Hagerstown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Hagerstown in 2025? Explore comprehensive Airbnb analytics for Hagerstown, Maryland, United States to uncover income potential. This 2025 STR market report for Hagerstown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Hagerstown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hagerstown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hagerstown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hagerstown (2025)
Understanding the monthly revenue variations for Airbnb listings in Hagerstown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hagerstown is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hagerstown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,490+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,381 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,925 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,057, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hagerstown
Hagerstown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hagerstown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hagerstown:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hagerstown
Average Daily Rate (ADR) Airbnb Trends in Hagerstown (2025)
Effective short term rental pricing strategy in Hagerstown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hagerstown typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Hagerstown
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Airbnb Seasonality Analysis & Trends in Hagerstown (2025)
Peak Season (May, June, April)
- Revenue averages $3,472 per month
- Occupancy rates average 52.1%
- Daily rates average $122
Shoulder Season
- Revenue averages $2,347 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $130
Low Season (January, February, March)
- Revenue drops to average $1,767 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $141
Seasonality Insights for Hagerstown
- The Airbnb seasonality in Hagerstown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hagerstown's highest earning potential, with monthly revenues capable of climbing to $3,667, occupancy reaching a high of 60.1%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,643, occupancy could drop to 37.4%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hagerstown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hagerstown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hagerstown (2025)
Exploring the top neighborhoods for short-term rentals in Hagerstown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hagerstown | Vibrant area with a growing number of restaurants, shops, and cultural venues. Ideal for guests looking to explore local art and history while enjoying the convenience of downtown living. | Maryland Theatre, Hagerstown Roundhouse Museum, Hagerstown City Park, Washington County Museum of Fine Arts, Hagerstown Premium Outlets |
| North Hagerstown | Residential neighborhood with proximity to parks and recreational facilities. Great for families and longer stays, with nearby amenities for convenience. | Hagerstown City Park, North Hagerstown High School, Maugansville Community Park, Tri-State Zoological Park, Hagerstown Soccer Club |
| South Hagerstown | A quieter part of the city that offers a more suburban feel while still being close to downtown attractions. Suitable for guests desiring peace and relaxation after a day of exploring. | Evansville Park, Hagerstown Area Religious Council, Pine Hill Park, Schaeffer Park, Hagerstown Little League |
| Hagerstown City Park | Features beautiful settings and historical buildings, perfect for visitors interested in outdoor activities and local history. Ideal for guests looking for scenic views and walking areas. | Washington County Museum of Fine Arts, Hagerstown City Park, The Hager House and Museum, City Park Lake, Cider Press Cafe |
| Williamsport | Just outside Hagerstown, Williamsport is close to the C&O Canal and offers a quaint small-town feel. Great for nature lovers and those who enjoy historical sites. | C&O Canal National Historical Park, Williamsport Historic District, Tantivy Golf Club, Potomac River, Riverfront Park |
| Boonsboro | A charming small town known for its historical significance. Great for guests who want to explore the Appalachian Trail and enjoy scenic rural surroundings. | Washington Monument State Park, Boonsboro Museum of History, Mason-Dixon Line, Greenbrier State Park, Raven Rocks |
| Sharpsburg | Rich in Civil War history, Sharpsburg offers guests a unique look into the past while also being close to Antietam National Battlefield. | Antietam National Battlefield, Burnside Bridge, Shepherdstown Visitor Center, Sharpsburg Historical Museum, C&O Canal National Historical Park |
| Clear Spring | Peaceful rural area with a focus on nature. Suitable for guests looking for a quiet getaway, with access to outdoor activities like hiking and fishing. | Clear Spring Park, Whitetail Ski Resort, Fort Frederick State Park, C&O Canal Towpath, Clear Spring's Antique Mall |
Understanding Airbnb License Requirements & STR Laws in Hagerstown (2025)
While Hagerstown, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hagerstown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hagerstown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hagerstownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hub City Cottage
Entire Place • 3 bedrooms
Welcome Home: Families, pets, remote workers
Entire Place • 3 bedrooms
Hot tub, Pool table+darts, near ski resorts
Entire Place • 3 bedrooms
‘Cool Hollow House’ Historic Waterfront Retreat!
