Ocean City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Ocean City in 2025? Explore comprehensive Airbnb analytics for Ocean City, Maryland, United States to uncover income potential. This 2025 STR market report for Ocean City, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,783 active listings.
Whether you're considering an Airbnb investment in Ocean City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ocean City Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ocean City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ocean City (2025)
Understanding the monthly revenue variations for Airbnb listings in Ocean City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ocean City is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ocean City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,121+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,804 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,891 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,353, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ocean City
Ocean City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ocean City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ocean City:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ocean City
Average Daily Rate (ADR) Airbnb Trends in Ocean City (2025)
Effective short term rental pricing strategy in Ocean City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ocean City typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $452+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $327 or more.
- Typical properties (Median) charge around $233 per night.
- Entry-level properties (Bottom 25%) earn around $171 per night.
Average Daily Rate (ADR) Trend by Month in Ocean City
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Airbnb Seasonality Analysis & Trends in Ocean City (2025)
Peak Season (July, June, August)
- Revenue averages $6,729 per month
- Occupancy rates average 53.5%
- Daily rates average $314
Shoulder Season
- Revenue averages $3,059 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $267
Low Season (February, March, December)
- Revenue drops to average $1,439 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $243
Seasonality Insights for Ocean City
- The Airbnb seasonality in Ocean City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ocean City's highest earning potential, with monthly revenues capable of climbing to $6,920, occupancy reaching a high of 57.4%, and ADRs peaking at $317.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,286, occupancy could drop to 22.3%, and ADRs may adjust down to $242.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ocean City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ocean City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ocean City (2025)
Exploring the top neighborhoods for short-term rentals in Ocean City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Ocean City | A quieter area known for its family-friendly atmosphere and proximity to the beach. Great for families and travelers seeking a relaxing vacation away from the hustle. | Northside Park, Fenwick Island State Park, Ocean City Fishing Pier, Miniature Golf Courses, Local Restaurants |
| West Ocean City | This area offers a blend of convenience with access to shopping and dining, along with quick access to the beach without the high congestion of the boardwalk area. | Ocean City Square Shopping Center, Marina activities, Bayside restaurants, Ocean Downs Casino, West Ocean City Dog Park |
| Boardwalk | The historic heart of Ocean City, full of attractions, restaurants, and nightlife. Ideal for those looking to experience the classic beach boardwalk atmosphere. | Ocean City Boardwalk, Jolly Roger Amusement Park, Ripley's Believe It or Not!, Trinidad Lounge, Thrashers French Fries |
| Downtown Ocean City | Offers vibrant nightlife and close proximity to the beach. Popular among young adults and visitors looking for fun activities and events. | Mason Dixon Dog Park, Ocean City Life-Saving Station Museum, Nightclubs and bars, The Beach Market, Local Festivals |
| Midtown Ocean City | A balance of convenience and beach access, suitable for all types of travelers. Known for its less crowded beaches compared to the boardwalk. | Ocean City Beach, Seacrets Jamaica USA, Jolly Roger Amusement Park, Numerous family-friendly restaurants, Golfing options nearby |
| South Ocean City | Offers a combination of relaxation and local charm with fewer tourists. Perfect for families and longer stays. | Gorman Avenue Park, Sandy Point State Park, Local coffee shops, Fishing from the beach, Cozy diners |
| Ocean Pines | A residential community with access to nature and a quieter setting, appealing to those wanting a longer retreat with local experiences. | Ocean Pines Golf Club, Assateague Island National Seashore, Community events, Nature trails, Local arts and crafts |
| Assateague Island | Famous for its wild ponies and natural beauty. Attracts nature lovers and those looking for a unique coastal experience away from the bustling crowds. | Assateague Island National Seashore, Wild pony viewing, Nature trails, Camping opportunities, Bicycle rentals |
Understanding Airbnb License Requirements & STR Laws in Ocean City (2025)
Yes, Ocean City, Maryland, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ocean City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Ocean City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocean Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5BR OceanView O/D Space/Movies, Pool, Bikes, Gear
