St. Matthews Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in St. Matthews in 2025? Explore comprehensive Airbnb analytics for St. Matthews, Kentucky, United States to uncover income potential. This 2025 STR market report for St. Matthews, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in St. Matthews, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Matthews Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Matthews Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Matthews (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Matthews is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Matthews is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Matthews across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,499+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,749 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,377 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,396, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Matthews
St. Matthews Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Matthews STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Matthews:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Matthews
Average Daily Rate (ADR) Airbnb Trends in St. Matthews (2025)
Effective short term rental pricing strategy in St. Matthews involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Matthews typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,182+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $538 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in St. Matthews
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Airbnb Seasonality Analysis & Trends in St. Matthews (2025)
Peak Season (April, May, October)
- Revenue averages $4,281 per month
- Occupancy rates average 50.5%
- Daily rates average $446
Shoulder Season
- Revenue averages $3,089 per month
- Occupancy maintains around 46.8%
- Daily rates hold near $425
Low Season (January, February, November)
- Revenue drops to average $2,232 per month
- Occupancy decreases to average 44.0%
- Daily rates adjust to average $405
Seasonality Insights for St. Matthews
- The Airbnb seasonality in St. Matthews shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Matthews's highest earning potential, with monthly revenues capable of climbing to $4,775, occupancy reaching a high of 58.2%, and ADRs peaking at $470.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,003, occupancy could drop to 34.6%, and ADRs may adjust down to $380.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Matthews.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Matthews seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Matthews (2025)
Exploring the top neighborhoods for short-term rentals in St. Matthews? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown St. Matthews | Heart of St. Matthews with vibrant shopping, dining, and entertainment options. Attractive to both business and leisure travelers due to its convenience and access to amenities. | Mall St. Matthews, Seneca Park, The Water Tower, St. Matthews Farmers Market, Café Lou Lou |
| Beargrass Park Area | A peaceful, family-friendly neighborhood with beautiful parks, ideal for families visiting the area. Offers a serene retreat while still being close to city attractions. | Beargrass Park, Brownsboro Park, The Village Anchor, Cox Park, Louisville Tennis Club |
| Westport Road Corridor | A growing area with new businesses, restaurants, and shopping. Suited for guests looking for modern conveniences and easy access to main roads and highways. | Crescent Hill Library, Westport Village, Bardstown Road, Bowman's Bar & Grill, Owl Creek Country Club |
| Shelbyville Road | Busy commercial strip that offers a mix of shopping centers and dining options. Attracts visitors looking to enjoy the local cuisine and shopping experiences. | The Mall St. Matthews, Floyds Fork Park, Stonybrook Shopping Center, Chick-fil-A, Steak 'n Shake |
| Seneca Gardens | Quaint residential area that is perfect for those seeking a peaceful stay while still being close to major attractions of the city. Great for longer stays and families. | Seneca Park, Shopping and Dining in St. Matthews, Crescent Hill |
| Eastwood | A suburban community close to St. Matthews with plenty of outdoor activities and parks. Great for visitors who prefer a green environment and a more relaxed pace. | Eastwood Park, Valley View Center, The Parklands, Louisville Mega Cavern |
| Brownsboro Village | An upscale neighborhood with charming boutique shops and eateries. Very appealing to travelers looking for a trendy and fashionable atmosphere. | Brownsboro Village Shopping Center, Village 8 Theatres, The Grange, Big Rock Park |
| Highlands | A trendy and vibrant area popular with young people and families. Close to nightlife, parks, and cultural attractions, making it a prime location for Airbnb. | Cherokee Park, Bardstown Road, Highland Baptist Church, Local breweries and restaurants |
Understanding Airbnb License Requirements & STR Laws in St. Matthews (2025)
While St. Matthews, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Matthews to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in St. Matthews (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Matthewsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Derby House - Best Location in Louisville
Entire Place • 4 bedrooms
The Chuckwick House - Sleeps 10 in Beds
Entire Place • 4 bedrooms
Kit & Kabana 3Br2Ba Pool/FirePit/Grill/Projecter
Entire Place • 3 bedrooms
The Sweet Spot! - Live Like a Local
Entire Place • 3 bedrooms
Charming 3 BR Near Shopping, Dining, and Nightlife
Entire Place • 3 bedrooms
Your Derby get away!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Matthews (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Matthews based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelli | 3 | $88,292 | 179 | 4.91/5.0 |
| Host #79159891 | 1 | $64,160 | 0 | 0.00/5.0 |
| Brandon | 1 | $60,931 | 97 | 4.77/5.0 |
| Host #59998980 | 1 | $59,766 | 74 | 4.86/5.0 |
| Dan | 1 | $58,560 | 235 | 4.96/5.0 |
| Kaylee | 1 | $56,720 | 69 | 5.00/5.0 |
| Host #128772024 | 1 | $49,003 | 0 | 0.00/5.0 |
| Cong | 2 | $48,931 | 559 | 4.75/5.0 |
| Meagan | 1 | $43,391 | 105 | 4.96/5.0 |
| Todd | 1 | $37,477 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Matthews.
Dive Deeper: Advanced St. Matthews STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Matthews. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Matthews Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Matthews
- The St. Matthews Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Matthews, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.0%) offer potential for unique stay experiences.
St. Matthews Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Matthews
- The dominant room capacity in St. Matthews is 3 bedrooms listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 51.5% of the active Airbnb listings in St. Matthews, indicating a high concentration in these sizes.
- A significant 48.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Matthews.
St. Matthews Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Matthews
- The most common guest capacity trend in St. Matthews vacation rentals is listings accommodating 6 guests (30.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the St. Matthews STR market, accounting for 51.5% of listings.
- 54.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Matthews.
- On average, properties in St. Matthews are equipped to host 5.1 guests.
St. Matthews Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Matthews
- The most common availability pattern in St. Matthews falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in St. Matthews (24.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Matthews Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
30% of total
2 Nights
15 listings
50% of total
3 Nights
1 listings
3.3% of total
4-6 Nights
2 listings
6.7% of total
30+ Nights
3 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in St. Matthews is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the St. Matthews Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of St. Matthews hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Matthews.
St. Matthews Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
24.1% of total
Moderate
8 listings
27.6% of total
Firm
7 listings
24.1% of total
Strict
7 listings
24.1% of total
Cancellation Policy Insights for St. Matthews
- The prevailing Airbnb cancellation policy trend in St. Matthews is Moderate, used by 27.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.7%) and stricter (48.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.6% market standard in St. Matthews.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Matthews.
St. Matthews STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Matthews
- The overall average booking lead time for vacation rentals in St. Matthews is 66 days.
- Guests book furthest in advance for stays during May (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (72 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in St. Matthews.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these St. Matthews averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Matthews (2025)
Amenity Prevalence
Amenity Insights for St. Matthews
- Essential amenities in St. Matthews that guests expect include: Wifi, Smoke alarm, Free parking on premises, Air conditioning, Coffee maker, TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Matthews: Wifi, Smoke alarm, Free parking on premises, Air conditioning, Coffee maker, TV, Heating, Kitchen.
- Prioritize adding missing essentials: Coffee maker, TV, Heating, Kitchen.
- Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Matthews to stay competitive.
St. Matthews Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Matthews
- The typical guest profile for Airbnb in St. Matthews consists of primarily domestic travelers (98%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Spain (0.6%).
- Top languages spoken are English (84.5%) followed by Spanish (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Louisville and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Matthews Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Oxford | 119 | $3,956 | $524.89 | 39% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lebanon | 30 | $3,832 | $238.56 | 50% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |