Williamstown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Williamstown in 2025? Explore comprehensive Airbnb analytics for Williamstown, Kentucky, United States to uncover income potential. This 2025 STR market report for Williamstown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 176 active listings.
Whether you're considering an Airbnb investment in Williamstown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Williamstown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Williamstown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Williamstown (2025)
Understanding the monthly revenue variations for Airbnb listings in Williamstown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Williamstown is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Williamstown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,718+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,761 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,111 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,864, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Williamstown
Williamstown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Williamstown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Williamstown:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Williamstown
Average Daily Rate (ADR) Airbnb Trends in Williamstown (2025)
Effective short term rental pricing strategy in Williamstown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Williamstown typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $443+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
- Typical properties (Median) charge around $171 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Williamstown
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Airbnb Seasonality Analysis & Trends in Williamstown (2025)
Peak Season (July, June, May)
- Revenue averages $5,865 per month
- Occupancy rates average 68.3%
- Daily rates average $250
Shoulder Season
- Revenue averages $3,768 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $235
Low Season (January, February, November)
- Revenue drops to average $2,158 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $214
Seasonality Insights for Williamstown
- The Airbnb seasonality in Williamstown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Williamstown's highest earning potential, with monthly revenues capable of climbing to $6,011, occupancy reaching a high of 75.7%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,592, occupancy could drop to 24.6%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Williamstown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Williamstown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Williamstown (2025)
Exploring the top neighborhoods for short-term rentals in Williamstown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Williamstown | The heart of Williamstown where guests can enjoy local festivals, shops, and eateries. It's a great spot for families visiting the local attractions. | Keeneland Thoroughbred Racing, Ark Encounter, Williamstown Lake, Shopping and dining district, Local breweries |
| Williamstown Lake | A picturesque setting for outdoor enthusiasts, offering water activities like boating and fishing. Popular among families and groups looking to enjoy nature. | Fishing, Boating, Picnic areas, Lakefront trails, Scenic views |
| Ark Encounter | Home to the full-scale replica of Noah's Ark, this area attracts many visitors interested in religious tourism and family-friendly activities. | Ark Encounter, Educational exhibits, Petting zoo, Nature trails, Workshops |
| Western Hills | A suburban neighborhood with quiet surroundings, perfect for guests looking for a peaceful retreat while being close to local attractions. | Parks, Walking trails, Community events, Family-friendly atmosphere, Local dining |
| Graves County Road | A rural area that offers a charming country experience, ideal for guests who appreciate the countryside and want to escape the city. | Country fairs, Local farms, Scenic drives, Nature parks, Wildlife watching |
| Old Town Williamstown | Rich in history and heritage, this area offers a glimpse into the past with historic buildings and local history museums. | History museums, Heritage sites, Cultural events, Local dining, Art galleries |
| Cedar Creek | A serene location for those looking to enjoy nature and tranquility, attracting nature lovers and those wanting a getaway. | Hiking trails, Wildlife viewing, Bird watching, Nature photography, Star gazing spots |
| Northern Kentucky Region | Access to a wider area of attractions, including larger cities and key spots, making it convenient for guests who wish to explore beyond Williamstown. | Cincinnati attractions, Museums, Shopping centers, Amusement parks, Cultural sites |
Understanding Airbnb License Requirements & STR Laws in Williamstown (2025)
While Williamstown, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Williamstown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Williamstown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Williamstownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great Big Lodge - for 18 - Near Ark!
Entire Place • 7 bedrooms
Historic Simmons Estate - Sleeps 22 - Near Ark
Entire Place • 6 bedrooms
Lakefront Home -Ark Encounter
Entire Place • 4 bedrooms
Five Neighboring Cabins at Eden Reserve
Entire Place • 10 bedrooms
Chic Williamstown Retreat with Pool & Hot Tub!
Entire Place • 3 bedrooms
St James Place: Spacious 6-Bedroom Near the Ark!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Williamstown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Williamstown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeremiah | 16 | $1,234,155 | 740 | 4.81/5.0 |
| The Lodges At Eden Reserve | 34 | $855,954 | 306 | 4.14/5.0 |
| Cindy | 24 | $740,428 | 974 | 4.67/5.0 |
| Evolve | 10 | $488,760 | 394 | 4.80/5.0 |
| Patrick & Theresa | 5 | $285,209 | 313 | 4.98/5.0 |
| Grand Welcome Ohio Kentucky | 5 | $216,201 | 103 | 3.77/5.0 |
| Peter | 4 | $199,812 | 451 | 4.96/5.0 |
| Angie & Todd | 2 | $151,382 | 258 | 4.82/5.0 |
| Donny | 2 | $146,430 | 128 | 4.95/5.0 |
| Nancy Or Nick | 1 | $140,915 | 31 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Williamstown.
Dive Deeper: Advanced Williamstown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Williamstown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilliamstown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Williamstown
- The Williamstown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.7% of the 176 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Williamstown, House properties are the most common (61.4%), reflecting the local real estate landscape.
- Houses represent a significant 61.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 2.3%) offer potential for unique stay experiences.
Williamstown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Williamstown
- The dominant room capacity in Williamstown is 2 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.7% of the active Airbnb listings in Williamstown, indicating a high concentration in these sizes.
- A significant 50.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Williamstown.
Williamstown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Williamstown
- The most common guest capacity trend in Williamstown vacation rentals is listings accommodating 8+ guests (46%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Williamstown STR market, accounting for 75.0% of listings.
- 76.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Williamstown.
- On average, properties in Williamstown are equipped to host 6.3 guests.
Williamstown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Williamstown
- The most common availability pattern in Williamstown falls within the 181-270 days range, representing 44.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Williamstown (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Williamstown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
40.4% of total
2 Nights
90 listings
52.6% of total
3 Nights
2 listings
1.2% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
9 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Williamstown is 2 Nights, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.0%) of the Williamstown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.6% of Williamstown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Williamstown.
Williamstown Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
13.4% of total
Moderate
41 listings
25% of total
Firm
30 listings
18.3% of total
Strict
71 listings
43.3% of total
Cancellation Policy Insights for Williamstown
- The prevailing Airbnb cancellation policy trend in Williamstown is Strict, used by 43.3% of listings.
- A majority (61.6%) of hosts in Williamstown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.3% market standard in Williamstown.
- With 43.3% using Strict terms, this is a viable option in Williamstown, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Williamstown.
Williamstown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Williamstown
- The overall average booking lead time for vacation rentals in Williamstown is 39 days.
- Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Williamstown.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Williamstown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Williamstown (2025)
Amenity Prevalence
Amenity Insights for Williamstown
- Essential amenities in Williamstown that guests expect include: Air conditioning, Hot water, Free parking on premises, Smoke alarm, Heating, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Williamstown: Air conditioning, Hot water, Free parking on premises, Smoke alarm, Heating, Coffee maker.
- Prioritize adding missing essentials: Hot water, Free parking on premises, Smoke alarm, Heating, Coffee maker.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Williamstown to stay competitive.
Williamstown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Williamstown
- The typical guest profile for Airbnb in Williamstown consists of primarily domestic travelers (97%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and Canada (1.7%).
- Top languages spoken are English (81%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Williamstown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Oxford | 119 | $3,956 | $524.89 | 39% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lebanon | 30 | $3,832 | $238.56 | 50% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Oxford Township | 19 | $3,684 | $322.51 | 41% |
| Deerfield Township | 30 | $3,586 | $265.67 | 42% |