St. George Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Louisiana, United States
Is Airbnb profitable in St. George in 2025? Explore comprehensive Airbnb analytics for St. George, Louisiana, United States to uncover income potential. This 2025 STR market report for St. George, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in St. George, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. George Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. George Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. George (2025)
Understanding the monthly revenue variations for Airbnb listings in St. George is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. George is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. George across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,347+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,752 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,321 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,112, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. George
St. George Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. George STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. George:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. George
Average Daily Rate (ADR) Airbnb Trends in St. George (2025)
Effective short term rental pricing strategy in St. George involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. George typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in St. George
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Airbnb Seasonality Analysis & Trends in St. George (2025)
Peak Season (May, June, July)
- Revenue averages $3,430 per month
- Occupancy rates average 46.6%
- Daily rates average $234
Shoulder Season
- Revenue averages $2,819 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $224
Low Season (January, February, September)
- Revenue drops to average $2,421 per month
- Occupancy decreases to average 42.1%
- Daily rates adjust to average $217
Seasonality Insights for St. George
- The Airbnb seasonality in St. George shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. George's highest earning potential, with monthly revenues capable of climbing to $3,508, occupancy reaching a high of 57.1%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,355, occupancy could drop to 35.9%, and ADRs may adjust down to $207.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. George.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. George seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. George (2025)
Exploring the top neighborhoods for short-term rentals in St. George? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown St. George | Charming downtown area with rich history and local culture. Ideal for guests wanting to experience local festivals, shops, and restaurants. | St. George Historical Society, Local Art Galleries, Grocery and Farmers Market, St. George Recreation Center |
| St. George Waterfront | Scenic waterfront area offering stunning views and opportunities for outdoor activities like fishing and kayaking. Perfect for nature lovers and families. | Mississippi River, Fishing Docks, Wildlife Watching, Kayaking Tours, Picnic Areas |
| South Church Street | A vibrant community area close to schools and parks. Great for families visiting the area or those attending local events and sports. | Local Parks, St. George Community Center, Church Street Historic District |
| Sportsman Paradise | Located near the best hunting and fishing spots in Louisiana. Appeals to outdoor enthusiasts looking for adventure and relaxation. | Sportsman's Paradise Wildlife Refuge, Fishing Spots, Hunting Grounds |
| Plantation Road | Known for its beautiful plantation homes and rich historical significance. Attracts tourists interested in Louisiana history and architecture. | Historic Plantations, Guided Tours, Photography Spots |
| Red River Area | A popular getaway for those looking to explore natural beauty and recreational activities along the river. Offers a variety of outdoor experiences. | Red River Trails, Hiking and Biking, River Activities |
| Cultural District | A hub for local arts, music, and culture. Great for guests interested in the thriving arts scene and local events. | Local Music Venues, Art Festivals, Community Events |
| St. George Food Scene | Known for its diverse culinary scene, this area is perfect for food enthusiasts looking to explore local flavors and dining options. | Local Restaurants, Food Trucks, Wine and Dine Events |
Understanding Airbnb License Requirements & STR Laws in St. George (2025)
While St. George, Louisiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. George to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. George (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Georgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront Views | Massage Chair | Fireplace | BBQ
Entire Place • 3 bedrooms
Casa Bella
Entire Place • 4 bedrooms
NEW Huge Trendy Remodel 4bd 2bth @ Siegen and I-10
Entire Place • 4 bedrooms
Cheerful 6BR between LSU & NOLA
Entire Place • 6 bedrooms
15 Min to LSU & Downtown! Oak Hills Place Hideaway
Entire Place • 3 bedrooms
Minutes from LSU, Downtown, & L’Auberge Casino
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. George (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. George based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharon | 3 | $132,880 | 364 | 4.83/5.0 |
| Toby | 1 | $75,410 | 47 | 4.96/5.0 |
| Berenice | 1 | $74,141 | 33 | 5.00/5.0 |
| Tenesha | 1 | $67,884 | 22 | 4.86/5.0 |
| Brenda | 2 | $67,315 | 21 | 4.92/5.0 |
| Primy | 2 | $61,692 | 149 | 4.79/5.0 |
| Rachel | 1 | $59,163 | 28 | 4.43/5.0 |
| Regina | 1 | $59,057 | 10 | 5.00/5.0 |
| Mike | 1 | $48,989 | 60 | 4.95/5.0 |
| Host #415895739 | 1 | $47,495 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. George.
Dive Deeper: Advanced St. George STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. George. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. George Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. George
- The St. George Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. George, House properties are the most common (78.7%), reflecting the local real estate landscape.
- Houses represent a significant 78.7% portion, catering likely to families or larger groups.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.6%) offer potential for unique stay experiences.
St. George Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. George
- The dominant room capacity in St. George is 3 bedrooms listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.1% of the active Airbnb listings in St. George, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. George.
St. George Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. George
- The most common guest capacity trend in St. George vacation rentals is listings accommodating 8+ guests (36.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the St. George STR market, accounting for 52.5% of listings.
- 54.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. George.
- On average, properties in St. George are equipped to host 5.2 guests.
St. George Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. George
- The most common availability pattern in St. George falls within the 181-270 days range, representing 44.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. George (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. George Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
28.8% of total
2 Nights
28 listings
47.5% of total
3 Nights
6 listings
10.2% of total
7-29 Nights
2 listings
3.4% of total
30+ Nights
6 listings
10.2% of total
Key Insights
- The most prevalent minimum stay requirement in St. George is 2 Nights, adopted by 47.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.3%) of the St. George Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.2%) caters to monthly stays (30+ nights) in St. George, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.5% of St. George hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. George.
St. George Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
24.5% of total
Moderate
15 listings
28.3% of total
Firm
15 listings
28.3% of total
Strict
10 listings
18.9% of total
Cancellation Policy Insights for St. George
- The prevailing Airbnb cancellation policy trend in St. George is Moderate, used by 28.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.8%) and stricter (47.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.3% market standard in St. George.
- Regularly review your cancellation policy against competitors and market demand shifts in St. George.
St. George STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. George
- The overall average booking lead time for vacation rentals in St. George is 38 days.
- Guests book furthest in advance for stays during November (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in St. George.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these St. George averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. George (2025)
Amenity Prevalence
Amenity Insights for St. George
- Essential amenities in St. George that guests expect include: Smoke alarm, Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. George: Smoke alarm, Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Heating.
- Prioritize adding missing essentials: Wifi, TV, Free parking on premises, Kitchen, Heating.
- Consider adding popular differentiators like Dishes and silverware or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. George to stay competitive.
St. George Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. George
- The typical guest profile for Airbnb in St. George consists of primarily domestic travelers (97%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and United Kingdom (0.7%).
- Top languages spoken are English (78.3%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Baton Rouge.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. George Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| New Roads | 29 | $3,314 | $319.35 | 34% |
| New Orleans | 4,773 | $3,257 | $265.83 | 44% |
| Grand Isle | 85 | $3,090 | $396.15 | 33% |
| Covington | 54 | $2,880 | $217.27 | 45% |
| Abita Springs | 18 | $2,702 | $185.36 | 48% |
| Chauvin | 15 | $2,698 | $268.15 | 32% |
| Youngsville | 24 | $2,607 | $155.87 | 50% |
| Prairieville | 17 | $2,478 | $194.92 | 42% |
| Ponchatoula | 42 | $2,468 | $227.29 | 39% |
| Killian | 12 | $2,426 | $269.56 | 28% |