Nicholasville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Nicholasville in 2025? Explore comprehensive Airbnb analytics for Nicholasville, Kentucky, United States to uncover income potential. This 2025 STR market report for Nicholasville, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Nicholasville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nicholasville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nicholasville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nicholasville (2025)
Understanding the monthly revenue variations for Airbnb listings in Nicholasville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nicholasville is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nicholasville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,352+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,197 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,686 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,272, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nicholasville
Nicholasville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nicholasville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nicholasville:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nicholasville
Average Daily Rate (ADR) Airbnb Trends in Nicholasville (2025)
Effective short term rental pricing strategy in Nicholasville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nicholasville typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $949+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $584 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Nicholasville
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Airbnb Seasonality Analysis & Trends in Nicholasville (2025)
Peak Season (August, July, October)
- Revenue averages $4,800 per month
- Occupancy rates average 41.7%
- Daily rates average $398
Shoulder Season
- Revenue averages $4,008 per month
- Occupancy maintains around 41.2%
- Daily rates hold near $397
Low Season (January, February, March)
- Revenue drops to average $2,497 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $371
Seasonality Insights for Nicholasville
- The Airbnb seasonality in Nicholasville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nicholasville's highest earning potential, with monthly revenues capable of climbing to $5,074, occupancy reaching a high of 48.2%, and ADRs peaking at $450.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,151, occupancy could drop to 29.0%, and ADRs may adjust down to $322.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nicholasville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nicholasville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nicholasville (2025)
Exploring the top neighborhoods for short-term rentals in Nicholasville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nicholasville City Center | The heart of Nicholasville, filled with local restaurants and shops. It offers visitors easy access to community events and is a great place for travelers looking to explore local culture. | Nicholasville City Park, Jessamine County Historical Society, local restaurants, craft breweries |
| Lake Mingo Park | A beautiful recreational area in Nicholasville that attracts families and outdoor enthusiasts. Perfect for hosting guests who enjoy nature and outdoor activities. | Lake Mingo, walking trails, picnic areas, fishing opportunities |
| Woodson Bend Resort | A popular vacation destination for those looking to enjoy a lakeside escape. It's ideal for hosting families and groups seeking leisure and adventure. | Cumberland Lake, golf course, boat rentals, hiking trails |
| Nicholasville Golf Club | Offering a fantastic golfing experience, this area attracts golf enthusiasts and those looking to relax in a scenic environment. | golf course, clubhouse dining, pro shop, golf tournaments |
| Highbridge Springs Distillery | A local distillery producing bourbon and other spirits, this area is perfect for guests interested in local distillery experiences and tastings. | distillery tours, tasting events, local craft spirits |
| Cedar Creek Lake | An excellent location for fishing, boating, and swimming. Guests can enjoy a variety of water activities and the beauty of nature. | boating, fishing, picnicking, scenic views |
| Jessamine County Community Park | A family-friendly park that hosts events and activities, drawing local families and visitors looking for a relaxing outdoor environment. | playgrounds, sports fields, walking trails, community events |
| Downtown Nicholasville | A charming downtown area with historic buildings, local shops, and restaurants. It's an inviting spot for tourists who want to experience the local charm. | historic courthouse, local shops, cafes, art galleries |
Understanding Airbnb License Requirements & STR Laws in Nicholasville (2025)
While Nicholasville, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nicholasville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nicholasville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nicholasvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cliff House
Entire Place • 5 bedrooms
Kentucky River Villa
Entire Place • 6 bedrooms
Keene Cottage mins to Keeneland and Lexington
Entire Place • 5 bedrooms
13mi to Keeneland/C&K Property/ Historic Farm
Entire Place • 4 bedrooms
Cuttawa House
Entire Place • 3 bedrooms
Cali King beds w/ Koi pond Oasis. 15 min from LEX
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nicholasville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nicholasville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angela McCauley | 4 | $313,738 | 337 | 4.92/5.0 |
| Christian | 1 | $64,362 | 51 | 5.00/5.0 |
| The Kentucky Life | 1 | $63,544 | 21 | 5.00/5.0 |
| K.C. | 1 | $47,576 | 273 | 4.93/5.0 |
| Jesse | 1 | $42,594 | 8 | 5.00/5.0 |
| Maureen | 1 | $41,072 | 2 | Not Rated |
| Leslee | 1 | $39,672 | 303 | 4.92/5.0 |
| Pamela A | 1 | $24,851 | 270 | 4.93/5.0 |
| Leslie | 4 | $24,662 | 73 | 5.00/5.0 |
| Tracey | 1 | $24,396 | 46 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nicholasville.
