Owensboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Owensboro in 2025? Explore comprehensive Airbnb analytics for Owensboro, Kentucky, United States to uncover income potential. This 2025 STR market report for Owensboro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in Owensboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Owensboro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Owensboro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Owensboro (2025)
Understanding the monthly revenue variations for Airbnb listings in Owensboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Owensboro is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Owensboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,010+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,954 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,062 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,397, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Owensboro
Owensboro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Owensboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Owensboro:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Owensboro
Average Daily Rate (ADR) Airbnb Trends in Owensboro (2025)
Effective short term rental pricing strategy in Owensboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Owensboro typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Owensboro
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Airbnb Seasonality Analysis & Trends in Owensboro (2025)
Peak Season (July, June, May)
- Revenue averages $2,876 per month
- Occupancy rates average 58.1%
- Daily rates average $117
Shoulder Season
- Revenue averages $2,217 per month
- Occupancy maintains around 51.7%
- Daily rates hold near $121
Low Season (January, February, October)
- Revenue drops to average $1,881 per month
- Occupancy decreases to average 45.6%
- Daily rates adjust to average $123
Seasonality Insights for Owensboro
- The Airbnb seasonality in Owensboro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Owensboro's highest earning potential, with monthly revenues capable of climbing to $3,146, occupancy reaching a high of 75.1%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,764, occupancy could drop to 41.6%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Owensboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Owensboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Owensboro (2025)
Exploring the top neighborhoods for short-term rentals in Owensboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Owensboro | The vibrant heart of the city with restaurants, bars, and entertainment venues. Ideal for visitors looking to stay close to local attractions and events. | Owensboro Museum of Fine Art, Smothers Park, Bluegrass Music Hall of Fame, Owensboro Convention Center, Riverfront Plaza |
| East Owensboro | A suburban area with family-friendly amenities and proximity to parks and schools. Great for families visiting or relocating for work. | Kentucky Wesleyan College, Armory Conference Center, Eastside Park, Owensboro Sportscenter |
| West Owensboro | A quiet residential area known for its community feel, making it appealing for longer-term stays or family visits. | Ohr-O'Keefe Museum of Art, Owensboro-Daviess County Public Library |
| Northwest Owensboro | A developing area with new shops and restaurants, attracting a younger crowd and those looking for urban amenities in a suburban environment. | New local eateries, Shopping centers |
| South Owensboro | Home to local parks and recreational facilities, perfect for visitors who enjoy outdoor activities and a laid-back atmosphere. | Ben Hawes Park, Golf Courses |
| Owensboro Riverfront | Scenic views of the Ohio River along with events and festivals, ideal for tourists looking for a picturesque stay with local culture. | Riverwalk, Festivals, Concerts |
| Holiday Inn Area | Close to hotels and business venues, attracting business travelers and visitors to conferences and events. | Chapman Sculpture Garden, Local eateries |
| Historic Downtown District | Full of charm and history, it offers unique shops and dining experiences. Great for tourists interested in culture and history. | Historic buildings, Local boutiques, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Owensboro (2025)
While Owensboro, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Owensboro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Owensboro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Owensborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hot Tub /Pool/Fire Pit & BBQ
Entire Place • 3 bedrooms
TheeHeirloom+Historic Venue&Home
Entire Place • 4 bedrooms
Blue Moon Cottage: Music Room, Inground Pool
Entire Place • 3 bedrooms
Newly renovated- 2.5 mi to Downtown Riverfront
Entire Place • 4 bedrooms
524 West 15th Street - Sleeps 14
Entire Place • 4 bedrooms
*New Year’s Discount* Quite and Cozy on Deer Trail
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Owensboro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Owensboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin And Joy | 5 | $148,411 | 851 | 4.90/5.0 |
| Katelyn | 3 | $106,820 | 89 | 4.73/5.0 |
| Nikki | 4 | $104,961 | 196 | 4.90/5.0 |
| Kelly And Jason | 2 | $93,050 | 40 | 5.00/5.0 |
| Keith | 4 | $78,894 | 370 | 4.92/5.0 |
| Logan | 6 | $77,412 | 211 | 4.69/5.0 |
| Glen | 8 | $70,915 | 53 | 4.35/5.0 |
| Shanna | 2 | $67,500 | 82 | 4.92/5.0 |
| Kelly | 2 | $66,471 | 142 | 4.96/5.0 |
| Julie And Bryan | 3 | $61,322 | 223 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Owensboro.
Dive Deeper: Advanced Owensboro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Owensboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOwensboro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Owensboro
- The Owensboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Owensboro, House properties are the most common (75.3%), reflecting the local real estate landscape.
- Houses represent a significant 75.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 7.2%) offer potential for unique stay experiences.
Owensboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Owensboro
- The dominant room capacity in Owensboro is 3 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.1% of the active Airbnb listings in Owensboro, indicating a high concentration in these sizes.
- A significant 48.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Owensboro.
Owensboro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Owensboro
- The most common guest capacity trend in Owensboro vacation rentals is listings accommodating 6 guests (28.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Owensboro STR market, accounting for 50.5% of listings.
- 54.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Owensboro.
- On average, properties in Owensboro are equipped to host 5.4 guests.
Owensboro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Owensboro
- The most common availability pattern in Owensboro falls within the 91-180 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Owensboro (50.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 56.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Owensboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
41.3% of total
2 Nights
35 listings
38% of total
3 Nights
4 listings
4.3% of total
7-29 Nights
8 listings
8.7% of total
30+ Nights
7 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Owensboro is 1 Night, adopted by 41.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.3%) of the Owensboro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.3% of Owensboro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Owensboro.
Owensboro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
33 listings
36.3% of total
Moderate
34 listings
37.4% of total
Firm
11 listings
12.1% of total
Strict
13 listings
14.3% of total
Cancellation Policy Insights for Owensboro
- The prevailing Airbnb cancellation policy trend in Owensboro is Moderate, used by 37.4% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Owensboro may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.4% market standard in Owensboro.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Owensboro.
Owensboro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Owensboro
- The overall average booking lead time for vacation rentals in Owensboro is 34 days.
- Guests book furthest in advance for stays during April (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Owensboro.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Owensboro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Owensboro (2025)
Amenity Prevalence
Amenity Insights for Owensboro
- Essential amenities in Owensboro that guests expect include: Kitchen, Air conditioning, Smoke alarm, TV, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Owensboro: Kitchen, Air conditioning, Smoke alarm, TV, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, TV, Wifi, Free parking on premises.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Owensboro to stay competitive.
Owensboro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Owensboro
- The typical guest profile for Airbnb in Owensboro consists of primarily domestic travelers (98%), often arriving from nearby Owensboro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (0.5%).
- Top languages spoken are English (87.4%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Owensboro and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Owensboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Creal Springs | 27 | $3,672 | $300.36 | 49% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Cub Run | 23 | $3,480 | $272.55 | 47% |
| Gallatin | 84 | $3,421 | $281.66 | 47% |
| Goreville | 26 | $3,177 | $244.20 | 42% |
| Cottontown | 11 | $3,148 | $206.78 | 54% |