Bethesda Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maryland, United States
Is Airbnb profitable in Bethesda in 2025? Explore comprehensive Airbnb analytics for Bethesda, Maryland, United States to uncover income potential. This 2025 STR market report for Bethesda, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 177 active listings.
Whether you're considering an Airbnb investment in Bethesda, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bethesda Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bethesda Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bethesda (2025)
Understanding the monthly revenue variations for Airbnb listings in Bethesda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bethesda is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bethesda across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,140+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,755 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,118 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,156, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bethesda
Bethesda Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bethesda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bethesda:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bethesda
Average Daily Rate (ADR) Airbnb Trends in Bethesda (2025)
Effective short term rental pricing strategy in Bethesda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bethesda typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $371+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $281 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Bethesda
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Airbnb Seasonality Analysis & Trends in Bethesda (2025)
Peak Season (May, June, April)
- Revenue averages $3,673 per month
- Occupancy rates average 49.8%
- Daily rates average $199
Shoulder Season
- Revenue averages $2,941 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $212
Low Season (February, September, November)
- Revenue drops to average $2,372 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $203
Seasonality Insights for Bethesda
- The Airbnb seasonality in Bethesda shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bethesda's highest earning potential, with monthly revenues capable of climbing to $4,101, occupancy reaching a high of 54.6%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,127, occupancy could drop to 34.5%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bethesda.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bethesda seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bethesda (2025)
Exploring the top neighborhoods for short-term rentals in Bethesda? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bethesda | The vibrant heart of Bethesda, known for its restaurants, shops, and cultural institutions. A prime location for visitors, offering a walkable urban experience with access to public transportation and nightlife. | Bethesda Row, Strathmore Music Center, Bethesda Theater, Capital Crescent Trail, Consumer Magazine Headquarters |
| Woodmont Triangle | A lively neighborhood featuring a mix of dining, shopping, and entertainment options. Its close proximity to the metro makes it a popular choice for visitors seeking convenience and vibrancy. | Baker Park, Woodmont Plaza, Hyatt Regency Bethesda, The Capital Grill, Jaleo |
| North Bethesda | Known for the Pike & Rose development, this area combines residential living with entertainment, retail, and business spaces. Attractive to families and business travelers alike. | Pike & Rose, Montgomery County Agricultural Fair, Tuscany Park, North Bethesda Market, Bethesda Central Park |
| Glen Echo Park | A historic park and arts community with picturesque views and cultural activities. Perfect for guests looking for a unique and engaging experience in nature and the arts. | Glen Echo Park, The Spanish Ballroom, C&O Canal National Historical Park, The Carousel, The Puppet Co. |
| West Bethesda | A quieter residential area that offers a blend of suburban comfort with access to Bethesda's urban attractions. Ideal for families and those who want a peaceful retreat close to the city. | Waltonwood at Cherry Hill, Cabin John Regional Park, Westwood Shopping Center, Westbrook Elementary School, Suburban Hospital |
| Bradley Hills | A charming residential neighborhood with beautiful homes and family-friendly amenities. Attracts guests looking for a peaceful environment while still being close to downtown access. | Bethesda Pool, Bradley Hills Park, Bannockburn Park, Norwood Park, Landon School |
| Chevy Chase | An affluent area known for its upscale homes, parks, and close-knit community feel. Offers a premium location for guests who prefer quiet yet convenient accommodations. | Chevy Chase Lake, Rock Creek Park, Wheaton Regional Park, The Collection at Chevy Chase, Wildwood Shopping Center |
| South Bethesda | This area offers a mix of residential and commercial spaces with easy access to downtown Bethesda. Great for those looking for a more laid-back atmosphere while being near the excitement. | Bethesda Farmers Market, Rock Creek Park Trail, Edgemoor Historic District, National Institutes of Health, Bethesda Library |
Understanding Airbnb License Requirements & STR Laws in Bethesda (2025)
While Bethesda, Maryland, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bethesda to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bethesda (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bethesdabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LUX Entire Home 7BR / 8 Beds in Bethesda
Entire Place • 7 bedrooms
Italy meets Moroccan oasis with huge pool for 10
Entire Place • 5 bedrooms
Holiday Decorated 8 beds LUX Home close to DC
Entire Place • 7 bedrooms
Amazing city life home with 4 br & 2 1/2 bath
Entire Place • 4 bedrooms
The Bradley @ Bethesda Row
Entire Place • 4 bedrooms
Lux 4 Bed Home w/ Parking Walk to Bethesda Metro!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bethesda (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bethesda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Churchill | 21 | $283,519 | 90 | 1.22/5.0 |
| Mark | 5 | $243,554 | 490 | 4.91/5.0 |
| Global Luxury Suites | 19 | $232,186 | 81 | 2.88/5.0 |
| Global Luxury | 11 | $190,099 | 50 | 0.77/5.0 |
| Lea | 2 | $185,817 | 167 | 4.96/5.0 |
| Bluebird | 8 | $183,975 | 52 | 1.74/5.0 |
| Tony | 1 | $183,504 | 24 | 4.54/5.0 |
| Kate | 1 | $132,114 | 104 | 4.78/5.0 |
| Joraver | 1 | $112,766 | 39 | 4.97/5.0 |
| Mose | 5 | $105,051 | 86 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bethesda.
Dive Deeper: Advanced Bethesda STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bethesda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBethesda Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bethesda
- The Bethesda Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.8% of the 177 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bethesda, Apartment/Condo properties are the most common (52.5%), reflecting the local real estate landscape.
- Houses represent a significant 36.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.3%) offer potential for unique stay experiences.
Bethesda Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bethesda
- The dominant room capacity in Bethesda is 1 bedroom listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in Bethesda, indicating a high concentration in these sizes.
Bethesda Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bethesda
- The most common guest capacity trend in Bethesda vacation rentals is listings accommodating 3 guests (28.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Bethesda STR market, accounting for 40.6% of listings.
- 16.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bethesda.
- On average, properties in Bethesda are equipped to host 3.2 guests.
Bethesda Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bethesda
- The most common availability pattern in Bethesda falls within the 271-366 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bethesda (24.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bethesda Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
18.2% of total
2 Nights
26 listings
16.4% of total
3 Nights
18 listings
11.3% of total
4-6 Nights
14 listings
8.8% of total
7-29 Nights
18 listings
11.3% of total
30+ Nights
54 listings
34% of total
Key Insights
- The most prevalent minimum stay requirement in Bethesda is 30+ Nights, adopted by 34% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34%) caters to monthly stays (30+ nights) in Bethesda, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34% of Bethesda hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bethesda.
Bethesda Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
15.9% of total
Moderate
48 listings
36.4% of total
Firm
21 listings
15.9% of total
Strict
42 listings
31.8% of total
Cancellation Policy Insights for Bethesda
- The prevailing Airbnb cancellation policy trend in Bethesda is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.3%) and stricter (47.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Bethesda.
- With 31.8% using Strict terms, this is a viable option in Bethesda, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bethesda.
Bethesda STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bethesda
- The overall average booking lead time for vacation rentals in Bethesda is 42 days.
- Guests book furthest in advance for stays during November (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (56 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Bethesda.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Bethesda averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bethesda (2025)
Amenity Prevalence
Amenity Insights for Bethesda
- Essential amenities in Bethesda that guests expect include: Wifi, Smoke alarm, Heating, Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, Washer, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bethesda: Wifi, Smoke alarm, Heating, Air conditioning, Hot water.
- Prioritize adding missing essentials: Heating, Air conditioning, Hot water.
- Consider adding popular differentiators like Dryer or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bethesda to stay competitive.
Bethesda Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bethesda
- The typical guest profile for Airbnb in Bethesda consists of primarily domestic travelers (83%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.8% of guests.
- Key international markets include United States (82.8%) and DC (4.3%).
- Top languages spoken are English (58.1%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bethesda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Shannondale | 47 | $5,288 | $292.94 | 56% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Lower Windsor Township | 15 | $5,190 | $348.51 | 45% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |