Wilmore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Wilmore in 2025? Explore comprehensive Airbnb analytics for Wilmore, Kentucky, United States to uncover income potential. This 2025 STR market report for Wilmore, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Wilmore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wilmore Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wilmore Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wilmore (2025)
Understanding the monthly revenue variations for Airbnb listings in Wilmore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wilmore is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wilmore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,871+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,736 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,104, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wilmore
Wilmore Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wilmore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wilmore:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wilmore
Average Daily Rate (ADR) Airbnb Trends in Wilmore (2025)
Effective short term rental pricing strategy in Wilmore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wilmore typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Wilmore
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Airbnb Seasonality Analysis & Trends in Wilmore (2025)
Peak Season (May, April, July)
- Revenue averages $3,664 per month
- Occupancy rates average 55.3%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,821 per month
- Occupancy maintains around 58.4%
- Daily rates hold near $173
Low Season (January, February, March)
- Revenue drops to average $1,461 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $173
Seasonality Insights for Wilmore
- The Airbnb seasonality in Wilmore shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wilmore's highest earning potential, with monthly revenues capable of climbing to $3,937, occupancy reaching a high of 65.2%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,093, occupancy could drop to 29.9%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wilmore.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wilmore seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wilmore (2025)
Exploring the top neighborhoods for short-term rentals in Wilmore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wilmore Historic District | Charming area with rich history and beautiful architecture, attracting visitors interested in heritage tourism and local culture. | Asbury University, Wilmore Depot, Local shops and cafes, Historic sites, Outdoor parks |
| Lake Wilmore | Scenic lake offering outdoor recreational activities such as fishing, boating, and picnicking, appealing to nature lovers and families. | Fishing spots, Picnic areas, Boating opportunities, Nature trails, Wildlife viewing |
| Wilmore Nature Park | A serene park setting with trails and wildlife, perfect for those looking to escape the city and enjoy the outdoors. | Nature trails, Paved walking paths, Playgrounds, Wildflower gardens, Bird watching |
| Downtown Wilmore | The heart of Wilmore with local businesses, restaurants, and community events, making it a great place for visitors to engage with local life. | Local restaurants, Art galleries, Coffee shops, Community parks, Annual festivals |
| Nearby Jessamine County | Proximity to larger cities like Lexington and local attractions makes this area attractive for travelers looking for convenience. | Lexington attractions, Keeneland Race Course, Local wineries, Shopping centers, Historic sites |
| Bluegrass Distillery | An attraction for those interested in local spirits and distilling, drawing in tourists looking for tastings and tours. | Distillery tours, Tasting events, Local artisan products, Educational experiences, Gift shop |
| Wilmore Community Center | A hub for local events and activities, great for hosting large groups and community-focused tourism. | Event hosting, Community events, Sports facilities, Meeting spaces, Family-friendly activities |
| Rural Wilmore | The serene countryside attracts visitors looking for peace and quiet, perfect for retreats and rural tourism experiences. | Scenic views, Agricultural experiences, Hiking trails, Biking routes, Quiet getaways |
Understanding Airbnb License Requirements & STR Laws in Wilmore (2025)
While Wilmore, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wilmore to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wilmore (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wilmorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stone & Cedar Lodge - pool, hot tub, fire pit, EV
Entire Place • 5 bedrooms
Milk & Honey Farm Cottage House
Entire Place • 3 bedrooms
Timberframe on Farm Lexington, KY Solar Power
Entire Place • 5 bedrooms
Highbridge River Cabin, Private Dock, EV Charger
Entire Place • 2 bedrooms
River House - Cottage with KY River View & Access
Entire Place • 1 bedroom
The Hardin House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wilmore (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wilmore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sam | 1 | $98,617 | 11 | 5.00/5.0 |
| Anna | 2 | $88,881 | 272 | 4.94/5.0 |
| Joseph | 1 | $60,011 | 52 | 5.00/5.0 |
| Lisa | 1 | $59,268 | 136 | 4.90/5.0 |
| Alison | 4 | $59,194 | 79 | 4.82/5.0 |
| Suzann | 2 | $32,974 | 286 | 4.97/5.0 |
| William | 1 | $25,553 | 13 | 4.92/5.0 |
| Ellen | 1 | $23,852 | 269 | 4.94/5.0 |
| Charis | 1 | $23,530 | 56 | 5.00/5.0 |
| Kerry | 1 | $23,029 | 34 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wilmore.
Dive Deeper: Advanced Wilmore STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wilmore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilmore Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wilmore
- The Wilmore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wilmore, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Wilmore Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wilmore
- The dominant room capacity in Wilmore is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Wilmore, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wilmore.
Wilmore Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wilmore
- The most common guest capacity trend in Wilmore vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Wilmore STR market, accounting for 55.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wilmore.
- On average, properties in Wilmore are equipped to host 4.4 guests.
Wilmore Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wilmore
- The most common availability pattern in Wilmore falls within the 91-180 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wilmore (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wilmore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
72.2% of total
2 Nights
3 listings
16.7% of total
3 Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Wilmore is 1 Night, adopted by 72.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.9%) of the Wilmore Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.2% of Wilmore hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wilmore.
Wilmore Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15.8% of total
Moderate
6 listings
31.6% of total
Firm
7 listings
36.8% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Wilmore
- The prevailing Airbnb cancellation policy trend in Wilmore is Firm, used by 36.8% of listings.
- A majority (52.6%) of hosts in Wilmore utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.8% market standard in Wilmore.
- Regularly review your cancellation policy against competitors and market demand shifts in Wilmore.
Wilmore STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wilmore
- The overall average booking lead time for vacation rentals in Wilmore is 55 days.
- Guests book furthest in advance for stays during May (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Wilmore.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Wilmore averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wilmore (2025)
Amenity Prevalence
Amenity Insights for Wilmore
- Essential amenities in Wilmore that guests expect include: Air conditioning, Smoke alarm, TV, Hot water, Essentials, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wilmore: Air conditioning, Smoke alarm, TV, Hot water, Essentials, Heating, Wifi.
- Prioritize adding missing essentials: Hot water, Essentials, Heating, Wifi.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wilmore to stay competitive.
Wilmore Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wilmore
- The typical guest profile for Airbnb in Wilmore consists of primarily domestic travelers (97%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and Canada (0.6%).
- Top languages spoken are English (82.2%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Elizabethtown.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wilmore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |
| Caryville | 14 | $3,458 | $309.70 | 38% |
| Rogers | 103 | $3,447 | $236.00 | 45% |