Baton Rouge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Louisiana, United States
Is Airbnb profitable in Baton Rouge in 2025? Explore comprehensive Airbnb analytics for Baton Rouge, Louisiana, United States to uncover income potential. This 2025 STR market report for Baton Rouge, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 562 active listings.
Whether you're considering an Airbnb investment in Baton Rouge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Baton Rouge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Baton Rouge Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Baton Rouge (2025)
Understanding the monthly revenue variations for Airbnb listings in Baton Rouge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baton Rouge is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baton Rouge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,878+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,272 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,912 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $938, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Baton Rouge
Baton Rouge Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Baton Rouge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baton Rouge:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Baton Rouge
Average Daily Rate (ADR) Airbnb Trends in Baton Rouge (2025)
Effective short term rental pricing strategy in Baton Rouge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baton Rouge typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Baton Rouge
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Airbnb Seasonality Analysis & Trends in Baton Rouge (2025)
Peak Season (June, April, May)
- Revenue averages $3,006 per month
- Occupancy rates average 40.3%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,365 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $180
Low Season (January, August, September)
- Revenue drops to average $1,947 per month
- Occupancy decreases to average 38.6%
- Daily rates adjust to average $173
Seasonality Insights for Baton Rouge
- The Airbnb seasonality in Baton Rouge shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Baton Rouge's highest earning potential, with monthly revenues capable of climbing to $3,098, occupancy reaching a high of 51.6%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,866, occupancy could drop to 36.2%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Baton Rouge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Baton Rouge seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Baton Rouge (2025)
Exploring the top neighborhoods for short-term rentals in Baton Rouge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Baton Rouge | The vibrant core of the city, filled with history and culture. Ideal for visitors exploring governmental sites, museums, and local dining options. | Louisiana State Capitol, Old State Capitol, Baton Rouge River Center, USS Kidd, L'Auberge Casino Resort |
| LSU Campus Area | A lively area around Louisiana State University, popular with students, families, and visitors attending events and games. | Tiger Stadium, Mike the Tiger Habitat, LSU Museum of Art, Student Union, Reilly Food Court |
| Mid City | A trendy area known for its eclectic shops, art, and dining scene. Attracts a mix of locals and visitors looking for a unique experience. | Mid City Market, Cottage Cafe, Baton Rouge Gallery, Baton Rouge Arts Market, Red Stick Farmers Market |
| Garden District | A historic neighborhood featuring beautiful homes, lush gardens, and tree-lined streets. Excellent for visitors seeking charm and tranquility. | Magnolia Mound Plantation, Rose Garden at the Botanic Gardens, Historic homes, Baton Rouge Zoo, City Park |
| Spanish Town | Known for its colorful houses and annual Mardi Gras celebrations, this quirky neighborhood offers a glimpse into the local culture and arts. | Spanish Town Mardi Gras, Spanish Town Market, Local Art Installations, Historic Homes, Neighborhood Festivals |
| Zachary | A suburban area just north of Baton Rouge known for its family-friendly atmosphere and access to local attractions, great for longer stays. | Parks and Recreation Areas, Zachary Historical Association, Local Shopping, Community Events, Outdoor Recreation Areas |
| Port Allen | A nearby community across the Mississippi River, offering affordable lodging and unique access to both Baton Rouge and rural attractions. | West Baton Rouge Museum, Mississippi River Levee, Fishing and Boating Areas, Local Restaurants, Louisiana Southern University |
| Baton Rouge Waterfront | A scenic area along the river with entertainment venues, dining, and leisure activities. Great for tourists wanting a relaxing getaway. | Riverfront Plaza, Beer and Wine Festivals, Boat Tours, Local Dining, Live Music Venues |
Understanding Airbnb License Requirements & STR Laws in Baton Rouge (2025)
While Baton Rouge, Louisiana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Baton Rouge to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Baton Rouge (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Baton Rougebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A Restored Southern French Mansion Steps from LSU!
Entire Place • 4 bedrooms
4-Bedroom Home | Amazing Kitchen + Outdoor Kitchen
Entire Place • 4 bedrooms
“The Stanford House” 4BR,3BA Great Location
Entire Place • 4 bedrooms
Burreaux House
Entire Place • 4 bedrooms
3+ BR Hospitality Haven, Sleeps 12, Heated Pool!
Entire Place • 3 bedrooms
Belle of LSU:a Southdowns Retreat with green space
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Baton Rouge (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Baton Rouge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mateo | 15 | $606,616 | 257 | 4.83/5.0 |
| Tommy | 18 | $558,299 | 1980 | 4.80/5.0 |
| Kelsey | 15 | $437,196 | 653 | 4.95/5.0 |
| John | 7 | $187,418 | 371 | 4.95/5.0 |
| Paul | 15 | $182,344 | 805 | 4.78/5.0 |
| Erika | 5 | $176,991 | 288 | 4.89/5.0 |
| Eduardo | 3 | $153,054 | 66 | 4.90/5.0 |
| Hance | 2 | $143,551 | 164 | 5.00/5.0 |
| Bryan | 3 | $132,115 | 291 | 4.91/5.0 |
| Stay BrownSmith | 3 | $130,574 | 20 | 3.25/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baton Rouge.
Dive Deeper: Advanced Baton Rouge STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baton Rouge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBaton Rouge Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Baton Rouge
- The Baton Rouge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 562 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Baton Rouge, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.3%) offer potential for unique stay experiences.
Baton Rouge Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Baton Rouge
- The dominant room capacity in Baton Rouge is 3 bedrooms listings, making up 29% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.6% of the active Airbnb listings in Baton Rouge, indicating a high concentration in these sizes.
- A significant 40.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baton Rouge.
Baton Rouge Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Baton Rouge
- The most common guest capacity trend in Baton Rouge vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Baton Rouge STR market, accounting for 46.6% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baton Rouge.
- On average, properties in Baton Rouge are equipped to host 4.9 guests.
Baton Rouge Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Baton Rouge
- The most common availability pattern in Baton Rouge falls within the 181-270 days range, representing 35.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Baton Rouge (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Baton Rouge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
166 listings
31.4% of total
2 Nights
219 listings
41.5% of total
3 Nights
28 listings
5.3% of total
4-6 Nights
15 listings
2.8% of total
7-29 Nights
40 listings
7.6% of total
30+ Nights
60 listings
11.4% of total
Key Insights
- The most prevalent minimum stay requirement in Baton Rouge is 2 Nights, adopted by 41.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.9%) of the Baton Rouge Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.4%) caters to monthly stays (30+ nights) in Baton Rouge, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.5% of Baton Rouge hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baton Rouge.
Baton Rouge Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Flexible
126 listings
24.6% of total
Moderate
152 listings
29.6% of total
Firm
123 listings
24% of total
Strict
111 listings
21.6% of total
Cancellation Policy Insights for Baton Rouge
- The prevailing Airbnb cancellation policy trend in Baton Rouge is Moderate, used by 29.6% of listings.
- There's a relatively balanced mix between guest-friendly (54.2%) and stricter (45.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.6% market standard in Baton Rouge.
- Regularly review your cancellation policy against competitors and market demand shifts in Baton Rouge.
Baton Rouge STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Baton Rouge
- The overall average booking lead time for vacation rentals in Baton Rouge is 41 days.
- Guests book furthest in advance for stays during November (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (55 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Baton Rouge.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Baton Rouge averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Baton Rouge (2025)
Amenity Prevalence
Amenity Insights for Baton Rouge
- Essential amenities in Baton Rouge that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Heating, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Baton Rouge: Air conditioning, Wifi, Smoke alarm, TV, Heating, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV, Heating, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Baton Rouge to stay competitive.
Baton Rouge Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Baton Rouge
- The typical guest profile for Airbnb in Baton Rouge consists of primarily domestic travelers (96%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and Canada (0.8%).
- Top languages spoken are English (75.7%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Baton Rouge.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Baton Rouge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| New Roads | 29 | $3,314 | $319.35 | 34% |
| New Orleans | 4,773 | $3,257 | $265.83 | 44% |
| Grand Isle | 85 | $3,090 | $396.15 | 33% |
| Covington | 54 | $2,880 | $217.27 | 45% |
| Abita Springs | 18 | $2,702 | $185.36 | 48% |
| Chauvin | 15 | $2,698 | $268.15 | 32% |
| Youngsville | 24 | $2,607 | $155.87 | 50% |
| Prairieville | 17 | $2,478 | $194.92 | 42% |
| Ponchatoula | 42 | $2,468 | $227.29 | 39% |
| Killian | 12 | $2,426 | $269.56 | 28% |