Dive Deeper: Advanced Nicholasville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nicholasville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNicholasville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nicholasville
- The Nicholasville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nicholasville, House properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 47.8% portion, catering likely to families or larger groups.
- The presence of 34.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 8.6%) offer potential for unique stay experiences.
Nicholasville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nicholasville
- The dominant room capacity in Nicholasville is 1 bedroom listings, making up 21.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 43.4% of the active Airbnb listings in Nicholasville, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nicholasville.
Nicholasville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nicholasville
- The most common guest capacity trend in Nicholasville vacation rentals is listings accommodating 8+ guests (26.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Nicholasville STR market, accounting for 39.1% of listings.
- 39.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nicholasville.
- On average, properties in Nicholasville are equipped to host 4.3 guests.
Nicholasville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nicholasville
- The most common availability pattern in Nicholasville falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nicholasville (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nicholasville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
39.1% of total
2 Nights
4 listings
17.4% of total
3 Nights
2 listings
8.7% of total
4-6 Nights
1 listings
4.3% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
6 listings
26.1% of total
Key Insights
- The most prevalent minimum stay requirement in Nicholasville is 1 Night, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.1%) caters to monthly stays (30+ nights) in Nicholasville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.1% of Nicholasville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nicholasville.
Nicholasville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
34.8% of total
Moderate
7 listings
30.4% of total
Firm
7 listings
30.4% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for Nicholasville
- The prevailing Airbnb cancellation policy trend in Nicholasville is Flexible, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (65.2%) and stricter (34.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.8% market standard in Nicholasville.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nicholasville.
Nicholasville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nicholasville
- The overall average booking lead time for vacation rentals in Nicholasville is 47 days.
- Guests book furthest in advance for stays during February (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (52 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Nicholasville.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Nicholasville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nicholasville (2025)
Amenity Prevalence
Amenity Insights for Nicholasville
- Essential amenities in Nicholasville that guests expect include: Air conditioning, Wifi, Free parking on premises, Smoke alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nicholasville: Air conditioning, Wifi, Free parking on premises, Smoke alarm, Heating, TV.
- Prioritize adding missing essentials: Smoke alarm, Heating, TV.
- Consider adding popular differentiators like Fire extinguisher or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nicholasville to stay competitive.
Nicholasville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nicholasville
- The typical guest profile for Airbnb in Nicholasville consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and Canada (1.6%).
- Top languages spoken are English (87.2%) followed by French (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Lexington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nicholasville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crestwood | 17 | $4,012 | $599.93 | 39% |
| Crittenden | 18 | $3,931 | $253.41 | 51% |
| Simpsonville | 20 | $3,683 | $315.72 | 43% |
| Strawberry Plains | 13 | $3,567 | $192.44 | 57% |
| Corinth | 15 | $3,477 | $239.89 | 50% |
| Bloomfield | 11 | $3,456 | $401.59 | 29% |
| Lawrenceburg | 61 | $3,448 | $283.89 | 45% |
| Williamstown | 189 | $3,423 | $243.13 | 48% |
| Lancaster | 25 | $3,403 | $297.20 | 37% |
| Rogers | 111 | $3,347 | $241.15 | 46% |