Somerset Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Somerset in 2025? Explore comprehensive Airbnb analytics for Somerset, Kentucky, United States to uncover income potential. This 2025 STR market report for Somerset, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 80 active listings.
Whether you're considering an Airbnb investment in Somerset, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somerset Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somerset Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somerset (2025)
Understanding the monthly revenue variations for Airbnb listings in Somerset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somerset is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somerset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,190+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,980 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,958 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,219, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somerset
Somerset Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somerset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somerset:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somerset
Average Daily Rate (ADR) Airbnb Trends in Somerset (2025)
Effective short term rental pricing strategy in Somerset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somerset typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $388+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $274 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Somerset
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Airbnb Seasonality Analysis & Trends in Somerset (2025)
Peak Season (July, June, August)
- Revenue averages $3,747 per month
- Occupancy rates average 51.3%
- Daily rates average $259
Shoulder Season
- Revenue averages $2,373 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $239
Low Season (January, February, April)
- Revenue drops to average $2,004 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $229
Seasonality Insights for Somerset
- The Airbnb seasonality in Somerset shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somerset's highest earning potential, with monthly revenues capable of climbing to $4,396, occupancy reaching a high of 57.7%, and ADRs peaking at $262.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,857, occupancy could drop to 31.7%, and ADRs may adjust down to $227.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somerset.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somerset seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somerset (2025)
Exploring the top neighborhoods for short-term rentals in Somerset? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Cumberland | A major vacation destination with beautiful scenery and abundant recreational activities. Ideal for those seeking water sports and outdoor adventures, making it a favorite for tourists and families. | Lake Cumberland State Resort Park, Cumberland Falls State Resort Park, Fishing and boating activities, Marinas and rental services, Hiking trails, Picnic areas |
| Downtown Somerset | The heart of Somerset with a mix of local eateries, shops, and cultural sites. Great for travelers who enjoy urban experiences while being close to nature and outdoor activities. | Somerset Community College, Civic Center, Local restaurants, Shop local boutiques, Annual festivals, Historic downtown architecture |
| Pulaski County Park | A picturesque area surrounding a large park ideal for family outings and gatherings. Features plenty of green space and recreational facilities, appealing to families coming to the region. | Playgrounds, Picnic shelters, Sports facilities, Walking trails, Scenic views of the lake, Fishing spots |
| Burnside | A small town near Lake Cumberland, excellent for those seeking a quieter getaway close to water activities. Attracts those who enjoy boating and fishing away from the crowds. | Burnside Island, Marinas, Fishing infrastructure, Scenic views, Boat ramp access, Community events |
| Nancy | A charming lakeside community that offers a peaceful retreat. Known for its friendly atmosphere and proximity to lake activities, perfect for vacationers looking for relaxation. | Lake access, Local diners, Small shops, Nature trails, Community gatherings, Quiet environments |
| Somerset Mall | A regional shopping hub that attracts visitors for shopping and dining. It's a great location for those who want the convenience of shopping combined with local attractions. | Variety of shops, Restaurants, Entertainment options, Events and activities, Family-friendly environment, Convenient parking |
| Kingston | A quiet residential area with easy access to Lake Cumberland and beautiful parks. Attractive for guests looking for a relaxing and home-like atmosphere. | Near Lake Cumberland, Local parks, Community events, Friendly neighborhood, Shopping and dining nearby, Natural beauty |
| Pine Knot | A small yet picturesque area nearby, part of the Daniel Boone National Forest offering hiking trails and nature. Perfect for those who love outdoor recreation and the serenity of nature. | Hiking trails, Natural forests, Scenic views, Peaceful retreats, Wildlife watching, Camping spots |
Understanding Airbnb License Requirements & STR Laws in Somerset (2025)
While Somerset, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somerset to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Somerset (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somersetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake Cumberland Luxury: Hot Tub-Arcade-Epic Views
Entire Place • 5 bedrooms
Cumberland Canvas: Lake View, Fire Pit & Game Room
Entire Place • 4 bedrooms
The Omega Rose/Near Boat Ramp/Game Room/Theater
Entire Place • 5 bedrooms
Pool, Tennis Court & Billiards! Oak Hill Property
Entire Place • 11 bedrooms
Spacious Home near Lake Cumberland
Entire Place • 5 bedrooms
23 Acre Lake Cumberland: Boats & Fishing Oasis
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somerset (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somerset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James | 8 | $175,860 | 788 | 4.92/5.0 |
| Brenton | 1 | $132,019 | 105 | 4.98/5.0 |
| Misty | 3 | $97,576 | 114 | 4.96/5.0 |
| Jordan | 1 | $89,168 | 63 | 5.00/5.0 |
| Joseph | 1 | $62,789 | 59 | 4.68/5.0 |
| Evolve | 4 | $58,633 | 133 | 4.79/5.0 |
| Joy | 1 | $54,355 | 80 | 5.00/5.0 |
| Natalie | 1 | $51,183 | 75 | 4.99/5.0 |
| Brandon | 1 | $47,888 | 39 | 4.97/5.0 |
| Natalie | 1 | $45,995 | 86 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somerset.
