Rogers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Rogers in 2025? Explore comprehensive Airbnb analytics for Rogers, Kentucky, United States to uncover income potential. This 2025 STR market report for Rogers, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Rogers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rogers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rogers Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rogers (2025)
Understanding the monthly revenue variations for Airbnb listings in Rogers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rogers is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rogers across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,997+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,437 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,631 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,150, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rogers
Rogers Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rogers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rogers:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rogers
Average Daily Rate (ADR) Airbnb Trends in Rogers (2025)
Effective short term rental pricing strategy in Rogers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rogers typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
- Typical properties (Median) charge around $222 per night.
- Entry-level properties (Bottom 25%) earn around $178 per night.
Average Daily Rate (ADR) Trend by Month in Rogers
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Airbnb Seasonality Analysis & Trends in Rogers (2025)
Peak Season (June, October, April)
- Revenue averages $5,349 per month
- Occupancy rates average 52.5%
- Daily rates average $236
Shoulder Season
- Revenue averages $4,012 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $233
Low Season (January, February, December)
- Revenue drops to average $2,344 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $221
Seasonality Insights for Rogers
- The Airbnb seasonality in Rogers shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rogers's highest earning potential, with monthly revenues capable of climbing to $5,529, occupancy reaching a high of 66.8%, and ADRs peaking at $244.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,916, occupancy could drop to 30.5%, and ADRs may adjust down to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rogers.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rogers seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rogers (2025)
Exploring the top neighborhoods for short-term rentals in Rogers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Daniel Boone National Forest | A beautiful natural area ideal for outdoor enthusiasts. Offers hiking, camping, and stunning views. Very appealing to travelers looking for nature and adventure. | Cumberland Falls State Resort Park, Red River Gorge, Natural Bridge State Resort Park, Rock Bridge Trail, Fishing at the Cumberland River, Hiking trails |
| Rogers Park | A peaceful residential area that offers a welcoming community vibe. Close to local shops and dining options, making it convenient for travelers looking for local experiences. | Local coffee shops, Historical landmarks, Parks and recreational areas, Community events, Local dining options |
| Lake Cumberland | One of the largest man-made lakes in the United States, attracting visitors for water sports, fishing, and recreational activities. Ideal for families and groups looking for a fun lakeside experience. | Lake Cumberland State Resort Park, Wolf Creek Dam, Marinas and boat rentals, Fishing spots, Picnic areas, Cabin rentals |
| Cumberland Falls | Known as the 'Niagara of the South', this area offers spectacular waterfalls and stunning landscapes. Great for tourists interested in photography and natural beauty. | Cumberland Falls, Moonbow viewing, Hiking trails, Camping sites, Picnic areas |
| Somerset | A nearby city offering shopping, dining, and entertainment options. Provides a more urban experience while being close to the mountains and lakes. | Somerset Community College, Local shops and restaurants, Somerset Mall, Cumberland River Blueways, Parks and recreation areas |
| Burnside | A charming small town near Lake Cumberland, ideal for a quiet getaway. Attracts visitors looking for relaxation by the water. | Burnside Island State Park, Local dining, Fishing opportunities, Water sports, Scenic views |
| London | A city known for its historical significance and proximity to various natural attractions. A growing destination for travelers seeking history and recreation. | Living Arts and Science Center, Local historical sites, Parks, Shopping areas, Outdoor activities |
| Monticello | A small town with a friendly atmosphere, close to scenic natural areas. Attracts visitors looking for peace and quiet away from the hustle and bustle. | Lake Cumberland, Local parks, Downtown area, Community events, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Rogers (2025)
While Rogers, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rogers to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rogers (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rogersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Trailer Parking/King Beds/Hot Tub/Fire Pit
Entire Place • 3 bedrooms
Red Route One; Mega LUX Cabin! 12 Guests;HOT TUB
Entire Place • 5 bedrooms
Sunset Ridge-Natural Bridge 3mi|Sunset View|HotTub
Entire Place • 4 bedrooms
TheRRGFamilyHouse!
