.0 |
| OC Beach Vacations | 43 | $2,483,385 | 3095 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ocean City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.7%), with apartment & condo and house properties comprising 99.6% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (0.3% combined)
Room Capacity Distribution
Analysis of 3,688 properties in Ocean City shows that 2 bedrooms properties are most prevalent, making up 42.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 68.3% of all listings.
Key Insights
- Most common: 2 bedrooms (42.1%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 68.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,688 properties in Ocean City reveals that 8+ guests properties dominate the market, representing 43.5% of all listings. The average property accommodates 6.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 72.9% of the market.
Key Insights
- Most common capacity: 8+ guests (43.5% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 6.5 guests per property
- Market concentration: 72.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,688 properties in Ocean City, the most common availability pattern is 271-366 days (55.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38% of properties).
Key Insights
- Most common availability window: 271-366 days (55.3%)
- Most common booking duration: 91-180 days (38%)
- Properties with high availability (180+ days): 91.0%
- Properties with long-term bookings (180+ days): 9.9%
Minimum Stay Distributions
1 Night
276 listings
8.5% of total
2 Nights
1338 listings
41.1% of total
3 Nights
1062 listings
32.6% of total
4-6 Nights
160 listings
4.9% of total
7-29 Nights
115 listings
3.5% of total
30+ Nights
306 listings
9.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.6%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (9.4%) suggest a stable extended-stay market
- High market flexibility with 82.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0% of total
Super Strict 60 Days
255 listings
8.9% of total
Super Strict 30 Days
215 listings
7.5% of total
Flexible
102 listings
3.6% of total
Moderate
756 listings
26.4% of total
Firm
747 listings
26.1% of total
Strict
786 listings
27.5% of total
Key Insights
- Strict is the preferred policy at 27.5% of listings
- The market shows a balanced distribution between guest-friendly (30.0%) and strict (53.6%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 89 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 41 days
- Summer shows the longest average booking window at 82 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 82 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Ocean City
Below is the distribution of amenities across listings in Ocean City:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.3% of total guests, indicating a dominant local market share.
- Primary international markets: DC (3.5%) and Canada (0.4%)
- English is the top language at 84.1%, followed by Spanish (11.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Baltimore and Washington markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ocean City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Stone Harbor | 37 | $5,527 | $767.44 | 42% |
| Avalon | 75 | $5,436 | $730.77 | 38% |
| Cape May | 285 | $5,273 | $535.42 | 41% |
| Surf City | 45 | $5,133 | $653.20 | 41% |
| Cape May Point | 24 | $5,104 | $504.34 | 47% |
| Middletown Township | 10 | $5,004 | $391.34 | 53% |
| Beach Haven | 84 | $4,927 | $546.24 | 44% |
| West Cape May | 95 | $4,855 | $433.65 | 46% |
| Dewey Beach | 196 | $4,821 | $495.01 | 43% |
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