Versailles Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Versailles in 2025? Explore comprehensive Airbnb analytics for Versailles, Kentucky, United States to uncover income potential. This 2025 STR market report for Versailles, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.

Whether you're considering an Airbnb investment in Versailles, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Versailles Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Versailles Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$295
The average rental revenue earned for an occupied room per day in Versailles.
Occupancy Rate(?)
45.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$39,698
Typical annual income for an Airbnb listing in Versailles. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
1.0%
Positive growth (1.0%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Versailles.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Versailles.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
56
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Versailles (2025)

Understanding the monthly revenue variations for Airbnb listings in Versailles is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Versailles is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Versailles across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,986+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,622 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,900 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,627, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Versailles

Versailles Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Versailles STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Versailles:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Versailles

Average Daily Rate (ADR) Airbnb Trends in Versailles (2025)

Effective short term rental pricing strategy in Versailles involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Versailles typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $599+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $277 or more.
  • Typical properties (Median) charge around $208 per night.
  • Entry-level properties (Bottom 25%) earn around $145 per night.

Average Daily Rate (ADR) Trend by Month in Versailles

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Airbnb Seasonality Analysis & Trends in Versailles (2025)

Peak Season (May, June, April)
  • Revenue averages $6,688 per month
  • Occupancy rates average 53.1%
  • Daily rates average $324
Shoulder Season
  • Revenue averages $3,464 per month
  • Occupancy maintains around 48.4%
  • Daily rates hold near $314
Low Season (January, February, March)
  • Revenue drops to average $2,227 per month
  • Occupancy decreases to average 32.2%
  • Daily rates adjust to average $294

Seasonality Insights for Versailles

  • The Airbnb seasonality in Versailles shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Versailles's highest earning potential, with monthly revenues capable of climbing to $7,866, occupancy reaching a high of 58.7%, and ADRs peaking at $345.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,013, occupancy could drop to 31.3%, and ADRs may adjust down to $285.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Versailles.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Versailles seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Versailles (2025)

Exploring the top neighborhoods for short-term rentals in Versailles? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Versailles
Historic heart of Versailles featuring charming architecture, local shops, and restaurants. Captivates visitors with its small-town charm and vibrant community life.
Woodford County Courthouse, Thomas D. Clark Center for Kentucky History, local boutiques, Versailles Brewing Company, local farmers market
Cane Run
A scenic area near the Kentucky River, ideal for families and nature lovers seeking outdoor activities and a peaceful retreat.
Kentucky River, Cane Run boat ramp, rural hiking trails, nature parks
Frankfort Road
Main thoroughfare that offers easy access to nearby attractions in both Versailles and neighboring cities, appealing for travelers looking for convenience.
local dining options, shopping centers, quick access to I-64, outdoor art displays
Midway
Charming nearby town known for its historical significance and quaint vibe. Perfect for travelers wanting to explore local culture and history.
Midway Railway, local shops and cafes, Midway University, historic homes
Woodford Reserve Distillery
A top tourist destination renowned for its bourbon production. Attracts bourbon enthusiasts and curious travelers.
Woodford Reserve Distillery tours, bourbon tastings, beautiful scenic surroundings, historical exhibits
Masterson Station Park
Spacious outdoor park offering recreational activities and events, great for families or visitors seeking outdoor recreation.
playgrounds, sports fields, walking trails, picnic areas
Blue Grass Parkway Area
Convenient access to the beautiful Kentucky countryside and a popular route for travelers exploring the Bluegrass region.
stunning landscapes, farm tours, horse farms, wine trails
Kirkland Estate
A quiet residential area with luxury homes and proximity to local attractions, ideal for those seeking tranquility combined with accessibility.
golf courses, local art galleries, fine dining, nearby wineries

Understanding Airbnb License Requirements & STR Laws in Versailles (2025)

While Versailles, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Versailles to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Versailles (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Versaillesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Heritage Lodge - On A Farm!

Heritage Lodge - On A Farm!

