La Plata Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in La Plata in 2025? Explore comprehensive Airbnb analytics for La Plata, Maryland, United States to uncover income potential. This 2025 STR market report for La Plata, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in La Plata, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Plata Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Plata Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$225
The average rental revenue earned for an occupied room per day in La Plata.
Occupancy Rate(?)
38.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,954
Typical annual income for an Airbnb listing in La Plata. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
18.7%
Strong growth (18.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in La Plata.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in La Plata.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Plata (2025)

Understanding the monthly revenue variations for Airbnb listings in La Plata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Plata is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Plata across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,345+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,883 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,838 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $903, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Plata

La Plata Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Plata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Plata:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Plata

Average Daily Rate (ADR) Airbnb Trends in La Plata (2025)

Effective short term rental pricing strategy in La Plata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Plata typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $494+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
  • Typical properties (Median) charge around $116 per night.
  • Entry-level properties (Bottom 25%) earn around $88 per night.

Average Daily Rate (ADR) Trend by Month in La Plata

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Airbnb Seasonality Analysis & Trends in La Plata (2025)

Peak Season (June, April, May)
  • Revenue averages $4,201 per month
  • Occupancy rates average 45.1%
  • Daily rates average $191
Shoulder Season
  • Revenue averages $2,419 per month
  • Occupancy maintains around 40.0%
  • Daily rates hold near $193
Low Season (January, February, November)
  • Revenue drops to average $1,446 per month
  • Occupancy decreases to average 31.4%
  • Daily rates adjust to average $204

Seasonality Insights for La Plata

  • The Airbnb seasonality in La Plata shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Plata's highest earning potential, with monthly revenues capable of climbing to $4,923, occupancy reaching a high of 58.4%, and ADRs peaking at $206.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,304, occupancy could drop to 25.1%, and ADRs may adjust down to $183.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Plata.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Plata seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Plata (2025)

Exploring the top neighborhoods for short-term rentals in La Plata? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown La Plata
The heart of La Plata, filled with shops, restaurants, and local businesses. A great spot for guests who want to enjoy local culture and accessibility to amenities.
La Plata Town Hall, Port Tobacco River, La Plata Farmers Market, Restaurants and local eateries, Historic District
Cedarville State Forest
A beautiful natural area perfect for outdoor enthusiasts. Guests can enjoy hiking, nature, and a peaceful environment away from urban life.
Cedarville State Forest trails, Fishing spots, Picnic areas, Wildlife observation, Nature walks
South La Plata
A suburban area with family-friendly attractions and easy access to parks and recreational areas. Ideal for families visiting or relocating.
La Plata Park, Charles County Public Library, Recreation Center, Nearby shopping areas, Community events
North La Plata
A quiet residential area that's close to schools and parks, making it perfect for longer-term stays for families or visiting professionals.
Mattawoman Creek, Pinefield Park, Community playgrounds, Local schools, Safety and quiet neighborhoods
La Plata Historic District
Charming historic district with period architecture and rich history. Attracts guests interested in history and unique experiences.
Historic homes, Walking tours, Local cafes, Art galleries, Cultural festivals
Port Tobacco
Known for its historical significance and scenic views. A perfect getaway for history buffs and those seeking tranquility by the water.
Port Tobacco Courthouse, Historic landmarks, Fishing and boating, Scenic walks, Local history museums
La Plata Arts District
Emerging arts hub with creative venues and artsy events. Attracts young creatives and tourists looking for a vibrant cultural scene.
Art studios, Local music venues, Craft fairs, Workshops, Art exhibitions
White Plains
A growing area with shopping centers and family activities. A convenient location for visitors who want modern conveniences.
Shopping malls, Restaurants, Parks and recreational facilities, Entertainment venues, Family-friendly activities

Understanding Airbnb License Requirements & STR Laws in La Plata (2025)

While La Plata, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Plata to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in La Plata (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Platabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Oasis at Charity's Hope Farm Resort

Oasis at Charity's Hope Farm Resort

Entire Place • 5 bedrooms

$132,999
Revenue
33.5%
Occupancy
$693.26
Daily Rate
Pool/Backyard Event Rental

Pool/Backyard Event Rental

Entire Place • N/A

$35,291
Revenue
26.8%
Occupancy
$678.81
Daily Rate
Hidden La Plata Escape

Hidden La Plata Escape

Entire Place • 2 bedrooms

$30,935
Revenue
53.4%
Occupancy
$130.46
Daily Rate
Beautiful Country House  4BD/3BTH

Beautiful Country House 4BD/3BTH

Entire Place • 4 bedrooms

$29,665
Revenue
47.9%
Occupancy
$384.77
Daily Rate
Charming Farmhouse style home

Charming Farmhouse style home

Entire Place • 3 bedrooms

$25,301
Revenue
59.7%
Occupancy
$196.27
Daily Rate
1 bd In-law suite. Free parking.

