Airbnb Market Analytics, Statistics and Data in Baton Rouge, Louisiana, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Baton Rouge? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Baton Rouge:

Average Daily Rate

$168

Occupancy Rate

40.76%

Annual Revenue

$22,843

Revenue Growth YoY

8.07%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

564

How much do Airbnb hosts make on average per month in Baton Rouge?

The short-term rental market in Baton Rouge shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,960 per month
Strong performing properties (top 25%) make $3,319 or more
Best-in-class properties (top 10%) achieve $4,895+ monthly
Entry-level properties (bottom 25%) typically earn around $963

Revenue Variations by Month

Occupancy Rates Throughout the Year in Baton Rouge

The market in Baton Rouge shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 39% occupancy rates
Strong performing properties (top 25%) achieve 60% or higher
Best-in-class properties (top 10%) reach 80%+occupancy
Entry-level properties (bottom 25%) average around 20%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Baton Rouge

Daily rates in Baton Rouge vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $136 per night
Strong performing properties (top 25%) secure $198 or more
Best-in-class properties (top 10%) pull in $304+ per night
Entry-level properties (bottom 25%) earn around $89

Daily Rate Variations by Month

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Seasonality patterns in Baton Rouge

Peak Season (June, November, March)

Revenue peaks at $3006.10 per month
Occupancy rates reach 51.68%
Daily rates average $202.17

Shoulder Season

Revenue averages $2475.37 per month
Occupancy maintains 41.73%
Daily rates hold at $171.69

Low Season (December, August, January)

Revenue drops to $1753.05 per month
Occupancy decreases to 35.78%
Daily rates adjust to $156.30

Is it still profitable to do Airbnb in Baton Rouge in 2025?

Yes! Baton Rouge demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2475 and As a mature market with 564 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Baton Rouge

Area	Why Choose This Area	Key Attractions
Downtown Baton Rouge	The heart of the city, known for its vibrant nightlife, cultural attractions, and proximity to major events and festivals. Great for visitors attending conferences or exploring local culture.	Louisiana State Capitol, The Old State Capitol, Baton Rouge Riverwalk, Raising Cane's River Center, USS Kidd, Baton Rouge Museum of Contemporary Art
Spanish Town	One of the oldest neighborhoods in Baton Rouge, famous for its historic homes and colorful history. This area is particularly lively during Mardi Gras and attracts tourists interested in local culture and festivities.	Spanish Town Mardi Gras Parade, Historic Homes, St. James Episcopal Church, Spanish Town Park, State Capitol Park
Mid City	A diverse neighborhood known for its arts scene, local eateries, and community events. Mid City is popular with younger travelers looking for a local experience and offers a variety of dining and entertainment options.	Baton Rouge Arts Market, Mid City Maker's Market, Old South Baton Rouge, Bluebonnet Swamp Nature Center, A0LBA, City-Brooks Community Park
LSU Campus Area	Home to Louisiana State University, this area attracts students, sports fans, and visiting families. It's ideal for short-term rentals during school events, games, and family visits.	Tiger Stadium, LSU Rural Life Museum, Mike the Tiger Habitat, LSU Museum of Art, LSU Clifton Chenier Center
Garden District	A picturesque area known for its oak-lined streets and historic homes, offering a charming stay for visitors seeking a quiet and beautiful environment. Ideal for families and couples.	Historic Homes, Spanish Moss Trail, Baton Rouge Country Club, Magnolia Mound Plantation, City Park
Zachary	A growing suburb of Baton Rouge with a small-town charm and family-friendly amenities. It’s a good option for guests looking for a quieter stay just outside the hustle of the city.	Zachary Community Park, Historic Old Town Zachary, Cypress Bayou, Parks and Recreational Areas
Baton Rouge Riverfront	An emerging area with waterfront views and activities, making it appealing for visitors who enjoy outdoor activities and scenic views. Perfect for those looking for an active lifestyle during their stay.	Baton Rouge Riverfront Plaza, Baton Rouge Convention Center, Bike Path along the Mississippi, Outdoor Festivals, Public Art Installations
Baker	A small, friendly community located just north of Baton Rouge offering a homely feel and community-oriented atmosphere. It’s great for guests seeking a tranquil retreat close to the city.	Baker Community Market, Historic Downtown Baker, Baker High School Events, Parks and Recreation

Do you need a license for Airbnb in Baton Rouge?