Entire Place • 6 bedrooms

$246,779
Revenue
22.9%
Occupancy
$2337.69
Daily Rate
Historic Woodford Buffalo Trace Distil - Sleeps 24

Historic Woodford Buffalo Trace Distil - Sleeps 24

Private Room • 10 bedrooms

$140,818
Revenue
55.9%
Occupancy
$1852.94
Daily Rate
Raven Fox Farm-nestled in the Kentucky Bluegrass

Raven Fox Farm-nestled in the Kentucky Bluegrass

Entire Place • 5 bedrooms

$123,823
Revenue
49.6%
Occupancy
$756.30
Daily Rate
Dream farmhouse-in heart of horse&bourbon country

Dream farmhouse-in heart of horse&bourbon country

Entire Place • 4 bedrooms

$118,739
Revenue
44.0%
Occupancy
$804.08
Daily Rate
Bourbon Trail Beauty

Bourbon Trail Beauty

Entire Place • 4 bedrooms

$86,469
Revenue
24.9%
Occupancy
$679.42
Daily Rate
Sugar Hill Farm - Pool

Sugar Hill Farm - Pool

Entire Place • 4 bedrooms

$60,680
Revenue
30.7%
Occupancy
$450.34
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Versailles (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Versailles based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Experienced Stays4$380,9971584.72/5.0
Eric And Kristen9$374,886443.83/5.0
Robin5$169,330805.00/5.0
Shannon1$123,823484.96/5.0
Katherine1$118,739455.00/5.0
Lisa1$86,469135.00/5.0
Katherine1$60,259574.98/5.0
Jay2$49,7342224.87/5.0
Michael1$49,302114.91/5.0
Floretta1$46,680645.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Versailles.

Dive Deeper: Advanced Versailles STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Versailles. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Versailles Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Versailles

  • The Versailles Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.4% of the 56 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Versailles, House properties are the most common (33.9%), reflecting the local real estate landscape.
  • Houses represent a significant 33.9% portion, catering likely to families or larger groups.
  • The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 1.8%) offer potential for unique stay experiences.

Versailles Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Versailles

  • The dominant room capacity in Versailles is 2 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 64.3% of the active Airbnb listings in Versailles, indicating a high concentration in these sizes.
  • A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Versailles.

Versailles Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Versailles

  • The most common guest capacity trend in Versailles vacation rentals is listings accommodating 4 guests (33.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Versailles STR market, accounting for 51.8% of listings.
  • 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Versailles.
  • On average, properties in Versailles are equipped to host 4.1 guests.

Versailles Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Versailles

  • The most common availability pattern in Versailles falls within the 181-270 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Versailles (55.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Versailles Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (61.5%)

1 Night

32 listings

61.5% of total

2 Nights (28.8%)

2 Nights

15 listings

28.8% of total

3 Nights (1.9%)

3 Nights

1 listings

1.9% of total

30+ Nights (7.7%)

30+ Nights

4 listings

7.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Versailles is 1 Night, adopted by 61.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.3%) of the Versailles Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 61.5% of Versailles hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Versailles.

Versailles Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

2% of total

Flexible (30%)

Flexible

15 listings

30% of total

Moderate (42%)

Moderate

21 listings

42% of total

Firm (12%)

Firm

6 listings

12% of total

Strict (14%)

Strict

7 listings

14% of total

Cancellation Policy Insights for Versailles

  • The prevailing Airbnb cancellation policy trend in Versailles is Moderate, used by 42% of listings.
  • The market strongly favors guest-friendly terms, with 72.0% of listings offering Flexible or Moderate policies. This suggests guests in Versailles may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 42% market standard in Versailles.
  • Using a Strict policy might deter some guests, as only 14% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Versailles.

Versailles STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Versailles

  • The overall average booking lead time for vacation rentals in Versailles is 51 days.
  • Guests book furthest in advance for stays during June (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (67 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Versailles.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 67 days) to capture early planners.
  • Monitor your own booking lead times against these Versailles averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Versailles (2025)

Amenity Prevalence

Amenity Insights for Versailles

  • Essential amenities in Versailles that guests expect include: Heating, Wifi, Free parking on premises, Smoke alarm, Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Shampoo, Essentials, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Versailles: Heating, Wifi, Free parking on premises, Smoke alarm, Air conditioning, Hot water.
  • Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Air conditioning, Hot water.
  • Consider adding popular differentiators like Shampoo or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Versailles to stay competitive.

Versailles Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Versailles

  • The typical guest profile for Airbnb in Versailles consists of primarily domestic travelers (97%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.0% of guests.
  • Key international markets include United States (97%) and Canada (0.6%).
  • Top languages spoken are English (85.5%) followed by Spanish (7.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Cincinnati and Indianapolis.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Versailles Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Crittenden13$4,224$247.3954%
Simpsonville19$4,201$313.7143%
Oxford119$3,956$524.8939%
Nicholasville22$3,931$353.8643%
Lebanon30$3,832$238.5650%
Lancaster21$3,798$294.0137%
Frenchburg36$3,791$285.0842%
Lawrenceburg52$3,720$253.4746%
Oxford Township19$3,684$322.5141%
Deerfield Township30$3,586$265.6742%

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