1 bd In-law suite. Free parking.

Entire Place • 1 bedroom

$22,080
Revenue
77.7%
Occupancy
$84.05
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Plata (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Plata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Charity Angel6$178,785924.96/5.0
Daniela2$38,185854.83/5.0
Tevin1$30,935264.85/5.0
Host #18682641$29,665634.94/5.0
Angel1$25,30184.63/5.0
Flor1$22,08055.00/5.0
Host #3902105851$19,93000.00/5.0
Philip And Georgia1$17,6322524.89/5.0
Melissa1$17,344644.95/5.0
Florence1$16,677374.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Plata.

Dive Deeper: Advanced La Plata STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Plata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Plata Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Plata

  • The La Plata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.2% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 31.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in La Plata, Outdoor/Unique properties are the most common (40.9%), reflecting the local real estate landscape.
  • Houses represent a significant 36.4% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo (combined 4.5%) offer potential for unique stay experiences.

La Plata Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Plata

  • The dominant room capacity in La Plata is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 54.6% of the active Airbnb listings in La Plata, indicating a high concentration in these sizes.
  • A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Plata.

La Plata Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Plata

  • The most common guest capacity trend in La Plata vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the La Plata STR market, accounting for 40.9% of listings.
  • 31.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Plata.
  • On average, properties in La Plata are equipped to host 3.9 guests.

La Plata Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Plata

  • The most common availability pattern in La Plata falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in La Plata (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Plata Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (63.2%)

1 Night

12 listings

63.2% of total

2 Nights (26.3%)

2 Nights

5 listings

26.3% of total

7-29 Nights (5.3%)

7-29 Nights

1 listings

5.3% of total

30+ Nights (5.3%)

30+ Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in La Plata is 1 Night, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.5%) of the La Plata Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 63.2% of La Plata hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Plata.

La Plata Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.5%)

Flexible

2 listings

10.5% of total

Moderate (47.4%)

Moderate

9 listings

47.4% of total

Firm (26.3%)

Firm

5 listings

26.3% of total

Strict (15.8%)

Strict

3 listings

15.8% of total

Cancellation Policy Insights for La Plata

  • The prevailing Airbnb cancellation policy trend in La Plata is Moderate, used by 47.4% of listings.
  • There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 47.4% market standard in La Plata.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Plata.

La Plata STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Plata

  • The overall average booking lead time for vacation rentals in La Plata is 32 days.
  • Guests book furthest in advance for stays during June (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in La Plata.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these La Plata averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Plata (2025)

Amenity Prevalence

Amenity Insights for La Plata

  • Essential amenities in La Plata that guests expect include: Smoke alarm, Free parking on premises, Wifi, Heating, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for La Plata: Smoke alarm, Free parking on premises, Wifi, Heating, Air conditioning, TV.
  • Prioritize adding missing essentials: Wifi, Heating, Air conditioning, TV.
  • Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in La Plata to stay competitive.

La Plata Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Plata

  • The typical guest profile for Airbnb in La Plata consists of primarily domestic travelers (95%), often arriving from nearby Greenville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.9% of guests.
  • Key international markets include United States (94.9%) and DC (2.5%).
  • Top languages spoken are English (76.7%) followed by Spanish (12.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Greenville and Washington.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Plata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Centreville15$6,205$510.7747%
Mayo13$5,786$439.1552%
Stevensville70$5,476$499.4643%
Chester17$5,299$437.7243%
Shannondale47$5,288$292.9456%
Arundel on the Bay25$5,285$509.3739%
Middletown Township10$5,208$392.8353%
Lower Windsor Township15$5,190$348.5145%
Middleburg40$4,976$454.5841%
Haymarket10$4,965$335.5042%

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