Entire Place • 4 bedrooms
Nice and modern decor, 4BR 3BA, remodeled
Entire Place • 4 bedrooms
1879 Updated Home on Frederick Street
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hagerstown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hagerstown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Judy | 2 | $111,112 | 69 | 4.78/5.0 |
| Kim | 2 | $80,599 | 97 | 4.87/5.0 |
| Linda | 1 | $78,849 | 15 | 4.93/5.0 |
| William Collier | 1 | $77,644 | 26 | 5.00/5.0 |
| Austin | 1 | $70,219 | 59 | 4.93/5.0 |
| Becky | 2 | $62,095 | 71 | 5.00/5.0 |
| Evolve | 1 | $61,242 | 17 | 4.88/5.0 |
| Kim | 2 | $55,061 | 62 | 5.00/5.0 |
| Dylan | 2 | $52,352 | 56 | 4.75/5.0 |
| Romano | 2 | $47,384 | 293 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hagerstown.
Dive Deeper: Advanced Hagerstown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hagerstown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHagerstown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hagerstown
- The Hagerstown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.4% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hagerstown, House properties are the most common (61%), reflecting the local real estate landscape.
- Houses represent a significant 61% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.7%) offer potential for unique stay experiences.
Hagerstown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hagerstown
- The dominant room capacity in Hagerstown is 1 bedroom listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.2% of the active Airbnb listings in Hagerstown, indicating a high concentration in these sizes.
- A significant 28.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hagerstown.
Hagerstown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hagerstown
- The most common guest capacity trend in Hagerstown vacation rentals is listings accommodating 2 guests (25.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Hagerstown STR market, accounting for 45.7% of listings.
- 35.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hagerstown.
- On average, properties in Hagerstown are equipped to host 3.8 guests.
Hagerstown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hagerstown
- The most common availability pattern in Hagerstown falls within the 181-270 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hagerstown (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hagerstown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
43.6% of total
2 Nights
18 listings
32.7% of total
3 Nights
2 listings
3.6% of total
4-6 Nights
1 listings
1.8% of total
7-29 Nights
3 listings
5.5% of total
30+ Nights
7 listings
12.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hagerstown is 1 Night, adopted by 43.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.3%) of the Hagerstown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.7%) caters to monthly stays (30+ nights) in Hagerstown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.6% of Hagerstown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hagerstown.
Hagerstown Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
40.4% of total
Moderate
13 listings
25% of total
Firm
7 listings
13.5% of total
Strict
11 listings
21.2% of total
Cancellation Policy Insights for Hagerstown
- The prevailing Airbnb cancellation policy trend in Hagerstown is Flexible, used by 40.4% of listings.
- There's a relatively balanced mix between guest-friendly (65.4%) and stricter (34.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.4% market standard in Hagerstown.
- Regularly review your cancellation policy against competitors and market demand shifts in Hagerstown.
Hagerstown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hagerstown
- The overall average booking lead time for vacation rentals in Hagerstown is 21 days.
- Guests book furthest in advance for stays during June (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Hagerstown.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Hagerstown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hagerstown (2025)
Amenity Prevalence
Amenity Insights for Hagerstown
- Essential amenities in Hagerstown that guests expect include: Air conditioning, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hagerstown: Air conditioning, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hagerstown to stay competitive.
Hagerstown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hagerstown
- The typical guest profile for Airbnb in Hagerstown consists of primarily domestic travelers (94%), often arriving from nearby Keyser, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and DC (1.9%).
- Top languages spoken are English (73.2%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Keyser and Hagerstown.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hagerstown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 22 | $8,558 | $812.80 | 42% |
| State College | 158 | $7,525 | $751.34 | 44% |
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Ferguson Township | 120 | $5,810 | $785.97 | 40% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| College Township | 65 | $5,752 | $809.46 | 40% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |
| Chester | 17 | $5,299 | $437.72 | 43% |