Airbnb Market Analytics, Statistics and Data in McHenry, Maryland, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in McHenry? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in McHenry:

Average Daily Rate

$540

Occupancy Rate

30.16%

Annual Revenue

$47,523

Revenue Growth YoY

3.72%

Best Month

July

Worst Month

September

Regulation

Low

Active Listings

586

How much do Airbnb hosts make on average per month in McHenry?

The short-term rental market in McHenry shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $4,209 per month
Strong performing properties (top 25%) make $7,455 or more
Best-in-class properties (top 10%) achieve $11,490+ monthly
Entry-level properties (bottom 25%) typically earn around $2,216

Revenue Variations by Month

Occupancy Rates Throughout the Year in McHenry

The market in McHenry shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 25% occupancy rates
Strong performing properties (top 25%) achieve 39% or higher
Best-in-class properties (top 10%) reach 58%+occupancy
Entry-level properties (bottom 25%) average around 14%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in McHenry

Daily rates in McHenry vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $483 per night
Strong performing properties (top 25%) secure $664 or more
Best-in-class properties (top 10%) pull in $862+ per night
Entry-level properties (bottom 25%) earn around $328

Daily Rate Variations by Month

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Seasonality patterns in McHenry

Peak Season (July, June, August)

Revenue peaks at $7269.25 per month
Occupancy rates reach 44.41%
Daily rates average $601.32

Shoulder Season

Revenue averages $5652.23 per month
Occupancy maintains 29.47%
Daily rates hold at $534.33

Low Season (October, April, September)

Revenue drops to $4094.82 per month
Occupancy decreases to 22.13%
Daily rates adjust to $494.23

Is it still profitable to do Airbnb in McHenry in 2025?

Yes! McHenry demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 29% and strong monthly revenue averaging $5652 and As a mature market with 586 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in McHenry

Area	Why Choose This Area	Key Attractions
Deep Creek Lake	A popular vacation destination known for its scenic beauty, outdoor activities, and waterfront properties. Ideal for families and nature lovers looking for year-round activities like boating, skiing, and hiking.	Deep Creek Lake State Park, Wisp Resort, Swallow Falls State Park, The Discovery Center, Adventure Sports Center International
McHenry Village	A quaint village atmosphere with local shops and restaurants, providing a cozy environment for travelers. Great for those looking for a peaceful getaway while being close to nature.	McHenry Marketplace, Lakeside Creamery, Local hiking trails, Waterfront dining options
Oakland	A nearby town with a charming small-town feel, known for its outdoor recreational opportunities and close-knit community. Suitable for guests looking for tranquility and outdoor fun.	Oakland's historic downtown, The Nature Center, Dancing Leaf Farm, Local parks
Accident	A small town with a rich history and beautiful landscapes. Great for guests who appreciate history and the outdoors, perfect for relaxing retreats.	Accident Market, The Historic Wills Mountain, Local hiking paths, Agricultural festivals
Swanton	A serene area that offers beautiful views of the lake and mountains, perfect for peace seekers and those wanting to explore nature.	Swanton Park, The Lost Land Lake, Fishing and boating activities
Langley	Known for its beautiful landscapes and outdoor adventure opportunities. Ideal for nature enthusiasts and families looking for various recreational activities.	The Gladesu, Biking trails, Local picnic sites, Fishing spots
Foggy Bottom	A beautiful area near the lake, known for its serene environment and proximity to recreational activities. Attracts visitors looking for relaxation and nature.	Lake access, Scenic hiking trails, Wildlife watching
Beckman	A charming neighborhood known for its rustic charm and proximity to nature. Ideal for travelers who enjoy exploring outdoor activities in a warm community setting.	Beckman Park, Local craft markets, Hiking the surrounding trails

Do you need a license for Airbnb in McHenry?

