Houma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Louisiana, United States
Is Airbnb profitable in Houma in 2025? Explore comprehensive Airbnb analytics for Houma, Louisiana, United States to uncover income potential. This 2025 STR market report for Houma, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Houma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Houma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Houma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Houma (2025)
Understanding the monthly revenue variations for Airbnb listings in Houma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Houma is typically May, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Houma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,780+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,109 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,891 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,017, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Houma
Houma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Houma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Houma:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Houma
Average Daily Rate (ADR) Airbnb Trends in Houma (2025)
Effective short term rental pricing strategy in Houma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Houma typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Houma
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Airbnb Seasonality Analysis & Trends in Houma (2025)
Peak Season (May, June, April)
- Revenue averages $3,067 per month
- Occupancy rates average 41.6%
- Daily rates average $138
Shoulder Season
- Revenue averages $2,240 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $147
Low Season (March, August, September)
- Revenue drops to average $1,745 per month
- Occupancy decreases to average 39.4%
- Daily rates adjust to average $144
Seasonality Insights for Houma
- The Airbnb seasonality in Houma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Houma's highest earning potential, with monthly revenues capable of climbing to $3,364, occupancy reaching a high of 53.7%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,398, occupancy could drop to 36.6%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Houma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Houma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Houma (2025)
Exploring the top neighborhoods for short-term rentals in Houma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Houma | The heart of Houma with proximity to local businesses, restaurants, and cultural attractions. Ideal for visitors looking to experience the local life and events. | Terrebonne Historical and Cultural Society, Downtown Farmers Market, Bayou Terrebonne Waterlife Museum, Civic Center, Regional Art Museum |
| Houma's Historic District | A charming area filled with historic homes and buildings, offering a glimpse into the region's rich history. Attracts guests interested in culture and heritage. | Historic Courthouse, Civics Center, Annie Miller's Son's Swamp Tours, Local art galleries, Stream Park |
| Bayou Black | A more rural area offering a unique bayou experience. Perfect for nature lovers and those looking to enjoy outdoor activities like fishing and boating. | Bayou Black Marina, Fishing spots, Nature trails, Thatched Roof Cabins, Garden of the Americas |
| Raceland | A small community nearby that provides a quieter stay with local charm. Good for those looking to explore the outskirts of Houma and enjoy local festivals. | Evergreen Plantation, Local restaurants, Cultural festivals, Fishing areas, Nature parks |
| Chauvin | A coastal area known for its fishing and boating opportunities, making it a perfect destination for those looking to unwind by the bay. | Chauvin Sculpture Garden, Fishing spots, Local diners, Waterfront views, Swamp tours |
| Schriever | A small, peaceful town which serves as a great base for exploring the surrounding bayou regions. Attractive for families looking for a tranquil stay. | Cypress Bayou Casino, Local parks, Family-friendly restaurants, Swamp tours, Historical sites |
| Thibodaux | Just a short drive from Houma, this city offers additional restaurants, shopping, and cultural experiences, making it an attractive option for extended stays. | Nicholls State University, Thibodaux Historic District, Local festivals, Laurel Valley Village, Bayou Lafourche |
| Gray | A suburban area with great amenities and access to Houma’s attractions. Suitable for families and business travelers seeking a more residential experience. | Shopping centers, Local events, Community parks, Nearby dining options, Great access to Houma's main attractions |
Understanding Airbnb License Requirements & STR Laws in Houma (2025)
While Houma, Louisiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Houma to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Houma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Houmabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MawMaw's Maison
Entire Place • 3 bedrooms
Cozy Southern Charm in Houma
Entire Place • 4 bedrooms
Still Waters
Entire Place • 3 bedrooms
Southern Belle
Entire Place • 3 bedrooms
Oasis Houma
Entire Place • 3 bedrooms
Modern, quaint home in the heart of downtown Houma
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Houma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Houma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liberty Properties | 4 | $112,458 | 134 | 4.99/5.0 |
| Morgan | 2 | $73,332 | 53 | 5.00/5.0 |
| Amy | 1 | $60,326 | 18 | 4.83/5.0 |
| Angela | 1 | $60,110 | 22 | 5.00/5.0 |
| Dave | 1 | $50,340 | 9 | 5.00/5.0 |
| Tiffany | 1 | $44,515 | 19 | 5.00/5.0 |
| Jennifer | 1 | $35,053 | 43 | 4.95/5.0 |
| Terissa | 2 | $25,305 | 134 | 4.89/5.0 |
| Christie | 2 | $23,196 | 4 | 2.50/5.0 |
| Elise | 1 | $21,362 | 192 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Houma.
Dive Deeper: Advanced Houma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Houma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHouma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Houma
- The Houma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Houma, House properties are the most common (64.1%), reflecting the local real estate landscape.
- Houses represent a significant 64.1% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Houma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Houma
- The dominant room capacity in Houma is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 64.1% of the active Airbnb listings in Houma, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Houma.
Houma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Houma
- The most common guest capacity trend in Houma vacation rentals is listings accommodating 4 guests (25.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Houma STR market, accounting for 43.5% of listings.
- 35.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Houma.
- On average, properties in Houma are equipped to host 4.6 guests.
Houma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Houma
- The most common availability pattern in Houma falls within the 271-366 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Houma (25.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Houma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
30.6% of total
2 Nights
17 listings
47.2% of total
3 Nights
3 listings
8.3% of total
7-29 Nights
4 listings
11.1% of total
30+ Nights
1 listings
2.8% of total
Key Insights
- The most prevalent minimum stay requirement in Houma is 2 Nights, adopted by 47.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Houma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.2% of Houma hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Houma.
Houma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
30.3% of total
Moderate
10 listings
30.3% of total
Firm
2 listings
6.1% of total
Strict
11 listings
33.3% of total
Cancellation Policy Insights for Houma
- The prevailing Airbnb cancellation policy trend in Houma is Strict, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (60.6%) and stricter (39.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Houma.
- With 33.3% using Strict terms, this is a viable option in Houma, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Houma.
Houma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Houma
- The overall average booking lead time for vacation rentals in Houma is 30 days.
- Guests book furthest in advance for stays during June (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Houma.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Houma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Houma (2025)
Amenity Prevalence
Amenity Insights for Houma
- Essential amenities in Houma that guests expect include: Air conditioning, Wifi, TV, Smoke alarm, Heating, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Houma: Air conditioning, Wifi, TV, Smoke alarm, Heating, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Heating, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Houma to stay competitive.
Houma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Houma
- The typical guest profile for Airbnb in Houma consists of primarily domestic travelers (92%), often arriving from nearby Baton Rouge, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.2% of guests.
- Key international markets include United States (92.2%) and France (5.3%).
- Top languages spoken are English (70.5%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Baton Rouge and Houma.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Houma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Plaquemines Parish | 17 | $5,731 | $403.09 | 44% |
| New Roads | 29 | $3,314 | $319.35 | 34% |
| New Orleans | 4,773 | $3,257 | $265.83 | 44% |
| Grand Isle | 85 | $3,090 | $396.15 | 33% |
| Covington | 54 | $2,880 | $217.27 | 45% |
| Abita Springs | 18 | $2,702 | $185.36 | 48% |
| Chauvin | 15 | $2,698 | $268.15 | 32% |
| Prairieville | 17 | $2,478 | $194.92 | 42% |
| Ponchatoula | 42 | $2,468 | $227.29 | 39% |
| Bay Saint Louis | 340 | $2,429 | $248.35 | 34% |