Hillandale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Hillandale in 2025? Explore comprehensive Airbnb analytics for Hillandale, Maryland, United States to uncover income potential. This 2025 STR market report for Hillandale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Hillandale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hillandale Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hillandale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hillandale (2025)
Understanding the monthly revenue variations for Airbnb listings in Hillandale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hillandale is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hillandale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,535+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,813 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,023 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $639, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hillandale
Hillandale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hillandale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hillandale:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hillandale
Average Daily Rate (ADR) Airbnb Trends in Hillandale (2025)
Effective short term rental pricing strategy in Hillandale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hillandale typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $165+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Hillandale
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Airbnb Seasonality Analysis & Trends in Hillandale (2025)
Peak Season (May, April, December)
- Revenue averages $1,902 per month
- Occupancy rates average 53.4%
- Daily rates average $78
Shoulder Season
- Revenue averages $1,498 per month
- Occupancy maintains around 55.3%
- Daily rates hold near $78
Low Season (February, March, November)
- Revenue drops to average $997 per month
- Occupancy decreases to average 42.2%
- Daily rates adjust to average $83
Seasonality Insights for Hillandale
- The Airbnb seasonality in Hillandale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hillandale's highest earning potential, with monthly revenues capable of climbing to $2,014, occupancy reaching a high of 65.2%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $825, occupancy could drop to 41.4%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hillandale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hillandale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hillandale (2025)
Exploring the top neighborhoods for short-term rentals in Hillandale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hillandale | A suburban community close to Washington D.C. known for its family-friendly environment and convenient access to public transportation. A great spot for families and professionals working in the city. | Hillandale Park, Suitland Parkway, University of Maryland, Silver Spring Downtown, Patuxent Research Refuge, Montgomery County Agricultural History Farm Park |
| Silver Spring | Nearby urban center with a vibrant downtown, diverse dining options, and cultural venues. Attracts both business travelers and tourists wanting access to D.C. without the city hustle. | Downtown Silver Spring, Silver Spring Civic Building, AFI Silver Theatre, Pike & Rose, Sligo Creek Park |
| Takoma Park | Charming, eclectic neighborhood known for its vibrant arts scene and historic homes. Popular with those seeking a community feel near D.C. | Takoma Park Farmers Market, Takoma Park Community Center, Historic District, Sligo Creek Park, Carroll Avenue |
| Rockville | A major city within Montgomery County offering a suburban feel with plenty of shopping, dining, and entertainment options. Great for families and business travelers. | Rockville Town Square, Montgomery County Fairgrounds, Rock Creek Regional Park, Lake Needwood, Strathmore Arts Center |
| Bethesda | Upscale urban area with a lively downtown known for its restaurants, shopping, and nightlife. A prime location for affluent visitors and business travelers. | Bethesda Row, National Institutes of Health, Strathmore, Capital Crescent Trail, Wheaton Regional Park |
| Colesville | Quiet residential area with parks and close proximity to various outdoor activities. Ideal for guests looking for a peaceful retreat near urban amenities. | Brookside Gardens, Sandy Spring Museum, Glenview Mansion, Baldy Park, Northeast Branch Trail |
| Laurel | A historic city offering a mix of suburban and urban settings. Close to major highways and attractions. Good for guests wanting to explore both suburban life and D.C. | Laurel Park, Montpelier Mansion, Patuxent River Park, Laurel Museum, Historic Laurel |
| Glenmont | A suburban area with access to the Glenmont Metro Station, making it easy to travel to D.C. Good for visitors who prefer a residential neighborhood. | Glenmont Shopping Center, Northwest Branch Trail, Wheaton Regional Park, Glenallan Park, St. John's Forest |
Understanding Airbnb License Requirements & STR Laws in Hillandale (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Hillandale. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hillandale to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Hillandale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hillandalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Urban Xcape- Family vibe with plush amenities.
