Park City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Park City in 2025? Explore comprehensive Airbnb analytics for Park City, Kentucky, United States to uncover income potential. This 2025 STR market report for Park City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Park City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Park City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Park City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Park City (2025)
Understanding the monthly revenue variations for Airbnb listings in Park City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Park City is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Park City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,769+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,603 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,150 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,369, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Park City
Park City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Park City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Park City:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Park City
Average Daily Rate (ADR) Airbnb Trends in Park City (2025)
Effective short term rental pricing strategy in Park City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Park City typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Park City
Get Live Park City Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Park City (2025)
Peak Season (May, June, July)
- Revenue averages $3,772 per month
- Occupancy rates average 59.7%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,441 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $184
Low Season (January, February, December)
- Revenue drops to average $1,262 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $203
Seasonality Insights for Park City
- The Airbnb seasonality in Park City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Park City's highest earning potential, with monthly revenues capable of climbing to $4,084, occupancy reaching a high of 61.1%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,083, occupancy could drop to 13.8%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Park City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Park City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Park City (2025)
Exploring the top neighborhoods for short-term rentals in Park City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Park City | The heart of Park City with a vibrant atmosphere, ideal for visitors seeking lively dining, shopping, and entertainment options. Close to skiing and the Sundance Film Festival. | Park City Main Street, Egyptian Theatre, Shopping and Dining on Main Street, Sundance Film Festival, Park City Mountain Resort |
| Deer Valley | Upscale area known for luxury accommodations and direct access to world-class skiing. Attracts affluent travelers seeking a high-end experience in a beautiful setting. | Deer Valley Resort, St. Regis Deer Valley, Ski-in/Ski-out Access, High Star Ranch, Wasatch Mountain State Park |
| Kimball Junction | A convenient area with shopping and dining that is a short drive to the slopes. Appeals to families and visitors looking for convenience without the high costs of downtown. | Redstone Shopping Center, Canyons Village, Jordanelle Reservoir, Swaner Preserve and EcoCenter |
| Old Town | Historic area famous for its charming architecture and proximity to resorts. Great for visitors wanting to experience Park City's rich history and culture. | Park City Museum, Old Town Historic District, Main Street Art Galleries, Nightlife and Bars, Ski Resorts |
| Powder Mountain | Known for its excellent powder skiing and less crowded slopes. Attractive to outdoor enthusiasts and those looking for a unique skiing experience away from the crowds. | Powder Mountain Ski Resort, Mountain Biking Trails, Snowboarding, Beautiful Scenic Views, Winter Sports Activities |
| Prospector Square | A convenient and affordable area with easy access to both downtown and ski resorts. Attracts budget-conscious travelers and those attending events in the area. | Prospector Square Convention Center, Brew pubs, Nearby hiking and biking trails, Close to Sundance Festival Venues |
| Thaynes Canyon | A quiet residential area close to skiing and golf. Ideal for families and longer-term stays looking for a peaceful retreat. | Thaynes Canyon Golf Course, Close to Park City Mountain Resort, Nature Trails, Local Parks |
| Empire Pass | Exclusive community offering luxury lodging and stunning mountain views. Targeted towards high-net-worth individuals looking for a premium ski experience. | Empire Pass Ski Access, Luxury Lodges, Scenic Viewpoints, Deer Valley Resort |
Understanding Airbnb License Requirements & STR Laws in Park City (2025)
While Park City, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Park City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Park City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Park Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious-Low Cleaning Fee-Quiet-Shaded 3 BR-2Ba
Entire Place • 3 bedrooms
A Kentucky Cottage by Mammoth Cave
Entire Place • 2 bedrooms
A Kentucky Cabin by Mammoth Cave
Entire Place • 1 bedroom
Tranquility In the Cave Area
Entire Place • 3 bedrooms
Get Away From City Life- 750sqft
Entire Place • 2 bedrooms
Caveside Escape: border Mammoth Cave National Park
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Park City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Park City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Maple | 4 | $91,829 | 9 | 2.42/5.0 |
| Kimberly | 2 | $50,359 | 221 | 4.97/5.0 |
| Gwynne | 1 | $50,335 | 119 | 4.98/5.0 |
| John | 1 | $44,975 | 109 | 4.94/5.0 |
| Ryan | 1 | $43,479 | 142 | 4.99/5.0 |
| Christy | 1 | $42,008 | 42 | 4.98/5.0 |
| Jackie | 3 | $41,192 | 510 | 3.29/5.0 |
| Laney | 1 | $38,266 | 190 | 4.98/5.0 |
| Karin & Gary | 4 | $34,205 | 167 | 4.75/5.0 |
| Dave | 1 | $31,251 | 34 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Park City.
Dive Deeper: Advanced Park City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Park City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPark City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Park City
- The Park City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Park City, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 18.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Park City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Park City
- The dominant room capacity in Park City is 3 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.8% of the active Airbnb listings in Park City, indicating a high concentration in these sizes.
- A significant 36.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Park City.
Park City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Park City
- The most common guest capacity trend in Park City vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Park City STR market, accounting for 50.0% of listings.
- 36.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Park City.
- On average, properties in Park City are equipped to host 4.5 guests.
Park City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Park City
- The most common availability pattern in Park City falls within the 271-366 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Park City (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Park City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
31.8% of total
2 Nights
11 listings
50% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
3 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Park City is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.8%) of the Park City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Park City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Park City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Park City.
Park City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
31.6% of total
Moderate
5 listings
26.3% of total
Firm
6 listings
31.6% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Park City
- The prevailing Airbnb cancellation policy trend in Park City is Flexible, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.6% market standard in Park City.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Park City.
Park City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Park City
- The overall average booking lead time for vacation rentals in Park City is 28 days.
- Guests book furthest in advance for stays during August (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Park City.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Park City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Park City (2025)
Amenity Prevalence
Amenity Insights for Park City
- Essential amenities in Park City that guests expect include: Hot water, Free parking on premises, Heating, Wifi, Smoke alarm, Air conditioning, TV, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like First aid kit, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Park City: Hot water, Free parking on premises, Heating, Wifi, Smoke alarm, Air conditioning, TV, Essentials.
- Prioritize adding missing essentials: TV, Essentials.
- Consider adding popular differentiators like First aid kit or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Park City to stay competitive.
Park City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Park City
- The typical guest profile for Airbnb in Park City consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and DC (0.3%).
- Top languages spoken are English (90%) followed by Spanish (3.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Cincinnati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Park City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |
| Cub Run | 23 | $3,480 | $272.55 | 47% |
| Gallatin | 84 | $3,421 | $281.66 | 47% |