$723.44

Daily Rate

Top Performing Professional Hosts in Baton Rouge

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Mateo	15	$632,907	257	4.83/5.0
Tommy	18	$559,065	1980	4.80/5.0
Kelsey	15	$463,352	653	4.95/5.0
John	7	$201,629	371	4.95/5.0
Erika	5	$192,053	288	4.89/5.0
Paul	15	$166,679	805	4.78/5.0
Stay BrownSmith	3	$150,309	20	3.25/5.0
Eduardo	3	$149,411	66	4.90/5.0
Hance	2	$140,570	164	5.00/5.0
Bryan	3	$132,245	291	4.91/5.0

Additional analytics on vacation rental, real estate, short term rental data in Baton Rouge

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (91%), with house and apartment & condo properties comprising 93.3% of inventory
Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.7% combined)

Room Capacity Distribution

Analysis of 564 properties in Baton Rouge shows that 3 bedrooms properties are most prevalent, making up 29.4% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 58.0% of all listings.

Key Insights

Most common: 3 bedrooms (29.4%)
Least common: 5+ bedrooms (1.8%)
Market concentration: 58.0% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 564 properties in Baton Rouge reveals that 4 guests properties dominate the market, representing 23.9% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 46.8% of the market.

Key Insights

Most common capacity: 4 guests (23.9% of market)
Least common capacity: 1 guest (0.7% of market)
Average guest capacity: 4.9 guests per property
Market concentration: 46.8% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 564 properties in Baton Rouge, the most common availability pattern is 271-366 days (33.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.9% of properties).

Key Insights

Most common availability window: 271-366 days (33.7%)
Most common booking duration: 91-180 days (33.9%)
Properties with high availability (180+ days): 66.0%
Properties with long-term bookings (180+ days): 35.3%

Minimum Stay Distributions

1 Night (32%)

1 Night

166 listings

32% of total

2 Nights (45.9%)

2 Nights

238 listings

45.9% of total

3 Nights (5.4%)

3 Nights

28 listings

5.4% of total

4-6 Nights (5.2%)

4-6 Nights

27 listings

5.2% of total

7-29 Nights (6.9%)

7-29 Nights

36 listings

6.9% of total

30+ Nights (4.4%)

30+ Nights

23 listings

4.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 77.9%
Mid-length stays (4-6 nights) represent 5.2% of listings
Monthly+ stays (4.4%) suggest a stable extended-stay market
High market flexibility with 83.3% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.2%)

Super Strict 30 Days

1 listings

0.2% of total

Flexible (24.1%)

Flexible

123 listings

24.1% of total

Moderate (29.5%)

Moderate

151 listings

29.5% of total

Firm (23.9%)

Firm

122 listings

23.9% of total

Strict (22.3%)

Strict

114 listings

22.3% of total

Key Insights

Moderate is the preferred policy at 29.5% of listings
The market shows a balanced distribution between guest-friendly (53.6%) and strict (46.2%) policies
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 0.2% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Nov, May, Oct, averaging 59 days
Shortest booking windows are in Jun, Jan, Aug, averaging 31 days
Fall shows the longest average booking window at 52 days, while Winter has the shortest at 33 days

Recommendations

Implement dynamic pricing strategies for Fall bookings at least 52 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jun-Aug when lead times are shortest

Popular Airbnb Amenities in Baton Rouge

Every property in Baton Rouge comes standard with Air conditioning. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 95.7% of total guests, indicating a dominant local market share.
Primary international markets: Canada (0.8%) and United Kingdom (0.5%)
English is the top language at 80.4%, followed by Spanish (14%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%

Recommendations

Target marketing campaigns for Houston and Baton Rouge markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Baton Rouge. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Grand Isle	88	$3,489	$419.68	34%
New Roads	30	$3,471	$308.73	32%
New Orleans	4,861	$3,126	$242.96	45%
Covington	54	$3,069	$219.33	44%
Chauvin	15	$2,803	$262.00	32%
Abita Springs	18	$2,635	$179.56	50%
Killian	12	$2,612	$270.11	30%
Youngsville	24	$2,547	$154.91	49%
Prairieville	18	$2,430	$197.48	41%
Arabi	56	$2,334	$196.23	43%

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