Deale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Deale in 2025? Explore comprehensive Airbnb analytics for Deale, Maryland, United States to uncover income potential. This 2025 STR market report for Deale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Deale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Deale Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Deale Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$350
The average rental revenue earned for an occupied room per day in Deale.
Occupancy Rate(?)
42.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$51,041
Typical annual income for an Airbnb listing in Deale. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-13.3%
Significant decrease (-13.3%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Deale.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Deale.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Deale (2025)

Understanding the monthly revenue variations for Airbnb listings in Deale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deale is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deale across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,164+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $7,086 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,960 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,576, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Deale

Deale Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Deale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deale:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Deale

Average Daily Rate (ADR) Airbnb Trends in Deale (2025)

Effective short term rental pricing strategy in Deale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deale typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $676+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $468 or more.
  • Typical properties (Median) charge around $300 per night.
  • Entry-level properties (Bottom 25%) earn around $231 per night.

Average Daily Rate (ADR) Trend by Month in Deale

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Airbnb Seasonality Analysis & Trends in Deale (2025)

Peak Season (May, June, July)
  • Revenue averages $7,528 per month
  • Occupancy rates average 59.9%
  • Daily rates average $404
Shoulder Season
  • Revenue averages $5,068 per month
  • Occupancy maintains around 43.2%
  • Daily rates hold near $379
Low Season (January, February, March)
  • Revenue drops to average $2,809 per month
  • Occupancy decreases to average 26.7%
  • Daily rates adjust to average $330

Seasonality Insights for Deale

  • The Airbnb seasonality in Deale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Deale's highest earning potential, with monthly revenues capable of climbing to $7,565, occupancy reaching a high of 64.4%, and ADRs peaking at $405.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,326, occupancy could drop to 22.2%, and ADRs may adjust down to $325.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Deale.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Deale seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Deale (2025)

Exploring the top neighborhoods for short-term rentals in Deale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
South Deale
A charming waterfront area ideal for those looking to enjoy the tranquility of the Chesapeake Bay. It attracts guests looking for quiet retreats and water activities.
Chesapeake Bay, Deale Beach, Broadneck Park, Shady Side Park, Huntington Park
North Deale
A family-friendly community close to local amenities and schools. Great for families visiting or relocating to the area for work.
Deale Shopping Center, Deale Library, North Deale Park, Local eateries, Family-friendly parks
Deale Town
The town area offers a mix of local culture and community events, making it appealing for those who want a deeper connection to the local lifestyle.
Deale Farmers Market, Local shops and boutiques, Community events, Cafes, Art galleries
Chesapeake Estates
A picturesque neighborhood that attracts nature lovers and those seeking a peaceful environment. Offers access to the scenic birdwatching sites along the bay.
Chesapeake Beach, Eagle Harbor, Nature trails, Kayaking opportunities, Fishing spots
Shady Side
A quaint community by the water with a rich history and a close-knit feel. It appeals to those looking for authenticity and seaside charm.
Shady Side Park, Waterfront dining, Historic sites, Local marinas, Community festivals
Sandy Point State Park
Popular for camping and outdoor activities, making it appealing for nature enthusiasts and families looking for a quick getaway.
Sandy Point Beach, Picnic areas, Nature trails, Water sports, Wildlife watching
West River
Offers a mix of rural charm and waterfront views. Suitable for those wanting a more laid-back experience, away from the hustle and bustle.
West River Park, Local farms, Fishing areas, Scenic views, Outdoor activities
Edgewater
A nearby town with convenient access to Annapolis. Great for visitors who want to explore both the water and city life.
Edgewater Village, Broadneck Park, Local dining, Shopping, Annapolis proximity

Understanding Airbnb License Requirements & STR Laws in Deale (2025)

Yes, Deale, Maryland, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Deale to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 100% licensed listings)

Top Performing Airbnb Properties in Deale (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Dealebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Poolside Waterfront Retreat

Poolside Waterfront Retreat

Entire Place • 4 bedrooms

$117,305
Revenue
43.5%
Occupancy
$652.02
Daily Rate
Beautiful Waterfront Escape w/ Gorgeous Views

Beautiful Waterfront Escape w/ Gorgeous Views

Entire Place • 4 bedrooms

$105,733
Revenue
43.0%
Occupancy
$490.74
Daily Rate
Chesapeake Paradise House-Stunning 6+br4ba Wtrfrnt

Chesapeake Paradise House-Stunning 6+br4ba Wtrfrnt

Entire Place • 6 bedrooms

$104,803
Revenue
49.9%
Occupancy
$657.91
Daily Rate
Harmony Hills Hideaway

Harmony Hills Hideaway

Entire Place • 4 bedrooms

$94,317
Revenue
69.3%
Occupancy
$335.35
Daily Rate
Modern Bay Dream

Modern Bay Dream

Entire Place • 3 bedrooms

$84,306
Revenue
38.5%
Occupancy
$490.26
Daily Rate
Chesapeake Waterfront HotTub-Kayaks-Crabbing

Chesapeake Waterfront HotTub-Kayaks-Crabbing

Entire Place • 3 bedrooms

$84,008
Revenue
44.9%
Occupancy
$509.32
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Deale (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Deale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rick4$376,726684.94/5.0
Shawn5$224,5669144.91/5.0
Natalie2$109,3821904.96/5.0
Michele1$94,317235.00/5.0
Donna1$68,877834.96/5.0
Ilda1$60,0791554.95/5.0
Karla1$58,8871404.99/5.0
Lisa1$55,9323624.89/5.0
Karen1$54,861725.00/5.0
Curtis And Kimberly1$54,12365.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deale.

Dive Deeper: Advanced Deale STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Deale Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Deale

  • The Deale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Deale, House properties are the most common (82.8%), reflecting the local real estate landscape.
  • Houses represent a significant 82.8% portion, catering likely to families or larger groups.

Deale Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Deale

  • The dominant room capacity in Deale is 3 bedrooms listings, making up 48.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 72.4% of the active Airbnb listings in Deale, indicating a high concentration in these sizes.
  • A significant 79.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Deale.

Deale Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Deale

  • The most common guest capacity trend in Deale vacation rentals is listings accommodating 8+ guests (48.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Deale STR market, accounting for 69.0% of listings.
  • 75.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Deale.
  • On average, properties in Deale are equipped to host 6.1 guests.

Deale Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Deale

  • The most common availability pattern in Deale falls within the 181-270 days range, representing 51.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Deale (51.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Deale Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.9%)

1 Night

2 listings

6.9% of total

2 Nights (58.6%)

2 Nights

17 listings

58.6% of total

3 Nights (20.7%)

3 Nights

6 listings

20.7% of total

4-6 Nights (6.9%)

4-6 Nights

2 listings

6.9% of total

30+ Nights (6.9%)

30+ Nights

2 listings

6.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Deale is 2 Nights, adopted by 58.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (65.5%) of the Deale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 58.6% of Deale hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.9% currently do.
  • A 2-night minimum appears standard (58.6%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deale.

Deale Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

3.4% of total

Flexible (13.8%)

Flexible

4 listings

13.8% of total

Moderate (41.4%)

Moderate

12 listings

41.4% of total

Firm (31%)

Firm

9 listings

31% of total

Strict (10.3%)

Strict

3 listings

10.3% of total

Cancellation Policy Insights for Deale

  • The prevailing Airbnb cancellation policy trend in Deale is Moderate, used by 41.4% of listings.
  • There's a relatively balanced mix between guest-friendly (55.2%) and stricter (41.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.4% market standard in Deale.
  • Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Deale.

Deale STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Deale

  • The overall average booking lead time for vacation rentals in Deale is 59 days.
  • Guests book furthest in advance for stays during June (average 107 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Deale.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
  • Monitor your own booking lead times against these Deale averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Deale (2025)

Amenity Prevalence

No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.

Amenity Insights for Deale

  • Essential amenities in Deale that guests expect include: Air conditioning, Hot water, Coffee maker, Dishes and silverware, Wifi, Heating, Kitchen, Free parking on premises, Smoke alarm, Backyard. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Deale: Air conditioning, Hot water, Coffee maker, Dishes and silverware, Wifi, Heating, Kitchen, Free parking on premises, Smoke alarm, Backyard.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Deale to stay competitive.

Deale Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Deale

  • The typical guest profile for Airbnb in Deale consists of primarily domestic travelers (86%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 86.4% of guests.
  • Key international markets include United States (86.4%) and DC (11.3%).
  • Top languages spoken are English (72.8%) followed by Spanish (11.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Washington and Philadelphia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Deale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Centreville15$6,205$510.7747%
Mayo13$5,786$439.1552%
Stevensville70$5,476$499.4643%
Chester17$5,299$437.7243%
Shannondale47$5,288$292.9456%
Arundel on the Bay25$5,285$509.3739%
Middletown Township10$5,208$392.8353%
Lower Windsor Township15$5,190$348.5145%
Middleburg40$4,976$454.5841%
Haymarket10$4,965$335.5042%

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