Monroe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Louisiana, United States
Is Airbnb profitable in Monroe in 2025? Explore comprehensive Airbnb analytics for Monroe, Louisiana, United States to uncover income potential. This 2025 STR market report for Monroe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Monroe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monroe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monroe Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monroe (2025)
Understanding the monthly revenue variations for Airbnb listings in Monroe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monroe is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monroe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,218+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,141 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,157 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,430, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monroe
Monroe Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monroe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monroe:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monroe
Average Daily Rate (ADR) Airbnb Trends in Monroe (2025)
Effective short term rental pricing strategy in Monroe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monroe typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Monroe
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Airbnb Seasonality Analysis & Trends in Monroe (2025)
Peak Season (May, June, April)
- Revenue averages $3,445 per month
- Occupancy rates average 52.2%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,231 per month
- Occupancy maintains around 46.4%
- Daily rates hold near $166
Low Season (January, February, September)
- Revenue drops to average $1,760 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $163
Seasonality Insights for Monroe
- The Airbnb seasonality in Monroe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monroe's highest earning potential, with monthly revenues capable of climbing to $3,833, occupancy reaching a high of 59.6%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,713, occupancy could drop to 37.9%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monroe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monroe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monroe (2025)
Exploring the top neighborhoods for short-term rentals in Monroe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Monroe | The heart of Monroe, offering a mix of cultural attractions, dining, and nightlife. Great for visitors wanting to explore local history and events. | Monroe Civic Center, Biedenharn Museum and Gardens, Downtown RiverMarket, Masur Museum of Art, Local restaurants and shops |
| Forsythe Park | A beautiful area with green spaces and access to the Ouachita River. Ideal for families and those looking to enjoy outdoor activities. | Forsythe Park, Louisiana Purchase Garden & Zoo, Ouachita River, Walking trails, Picnic areas |
| Garden District | Known for its beautiful historic homes and tree-lined streets. Attracts visitors interested in architecture and Southern charm. | Historic homes, St. Francis Medical Center, Monroe Historical Cemetery, Nearby shops and cafes |
| West Monroe | A neighboring city with its own attractions and a great place to stay for those visiting Monroe. Offers a blend of shopping and dining. | Louisiana Purchase Gardens, Ethel's Old Fashioned Candy, Antique shops, Parkview Baptist Church |
| River Oaks | An upscale neighborhood that appeals to travelers looking for more luxurious accommodations with modern amenities and proximity to shopping. | River Oaks Square Arts Center, Shopping centers, Fine dining options, Art galleries |
| University of Louisiana at Monroe | With a large student population and various events throughout the year, this area is great for short-term rentals catering to students and visitors. | ULM campus, College sports events, Student activities, Nearby dining options |
| Historic Downtown West Monroe | Charming and full of history, this area has become a popular spot for shops, restaurants, and events, attracting both locals and tourists. | Antique Alley, West Monroe Farmers Market, Local cafes, Historic buildings and architecture |
| Pecanland Mall Area | The main shopping district of Monroe, attracting visitors looking for retail therapy, dining, and entertainment options. | Pecanland Mall, Regal Cinemas, Restaurants and cafes, Nearby hotels |
Understanding Airbnb License Requirements & STR Laws in Monroe (2025)
While Monroe, Louisiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monroe to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monroe (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monroebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Horton House Bayou Estate - sleeps 22 NO PETS
Entire Place • 5 bedrooms
Deluxe House/fitness/ backyard
Entire Place • 4 bedrooms
A comfy hidden Gem central to everything you need!
Entire Place • 3 bedrooms
Fully Remodeled Historic Home, Close to Everything
Entire Place • 3 bedrooms
Tiger Den-3 BDRM Garden District Bungalow
Entire Place • 3 bedrooms
Star Gazing On Moon Lake
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monroe (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monroe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Castle Hall | 9 | $224,713 | 1485 | 4.93/5.0 |
| Pam | 4 | $119,078 | 60 | 3.75/5.0 |
| Raktim And Lucky | 4 | $117,330 | 144 | 4.89/5.0 |
| Clay&Joy | 4 | $110,454 | 435 | 4.98/5.0 |
| Judi | 1 | $80,029 | 52 | 4.98/5.0 |
| Amanda | 3 | $72,569 | 545 | 4.93/5.0 |
| Ronnie | 2 | $69,481 | 147 | 4.92/5.0 |
| Kever | 2 | $66,849 | 286 | 4.88/5.0 |
| Jeffery | 1 | $56,059 | 32 | 4.91/5.0 |
| Dustin | 2 | $51,220 | 97 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monroe.
Dive Deeper: Advanced Monroe STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monroe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonroe Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monroe
- The Monroe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monroe, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 10.6%) offer potential for unique stay experiences.
Monroe Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monroe
- The dominant room capacity in Monroe is 2 bedrooms listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 69.4% of the active Airbnb listings in Monroe, indicating a high concentration in these sizes.
- A significant 37.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monroe.
Monroe Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monroe
- The most common guest capacity trend in Monroe vacation rentals is listings accommodating 4 guests (37.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Monroe STR market, accounting for 57.6% of listings.
- 36.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monroe.
- On average, properties in Monroe are equipped to host 4.7 guests.
Monroe Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monroe
- The most common availability pattern in Monroe falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monroe (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monroe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
46.3% of total
2 Nights
33 listings
40.2% of total
3 Nights
2 listings
2.4% of total
4-6 Nights
2 listings
2.4% of total
7-29 Nights
1 listings
1.2% of total
30+ Nights
6 listings
7.3% of total
Key Insights
- The most prevalent minimum stay requirement in Monroe is 1 Night, adopted by 46.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.5%) of the Monroe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.3% of Monroe hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monroe.
Monroe Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
24.1% of total
Moderate
33 listings
41.8% of total
Firm
14 listings
17.7% of total
Strict
13 listings
16.5% of total
Cancellation Policy Insights for Monroe
- The prevailing Airbnb cancellation policy trend in Monroe is Moderate, used by 41.8% of listings.
- There's a relatively balanced mix between guest-friendly (65.9%) and stricter (34.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.8% market standard in Monroe.
- Regularly review your cancellation policy against competitors and market demand shifts in Monroe.
Monroe STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monroe
- The overall average booking lead time for vacation rentals in Monroe is 35 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (44 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Monroe.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Monroe averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monroe (2025)
Amenity Prevalence
Amenity Insights for Monroe
- Essential amenities in Monroe that guests expect include: Kitchen, Air conditioning, Heating, Free parking on premises, TV, Washer, Dishes and silverware, Dryer, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monroe: Kitchen, Air conditioning, Heating, Free parking on premises, TV, Washer, Dishes and silverware, Dryer, Smoke alarm.
- Prioritize adding missing essentials: Washer, Dishes and silverware, Dryer, Smoke alarm.
- Consider adding popular differentiators like Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monroe to stay competitive.
Monroe Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monroe
- The typical guest profile for Airbnb in Monroe consists of primarily domestic travelers (98%), often arriving from nearby Monroe, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (0.4%).
- Top languages spoken are English (84.6%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Monroe and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monroe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Benton | 17 | $3,049 | $219.07 | 46% |
| Milam | 12 | $2,894 | $300.19 | 38% |
| Greenville | 14 | $2,664 | $236.81 | 36% |
| Farmerville | 27 | $2,632 | $177.44 | 42% |
| Natchitoches | 61 | $2,597 | $297.40 | 34% |
| Grambling | 10 | $2,270 | $167.44 | 40% |
| Burkeville | 35 | $2,264 | $227.60 | 33% |
| Ruston | 62 | $2,112 | $159.62 | 43% |
| Many | 95 | $1,958 | $234.43 | 30% |
| Shreveport | 246 | $1,887 | $142.76 | 51% |