Entire Place • 8 bedrooms
Southern Smoke | RRG | Hot Tub | Wi-Fi |
Entire Place • 4 bedrooms
Adventure Cabin Near RRG Action
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rogers (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rogers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nancy | 24 | $806,836 | 986 | 4.04/5.0 |
| Red River Gorge Getaways | 15 | $782,619 | 789 | 4.87/5.0 |
| StayOver Cabin Rentals | 9 | $404,980 | 219 | 4.72/5.0 |
| Samuel | 3 | $221,199 | 169 | 4.89/5.0 |
| Ian | 7 | $219,216 | 51 | 4.09/5.0 |
| Michael | 3 | $175,502 | 191 | 4.97/5.0 |
| Host #7425456 | 2 | $123,292 | 104 | 2.40/5.0 |
| Michael | 2 | $113,146 | 56 | 4.99/5.0 |
| Destination U | 1 | $97,231 | 55 | 5.00/5.0 |
| Allen | 2 | $93,491 | 157 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rogers.
Dive Deeper: Advanced Rogers STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rogers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRogers Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rogers
- The Rogers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rogers, Outdoor/Unique properties are the most common (88.3%), reflecting the local real estate landscape.
- Smaller segments like unique stays (combined 1.9%) offer potential for unique stay experiences.
Rogers Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rogers
- The dominant room capacity in Rogers is 3 bedrooms listings, making up 33% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 64.1% of the active Airbnb listings in Rogers, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rogers.
Rogers Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rogers
- The most common guest capacity trend in Rogers vacation rentals is listings accommodating 8+ guests (35%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rogers STR market, accounting for 64.1% of listings.
- 66.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rogers.
- On average, properties in Rogers are equipped to host 5.7 guests.
Rogers Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rogers
- The most common availability pattern in Rogers falls within the 181-270 days range, representing 43.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rogers (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rogers Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
20% of total
2 Nights
46 listings
46% of total
3 Nights
3 listings
3% of total
30+ Nights
31 listings
31% of total
Key Insights
- The most prevalent minimum stay requirement in Rogers is 2 Nights, adopted by 46% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.0%) of the Rogers Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31%) caters to monthly stays (30+ nights) in Rogers, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46% of Rogers hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rogers.
Rogers Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
6.2% of total
Flexible
4 listings
4.1% of total
Moderate
25 listings
25.8% of total
Firm
30 listings
30.9% of total
Strict
32 listings
33% of total
Cancellation Policy Insights for Rogers
- The prevailing Airbnb cancellation policy trend in Rogers is Strict, used by 33% of listings.
- A majority (63.9%) of hosts in Rogers utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33% market standard in Rogers.
- With 33% using Strict terms, this is a viable option in Rogers, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rogers.
Rogers STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rogers
- The overall average booking lead time for vacation rentals in Rogers is 42 days.
- Guests book furthest in advance for stays during June (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Rogers.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Rogers averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rogers (2025)
Amenity Prevalence
Amenity Insights for Rogers
- Essential amenities in Rogers that guests expect include: Air conditioning, Heating, Refrigerator, Wifi, Kitchen, Coffee maker, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rogers: Air conditioning, Heating, Refrigerator, Wifi, Kitchen, Coffee maker, Smoke alarm.
- Prioritize adding missing essentials: Heating, Refrigerator, Wifi, Kitchen, Coffee maker, Smoke alarm.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rogers to stay competitive.
Rogers Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rogers
- The typical guest profile for Airbnb in Rogers consists of primarily domestic travelers (98%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and Canada (1.3%).
- Top languages spoken are English (83%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Louisville and Cincinnati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rogers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Caryville | 14 | $3,458 | $309.70 | 38% |
| Williamstown | 176 | $3,406 | $232.99 | 50% |
| Corinth | 16 | $3,405 | $219.80 | 47% |
| Wolfe County | 45 | $3,340 | $232.58 | 44% |
| Strawberry Plains | 13 | $3,320 | $176.30 | 59% |