Pikeville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pikeville in 2025? Explore comprehensive Airbnb analytics for Pikeville, Kentucky, United States to uncover income potential. This 2025 STR market report for Pikeville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Pikeville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pikeville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pikeville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$137
The average rental revenue earned for an occupied room per day in Pikeville.
Occupancy Rate(?)
44.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,626
Typical annual income for an Airbnb listing in Pikeville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.5%
Positive growth (6.5%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Pikeville.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Pikeville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pikeville (2025)

Understanding the monthly revenue variations for Airbnb listings in Pikeville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pikeville is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pikeville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,357+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,632 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,835 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $962, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pikeville

Pikeville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pikeville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pikeville:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pikeville

Average Daily Rate (ADR) Airbnb Trends in Pikeville (2025)

Effective short term rental pricing strategy in Pikeville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pikeville typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
  • Typical properties (Median) charge around $118 per night.
  • Entry-level properties (Bottom 25%) earn around $95 per night.

Average Daily Rate (ADR) Trend by Month in Pikeville

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Airbnb Seasonality Analysis & Trends in Pikeville (2025)

Peak Season (June, April, May)
  • Revenue averages $2,371 per month
  • Occupancy rates average 38.1%
  • Daily rates average $123
Shoulder Season
  • Revenue averages $1,905 per month
  • Occupancy maintains around 47.8%
  • Daily rates hold near $125
Low Season (January, February, November)
  • Revenue drops to average $1,581 per month
  • Occupancy decreases to average 41.6%
  • Daily rates adjust to average $129

Seasonality Insights for Pikeville

  • The Airbnb seasonality in Pikeville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pikeville's highest earning potential, with monthly revenues capable of climbing to $2,444, occupancy reaching a high of 50.5%, and ADRs peaking at $132.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,515, occupancy could drop to 37.3%, and ADRs may adjust down to $122.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pikeville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pikeville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pikeville (2025)

Exploring the top neighborhoods for short-term rentals in Pikeville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Main Street Pikeville
The heart of Pikeville, this area is known for its charming shops, restaurants, and proximity to local attractions. It's popular with visitors looking to explore the local culture and history.
Pikeville Main Street, Appalachian Center for the Arts, Pike County Historical Society, local restaurants, art galleries
Bobcat Stadium
Home of the UPIKE Bears, this area attracts sports fans and families during game days. There are opportunities to host fans and visitors attending events.
Bobcat Stadium, University of Pikeville, sports events, local tailgating, parks nearby
Pikeville Medical Center
This area is ideal for healthcare professionals and families visiting patients. It's a steady market with consistent demand for short-term rentals.
Pikeville Medical Center, healthcare facilities, local dining options
Riverfront Park
A scenic area along the Levisa Fork River that attracts nature lovers and families. Great for outdoor activities, festivals, and community events.
Riverfront Park, Levisa Fork River, walking trails, community events, picnic areas
Mtn. Parkway
Easily accessible via the Mountain Parkway, this area is a great location for travelers who are just passing through but want comfortable lodging.
Mountain Parkway, natural scenery, rest stops, local attractions
Downtown Pikeville
A bustling area with a mix of shops, restaurants, and entertainment options, perfect for visitors looking to immerse themselves in local life.
local shops, restaurants, event venues, musical performances, festivals
Pikeville Country Club
Attracts visitors interested in golfing and outdoor recreation. It's appealing for those seeking a leisure getaway.
Pikeville Country Club, golfing, outdoor activities, social events
Coal Miner's Memorial
This area honors the rich coal mining history of the region, attracting tourists interested in local history and culture.
Coal Miner's Memorial, historical tours, local museums, cultural events

Understanding Airbnb License Requirements & STR Laws in Pikeville (2025)

While Pikeville, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pikeville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pikeville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pikevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Carolyn House

The Carolyn House

Entire Place • 3 bedrooms

$48,103
Revenue
16.3%
Occupancy
$427.63
Daily Rate
Mountain view country home

Mountain view country home

Entire Place • 4 bedrooms

$44,686
Revenue
49.1%
Occupancy
$204.97
Daily Rate
Brick and Stone on Cedar Creek

Brick and Stone on Cedar Creek

Entire Place • 3 bedrooms

$40,925
Revenue
54.9%
Occupancy
$204.44
Daily Rate
BestRate-King bed-4 Lux beds-Central locat

