Airbnb Market Analytics, Statistics and Data in Owensboro, Kentucky, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Owensboro? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Owensboro:
How much do Airbnb hosts make on average per month in Owensboro?
The short-term rental market in Owensboro shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,107 per month
- Strong performing properties (top 25%) make $3,059 or more
- Best-in-class properties (top 10%) achieve $4,100+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,407
Revenue Variations by Month
Occupancy Rates Throughout the Year in Owensboro
The market in Owensboro shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Owensboro
Daily rates in Owensboro vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $108 per night
- Strong performing properties (top 25%) secure $144 or more
- Best-in-class properties (top 10%) pull in $190+ per night
- Entry-level properties (bottom 25%) earn around $86
Daily Rate Variations by Month
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Seasonality patterns in Owensboro
Peak Season (July, June, May)
- Revenue peaks at $3127.79 per month
- Occupancy rates reach 75.15%
- Daily rates average $129.71
Shoulder Season
- Revenue averages $2366.35 per month
- Occupancy maintains 50.72%
- Daily rates hold at $120.03
Low Season (September, February, January)
- Revenue drops to $1665.59 per month
- Occupancy decreases to 35.45%
- Daily rates adjust to $110.35
Is it still profitable to do Airbnb in Owensboro in 2025?
Yes! Owensboro demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2366 and With 97 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Owensboro
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Owensboro | The heart of the city with a vibrant atmosphere, restaurants, and bars, making it an ideal location for visitors looking for entertainment and local culture. | Riverfront Park, Owensboro Museum of Science and History, International Bluegrass Music Museum, Smothers Park, Bourbon & Bluegrass Festival |
| Western Kentucky Botanical Garden | A beautiful natural space that attracts visitors interested in gardens and nature, providing a peaceful retreat close to the city. | Botanical Garden, Walking Trails, Seasonal Events, Garden Center |
| Legion Park | A family-friendly park area with recreational activities that attract families and groups looking for outdoor experiences. | Playgrounds, Sports Fields, Pavilions, Fishing Pond |
| Owensboro Riverfront | A picturesque area along the Ohio River offering scenic views and events, making it an attractive spot for tourists and locals alike. | Riverwalk, Great American Ballpark, Festivals, Concerts, Food Trucks |
| Mitchell Memphis Memorial | Historical landmarks that draw history enthusiasts and those interested in local heritage. | Memorial Park, Walking Tours, Historical Significance |
| East Side Neighborhoods | Residential areas that offer a cozy and local experience, appealing to travelers looking for a taste of daily life in Owensboro. | Local Shops, Community Events, Neighborhood Parks |
| Henderson Bridge Area | Convenient access for those traveling from nearby cities and a scenic spot, perfect for families and outdoor enthusiasts. | Biking Trails, Picnic Areas, Scenic Views |
| Owensboro Sportscenter | A venue for various sporting events and concerts, attracting visitors for entertainment and activities throughout the year. | Concerts, Sports Events, Community Events |
Do you need a license for Airbnb in Owensboro?
We recommend checking directly with Owensboro's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Owensboro
Blue Moon Cottage: Music Room, Inground Pool
Entire Place • 3 bedrooms
Hot Tub /Pool/Fire Pit & BBQ
Entire Place • 3 bedrooms
524 West 15th Street - Sleeps 14
Entire Place • 4 bedrooms
Newly renovated- 2.5 mi to Downtown Riverfront
Entire Place • 4 bedrooms
*New Year’s Discount* Quite and Cozy on Deer Trail
Entire Place • 3 bedrooms
TheeHeirloom+Historic Venue&Home
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Owensboro
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin And Joy | 5 | $143,575 | 851 | 4.90/5.0 |
| Katelyn | 3 | $104,883 | 89 | 4.73/5.0 |
| Nikki | 4 | $102,786 | 196 | 4.90/5.0 |
| Kelly And Jason | 2 | $90,397 | 40 | 5.00/5.0 |
| Logan | 6 | $87,326 | 211 | 4.69/5.0 |
| Keith | 4 | $80,419 | 370 | 4.92/5.0 |
| Glen | 8 | $80,315 | 53 | 4.35/5.0 |
| Shanna | 2 | $70,334 | 82 | 4.92/5.0 |
| Angel | 1 | $62,801 | 40 | 5.00/5.0 |
| Kelly | 2 | $62,700 | 142 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Owensboro
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99%), with house and apartment & condo properties comprising 92.8% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (7.2% combined)
Room Capacity Distribution
Analysis of 97 properties in Owensboro shows that 3 bedrooms properties are most prevalent, making up 38.1% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 69.1% of all listings.
Key Insights
- Most common: 3 bedrooms (38.1%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 69.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 97 properties in Owensboro reveals that 6 guests properties dominate the market, representing 28.9% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 48.5% of the market.
Key Insights
- Most common capacity: 6 guests (28.9% of market)
- Least common capacity: 3 guests (6.2% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 97 properties in Owensboro, the most common availability pattern is 91-180 days (38.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (38.1% of properties).
Key Insights
- Most common availability window: 91-180 days (38.1%)
- Most common booking duration: 181-270 days (38.1%)
- Properties with high availability (180+ days): 49.5%
- Properties with long-term bookings (180+ days): 52.6%
Minimum Stay Distributions
1 Night
37 listings
41.1% of total
2 Nights
37 listings
41.1% of total
3 Nights
4 listings
4.4% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
8 listings
8.9% of total
30+ Nights
3 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.2%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 86.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
33 listings
36.3% of total
Moderate
34 listings
37.4% of total
Firm
11 listings
12.1% of total
Strict
13 listings
14.3% of total
Key Insights
- Moderate is the preferred policy at 37.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.7% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 12.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jul, Jun, averaging 62 days
- Shortest booking windows are in Feb, Aug, Jan, averaging 25 days
- Summer shows the longest average booking window at 50 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 50 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Owensboro
Every property in Owensboro comes standard with Air conditioning, and Kitchen. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and DC (0.2%)
- English is the top language at 90%, followed by Spanish (7.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Louisville and Owensboro markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Owensboro. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pleasant View | 10 | $5,102 | $306.81 | 40% |
| Berry Hill | 132 | $4,096 | $277.32 | 48% |
| Creal Springs | 29 | $3,979 | $297.75 | 48% |
| Nashville-Davidson | 7,560 | $3,744 | $283.13 | 46% |
| Mt. Juliet | 52 | $3,695 | $291.79 | 47% |
| Cub Run | 23 | $3,694 | $275.18 | 48% |
| Bee Spring | 11 | $3,637 | $451.80 | 40% |
| Gallatin | 81 | $3,546 | $273.91 | 47% |
| Cottontown | 10 | $3,313 | $219.76 | 57% |
| Dale | 11 | $3,283 | $257.57 | 35% |
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