Shepherdsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Shepherdsville in 2025? Explore comprehensive Airbnb analytics for Shepherdsville, Kentucky, United States to uncover income potential. This 2025 STR market report for Shepherdsville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Shepherdsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shepherdsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shepherdsville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shepherdsville (2025)
Understanding the monthly revenue variations for Airbnb listings in Shepherdsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shepherdsville is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shepherdsville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,086+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,571 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,241 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,569, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shepherdsville
Shepherdsville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shepherdsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shepherdsville:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shepherdsville
Average Daily Rate (ADR) Airbnb Trends in Shepherdsville (2025)
Effective short term rental pricing strategy in Shepherdsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shepherdsville typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $359+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Shepherdsville
Get Live Shepherdsville Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Shepherdsville (2025)
Peak Season (May, July, June)
- Revenue averages $3,695 per month
- Occupancy rates average 62.0%
- Daily rates average $198
Shoulder Season
- Revenue averages $2,922 per month
- Occupancy maintains around 56.2%
- Daily rates hold near $178
Low Season (January, February, March)
- Revenue drops to average $2,269 per month
- Occupancy decreases to average 46.9%
- Daily rates adjust to average $155
Seasonality Insights for Shepherdsville
- The Airbnb seasonality in Shepherdsville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shepherdsville's highest earning potential, with monthly revenues capable of climbing to $4,058, occupancy reaching a high of 66.7%, and ADRs peaking at $209.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,050, occupancy could drop to 45.8%, and ADRs may adjust down to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shepherdsville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shepherdsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shepherdsville (2025)
Exploring the top neighborhoods for short-term rentals in Shepherdsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cedar Creek Lake | A popular destination for fishing and outdoor activities, making it ideal for nature lovers and families looking for a getaway. | Cedar Creek Lake, Parks and fishing spots, Water sports, Camping sites |
| Shepherdsville City Park | A community hub with recreational facilities and picnic areas, attracting families and groups. | Shepherdsville City Park, Playgrounds, Walking Trails |
| Bullitt County History Museum | A local attraction that highlights the history of the area, appealing to those interested in local culture and heritage. | Bullitt County History Museum, Cultural events, Guided tours |
| Salt River | A scenic area for canoeing and kayaking, appealing to outdoor enthusiasts looking for adventure. | Salt River, Kayaking and canoeing, Fishing spots |
| Bernheim Arboretum and Research Forest | A beautiful nature reserve offering hiking and educational programs, attracting eco-tourists and nature lovers. | Bernheim Arboretum, Nature trails, Wildlife watching |
| Pioneer Village | A historic site that offers a glimpse into Kentucky's pioneer days, attracting history buffs and cultural tourists. | Pioneer Village, Historical reenactments, Local craft fair |
| Cedar Grove | A quiet neighborhood close to nature, ideal for those seeking a peaceful retreat while still being accessible to attractions. | Cedar Grove Park, Nature trails, Community events |
| Local Breweries | The growing craft beer scene in Bullitt County, attracting tourists looking for local flavors and experiences. | Local breweries, Craft beer tastings, Brewery tours |
Understanding Airbnb License Requirements & STR Laws in Shepherdsville (2025)
While Shepherdsville, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shepherdsville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shepherdsville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shepherdsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Close to Bourbon Trl/I65/KY Expo/Parks!
Entire Place • 5 bedrooms
*NEW* Bourbon Trail Hideaway-Hot Tub/Derby/Privacy
Entire Place • 4 bedrooms
The Dark Horse Inn *Bourbon Trail Sweet Spot*
Entire Place • 3 bedrooms
Whobrey Place
Private Room • 1 bedroom
*Bourbon Barrel* Close to Louisville and E-town!
Entire Place • 3 bedrooms
3 BED/2 BA on Bourbon Trail - Pet Friendly
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shepherdsville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shepherdsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angela | 5 | $103,015 | 110 | 4.81/5.0 |
| Tammie | 1 | $98,722 | 15 | 4.93/5.0 |
| Ryan | 1 | $83,187 | 27 | 4.89/5.0 |
| Kerry | 4 | $77,115 | 503 | 4.92/5.0 |
| Marie | 2 | $60,215 | 204 | 4.65/5.0 |
| Jodi | 1 | $57,863 | 64 | 4.98/5.0 |
| Host #392968299 | 1 | $53,585 | 0 | 0.00/5.0 |
| Fredie | 1 | $52,913 | 29 | 5.00/5.0 |
| Trish | 2 | $49,140 | 91 | 4.87/5.0 |
| Kristin | 1 | $36,720 | 68 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shepherdsville.
Dive Deeper: Advanced Shepherdsville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shepherdsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShepherdsville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shepherdsville
- The Shepherdsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shepherdsville, House properties are the most common (69%), reflecting the local real estate landscape.
- Houses represent a significant 69% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Shepherdsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shepherdsville
- The dominant room capacity in Shepherdsville is 2 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.9% of the active Airbnb listings in Shepherdsville, indicating a high concentration in these sizes.
- A significant 44.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shepherdsville.
Shepherdsville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shepherdsville
- The most common guest capacity trend in Shepherdsville vacation rentals is listings accommodating 6 guests (34.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Shepherdsville STR market, accounting for 65.5% of listings.
- 68.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shepherdsville.
- On average, properties in Shepherdsville are equipped to host 5.9 guests.
Shepherdsville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shepherdsville
- The most common availability pattern in Shepherdsville falls within the 91-180 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 48.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Shepherdsville (51.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shepherdsville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25.9% of total
2 Nights
11 listings
40.7% of total
3 Nights
2 listings
7.4% of total
4-6 Nights
2 listings
7.4% of total
7-29 Nights
2 listings
7.4% of total
30+ Nights
3 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Shepherdsville is 2 Nights, adopted by 40.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Shepherdsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Shepherdsville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.7% of Shepherdsville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shepherdsville.
Shepherdsville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
8% of total
Moderate
18 listings
72% of total
Firm
4 listings
16% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Shepherdsville
- The prevailing Airbnb cancellation policy trend in Shepherdsville is Moderate, used by 72% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Shepherdsville may expect booking flexibility.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 72% market standard in Shepherdsville.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shepherdsville.
Shepherdsville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shepherdsville
- The overall average booking lead time for vacation rentals in Shepherdsville is 35 days.
- Guests book furthest in advance for stays during May (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Shepherdsville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Shepherdsville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shepherdsville (2025)
Amenity Prevalence
Amenity Insights for Shepherdsville
- Essential amenities in Shepherdsville that guests expect include: Heating, Smoke alarm, Free parking on premises, Hot water, TV, Air conditioning, Kitchen, Coffee maker, Cooking basics, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shepherdsville: Heating, Smoke alarm, Free parking on premises, Hot water, TV, Air conditioning, Kitchen, Coffee maker, Cooking basics, Dishes and silverware.
- Prioritize adding missing essentials: Coffee maker, Cooking basics, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shepherdsville to stay competitive.
Shepherdsville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shepherdsville
- The typical guest profile for Airbnb in Shepherdsville consists of primarily domestic travelers (98%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (1.1%).
- Top languages spoken are English (85%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Indianapolis and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shepherdsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |