Nicholasville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Nicholasville in 2025? Explore comprehensive Airbnb analytics for Nicholasville, Kentucky, United States to uncover income potential. This 2025 STR market report for Nicholasville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Nicholasville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nicholasville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nicholasville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nicholasville (2025)
Understanding the monthly revenue variations for Airbnb listings in Nicholasville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nicholasville is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nicholasville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,529+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,997 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,773 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,340, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nicholasville
Nicholasville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nicholasville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nicholasville:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nicholasville
Average Daily Rate (ADR) Airbnb Trends in Nicholasville (2025)
Effective short term rental pricing strategy in Nicholasville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nicholasville typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $975+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $497 or more.
- Typical properties (Median) charge around $188 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Nicholasville
Get Live Nicholasville Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Nicholasville (2025)
Peak Season (May, June, April)
- Revenue averages $7,727 per month
- Occupancy rates average 42.4%
- Daily rates average $390
Shoulder Season
- Revenue averages $4,401 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $404
Low Season (January, February, March)
- Revenue drops to average $2,524 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $350
Seasonality Insights for Nicholasville
- The Airbnb seasonality in Nicholasville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nicholasville's highest earning potential, with monthly revenues capable of climbing to $8,742, occupancy reaching a high of 51.4%, and ADRs peaking at $427.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,172, occupancy could drop to 30.5%, and ADRs may adjust down to $345.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nicholasville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nicholasville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nicholasville (2025)
Exploring the top neighborhoods for short-term rentals in Nicholasville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nicholasville City Center | The heart of Nicholasville, filled with local restaurants and shops. It offers visitors easy access to community events and is a great place for travelers looking to explore local culture. | Nicholasville City Park, Jessamine County Historical Society, local restaurants, craft breweries |
| Lake Mingo Park | A beautiful recreational area in Nicholasville that attracts families and outdoor enthusiasts. Perfect for hosting guests who enjoy nature and outdoor activities. | Lake Mingo, walking trails, picnic areas, fishing opportunities |
| Woodson Bend Resort | A popular vacation destination for those looking to enjoy a lakeside escape. It's ideal for hosting families and groups seeking leisure and adventure. | Cumberland Lake, golf course, boat rentals, hiking trails |
| Nicholasville Golf Club | Offering a fantastic golfing experience, this area attracts golf enthusiasts and those looking to relax in a scenic environment. | golf course, clubhouse dining, pro shop, golf tournaments |
| Highbridge Springs Distillery | A local distillery producing bourbon and other spirits, this area is perfect for guests interested in local distillery experiences and tastings. | distillery tours, tasting events, local craft spirits |
| Cedar Creek Lake | An excellent location for fishing, boating, and swimming. Guests can enjoy a variety of water activities and the beauty of nature. | boating, fishing, picnicking, scenic views |
| Jessamine County Community Park | A family-friendly park that hosts events and activities, drawing local families and visitors looking for a relaxing outdoor environment. | playgrounds, sports fields, walking trails, community events |
| Downtown Nicholasville | A charming downtown area with historic buildings, local shops, and restaurants. It's an inviting spot for tourists who want to experience the local charm. | historic courthouse, local shops, cafes, art galleries |
Understanding Airbnb License Requirements & STR Laws in Nicholasville (2025)
While Nicholasville, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nicholasville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nicholasville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nicholasvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kentucky Horse Farm Lodge
Entire Place • 4 bedrooms
Cliff House
Entire Place • 5 bedrooms
13mi to Keeneland/C&K Property/ Historic Farm
Entire Place • 4 bedrooms
Cuttawa House
Entire Place • 3 bedrooms
Kentucky River Villa
Entire Place • 6 bedrooms
Keene Cottage mins to Keeneland and Lexington
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nicholasville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nicholasville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angela McCauley | 4 | $342,006 | 310 | 4.94/5.0 |
| Host #443264029 | 1 | $176,405 | 3 | 4.33/5.0 |
| The Kentucky Life | 1 | $110,099 | 17 | 5.00/5.0 |
| Christian | 1 | $69,535 | 33 | 5.00/5.0 |
| K.C. | 1 | $47,908 | 251 | 4.92/5.0 |
| Jesse | 1 | $45,752 | 5 | 5.00/5.0 |
| Host #428550768 | 1 | $45,211 | 41 | 4.95/5.0 |
| Host #520399350 | 1 | $37,431 | 29 | 4.59/5.0 |
| Leslee | 1 | $33,358 | 277 | 4.94/5.0 |
| Andy | 1 | $28,878 | 11 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nicholasville.
Dive Deeper: Advanced Nicholasville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nicholasville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNicholasville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nicholasville
- The Nicholasville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nicholasville, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 27.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 9.0%) offer potential for unique stay experiences.
Nicholasville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nicholasville
- The dominant room capacity in Nicholasville is 2 bedrooms listings, making up 22.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 45.4% of the active Airbnb listings in Nicholasville, indicating a high concentration in these sizes.
- A significant 40.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nicholasville.
Nicholasville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nicholasville
- The most common guest capacity trend in Nicholasville vacation rentals is listings accommodating 8+ guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Nicholasville STR market, accounting for 45.5% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nicholasville.
- On average, properties in Nicholasville are equipped to host 4.7 guests.
Nicholasville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nicholasville
- The most common availability pattern in Nicholasville falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nicholasville (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nicholasville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
40% of total
2 Nights
4 listings
20% of total
3 Nights
4 listings
20% of total
4-6 Nights
2 listings
10% of total
7-29 Nights
1 listings
5% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Nicholasville is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Nicholasville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nicholasville.
Nicholasville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
30% of total
Moderate
10 listings
50% of total
Firm
4 listings
20% of total
Cancellation Policy Insights for Nicholasville
- The prevailing Airbnb cancellation policy trend in Nicholasville is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Nicholasville may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Nicholasville.
- Regularly review your cancellation policy against competitors and market demand shifts in Nicholasville.
Nicholasville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nicholasville
- The overall average booking lead time for vacation rentals in Nicholasville is 42 days.
- Guests book furthest in advance for stays during May (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Nicholasville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Nicholasville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nicholasville (2025)
Amenity Prevalence
Amenity Insights for Nicholasville
- Essential amenities in Nicholasville that guests expect include: Heating, Air conditioning, Wifi, Free parking on premises, Hangers, TV, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nicholasville: Heating, Air conditioning, Wifi, Free parking on premises, Hangers, TV, Hot water, Essentials.
- Prioritize adding missing essentials: Hangers, TV, Hot water, Essentials.
- Consider adding popular differentiators like Smoke alarm or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nicholasville to stay competitive.
Nicholasville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nicholasville
- The typical guest profile for Airbnb in Nicholasville consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United States (95.7%) and Canada (1.3%).
- Top languages spoken are English (89.3%) followed by Spanish (4.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Lexington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nicholasville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Lancaster | 21 | $3,798 | $294.01 | 37% |
| Frenchburg | 36 | $3,791 | $285.08 | 42% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |
| Caryville | 14 | $3,458 | $309.70 | 38% |
| Rogers | 103 | $3,447 | $236.00 | 45% |
| Williamstown | 176 | $3,406 | $232.99 | 50% |