Richmond Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Richmond in 2025? Explore comprehensive Airbnb analytics for Richmond, Kentucky, United States to uncover income potential. This 2025 STR market report for Richmond, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Richmond, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Richmond Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Richmond Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Richmond (2025)
Understanding the monthly revenue variations for Airbnb listings in Richmond is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Richmond is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Richmond across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,698+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,259 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,143 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Richmond
Richmond Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Richmond STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Richmond:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Richmond
Average Daily Rate (ADR) Airbnb Trends in Richmond (2025)
Effective short term rental pricing strategy in Richmond involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Richmond typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Richmond
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Airbnb Seasonality Analysis & Trends in Richmond (2025)
Peak Season (June, July, May)
- Revenue averages $3,224 per month
- Occupancy rates average 55.2%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,516 per month
- Occupancy maintains around 50.2%
- Daily rates hold near $157
Low Season (January, February, March)
- Revenue drops to average $1,744 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $145
Seasonality Insights for Richmond
- The Airbnb seasonality in Richmond shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Richmond's highest earning potential, with monthly revenues capable of climbing to $3,345, occupancy reaching a high of 61.8%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,349, occupancy could drop to 33.9%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Richmond.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Richmond seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Richmond (2025)
Exploring the top neighborhoods for short-term rentals in Richmond? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Richmond | The heart of the city, offering a blend of historical sites and modern amenities. Ideal for visitors looking to explore the local culture and enjoy vibrant dining and shopping options. | Richmond Courthouse, Paddy's Place, The Madison Theatre, Parks and Historical Sites, Restaurants and Cafes |
| Eastern Bypass Area | A fast-growing area with proximity to shopping centers and restaurants, making it convenient for families and travelers. Great for those who want easy access to amenities without being in the downtown hustle. | Richmond Centre Mall, local dining options, The Coves, Lake Reba, The Kentucky River |
| Richmond's Historic District | A charming area filled with historic homes and sites, perfect for those interested in history and architecture. This area attracts visitors who appreciate a scenic and cultural environment. | The Old Jail Museum, Historic Churches, Estill County Historical Society, Local parks, Walking tours |
| Eastern Kentucky University Campus | Home to a large student population and educational visitors, this area sees great demand for temporary housing from students and their families. | Eastern Kentucky University, Campus events, Alumni activities, Nearby cultural events, Sports events |
| Winchester Road | A convenient area close to the interstate, ideal for road-trippers and families on the go. Offers easy access to various attractions throughout the region. | Cumberland Gap National Historical Park, Nearby outdoor activities, Local restaurants, Shopping options, Parks |
| Bourbon Trail | Located near the famous Kentucky Bourbon Trail, this area attracts bourbon enthusiasts and tourists looking to explore local distilleries and attractions in the area. | Local distilleries, Bourbon tastings, Historical sites, Cultural experiences, Scenic drives |
| Lake Reba | A beautiful lakeside area great for outdoor activities and those who enjoy nature. Attracts families and outdoor enthusiasts looking to enjoy water activities. | Lake Reba Park, Boating and fishing, Walking trails, Picnic areas, Scenic views |
| Richmond's Arts District | A vibrant area showcasing local artists and cultural events, perfect for those who appreciate art, music, and community gatherings. | Local art galleries, Music events, Community markets, Art studios, Festivals |
Understanding Airbnb License Requirements & STR Laws in Richmond (2025)
While Richmond, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Richmond to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Richmond (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Richmondbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Martin Manor: Authentic, historic log cabin
Entire Place • 5 bedrooms
Secluded Log Cabin in the Woods
Entire Place • 5 bedrooms
Walnut Creek Retreat - King Suit - Waterfall
Entire Place • 3 bedrooms
Southern Charm
Entire Place • 4 bedrooms
Local Little Luxury
Entire Place • 3 bedrooms
Spacious home feet away from the campus of EKU!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Richmond (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Richmond based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew | 6 | $125,347 | 937 | 4.95/5.0 |
| Sherri | 2 | $88,835 | 84 | 4.95/5.0 |
| John | 1 | $88,520 | 198 | 4.96/5.0 |
| Matthew | 1 | $70,844 | 74 | 4.95/5.0 |
| Jamie | 2 | $69,536 | 160 | 4.96/5.0 |
| Host #463387998 | 2 | $67,332 | 34 | 4.93/5.0 |
| Julie | 1 | $62,486 | 38 | 4.97/5.0 |
| Tara | 1 | $45,485 | 13 | 5.00/5.0 |
| Brittany | 1 | $44,895 | 53 | 4.92/5.0 |
| Cassidy | 2 | $44,323 | 172 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Richmond.
Dive Deeper: Advanced Richmond STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Richmond. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRichmond Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Richmond
- The Richmond Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Richmond, House properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 47.8% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 4.4%) offer potential for unique stay experiences.
Richmond Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Richmond
- The dominant room capacity in Richmond is 3 bedrooms listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 60.9% of the active Airbnb listings in Richmond, indicating a high concentration in these sizes.
- A significant 45.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Richmond.
Richmond Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Richmond
- The most common guest capacity trend in Richmond vacation rentals is listings accommodating 2 guests (21.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Richmond STR market, accounting for 43.4% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Richmond.
- On average, properties in Richmond are equipped to host 5.1 guests.
Richmond Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Richmond
- The most common availability pattern in Richmond falls within the 91-180 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Richmond (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 52.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Richmond Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
61.9% of total
2 Nights
12 listings
28.6% of total
3 Nights
1 listings
2.4% of total
30+ Nights
3 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Richmond is 1 Night, adopted by 61.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.5%) of the Richmond Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.9% of Richmond hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Richmond.
Richmond Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
20.9% of total
Moderate
9 listings
20.9% of total
Firm
20 listings
46.5% of total
Strict
5 listings
11.6% of total
Cancellation Policy Insights for Richmond
- The prevailing Airbnb cancellation policy trend in Richmond is Firm, used by 46.5% of listings.
- A majority (58.1%) of hosts in Richmond utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.5% market standard in Richmond.
- Using a Strict policy might deter some guests, as only 11.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Richmond.
Richmond STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Richmond
- The overall average booking lead time for vacation rentals in Richmond is 39 days.
- Guests book furthest in advance for stays during June (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Richmond.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Richmond averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Richmond (2025)
Amenity Prevalence
Amenity Insights for Richmond
- Essential amenities in Richmond that guests expect include: Air conditioning, Smoke alarm, TV, Free parking on premises, Wifi, Dishes and silverware, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Richmond: Air conditioning, Smoke alarm, TV, Free parking on premises, Wifi, Dishes and silverware, Kitchen, Refrigerator.
- Prioritize adding missing essentials: Dishes and silverware, Kitchen, Refrigerator.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Richmond to stay competitive.
Richmond Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Richmond
- The typical guest profile for Airbnb in Richmond consists of primarily domestic travelers (98%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and Canada (1.1%).
- Top languages spoken are English (85.5%) followed by Spanish (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Richmond Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Nicholasville | 22 | $3,931 | $353.86 | 43% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |
| Caryville | 14 | $3,458 | $309.70 | 38% |
| Rogers | 103 | $3,447 | $236.00 | 45% |