Dive Deeper: Advanced Somerset STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somerset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomerset Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somerset
- The Somerset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somerset, House properties are the most common (76.3%), reflecting the local real estate landscape.
- Houses represent a significant 76.3% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique (combined 5.1%) offer potential for unique stay experiences.
Somerset Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somerset
- The dominant room capacity in Somerset is 2 bedrooms listings, making up 36.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.1% of the active Airbnb listings in Somerset, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Somerset.
Somerset Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somerset
- The most common guest capacity trend in Somerset vacation rentals is listings accommodating 8+ guests (46.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Somerset STR market, accounting for 63.8% of listings.
- 63.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somerset.
- On average, properties in Somerset are equipped to host 6.3 guests.
Somerset Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somerset
- The most common availability pattern in Somerset falls within the 271-366 days range, representing 42.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Somerset (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somerset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
26.3% of total
2 Nights
35 listings
43.8% of total
3 Nights
4 listings
5% of total
4-6 Nights
4 listings
5% of total
30+ Nights
16 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Somerset is 2 Nights, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.1%) of the Somerset Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Somerset, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.8% of Somerset hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somerset.
Somerset Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
16.5% of total
Moderate
29 listings
36.7% of total
Firm
23 listings
29.1% of total
Strict
14 listings
17.7% of total
Cancellation Policy Insights for Somerset
- The prevailing Airbnb cancellation policy trend in Somerset is Moderate, used by 36.7% of listings.
- There's a relatively balanced mix between guest-friendly (53.2%) and stricter (46.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.7% market standard in Somerset.
- Regularly review your cancellation policy against competitors and market demand shifts in Somerset.
Somerset STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somerset
- The overall average booking lead time for vacation rentals in Somerset is 40 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Somerset.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Somerset averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somerset (2025)
Amenity Prevalence
Amenity Insights for Somerset
- Essential amenities in Somerset that guests expect include: Kitchen, Air conditioning, Free parking on premises, Heating, TV, Wifi, Smoke alarm, Refrigerator, Dishes and silverware, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somerset: Kitchen, Air conditioning, Free parking on premises, Heating, TV, Wifi, Smoke alarm, Refrigerator, Dishes and silverware, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Heating, TV, Wifi, Smoke alarm, Refrigerator, Dishes and silverware, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somerset to stay competitive.
Somerset Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somerset
- The typical guest profile for Airbnb in Somerset consists of primarily domestic travelers (99%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Canada (0.4%).
- Top languages spoken are English (87.2%) followed by Spanish (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Cincinnati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somerset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 18 | $4,242 | $274.15 | 49% |
| Lawrenceburg | 62 | $4,173 | $346.28 | 44% |
| Walton | 22 | $3,970 | $218.46 | 58% |
| Williamstown | 187 | $3,865 | $266.37 | 48% |
| Strawberry Plains | 13 | $3,828 | $220.32 | 54% |
| Caryville | 16 | $3,738 | $387.93 | 37% |
| Lancaster | 25 | $3,710 | $322.68 | 36% |
| Simpsonville | 20 | $3,679 | $336.33 | 43% |
| Rogers | 109 | $3,672 | $261.07 | 46% |
| La Follette | 12 | $3,664 | $380.61 | 28% |