Easton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Easton in 2025? Explore comprehensive Airbnb analytics for Easton, Maryland, United States to uncover income potential. This 2025 STR market report for Easton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Easton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Easton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Easton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Easton (2025)
Understanding the monthly revenue variations for Airbnb listings in Easton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Easton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Easton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $15,015+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,413 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,454 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,334, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Easton
Easton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Easton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Easton:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Easton
Average Daily Rate (ADR) Airbnb Trends in Easton (2025)
Effective short term rental pricing strategy in Easton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Easton typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,163+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $777 or more.
- Typical properties (Median) charge around $451 per night.
- Entry-level properties (Bottom 25%) earn around $250 per night.
Average Daily Rate (ADR) Trend by Month in Easton
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Airbnb Seasonality Analysis & Trends in Easton (2025)
Peak Season (August, July, June)
- Revenue averages $11,633 per month
- Occupancy rates average 54.5%
- Daily rates average $572
Shoulder Season
- Revenue averages $6,426 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $587
Low Season (January, February, March)
- Revenue drops to average $3,027 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $647
Seasonality Insights for Easton
- The Airbnb seasonality in Easton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Easton's highest earning potential, with monthly revenues capable of climbing to $11,971, occupancy reaching a high of 59.1%, and ADRs peaking at $663.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,537, occupancy could drop to 17.9%, and ADRs may adjust down to $541.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Easton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Easton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Easton (2025)
Exploring the top neighborhoods for short-term rentals in Easton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Easton Historic District | Charming area with historic architecture and a rich cultural scene. Ideal for visitors who want to explore local history and enjoy boutique shopping and dining. | Talbot County Courthouse, Academy Art Museum, Easton Waterfowl Festival, Historic Easton walking tours, The Avalon Theatre |
| St. Michaels | Picturesque waterfront town known for its maritime charm and artistic community. Popular for romantic getaways and weekend retreats with beautiful views of the bay. | Chesapeake Bay Maritime Museum, St. Michaels Lighthouse, Waterfront dining and shops, Historic tall ships, St. Michaels Museum |
| Tilghman Island | Tranquil island offering a laid-back lifestyle and stunning natural beauty. Great for those seeking a peaceful retreat and outdoor activities like kayaking and fishing. | Black Walnut Point Inn, Tilghman Island Marina, Fishing and boating opportunities, Bayside beaches, Nature trails |
| Oxford | Quaint riverside town with a small-town feel, perfect for a quiet escape. Visitors can enjoy scenic views, dining by the water, and exploring local art. | Oxford-Bellevue Ferry, Oxford Museum, Historic inns and eateries, Crisfield Seafood, Local art galleries |
| Kent Island | Offers a mix of suburban living and outdoor recreation, appealing to families and tourists looking to explore the Chesapeake Bay area. | Terrapin Nature Park, Romancoke Fishing Pier, Historical sites, Dining with waterfront views, Local marinas |
| Cambridge | Historic town with a vibrant arts scene and waterfront charm. A good location for tourists wanting to experience local dining and history. | Harriet Tubman Museum, Choptank River Lighthouse, Great Marsh Park, Downtown Cambridge shops, Cambridge Main Street |
| Royal Oak | Quiet community on the water, popular with visitors seeking privacy and relaxation. Excellent for outdoor activities and enjoying nature. | Royal Oak Park, Chesapeake waterfront, Kayaking spots, Nature trails, Local farms and markets |
| Grasonville | Conveniently located along Route 50, making it easy for travelers. Features shopping, eating, and access to the Bay Bridge and outdoor activities. | Fishing and boating access, Kent Narrows dining, Outdoors recreational activities, Nearby parks, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Easton (2025)
While Easton, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Easton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Easton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Eastonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly Renovated Modern Waterfront House
Entire Place • 5 bedrooms
Thorneton Point Estate
Entire Place • 6 bedrooms
Waterfront Home w/ POOL near St. Michaels & Easton
Entire Place • 4 bedrooms
Tuckaway Cove Relaxing waterfront property
Entire Place • 4 bedrooms
Painted Sky
Entire Place • 5 bedrooms
St. Michaels Waterfront-Pool/Kayak/Pier/Firepit
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Easton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Easton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Flaneur, | 4 | $322,780 | 32 | 3.63/5.0 |
| Eastern Shore | 8 | $291,378 | 13 | 1.79/5.0 |
| Kristin | 1 | $256,737 | 10 | 5.00/5.0 |
| Matt | 1 | $214,032 | 29 | 4.90/5.0 |
| Jill | 1 | $162,662 | 16 | 4.94/5.0 |
| Eric | 6 | $131,191 | 56 | 4.97/5.0 |
| Annette | 1 | $130,648 | 49 | 5.00/5.0 |
| Maura | 1 | $128,409 | 100 | 5.00/5.0 |
| Minda | 1 | $125,391 | 44 | 4.95/5.0 |
| Paul | 1 | $116,642 | 19 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Easton.
Dive Deeper: Advanced Easton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Easton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEaston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Easton
- The Easton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.4% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Easton, House properties are the most common (84.8%), reflecting the local real estate landscape.
- Houses represent a significant 84.8% portion, catering likely to families or larger groups.
- The presence of 10.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.3%) offer potential for unique stay experiences.
Easton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Easton
- The dominant room capacity in Easton is 5+ bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 52.2% of the active Airbnb listings in Easton, indicating a high concentration in these sizes.
- A significant 69.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Easton.
Easton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Easton
- The most common guest capacity trend in Easton vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Easton STR market, accounting for 69.6% of listings.
- 69.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Easton.
- On average, properties in Easton are equipped to host 5.7 guests.
Easton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Easton
- The most common availability pattern in Easton falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Easton (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Easton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
21.7% of total
2 Nights
5 listings
10.9% of total
3 Nights
23 listings
50% of total
4-6 Nights
1 listings
2.2% of total
30+ Nights
7 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Easton is 3 Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Easton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 50% of Easton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Easton.
Easton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
21.6% of total
Super Strict 30 Days
1 listings
2.7% of total
Flexible
2 listings
5.4% of total
Moderate
8 listings
21.6% of total
Firm
6 listings
16.2% of total
Strict
12 listings
32.4% of total
Cancellation Policy Insights for Easton
- The prevailing Airbnb cancellation policy trend in Easton is Strict, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (27.0%) and stricter (48.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.4% market standard in Easton.
- With 32.4% using Strict terms, this is a viable option in Easton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Easton.
Easton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Easton
- The overall average booking lead time for vacation rentals in Easton is 76 days.
- Guests book furthest in advance for stays during June (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Easton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Easton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Easton (2025)
Amenity Prevalence
Amenity Insights for Easton
- Essential amenities in Easton that guests expect include: Air conditioning, Smoke alarm, Fire extinguisher, Hangers, Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Bed linens, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Easton: Air conditioning, Smoke alarm, Fire extinguisher, Hangers, Wifi, TV, Heating.
- Prioritize adding missing essentials: Fire extinguisher, Hangers, Wifi, TV, Heating.
- Consider adding popular differentiators like Carbon monoxide alarm or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Easton to stay competitive.
Easton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Easton
- The typical guest profile for Airbnb in Easton consists of primarily domestic travelers (90%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.7% of guests.
- Key international markets include United States (89.7%) and DC (6.9%).
- Top languages spoken are English (68.1%) followed by French (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Baltimore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Easton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |