Westbrook Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Connecticut River Valley Planning Region, United States
Is Airbnb profitable in Westbrook in 2025? Explore comprehensive Airbnb analytics for Westbrook, Lower Connecticut River Valley Planning Region, United States to uncover income potential. This 2025 STR market report for Westbrook, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Westbrook, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Westbrook Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Westbrook Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Westbrook (2025)
Understanding the monthly revenue variations for Airbnb listings in Westbrook is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Westbrook is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Westbrook across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,840+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,332 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,482 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,899, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Westbrook
Westbrook Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Westbrook STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Westbrook:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Westbrook
Average Daily Rate (ADR) Airbnb Trends in Westbrook (2025)
Effective short term rental pricing strategy in Westbrook involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Westbrook typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $561+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $428 or more.
- Typical properties (Median) charge around $281 per night.
- Entry-level properties (Bottom 25%) earn around $212 per night.
Average Daily Rate (ADR) Trend by Month in Westbrook
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Airbnb Seasonality Analysis & Trends in Westbrook (2025)
Peak Season (July, August, June)
- Revenue averages $7,376 per month
- Occupancy rates average 58.6%
- Daily rates average $368
Shoulder Season
- Revenue averages $3,755 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $346
Low Season (January, February, March)
- Revenue drops to average $1,610 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $332
Seasonality Insights for Westbrook
- The Airbnb seasonality in Westbrook shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Westbrook's highest earning potential, with monthly revenues capable of climbing to $8,020, occupancy reaching a high of 67.2%, and ADRs peaking at $371.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,416, occupancy could drop to 16.0%, and ADRs may adjust down to $331.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Westbrook.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Westbrook seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Westbrook (2025)
Exploring the top neighborhoods for short-term rentals in Westbrook? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Westbrook Town Center | The heart of Westbrook, featuring quaint shops, restaurants, and beautiful views of the Connecticut River. It is a favorite among visitors looking for a charming, small-town experience with convenient access to local amenities. | Westbrook Outlet Center, Katharine Hepburn Cultural Arts Center, Clinton Town Beach, Rocky Neck State Park, Westbrook Village Shopping Center |
| Hammonasset Beach State Park | A stunning beach park that attracts visitors year-round for its natural beauty and outdoor activities. This location is ideal for hosting guests who love nature and beach activities. | Hammonasset Beach, Nature trails, Meigs Point Nature Center, Birdwatching opportunities, Camping facilities |
| Jefferson Beach | A quiet, family-friendly beach that offers a relaxing seaside atmosphere. This is perfect for families or individuals looking to unwind and enjoy the coast. | Jefferson Beach, Local picnic areas, Scenic walking paths, Shell collecting, Less crowded than other beaches |
| Long Island Sound | The waterfront area with access to water activities and picturesque views of the Sound. It's attractive for those looking for a beach vacation and various water sports. | Kayaking and boating, Fishing spots, Scenic views, Local seafood dining, Waterfront parks |
| Katherine Hepburn Arts Center | A well-known cultural center that attracts visitors seeking performing arts shows and exhibitions. This area offers cultural enrichment along with proximity to local dining and shopping. | Theater performances, Art exhibitions, Local dining options, Community events, Workshops |
| Old Saybrook | A nearby town known for its historic sites and charming downtown. Visitors enjoy exploring the unique shops and waterfront views, making it perfect for an Airbnb stay. | Goodspeed Opera House, Old Saybrook Lighthouse, Main Street shops, Local eateries, Historical tours |
| Clinton | A close neighboring town offering beautiful beaches, charming streets, and great dining options. This location is attractive to those wanting to explore the Connecticut shoreline. | Clinton Town Beach, Clinton Crossing Premium Outlets, Local restaurants, Parks and outdoor spaces, Ferry access to other islands |
| Guilford | Another nearby town rich in history and scenic beauty, appealing to tourists interested in local art, historic homes, and coastal walks. Perfect for an authentic New England experience. | Guilford Green, Guilford Harbor, Historic homes, Art galleries, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Westbrook (2025)
While Westbrook, Lower Connecticut River Valley Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Westbrook to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Westbrook (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Westbrookbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Duckling Crossing | Beach House on the Sand
Entire Place • 4 bedrooms
Modern Coastal Home with Pool
Entire Place • 3 bedrooms
Home Away From Home
Entire Place • 3 bedrooms
Secret Seaside Stone Cottage
Entire Place • 3 bedrooms
Gracious Beachfront 9 BR Family Home Sleeps 19
Entire Place • 9 bedrooms
Cute Westbrook cottage with private beach access
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Westbrook (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Westbrook based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 5 | $149,748 | 52 | 2.75/5.0 |
| Jason | 1 | $120,675 | 45 | 4.82/5.0 |
| Paul | 1 | $98,029 | 33 | 4.88/5.0 |
| Ali & Jim | 3 | $94,076 | 30 | 3.25/5.0 |
| Danyelle | 1 | $90,628 | 54 | 5.00/5.0 |
| Kiki And Robert Hagemeister | 2 | $84,878 | 340 | 4.90/5.0 |
| Rosemary | 1 | $84,753 | 21 | 5.00/5.0 |
| Rosie | 1 | $79,009 | 3 | 5.00/5.0 |
| Amanda | 1 | $71,513 | 20 | 5.00/5.0 |
| Nancy | 4 | $71,046 | 207 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Westbrook.
Dive Deeper: Advanced Westbrook STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Westbrook. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWestbrook Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Westbrook
- The Westbrook Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Westbrook, House properties are the most common (88.5%), reflecting the local real estate landscape.
- Houses represent a significant 88.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 5.7%) offer potential for unique stay experiences.
Westbrook Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Westbrook
- The dominant room capacity in Westbrook is 3 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 69.3% of the active Airbnb listings in Westbrook, indicating a high concentration in these sizes.
- A significant 55.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Westbrook.
Westbrook Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Westbrook
- The most common guest capacity trend in Westbrook vacation rentals is listings accommodating 6 guests (32.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Westbrook STR market, accounting for 61.5% of listings.
- 67.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Westbrook.
- On average, properties in Westbrook are equipped to host 5.6 guests.
Westbrook Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Westbrook
- The most common availability pattern in Westbrook falls within the 181-270 days range, representing 55.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Westbrook (59.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Westbrook Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
10.2% of total
2 Nights
21 listings
42.9% of total
3 Nights
9 listings
18.4% of total
4-6 Nights
6 listings
12.2% of total
7-29 Nights
2 listings
4.1% of total
30+ Nights
6 listings
12.2% of total
Key Insights
- The most prevalent minimum stay requirement in Westbrook is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.2%) caters to monthly stays (30+ nights) in Westbrook, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Westbrook hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.2% currently do.
- A 2-night minimum appears standard (42.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Westbrook.
Westbrook Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
17.4% of total
Moderate
8 listings
17.4% of total
Firm
16 listings
34.8% of total
Strict
14 listings
30.4% of total
Cancellation Policy Insights for Westbrook
- The prevailing Airbnb cancellation policy trend in Westbrook is Firm, used by 34.8% of listings.
- A majority (65.2%) of hosts in Westbrook utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.8% market standard in Westbrook.
- With 30.4% using Strict terms, this is a viable option in Westbrook, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Westbrook.
Westbrook STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Westbrook
- The overall average booking lead time for vacation rentals in Westbrook is 51 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Spring (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Westbrook.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Westbrook averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Westbrook (2025)
Amenity Prevalence
Amenity Insights for Westbrook
- Essential amenities in Westbrook that guests expect include: TV, Free parking on premises, Smoke alarm, Wifi, Carbon monoxide alarm, Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Westbrook: TV, Free parking on premises, Smoke alarm, Wifi, Carbon monoxide alarm, Air conditioning, Hot water.
- Prioritize adding missing essentials: Carbon monoxide alarm, Air conditioning, Hot water.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Westbrook to stay competitive.
Westbrook Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Westbrook
- The typical guest profile for Airbnb in Westbrook consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United States (95.5%) and Canada (1.2%).
- Top languages spoken are English (74%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Westbrook Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Town of Southampton | 1,321 | $5,900 | $938.23 | 36% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Town of Stillwater | 54 | $5,325 | $536.48 | 46% |
| Town of Putnam Valley | 50 | $5,316 | $394.30 | 48% |