Airbnb Market Analytics, Statistics and Data in Williamstown, Kentucky, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Williamstown? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Williamstown:
How much do Airbnb hosts make on average per month in Williamstown?
The short-term rental market in Williamstown shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,498 per month
- Strong performing properties (top 25%) make $5,233 or more
- Best-in-class properties (top 10%) achieve $8,821+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,064
Revenue Variations by Month
Occupancy Rates Throughout the Year in Williamstown
The market in Williamstown shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 36%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Williamstown
Daily rates in Williamstown vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $178 per night
- Strong performing properties (top 25%) secure $271 or more
- Best-in-class properties (top 10%) pull in $463+ per night
- Entry-level properties (bottom 25%) earn around $143
Daily Rate Variations by Month
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Seasonality patterns in Williamstown
Peak Season (July, June, May)
- Revenue peaks at $5996.87 per month
- Occupancy rates reach 75.76%
- Daily rates average $258.12
Shoulder Season
- Revenue averages $4311.45 per month
- Occupancy maintains 52.47%
- Daily rates hold at $240.17
Low Season (November, December, January)
- Revenue drops to $2050.81 per month
- Occupancy decreases to 28.72%
- Daily rates adjust to $215.79
Is it still profitable to do Airbnb in Williamstown in 2025?
Yes! Williamstown demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $4311 and The market's 178 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Williamstown
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Creation Museum | A unique museum dedicated to a biblical worldview, attracting visitors interested in science and faith. Perfect for families and educational tours. | Creation Museum, Cincinnati Zoo, Cincinnati Museum Center, Cincinnati Art Museum |
| Ark Encounter | A life-size replica of Noah's Ark that draws significant numbers of visitors. Ideal for travelers interested in family-friendly attractions and religious tourism. | Ark Encounter, Williamstown Lake, Restaurants and shops nearby |
| Williamstown Lake | A beautiful lake area for outdoor activities, fishing, and boating. Attracts nature lovers and families looking to relax in a scenic environment. | Williamstown Lake, Camping, Water sports, Picnic areas |
| Kincaid Lake State Park | A serene park known for its hiking, fishing, and camping opportunities. Good for travelers seeking adventure and nature. | Hiking Trails, Fishing, Camping Sites |
| Historical Downtown Williamstown | Charming downtown area with local shops and restaurants, ideal for tourists looking to experience local culture and history. | Local shops, Restaurants, Historical sites |
| Cincinnati (Nearby) | A major city just a short drive away offering a wide range of cultural attractions, making it ideal for Airbnb hosts looking to attract urban travelers. | Cincinnatti Museum Center, Kroger Big Red Machine Museum, Fountain Square, Cincinnati Symphony Orchestra |
| Lexington (Nearby) | Known for horse racing and beautiful landscapes, attracting tourists interested in bourbon tours and horse farms. | Keeneland Race Course, Horse farms tours, Bourbon distilleries |
| Louisville (Nearby) | A vibrant city known for the Kentucky Derby and diverse cultural scene, attracting visitors year-round, especially during events. | Churchill Downs, Muhammad Ali Center, Louisville Slugger Museum |
Do you need a license for Airbnb in Williamstown?
We recommend checking directly with Williamstown's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Williamstown
Lakefront Home -Ark Encounter
Entire Place • 4 bedrooms
Historic Simmons Estate - Sleeps 22 - Near Ark
Entire Place • 6 bedrooms
Great Big Lodge - for 18 - Near Ark!
Entire Place • 7 bedrooms
St James Place: Spacious 6-Bedroom Near the Ark!
Entire Place • 6 bedrooms
Epic Log Home Near Ark
Entire Place • 4 bedrooms
Five Neighboring Cabins at Eden Reserve
Entire Place • 10 bedrooms
Top Performing Professional Hosts in Williamstown
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeremiah | 16 | $1,337,075 | 740 | 4.81/5.0 |
| The Lodges At Eden Reserve | 34 | $811,837 | 306 | 4.14/5.0 |
| Cindy | 24 | $780,183 | 974 | 4.67/5.0 |
| Evolve | 10 | $513,042 | 394 | 4.80/5.0 |
| Patrick & Theresa | 5 | $326,445 | 313 | 4.98/5.0 |
| Peter | 4 | $217,885 | 451 | 4.96/5.0 |
| Grand Welcome Ohio Kentucky | 5 | $216,473 | 103 | 3.77/5.0 |
| Nancy Or Nick | 1 | $175,165 | 31 | 4.94/5.0 |
| Angie & Todd | 2 | $159,634 | 258 | 4.82/5.0 |
| Donny | 2 | $143,189 | 128 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Williamstown
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.3%), with house and outdoor & mobile properties comprising 85.4% of inventory
- Strong specialty sector (24.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, boutique & hotels segments (2.3% combined)
Room Capacity Distribution
Analysis of 178 properties in Williamstown shows that 2 bedrooms properties are most prevalent, making up 38.2% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 64.0% of all listings.
Key Insights
- Most common: 2 bedrooms (38.2%)
- Least common: 1 bedroom (9%)
- Market concentration: 64.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 178 properties in Williamstown reveals that 8+ guests properties dominate the market, representing 47.2% of all listings. The average property accommodates 6.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 75.8% of the market.
Key Insights
- Most common capacity: 8+ guests (47.2% of market)
- Least common capacity: 3 guests (0.6% of market)
- Average guest capacity: 6.4 guests per property
- Market concentration: 75.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 178 properties in Williamstown, the most common availability pattern is 181-270 days (39.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (39.9% of properties).
Key Insights
- Most common availability window: 181-270 days (39.9%)
- Most common booking duration: 181-270 days (39.9%)
- Properties with high availability (180+ days): 52.2%
- Properties with long-term bookings (180+ days): 50.6%
Minimum Stay Distributions
1 Night
70 listings
41.2% of total
2 Nights
90 listings
52.9% of total
3 Nights
2 listings
1.2% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
7 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.1%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 95.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
21 listings
12.9% of total
Moderate
41 listings
25.2% of total
Firm
30 listings
18.4% of total
Strict
71 listings
43.6% of total
Key Insights
- Strict is the preferred policy at 43.6% of listings
- Stricter policies (Firm & Strict) dominate at 62.0% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 12.9% of listings
Recommendations
- The market supports stricter policies, with 62.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Apr, averaging 76 days
- Shortest booking windows are in Sep, Dec, Nov, averaging 38 days
- Summer shows the longest average booking window at 67 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Williamstown
Every property in Williamstown comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.7%) and Brazil (0.2%)
- English is the top language at 84.1%, followed by Spanish (12.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Cincinnati and Chicago markets
- Develop localized content for Canada and Brazil
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Williamstown. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Crittenden | 12 | $4,755 | $250.21 | 58% |
| Simpsonville | 19 | $4,292 | $314.98 | 46% |
| Nicholasville | 22 | $4,212 | $350.81 | 46% |
| Oxford | 119 | $4,170 | $507.20 | 39% |
| Lebanon | 29 | $4,169 | $241.42 | 50% |
| Frenchburg | 37 | $3,992 | $307.28 | 43% |
| Burlington | 20 | $3,964 | $210.50 | 53% |
| Deerfield Township | 29 | $3,917 | $267.30 | 42% |
| Lancaster | 22 | $3,863 | $291.28 | 40% |
| Lawrenceburg | 53 | $3,848 | $245.52 | 48% |
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