Entire Place • 5 bedrooms
New! Direct Oceanfront Home w/Game Room/Free Bikes
Entire Place • 4 bedrooms
Beach House (714) 200ft to beach ~ Sleeps 20
Entire Place • 6 bedrooms
⭐️ ULTRA LUXURIOUS BOARDWALK GYM IN/OUT POOL HUGE⭐️
Entire Place • 4 bedrooms
Luxurious Bay Front Condo
Entire Place • 3 bedrooms
Blue Barn
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ocean City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ocean City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacasa Ocean City | 297 | $4,506,147 | 2887 | 3.61/5.0 |
| Vacasa Ocean City | 259 | $4,405,012 | 4429 | 4.22/5.0 |
| Seaside Vacations | 190 | $4,402,041 | 962 | 2.53/5.0 |
| Vacasa Ocean City | 223 | $4,353,977 | 2424 | 4.22/5.0 |
| Bob | 55 | $4,172,298 | 3636 | 4.77/5.0 |
| Oceans Edge Vacations | 49 | $3,026,639 | 962 | 4.71/5.0 |
| Evolve | 73 | $2,637,513 | 1896 | 4.59/5.0 |
| Vacasa Ocean City | 79 | $2,592,345 | 947 | 3.75/5.0 |
| Ocmd Getaways | 84 | $2,342,939 | 643 | 4.25/5.0 |
| OC Beach Vacations | 43 | $2,076,781 | 3011 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ocean City.
Dive Deeper: Advanced Ocean City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ocean City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOcean City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ocean City
- The Ocean City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.7% of the 3,783 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ocean City, Apartment/Condo properties are the most common (79.9%), reflecting the local real estate landscape.
- Houses represent a significant 19.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 0.4%) offer potential for unique stay experiences.
Ocean City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ocean City
- The dominant room capacity in Ocean City is 2 bedrooms listings, making up 42.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 69.2% of the active Airbnb listings in Ocean City, indicating a high concentration in these sizes.
- A significant 35.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ocean City.
Ocean City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ocean City
- The most common guest capacity trend in Ocean City vacation rentals is listings accommodating 8+ guests (43.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ocean City STR market, accounting for 73.7% of listings.
- 79.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ocean City.
- On average, properties in Ocean City are equipped to host 6.5 guests.
Ocean City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ocean City
- The most common availability pattern in Ocean City falls within the 271-366 days range, representing 53.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ocean City (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ocean City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
246 listings
7% of total
2 Nights
1333 listings
37.9% of total
3 Nights
1041 listings
29.6% of total
4-6 Nights
166 listings
4.7% of total
7-29 Nights
122 listings
3.5% of total
30+ Nights
612 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ocean City is 2 Nights, adopted by 37.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Ocean City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.9% of Ocean City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7% currently do.
- A 2-night minimum appears standard (37.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ocean City.
Ocean City Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0% of total
Super Strict 60 Days
248 listings
8.3% of total
Super Strict 30 Days
230 listings
7.7% of total
Flexible
100 listings
3.3% of total
Moderate
875 listings
29.3% of total
Firm
765 listings
25.6% of total
Strict
772 listings
25.8% of total
Cancellation Policy Insights for Ocean City
- The prevailing Airbnb cancellation policy trend in Ocean City is Moderate, used by 29.3% of listings.
- A majority (51.4%) of hosts in Ocean City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.3% market standard in Ocean City.
- Regularly review your cancellation policy against competitors and market demand shifts in Ocean City.
Ocean City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ocean City
- The overall average booking lead time for vacation rentals in Ocean City is 50 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Ocean City.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Ocean City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ocean City (2025)
Amenity Prevalence
Amenity Insights for Ocean City
- Essential amenities in Ocean City that guests expect include: Air conditioning, TV, Smoke alarm, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ocean City: Air conditioning, TV, Smoke alarm, Wifi, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Smoke alarm, Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ocean City to stay competitive.
Ocean City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ocean City
- The typical guest profile for Airbnb in Ocean City consists of primarily domestic travelers (95%), often arriving from nearby Baltimore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and DC (3.6%).
- Top languages spoken are English (78.9%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Baltimore and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ocean City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Harvey Cedars | 23 | $5,311 | $775.06 | 40% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Cape May Point | 25 | $5,145 | $509.59 | 48% |