Airbnb Market Analytics, Statistics and Data in National Harbor, Maryland, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in National Harbor? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in National Harbor:
How much do Airbnb hosts make on average per month in National Harbor?
The short-term rental market in National Harbor shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,477 per month
- Strong performing properties (top 25%) make $5,579 or more
- Best-in-class properties (top 10%) achieve $7,752+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,671
Revenue Variations by Month
Occupancy Rates Throughout the Year in National Harbor
The market in National Harbor shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in National Harbor
Daily rates in National Harbor vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $279 per night
- Strong performing properties (top 25%) secure $367 or more
- Best-in-class properties (top 10%) pull in $528+ per night
- Entry-level properties (bottom 25%) earn around $209
Daily Rate Variations by Month
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Seasonality patterns in National Harbor
Peak Season (June, May, March)
- Revenue peaks at $4948.48 per month
- Occupancy rates reach 49.23%
- Daily rates average $342.79
Shoulder Season
- Revenue averages $4021.41 per month
- Occupancy maintains 40.83%
- Daily rates hold at $317.43
Low Season (February, December, January)
- Revenue drops to $2838.34 per month
- Occupancy decreases to 29.14%
- Daily rates adjust to $280.94
Is it still profitable to do Airbnb in National Harbor in 2025?
Yes! National Harbor demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $4021 and With 254 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in National Harbor
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| National Harbor Waterfront | A vibrant area known for its stunning views of the Potomac River and plethora of dining, shopping, and entertainment options. Attracts tourists seeking a picturesque stay with waterfront activities. | National Harbor Marina, The Capital Wheel, MGM National Harbor, Tanger Outlets, Aqueduct Park |
| Downtown National Harbor | The hub of activity with various restaurants, bars, and events. Ideal for visitors wanting to be close to the action and enjoy a lively atmosphere. | The Awakening Statue, National Harbor Events, Various dining options, Shops at National Harbor |
| Gaylord National Resort Area | Home to the luxurious Gaylord National Resort, this area attracts both families and business travelers. Offers unique amenities and proximity to all National Harbor has to offer. | Gaylord National Resort & Convention Center, Indoor gardens, Restaurants inside the resort, Ice! at Gaylord National |
| Greenbeltt Park | A serene natural area nearby that provides a break from the urban scene, appealing to nature lovers and those who want outdoor activities. | Nature trails, Wildlife viewing, Picnic areas |
| Oxon Hill | Close to National Harbor, this area offers a mix of residential comfort and access to the attractions of National Harbor, ideal for longer stays. | Harry S. Truman Community Center, Oxon Hill Manor, Marina activities |
| Fort Washington | Historic area with Fort Washington Park, attracts history buffs and visitors seeking a quiet retreat near the river. | Fort Washington Park, Mason Neck State Park, Historic trails |
| Southern Avenue | A suburban area with easy access to public transport into the city, appealing to budget-conscious travelers who still want quick access to attractions. | Southern Avenue Metro Station, Local eateries, Shopping nearby |
| Bellevue | A nearby residential neighborhood known for its charm. Great for people seeking affordable Airbnb options while being close to the sights of National Harbor. | Outdoor Parks, Community events, Local dining establishments |
Do you need a license for Airbnb in National Harbor?
Yes, National Harbor requires a license for operating an Airbnb. Current market data shows 79% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in National Harbor
7BD Amazonia Duplex
Entire Place • 7 bedrooms
Luxe Houseboat: Majestic Sunsets with 360 Views
Entire Place • 1 bedroom
National Harbor Resort - 1 Bedroom Deluxe
Private Room • 1 bedroom
National Harbor 4Br Presidential
Entire Place • 4 bedrooms
Amazing 5BD w/Theater, GameLounge &More DC/NatHrbr
Entire Place • 5 bedrooms
Beautifull Modern House in Oxon Hill
Entire Place • 5 bedrooms
Top Performing Professional Hosts in National Harbor
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elijah | 39 | $1,225,185 | 345 | 3.46/5.0 |
| Brad And Sarah | 13 | $677,435 | 155 | 4.10/5.0 |
| David | 14 | $571,693 | 115 | 3.10/5.0 |
| Live Suite | 21 | $496,862 | 73 | 2.30/5.0 |
| Brooke | 9 | $448,553 | 114 | 4.88/5.0 |
| Todd | 9 | $350,313 | 67 | 4.44/5.0 |
| Chris | 14 | $338,009 | 88 | 3.91/5.0 |
| Resort | 6 | $306,015 | 156 | 4.75/5.0 |
| Resort Stay | 5 | $206,203 | 39 | 4.76/5.0 |
| Alan | 3 | $192,619 | 13 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in National Harbor
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.3%), with apartment & condo and boutique & hotels properties comprising 78.7% of inventory
- Strong specialty sector (24.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (4.3% combined)
Room Capacity Distribution
Analysis of 254 properties in National Harbor shows that 2 bedrooms properties are most prevalent, making up 38.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 65.7% of all listings.
Key Insights
- Most common: 2 bedrooms (38.6%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 65.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 254 properties in National Harbor reveals that 8+ guests properties dominate the market, representing 51.2% of all listings. The average property accommodates 5.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 75.6% of the market.
Key Insights
- Most common capacity: 8+ guests (51.2% of market)
- Least common capacity: 3 guests (1.2% of market)
- Average guest capacity: 5.9 guests per property
- Market concentration: 75.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 254 properties in National Harbor, the most common availability pattern is 271-366 days (45.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.5% of properties).
Key Insights
- Most common availability window: 271-366 days (45.3%)
- Most common booking duration: 91-180 days (31.5%)
- Properties with high availability (180+ days): 76.8%
- Properties with long-term bookings (180+ days): 25.2%
Minimum Stay Distributions
1 Night
23 listings
9.4% of total
2 Nights
139 listings
56.7% of total
3 Nights
64 listings
26.1% of total
4-6 Nights
9 listings
3.7% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
9 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.1%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 92.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
1.5% of total
Super Strict 60 Days
2 listings
1% of total
Flexible
12 listings
5.9% of total
Moderate
17 listings
8.4% of total
Firm
42 listings
20.8% of total
Strict
126 listings
62.4% of total
Key Insights
- Strict is the preferred policy at 62.4% of listings
- Stricter policies (Firm & Strict) dominate at 83.2% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- The market supports stricter policies, with 83.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Feb, Apr, averaging 73 days
- Shortest booking windows are in Oct, Nov, Dec, averaging 29 days
- Spring shows the longest average booking window at 63 days, while Fall has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 63 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Dec when lead times are shortest
Popular Airbnb Amenities in National Harbor
Every property in National Harbor comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 85% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.6%) and Canada (2.1%)
- English is the top language at 73.6%, followed by Spanish (15.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.2%
Recommendations
- Target marketing campaigns for New York and Washington markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding National Harbor. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $7,494 | $523.22 | 48% |
| Mayo | 13 | $6,087 | $438.91 | 52% |
| Lower Windsor Township | 12 | $5,880 | $350.59 | 44% |
| Chester | 18 | $5,821 | $494.88 | 42% |
| Arundel on the Bay | 24 | $5,741 | $527.94 | 40% |
| Piney Point | 15 | $5,727 | $387.92 | 43% |
| Stevensville | 68 | $5,542 | $505.75 | 42% |
| Easton | 45 | $5,262 | $677.92 | 38% |
| Shannondale | 49 | $5,229 | $280.14 | 56% |
| Middletown Township | 10 | $5,004 | $391.34 | 53% |
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