BestRate-King bed-4 Lux beds-Central locat

Entire Place • 3 bedrooms

$32,820
Revenue
64.8%
Occupancy
$138.17
Daily Rate
Convenient & Modern 2 Bed Apt Free Wi-Fi & Parking

Convenient & Modern 2 Bed Apt Free Wi-Fi & Parking

Entire Place • 1 bedroom

$31,436
Revenue
65.6%
Occupancy
$106.80
Daily Rate
BestRate-3QueenBed-2nd floor,deck-Premium mattress

BestRate-3QueenBed-2nd floor,deck-Premium mattress

Entire Place • 3 bedrooms

$30,060
Revenue
57.6%
Occupancy
$141.93
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pikeville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pikeville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Amelia11$268,9944394.92/5.0
Heather9$136,9838044.90/5.0
Kerrigan6$102,0401174.91/5.0
Tammy2$57,447355.00/5.0
Taryn4$49,372182.38/5.0
Kim1$44,686384.82/5.0
Brandi1$40,925554.98/5.0
Alicia1$23,8251694.91/5.0
I. Ali1$8,47884.25/5.0
Hollis1$7,151294.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pikeville.

Dive Deeper: Advanced Pikeville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pikeville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pikeville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pikeville

  • The Pikeville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pikeville, Apartment/Condo properties are the most common (65.8%), reflecting the local real estate landscape.
  • Houses represent a significant 28.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 5.2%) offer potential for unique stay experiences.

Pikeville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pikeville

  • The dominant room capacity in Pikeville is 1 bedroom listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 71.0% of the active Airbnb listings in Pikeville, indicating a high concentration in these sizes.
  • A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pikeville.

Pikeville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pikeville

  • The most common guest capacity trend in Pikeville vacation rentals is listings accommodating 2 guests (28.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Pikeville STR market, accounting for 52.6% of listings.
  • 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pikeville.
  • On average, properties in Pikeville are equipped to host 4.1 guests.

Pikeville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pikeville

  • The most common availability pattern in Pikeville falls within the 181-270 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 63.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Pikeville (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 39.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pikeville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (61.3%)

1 Night

19 listings

61.3% of total

2 Nights (22.6%)

2 Nights

7 listings

22.6% of total

7-29 Nights (9.7%)

7-29 Nights

3 listings

9.7% of total

30+ Nights (6.5%)

30+ Nights

2 listings

6.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Pikeville is 1 Night, adopted by 61.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (83.9%) of the Pikeville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 61.3% of Pikeville hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pikeville.

Pikeville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (72.4%)

Flexible

21 listings

72.4% of total

Moderate (10.3%)

Moderate

3 listings

10.3% of total

Firm (6.9%)

Firm

2 listings

6.9% of total

Strict (10.3%)

Strict

3 listings

10.3% of total

Cancellation Policy Insights for Pikeville

  • The prevailing Airbnb cancellation policy trend in Pikeville is Flexible, used by 72.4% of listings.
  • The market strongly favors guest-friendly terms, with 82.7% of listings offering Flexible or Moderate policies. This suggests guests in Pikeville may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 72.4% market standard in Pikeville.
  • Given the high prevalence of Flexible policies (72.4%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pikeville.

Pikeville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pikeville

  • The overall average booking lead time for vacation rentals in Pikeville is 37 days.
  • Guests book furthest in advance for stays during May (average 78 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (63 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Pikeville.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Pikeville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pikeville (2025)

Amenity Prevalence

Amenity Insights for Pikeville

  • Essential amenities in Pikeville that guests expect include: Air conditioning, Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pikeville: Air conditioning, Smoke alarm, Wifi, TV.
  • Prioritize adding missing essentials: Wifi, TV.
  • Consider adding popular differentiators like Heating or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pikeville to stay competitive.

Pikeville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pikeville

  • The typical guest profile for Airbnb in Pikeville consists of primarily domestic travelers (99%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.6% of guests.
  • Key international markets include United States (98.6%) and Canada (0.9%).
  • Top languages spoken are English (89.7%) followed by Spanish (5.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lexington and Erwin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pikeville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Victor19$4,783$435.0837%
Frenchburg36$3,791$285.0842%
Rogers103$3,447$236.0045%
Wolfe County45$3,340$232.5844%
Strawberry Plains13$3,320$176.3059%
Avery County10$3,265$545.9229%
Campton168$3,260$258.9640%
Maynardville22$3,192$326.8343%
Traphill10$3,157$222.4444%
Blowing Rock426$3,137$310.4039%

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