$1319.03

Daily Rate

Top Performing Professional Hosts in McHenry

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
(Rv)	195	$9,774,056	1277	3.27/5.0
Taylor-Made	178	$8,017,141	998	3.32/5.0
Lori	20	$1,373,427	253	4.33/5.0
Vacasa Deep Creek	34	$1,285,781	1155	4.20/5.0
The Lodges At Sunset Village	33	$706,333	17	0.29/5.0
SuperHost DCL	4	$535,988	208	4.96/5.0
Andrew	5	$385,917	414	4.95/5.0
Tina & Robert	8	$371,780	391	4.15/5.0
Jesse	3	$317,968	67	4.89/5.0
Rebecca	2	$272,297	119	2.49/5.0

Additional analytics on vacation rental, real estate, short term rental data in McHenry

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (97.4%), with house and outdoor & mobile properties comprising 93.8% of inventory
Untapped potential in apartment & condo, boutique & hotels, unique stays segments (6.1% combined)

Room Capacity Distribution

Analysis of 586 properties in McHenry shows that 5+ bedrooms properties are most prevalent, making up 41.5% of the market. The market tends to favor larger properties, with 5+ bedrooms and 4 bedrooms together representing 63.7% of all listings.

Key Insights

Most common: 5+ bedrooms (41.5%)
Least common: 1 bedroom (7%)
Market concentration: 63.7% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 586 properties in McHenry reveals that 8+ guests properties dominate the market, representing 83.4% of all listings. The average property accommodates 7.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 90.3% of the market.

Key Insights

Most common capacity: 8+ guests (83.4% of market)
Least common capacity: 7 guests (0.7% of market)
Average guest capacity: 7.5 guests per property
Market concentration: 90.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 586 properties in McHenry, the most common availability pattern is 271-366 days (64.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (47.8% of properties).

Key Insights

Most common availability window: 271-366 days (64.3%)
Most common booking duration: 31-90 days (47.8%)
Properties with high availability (180+ days): 91.3%
Properties with long-term bookings (180+ days): 9.4%

Minimum Stay Distributions

1 Night (10.4%)

1 Night

55 listings

10.4% of total

2 Nights (54.5%)

2 Nights

289 listings

54.5% of total

3 Nights (14.3%)

3 Nights

76 listings

14.3% of total

4-6 Nights (0.2%)

4-6 Nights

1 listings

0.2% of total

30+ Nights (20.6%)

30+ Nights

109 listings

20.6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 64.9%
Mid-length stays (4-6 nights) represent 0.2% of listings
Monthly+ stays (20.6%) suggest a stable extended-stay market
High market flexibility with 79.2% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (3.4%)

Super Strict 30 Days

15 listings

3.4% of total

Super Strict 60 Days (10.3%)

Super Strict 60 Days

46 listings

10.3% of total

Flexible (3.4%)

Flexible

15 listings

3.4% of total

Moderate (6.7%)

Moderate

30 listings

6.7% of total

Firm (68.3%)

Firm

304 listings

68.3% of total

Strict (7.9%)

Strict

35 listings

7.9% of total

Key Insights

Firm is the preferred policy at 68.3% of listings
Stricter policies (Firm & Strict) dominate at 76.2% of the market
Strong market consensus around Firm policies
Flexible policies are least common at 3.4% of listings

Recommendations

The market supports stricter policies, with 76.2% using Firm or Strict terms
Strong market preference for Firm policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, Jul, May, averaging 100 days
Shortest booking windows are in Jan, Sep, Dec, averaging 55 days
Summer shows the longest average booking window at 92 days, while Winter has the shortest at 57 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jan-Dec when lead times are shortest

Popular Airbnb Amenities in McHenry

Below is the distribution of amenities across listings in McHenry:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 93.3% of total guests, indicating a dominant local market share.
Primary international markets: DC (5.6%) and United Kingdom (0.3%)
English is the top language at 85.8%, followed by Spanish (9.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%

Recommendations

Target marketing campaigns for Pittsburgh and Washington markets
Develop localized content for DC and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding McHenry. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Castleton	10	$5,702	$506.43	38%
Bentonville	22	$5,188	$392.11	51%
Skyland Estates	13	$5,155	$253.30	63%
Friendsville	12	$4,998	$500.44	41%
Halfmoon Township	16	$4,581	$657.57	35%
Shenandoah Shores	15	$4,464	$349.92	47%
Rileyville	61	$4,388	$252.40	53%
Washington	11	$4,383	$373.14	44%
Wardensville	27	$4,377	$225.50	57%
Shenandoah	83	$4,303	$275.71	52%

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