Entire Place • 5 bedrooms
Guest Home in Silver Spring near ARL and FDA
Entire Place • 4 bedrooms
Stylish Comfort Getaway
Entire Place • 5 bedrooms
Lakay Dadou-2BR Private Luxe Bsmnt w Patio & Prkg
Entire Place • 2 bedrooms
Guest suite in Hillandale
Entire Place • 1 bedroom
Spacious BasementUnit w/Backyard Oasis and parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hillandale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hillandale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evans | 25 | $320,200 | 948 | 4.78/5.0 |
| Uniq Spacez | 1 | $74,032 | 6 | 5.00/5.0 |
| Marie | 1 | $28,355 | 41 | 4.90/5.0 |
| Geetank | 1 | $23,669 | 317 | 4.86/5.0 |
| John & Adam | 1 | $21,242 | 263 | 4.87/5.0 |
| Balkanska | 1 | $12,999 | 15 | 4.40/5.0 |
| Ashenafi | 3 | $12,947 | 3 | 1.67/5.0 |
| Julienne | 3 | $12,370 | 88 | 4.83/5.0 |
| Barry | 1 | $12,339 | 86 | 4.95/5.0 |
| Susan | 1 | $7,676 | 73 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hillandale.
Dive Deeper: Advanced Hillandale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hillandale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHillandale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hillandale
- The Hillandale Airbnb market composition is heavily skewed towards Private Room listings, which make up 68.3% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hillandale, House properties are the most common (80.5%), reflecting the local real estate landscape.
- Houses represent a significant 80.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique (combined 7.3%) offer potential for unique stay experiences.
Hillandale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hillandale
- The dominant room capacity in Hillandale is 1 bedroom listings, making up 17.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 26.9% of the active Airbnb listings in Hillandale, indicating a high concentration in these sizes.
Hillandale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hillandale
- The most common guest capacity trend in Hillandale vacation rentals is listings accommodating 8+ guests (12.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Hillandale STR market, accounting for 22.0% of listings.
- 12.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hillandale.
- On average, properties in Hillandale are equipped to host 1.6 guests.
Hillandale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hillandale
- The most common availability pattern in Hillandale falls within the 91-180 days range, representing 39% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hillandale (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hillandale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
4.9% of total
2 Nights
5 listings
12.2% of total
3 Nights
2 listings
4.9% of total
4-6 Nights
17 listings
41.5% of total
7-29 Nights
5 listings
12.2% of total
30+ Nights
10 listings
24.4% of total
Key Insights
- The most prevalent minimum stay requirement in Hillandale is 4-6 Nights, adopted by 41.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (24.4%) caters to monthly stays (30+ nights) in Hillandale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 41.5% of Hillandale hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hillandale.
Hillandale Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
31 listings
79.5% of total
Moderate
4 listings
10.3% of total
Firm
3 listings
7.7% of total
Strict
1 listings
2.6% of total
Cancellation Policy Insights for Hillandale
- The prevailing Airbnb cancellation policy trend in Hillandale is Flexible, used by 79.5% of listings.
- The market strongly favors guest-friendly terms, with 89.8% of listings offering Flexible or Moderate policies. This suggests guests in Hillandale may expect booking flexibility.
- Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 79.5% market standard in Hillandale.
- Given the high prevalence of Flexible policies (79.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hillandale.
Hillandale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hillandale
- The overall average booking lead time for vacation rentals in Hillandale is 32 days.
- Guests book furthest in advance for stays during July (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Hillandale.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Hillandale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hillandale (2025)
Amenity Prevalence
Amenity Insights for Hillandale
- Essential amenities in Hillandale that guests expect include: Smoke alarm, Free parking on premises, Hot water, Wifi, Air conditioning, TV, Carbon monoxide alarm, Essentials, Heating, Dedicated workspace. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hillandale: Smoke alarm, Free parking on premises, Hot water, Wifi, Air conditioning, TV, Carbon monoxide alarm, Essentials, Heating, Dedicated workspace.
- Prioritize adding missing essentials: Air conditioning, TV, Carbon monoxide alarm, Essentials, Heating, Dedicated workspace.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hillandale to stay competitive.
Hillandale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hillandale
- The typical guest profile for Airbnb in Hillandale consists of primarily domestic travelers (83%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.6% of guests.
- Key international markets include United States (82.6%) and DC (6.4%).
- Top languages spoken are English (66.3%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hillandale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 22 | $8,558 | $812.80 | 42% |
| State College | 158 | $7,525 | $751.34 | 44% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Ferguson Township | 120 | $5,810 | $785.97 | 40% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| College Township | 65 | $5,752 | $809.46 | 40% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |