Airbnb Market Analytics, Statistics and Data in Bethesda, Maryland, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bethesda? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bethesda:
How much do Airbnb hosts make on average per month in Bethesda?
The short-term rental market in Bethesda shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,168 per month
- Strong performing properties (top 25%) make $3,731 or more
- Best-in-class properties (top 10%) achieve $6,369+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,214
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bethesda
The market in Bethesda shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bethesda
Daily rates in Bethesda vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $175 per night
- Strong performing properties (top 25%) secure $283 or more
- Best-in-class properties (top 10%) pull in $371+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
Get Live Bethesda Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Bethesda
Peak Season (May, June, March)
- Revenue peaks at $3851.72 per month
- Occupancy rates reach 54.64%
- Daily rates average $256.75
Shoulder Season
- Revenue averages $3022.05 per month
- Occupancy maintains 45.96%
- Daily rates hold at $205.01
Low Season (February, November, December)
- Revenue drops to $2351.90 per month
- Occupancy decreases to 33.12%
- Daily rates adjust to $192.63
Is it still profitable to do Airbnb in Bethesda in 2025?
Yes! Bethesda demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3022 and The market's 180 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bethesda
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Bethesda | The vibrant heart of Bethesda, filled with restaurants, shops, and cultural venues. Ideal for short-term rentals due to high foot traffic and proximity to public transport. | Bethesda Row, Strathmore Music Center, Bethesda Arts and Entertainment District, Metro Station, Woodmont Triangle |
| Bethesda-Chevy Chase | A suburban area popular with families and business travelers due to its excellent schools and community amenities. Attracts guests looking for a quieter stay close to the city. | Chevy Chase Pavilion, Rock Creek Park, National Institutes of Health, American Film Institute, Shopping at Wisconsin Ave |
| Wildwood | A charming residential neighborhood with beautiful homes, parks, and nearby recreation options. It appeals to guests looking for a more laid-back environment. | Wildwood Shopping Center, Pooks Hill Park, Bannockburn Community Park, Lodge Park, North Bethesda Park |
| North Bethesda | Growing area with new apartments and retail developments. Attractive to both long-term and short-term renters seeking easy access to amenities and metro services. | White Flint Mall, Rockville Pike, Strathmore Music Center, Metro Station, North Bethesda Market |
| Woodmont Triangle | A bustling area known for its dining and nightlife. Popular with young professionals and couples looking for an energetic neighborhood experience. | Restaurants and bars, Bethesda Farmers Market, Live music venues, Movie theaters, Cultural events |
| Olney | A suburban community with a family-friendly atmosphere, perfect for longer stays. It attracts families visiting local attractions and offers a quiet retreat near Bethesda. | Olney Theatre Center, Olney Farmers Market, Parks and community centers, Nearby hiking trails, Local shops and restaurants |
| Glen Echo | Known for its historical significance and artistic community, this area attracts guests interested in culture and nature. It offers access to the C&O Canal National Historical Park. | Glen Echo Park, C&O Canal, The Spanish Ballroom, Nature trails, Art galleries |
| Wheaton | A diverse community with a rich cultural scene and numerous parks. Wheaton provides a vibrant atmosphere and is appealing to a variety of guests. | Wheaton Regional Park, Brookside Gardens, Wheaton Mall, Local restaurants, The Wheaton Arts Parade |
Do you need a license for Airbnb in Bethesda?
We recommend checking directly with Bethesda's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bethesda
LUX Entire Home 7BR / 8 Beds in Bethesda
Entire Place • 7 bedrooms
Italy meets Moroccan oasis with huge pool for 10
Entire Place • 5 bedrooms
Holiday Decorated 8 beds LUX Home close to DC
Entire Place • 7 bedrooms
Lux 4 Bed Home w/ Parking Walk to Bethesda Metro!
Entire Place • 4 bedrooms
The Bradley @ Bethesda Row
Entire Place • 4 bedrooms
Gorgeous home in lively Chevy Chase/DC location
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Bethesda
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Churchill | 22 | $275,030 | 98 | 1.35/5.0 |
| Mark | 5 | $240,882 | 490 | 4.91/5.0 |
| Global Luxury Suites | 19 | $201,900 | 81 | 2.88/5.0 |
| Bluebird | 8 | $184,047 | 52 | 1.74/5.0 |
| Global Luxury | 11 | $175,605 | 50 | 0.77/5.0 |
| Tony | 1 | $173,065 | 24 | 4.54/5.0 |
| Lea | 2 | $167,518 | 167 | 4.96/5.0 |
| Kate | 1 | $131,929 | 104 | 4.78/5.0 |
| Mose | 5 | $125,071 | 86 | 4.71/5.0 |
| Joraver | 1 | $124,338 | 39 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bethesda
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.7%), with apartment & condo and house properties comprising 88.9% of inventory
- Untapped potential in boutique & hotels segments (2.2% combined)
Room Capacity Distribution
Analysis of 180 properties in Bethesda shows that 1 bedroom properties are most prevalent, making up 46.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.3% of all listings.
Key Insights
- Most common: 1 bedroom (46.7%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 63.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 180 properties in Bethesda reveals that 3 guests properties dominate the market, representing 27.8% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 3 guests and 2 guests make up 40.6% of the market.
Key Insights
- Most common capacity: 3 guests (27.8% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 40.6% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 180 properties in Bethesda, the most common availability pattern is 271-366 days (48.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (23.3% of properties).
Key Insights
- Most common availability window: 271-366 days (48.9%)
- Most common booking duration: 31-90 days (23.3%)
- Properties with high availability (180+ days): 69.4%
- Properties with long-term bookings (180+ days): 32.2%
Minimum Stay Distributions
1 Night
40 listings
25% of total
2 Nights
21 listings
13.1% of total
3 Nights
30 listings
18.8% of total
4-6 Nights
16 listings
10% of total
7-29 Nights
15 listings
9.4% of total
30+ Nights
38 listings
23.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.1%
- Mid-length stays (4-6 nights) represent 10% of listings
- Monthly+ stays (23.8%) suggest a stable extended-stay market
- High market flexibility with 56.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
22 listings
16.3% of total
Moderate
50 listings
37% of total
Firm
20 listings
14.8% of total
Strict
43 listings
31.9% of total
Key Insights
- Moderate is the preferred policy at 37.0% of listings
- The market shows a balanced distribution between guest-friendly (53.3%) and strict (46.7%) policies
- Firm policies are least common at 14.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, May, Apr, averaging 59 days
- Shortest booking windows are in Dec, Mar, Feb, averaging 40 days
- Fall shows the longest average booking window at 56 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Bethesda
Every property in Bethesda comes standard with Wifi, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.4% of total guests, indicating a dominant local market share.
- Primary international markets: DC (4.5%) and United Kingdom (2%)
- English is the top language at 66.5%, followed by Spanish (14.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for New York and Washington markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bethesda. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $7,494 | $523.22 | 48% |
| Mayo | 13 | $6,087 | $438.91 | 52% |
| Lower Windsor Township | 12 | $5,880 | $350.59 | 44% |
| Chester | 18 | $5,821 | $494.88 | 42% |
| Arundel on the Bay | 24 | $5,741 | $527.94 | 40% |
| Piney Point | 15 | $5,727 | $387.92 | 43% |
| Castleton | 10 | $5,702 | $506.43 | 38% |
| Stevensville | 68 | $5,542 | $505.75 | 42% |
| Easton | 45 | $5,262 | $677.92 | 38% |
| Shannondale | 49 | $5,229 | $280.14 | 56% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights