Airbnb Market Analytics, Statistics and Data in Rogers, Kentucky, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rogers? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rogers:
How much do Airbnb hosts make on average per month in Rogers?
The short-term rental market in Rogers shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,818 per month
- Strong performing properties (top 25%) make $5,661 or more
- Best-in-class properties (top 10%) achieve $7,225+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,232
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rogers
The market in Rogers shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rogers
Daily rates in Rogers vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $216 per night
- Strong performing properties (top 25%) secure $278 or more
- Best-in-class properties (top 10%) pull in $352+ per night
- Entry-level properties (bottom 25%) earn around $174
Daily Rate Variations by Month
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Seasonality patterns in Rogers
Peak Season (October, June, April)
- Revenue peaks at $5732.39 per month
- Occupancy rates reach 66.82%
- Daily rates average $254.48
Shoulder Season
- Revenue averages $4091.55 per month
- Occupancy maintains 44.42%
- Daily rates hold at $226.35
Low Season (February, December, January)
- Revenue drops to $1974.62 per month
- Occupancy decreases to 25.52%
- Daily rates adjust to $196.70
Is it still profitable to do Airbnb in Rogers in 2025?
Yes! Rogers demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $4092 and The market's 102 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rogers
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Daniel Boone National Forest | A stunning natural area offering hiking, camping, and outdoor adventures. It's popular among nature lovers and those looking for an escape, making it a great location for hosting Airbnb stays. | Cumberland Falls State Resort Park, Red River Gorge, Natural Bridge State Resort Park, Kayaking on the Red River, Hiking Trails |
| Lexington | As a larger city nearby, Lexington offers urban amenities and attractions. Known for its horse racing culture and historic sites, it attracts tourists and business travelers alike. | Kentucky Horse Park, Mary Todd Lincoln House, Lexington Opera House, University of Kentucky, Red Mile Racetrack |
| Renfro Valley | Famous for its music and entertainment events, Renfro Valley attracts visitors interested in country music and local culture. Ideal for hosting music fans and creating memorable experiences. | Renfro Valley Entertainment Center, Country music shows, Bluegrass music festivals, Lake Linville |
| Natural Bridge | Nestled in the Red River Gorge area, it offers spectacular views and outdoor activities. Ideal for visitors looking for adventure mixed with scenic beauty. | Natural Bridge, Sky Bridge, Hiking trails, Rock climbing opportunities |
| Cumberland Falls | Known as the 'Niagara of the South', it's a stunning waterfall attracting tourists year-round. Perfect for those seeking nature and picturesque views. | Cumberland Falls, Lower Cumberland Falls, Hiking Trails, Nature Center |
| London | A nearby city with growing attractions and events, London hosts a variety of visitors. It’s ideal for Airbnb due to its strategic location and local charm. | The London Dragway, Cumberland Gap National Historical Park, Local dining and shopping, Daniel Boone Park |
| Corbin | Known as the birthplace of Kentucky Fried Chicken, Corbin attracts history enthusiasts and food lovers. A prime location for visitors interested in local cuisine and heritage. | Harland Sanders Cafe and Museum, Cumberland Falls State Resort Park, Local dining options |
| Pineville | Close to the scenic Pine Mountain and Pine Mountain State Resort Park, this area offers outdoor activities and a rustic charm, making it suitable for nature-oriented stays. | Pine Mountain State Resort Park, Cumberland River, Hiking trails, Outdoor activities |
Do you need a license for Airbnb in Rogers?
We recommend checking directly with Rogers's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rogers
Red Route One; Mega LUX Cabin! 12 Guests;HOT TUB
Entire Place • 5 bedrooms
Sunset Ridge-Natural Bridge 3mi|Sunset View|HotTub
Entire Place • 4 bedrooms
Trailer Parking/King Beds/Hot Tub/Fire Pit
Entire Place • 3 bedrooms
Southern Smoke | RRG | Hot Tub | Wi-Fi |
Entire Place • 4 bedrooms
TheRRGFamilyHouse!
Entire Place • 8 bedrooms
Modern A Frame | Red River Gorge
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Rogers
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Red River Gorge Getaways | 14 | $825,875 | 786 | 4.88/5.0 |
| Nancy | 24 | $801,534 | 986 | 4.04/5.0 |
| StayOver Cabin Rentals | 9 | $427,368 | 219 | 4.72/5.0 |
| Ian | 7 | $217,982 | 51 | 4.09/5.0 |
| Samuel | 3 | $212,680 | 169 | 4.89/5.0 |
| Michael | 3 | $179,572 | 191 | 4.97/5.0 |
| 7425456 | 2 | $132,209 | 104 | 2.40/5.0 |
| Michael | 2 | $121,014 | 56 | 4.99/5.0 |
| Destination U | 1 | $102,623 | 55 | 5.00/5.0 |
| Allen | 2 | $89,015 | 157 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rogers
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.1%), with outdoor & mobile and house properties comprising 98.0% of inventory
- Strong specialty sector (90.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (2.0% combined)
Room Capacity Distribution
Analysis of 102 properties in Rogers shows that 3 bedrooms properties are most prevalent, making up 33.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 63.7% of all listings.
Key Insights
- Most common: 3 bedrooms (33.3%)
- Least common: 5+ bedrooms (6.9%)
- Market concentration: 63.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 102 properties in Rogers reveals that 8+ guests properties dominate the market, representing 35.3% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 64.7% of the market.
Key Insights
- Most common capacity: 8+ guests (35.3% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 64.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 102 properties in Rogers, the most common availability pattern is 181-270 days (46.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (45.1% of properties).
Key Insights
- Most common availability window: 181-270 days (46.1%)
- Most common booking duration: 91-180 days (45.1%)
- Properties with high availability (180+ days): 58.8%
- Properties with long-term bookings (180+ days): 42.2%
Minimum Stay Distributions
1 Night
25 listings
25.3% of total
2 Nights
60 listings
60.6% of total
3 Nights
3 listings
3% of total
30+ Nights
11 listings
11.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (11.1%) suggest a stable extended-stay market
- High market flexibility with 88.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
6.3% of total
Flexible
4 listings
4.2% of total
Moderate
24 listings
25% of total
Firm
30 listings
31.3% of total
Strict
32 listings
33.3% of total
Key Insights
- Strict is the preferred policy at 33.3% of listings
- Stricter policies (Firm & Strict) dominate at 64.6% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 4.2% of listings
Recommendations
- The market supports stricter policies, with 64.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Apr, May, averaging 73 days
- Shortest booking windows are in Jan, Sep, Aug, averaging 34 days
- Spring shows the longest average booking window at 63 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 63 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Aug when lead times are shortest
Popular Airbnb Amenities in Rogers
Every property in Rogers comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.3%) and DC (0.2%)
- English is the top language at 86.8%, followed by Spanish (7.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for Louisville and Cincinnati markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rogers. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Crittenden | 12 | $4,755 | $250.21 | 58% |
| Nicholasville | 22 | $4,212 | $350.81 | 46% |
| Frenchburg | 37 | $3,992 | $307.28 | 43% |
| Caryville | 13 | $3,960 | $314.35 | 39% |
| Lancaster | 22 | $3,863 | $291.28 | 40% |
| Lawrenceburg | 53 | $3,848 | $245.52 | 48% |
| Williamstown | 178 | $3,577 | $239.89 | 52% |
| Versailles | 56 | $3,574 | $293.52 | 47% |
| Corinth | 15 | $3,392 | $203.01 | 49% |
| LaFollette | 164 | $3,358 | $425.96 | 34% |
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